BA 3301 CH 10 Quiz
Which of the following is not a reason for a pricing increase?
A. Increased demand
B. Increased market share
C. Lack of supply
D. Cost inflation
1.) In using psychological pricing, sellers consider the psychology of prices and not simply the
a. allowance
b. discount
c. economics
d. pricing
2.) Reference prices are prices that buyers carry in their minds and refer to when looking at a given...
a. price
b. product
c. company
d. manufactuer
1. Because a brand's price and image are often closely linked, which
company's sales might be negatively affected by a price cut?
a.
b.
c.
d.
Hershey's Chocolate
Exxon Mobile
Tiffany & Co.
Great Value food products
2. Which pricing strategy allows a company to charge the same
price plus freight to all customers, regardless of their
location?
a.
b.
c.
d.
Zone Pricing
Uniform-delivered pricing
Basing-point pricing
Freight-absorption pricing
When companies that invent new products set high initial prices to “skim” revenues layer by
layer from the market this is called?
a. Market-skimming pricing
b. Uniform-delivered pricing
c. Product line pricing
d. Zone pricing
Which of the following is an example of captive-product pricing?
a. Sony
b. Six Flags
c. Nestle
d. Apple
There are four types of discounts; Which of the following is NOT a type of discount?
a. cash discount
b. functional discount
c. seasonal discount
d. monthly discount
FOB-origin pricing is called this because _______________?
a. goods are placed frequently on board a carrier
b. goods are free over banks
c. goods are placed free on board a carrier
d. goods are for only banks.
Price-fixing is ___________?
a. illegal
b. legal
c. ok in some circumstances
d. mandatory
Answers:
1. B
2. C
3. B
4. C
5. B
6. A
7. B
8. D
9. C
10. A