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Final Project Outline
1. Folder
2. Outline of each element (previous versions included)
3. News Release
a) 1-2 Pages
b) Elie Tahari, Lorraine Oddo, and Kobi Halperin will be quoted
c) Announces new men’s clothing line
i.
Brief company history
ii. Men’s collection features
iii. Expansion of brand
4. Biography
a) 1-2 pages
b) Written about Elie Tahari
i.
Owner and Founder of Elie Tahari Ltd.
c) Elie Tahari will be quoted
i.
Highlight his strengths and accomplishments
ii. Highlight the success of his clothing line
a) Include a photo of Elie
1. Backgrounder
a) 1-2 pages
b) Introduce the company
i.
Discuss company’s history in fashion
ii. List products, accomplishments, and location
1. Feature Article
a) 1 page
b) Elie Tahari and other possible employees will be quoted
i.
Highlight the success of Elie Tahari
ii. Present brand expansion in other countries
5. Blog Posting
a) 1 page
b) Elie Tahari, Kobi Halperin and others will be quoted
c) Elie Tahari men’s line launch
11 W. 42nd St. 14th Floor, New York City, New York 10036 T 212.890.3456 F 212.890.3450
ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI
i.
Highlight of fashion show during NY’s Mercedes Benz fashion week
1. Social Media
a) 2 pages
b) Illustrations and samples for each social media page
i.
Facebook
(i) Launch Elie Tahari Men Facebook page
(i) Post updates and important information
(ii) Build branding of “who the ET Man is”
ii. Twitter
(i) Introduce Elie Tahari Men’s Twitter account
(i) Post updates and important information
(ii) Build clientele and followers
(iii) Inform of sales and special events
11 W. 42nd St. 14th Floor, New York City, New York 10036 T 212.890.3456 F 212.890.3450
ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI
Direction Sheet
• Subject of the piece: Elie Tahari, a well-known fashion designer established in the
1970s for women’s clothing, specializing in tailored suiting. I will focus in the launch of
their new men’s collection.
• Format: My media kit will include news release, biography of Elie Tahari, a
backgrounder of Elie Tahari, a feature article showcasing Elie’s success, a blog
posting of the launch of his men’s line, and a social media page strategy.
• Objective: I intend to create awareness of the new men’s collection and raise the
company’s exposure in the men’s clothing fashion world. My plan is to inform the
intended audience why the Elie Tahari men’s collection is for them.
• Intended Audience: The intended audience for the Elie Tahari men’s collection is, but
not limited to, the successful bachelor who recently graduated from college, has a
good career, and a steady lifestyle. He dresses according to what his GQ and Esquire
magazines say. He is trendy, confident and a role model in the fashion world. This
collection is intended for men who have a hard time dressing for their busy always-onthe-go lifestyle.
• Angle: The angle for this media kit is the introduction of the new men’s collection with
an emphasis in human interests to make the collection a success.
• Key Ideas: The main idea of this media kit is to make sure the collection will make
men feel comfortable while also making them feel like a million bucks. Elie wants to
ensure his clothes fits accordingly in order to compliment and help men look the part,
considering that fit is the key factor. By learning how to incorporate different articles of
clothing, men will learn how to navigate throughout their day easily, without being over
or under dressed.
• Length: The media kit will be approximately 14 pages with the outline.
• Deadline: Tuesday, May 29, 2012.
11 W. 42nd St. 14th Floor, New York City, New York 10036 T 212.890.3456 F 212.890.3450
ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI ELIE TAHARI
Audience Definition Sheet
The Elie Tahari man has a very busy lifestyle, from business events to happy hour, from
the office to a date, etc. He has many interests and hobbies varying from sports to soldout local events. Enjoying the finer things in life, he loves to travel whether it is with his
family, significant other, or a fun getaway weekend with the boys. He likes to stay on top
of the latest trends that his bibles, GQ and Esquire, recommend. Elie Tahari is a luxury
American designer, however he is from Israel. With the men’s collection we want to
make sure we succeed within all the ethnic groups that enjoy shopping the brand.
The main targeted age groups are younger men in their mid 20s to late 30s, college
students and/or recent college graduates. Also, educated and financially comfortable
men who have successful careers, are fashion savvy in their 40s and up, but are not
limited to a college degree. As a well-rounded individual, he has an international
reputation, speaking more that one language and is comfortable traveling to foreign
countries. The Elie Tahari man is influenced by style and trends but does not want to be
categorized as anything other than best dressed. He looks up to his role models for
style and depending on who it is, his style will reflect upon. Elie wants to capture the
influences between the father and the Hollywood movie star by finding a medium that
successfully compliments every man.
11 W. 42nd St. 14th Floor, New York City, New York 10036 T 212.890.3456 F 212.890.3450