Jacksonville State University
College of Commerce and Business Administration
Department of Management and Marketing
BA 587, SPRING 2012
Place:
Time:
Instructor:
Office:
Office Hours:
Phone/ Email:
Required Text:
Merrill Hall, Room 203
Wednesday 18:15-21:15
Jeffrey A. Parker
111 Merrill Hall
Tuesdays 3:45-4:00 and 5:30-6:15/ Thursdays 3:45-4:00, and immediately after
each class for as long as necessary. Additional times available by appointment.
Please call me or email me at anytime between 8:00am – 9:30pm.
(256) 782-5398 office; (256) 741-7340 Sarrell Dental;
jparker@jsu.edu
Strategic Thinking: Today’s Business Imperative, Irene M. Duhaime, Larry
Stimpert and Julie A. Chesley, Routledge Taylor & Francis Group. ISBN# 9780-415-87503-5
You must also purchase or have access to The Wall Street Journal
during this class term.
Course Description: This course will emphasize the practical implementation of business policy and
strategy. This class will be highly interactive with all individuals participating and providing meaningful
contribution, every class session. Current business strategy and execution will be discussed and evaluated
through the text, class discussion, and your company case analysis.
Company Analysis: You will randomly draw for your company. Your analysis will be a comprehensive
overview of your company’s internal and external environment, its financial standing versus major
competitors and meaningful, quantifiable, defendable, and executable recommendations on how you would
drive company growth and profits over the next 12-18 months. This is a major project that is of your own
work and design. I will provide general assistance and you may peruse prior MBA presentations.
Grading:
Class Contribution/ Preparation
Exam
Company Analysis/ Presentation
30%
35%
35%
100%
90-100%
80-89%
70-79%
60-69%
0-59%
=
=
=
=
=
A
B
C
D
F
Some additional notes:
1.
Late work is the equivalent of no work. If you are not present to submit your assignment as requested,
you will not receive credit. Therefore, if you must miss a class, please make certain you have made
arrangements for me to receive your work prior to the start of class (email, hand delivered, etc.).
2.
Please be on time. We will run this class like a business. If you are going to be late, please call or
email me before class begins.
3.
All work will be typed, error free and of MBA quality. Please take pride in your work.
4.
Please challenge your peers’ and my thought processes.
5.
Any student who qualifies for reasonable accommodations under ADA, please inform me by January
18, 2012.
6.
There is zero tolerance for academic dishonesty. Make certain your work is properly referenced.
Please refer to the student handbook or see me immediately, if you have any questions. Additionally,
be sure to read the attachment regarding the Academic Honesty Policy, the CCBA Student Code of
Conduct, as well as the Americans with Disabilities Act.
7.
You may show up late for an exam, however, if any student has completed the exam and left the
classroom, you will not be allowed to take that exam. Be professional; do not miss the exam.
8.
Let’s have fun and work together.
BA 587 – CLASS SCHEDULE (Subject to change)
January
January
January
11
18
25
–
–
–
February
February
February
February
February
March
March
March
March
April
April
1
8
15
22
29
7
14
21
28
4
18
–
–
–
–
–
–
–
–
–
–
–
Introduction, Review Syllabus, Q & A, P & L/ BDP
Chapters 1, 2, & 3 –p 33 – Q4, p 74 – Q1, p 111 – Q2/ WSJ
Chapters 4, 5, & 6 –p 151 – Q1, p. 189 – Q2, p 228 – Q1 in Ethics /
WSJ
Chap 7 & 8 – p 265 - Sum. Rev. Q6, p 306 Q1 in Ethics / WSJ
Chapters 9 & 10 –p 341 – Q4, p 378 - Q3/ WSJ
Exam
Return Exams – Review Grades to Date/ Presentation Prep
Presentation Prep
Presentation Prep
Presentation Prep
Presentation Prep
Spring Break
Presentation Prep
Presentations
* All assignments refer to the Application Question Exercises at the end of each chapter, unless noted
otherwise.
ACADEMIC HONESTY
Academic dishonesty in all forms will be dealt with swiftly and severely. That includes all forms of cheating,
plagiarism, and collaboration on individual papers. All students are required to do their own work on exams and
individual projects. For group projects, all members are expected to contribute and their contributions should be of
quality.
Plagiarism & Code of Ethics: All students are expected to abide by the rules regarding plagiarism and academic
dishonesty found in the JSU Student Handbook. If you have any questions or concerns about this policy or the
definition of plagiarism, please speak with me.
Each student agrees to the following statements of student behavior:
1. I agree that I, and only I, will be the one completing and submitting class materials (homework, exercises, exams,
written projects, etc.) in my name.
2. I agree that I will not directly copy or plagiarize material from articles, books, publications, the Internet, other
students’ work, or any other source. I am familiar with, and I agree not to violate, copyright laws. If small amounts
of material from other sources are used as part of any class assignment, I agree to clearly indicate such and
properly cite the source.
3. I agree that I will not share answers to homework assignments, quizzes, exams, or any other course material with
fellow classmates.
4. I acknowledge that failure to comply with any of the above statements may result in failure of an assignment,
removal from the course, failure in the course, and disciplinary action deemed appropriate by the instructor in his
sole discretion and/or policies and procedures set forth by the JSU’s Academic Honor Policy found in the Student
Handbook under the University Policies link: http://www.jsu.edu/depart/handbook/page17.html#honesty.
Academic Honesty: If I believe an exam has been compromised, I reserve the right to retest the whole class or any
individual in the class. (Check the Academic Honesty Policy online at
http://www.jsu.edu/depart/handbook/page17.html#honesty). Violations of the University's academic code include, but
are not limited to: possession or use of unauthorized materials during exams; providing information to another student,
sharing information on in-class exercises. Violations of this code may result in academic penalties, including receiving
an "F" in this course.
Students are expected to adhere to the CCBA Student Code of Conduct which is posted in various locations around
Merrill Building as well as on the CCBA web site.
DISABILITY ACCOMODATION STATEMENT
Any individual who qualifies for reasonable accommodations under the Americans with Disabilities Act or Section 504
of the Rehabilitation Act of 1973 should contact the Instructor immediately. Please contact me no later than January
18, 2012.