Marketing Retail - University of Wolverhampton
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Pathway Guide 2003/04
BA (Hons) Marketing Retail
BA (Hons) Marketing Retail
Pathway 2003/04
Table of Contents
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BA (Hons) Marketing Retail
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The details in this guide may be amended to improve the operation of the scheme and to take into account changes in University Academic Regulations.
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Award Details
Title:
Course Code:
Award Tutor:
BA (Hons) Marketing Retail
Pathway 2003/04
BA (Hons) Marketing Retail
611181 Full-time
Dr Mohammad Mahdi
Email: M.S.Mahdi@wlv.ac.uk
Tel: 01902 323917
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About This Guide
The aim of this guide is:
To provide an overview of the Marketing Subject area.
To provide information from which a framework for study programmes in this subject area could be developed.
To provide an accessible reference point for staff (academic and non academic) on available modules, routes, prerequisites & module leaders.
It is recommended this Pathway guide is read in conjunction with the ‘ University Undergraduate
Modular Scheme Guide for Session 2003/2004’ . You will receive copies of both guides at the start of your studies. Alternatively online guides can be accessed at www.wlv.ac.uk/wbs
Welcome to BA (Hons) Marketing Retail
On behalf of all the members of the University of Wolverhampton Business School (UWBS), and in particular the Marketing subject staff; I would like to take this early opportunity to extend a warm welcome to you.
Your Marketing Retail Pathway is one of many run by the UWBS which has itself established an excellent reputation for high academic quality, friendliness and for its supportive network of counsellors. Advice and support can be sought not only from your Programme Advisors but also from Pathway Tutors and Subject Co-ordinators. However, we believe it is important that you also play your part in the operation and development of your chosen path. We are therefore keen to hear your views: and would welcome any suggestions that you may have about ways of improving any aspect of your Pathways operation and/or the student experience here at UWBS. In practice, you will have the opportunity to do this through the process of student representation at Pathways
Committee meetings during each semester.
I wish you every success in your studies and trust that your time at the University of
Wolverhampton Business School will prove to be enjoyable, stimulating and rewarding.
Dr Mohammad Mahdi
Award Tutor for BA (Hons) Marketing Retail
Introduction
Within the overall mission of the School to provide students with enterprising, challenging, career enhancing learning experiences, we aim to cater for the needs of all types of students:
Those who wish to take one or two marketing modules as part of a much wider education package (sciences, humanities, languages etc.)
Those who wish to specialise in the business area generally and take a few marketing modules;
Those who wish to study marketing with another non business subject with equal emphasis; and
Those who wish to specialise in marketing and follow one of the many careers open to students of marketing - market research, advertising, retail marketing, selling, industrial marketing, marketing planning, international marketing.
This programme aims to equip students with skills and knowledge relevant to the broad scope of careers in Retail Marketing Management. It builds upon core marketing knowledge and introduces students to specific theoretical tools and current retail issues, which together provide a sound basis from which to develop their practical skills. The retail core modules provide a broad range of underpinning knowledge relative to service industries generally and the retail sector specifically. Students are afforded the opportunity to access specialist modules in areas such as
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Distribution, which is perceived as of increasing importance within retail strategy and Brand
Management, recognised across market sectors as being a critical success factor.
There is a wide range of employment available within the retail sector. Retailing is a global industry and companies such as Ikea, Benetton and Marks & Spencer seek to recruit graduates who are capable of employing retail-marketing techniques in a dynamic international environment.
The growth of retail malls offers opportunities for centre management and promotion, and an increasing number of smaller organisations are recognising the value of retail specific skills and research capabilities, whether employed directly or accessed on a Consultancy basis.
Additionally, retail personnel who are presently unqualified or qualified to a lower level may wish to take advantage of the programme in order to further their careers.
The programme has been designed to obtain maximum exemptions from the Chartered Institute of Marketing (CIM).
Academic Areas of Interest
The University of Wolverhampton Business School is developing the capacity to support a widening range of research activities because successful research is regarded as making a significant contribution to the academic nature of the Business School.
Members of the Marketing Subject Group are currently active in the following research and consultancy areas:
Marketing in the small to medium sized enterprise
Consumer behaviour
International marketing
Business to business marketing
E- marketing
Services marketing
Retail Marketing
Professional Exemptions
The current situation is that students of marketing can be exempted from parts of the postgraduate diploma for the Chartered Institute of Marketing provided they have successfully completed certain modules
Pathways Management Team
Each members of the Management Team plays an important role please note their contact details. Please precede Ext numbers with 01902 32 when dialling from outside the university.
Role
Pathways Tutor
Name
Mohammad Mahdi
Programme Advisor Mark Shone or
Registry Support
Ruth Minshall
Rebecca Copson
Room Ext Site Email
SC038 3917 TD M.Mahdi@wlv.ac.uk
SB113 3994 TD M.Shone@wlv.ac.uk
CA218a 3858 CP R.Minshall@wlv.ac.uk
CA016 3654 CP R.Copson2@wlc.ac.uk
Locating Information & Timetable Details
Module Summaries and Timetable details can be located online from www.wlv.ac.uk/wbs
Timetable details are subject to change prior to start of semesters. We advise you to also consult the timetable notice boards located locally at Campus Registries prior to attending lectures for at least the first and second weeks of semesters.
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BA (Hons) Marketing Retail
Level 1 MK1003 Marketing & Business Environment
(30)
Core
HR1004 People & Organisations
(30) Core
IM1004 Financial & Information Management
(30)
* Elective 1
(15)
Elective
* Elective 2
(15)
Core
Elective
Level 2
** BE2006 Business Planning & Decision Making
(30)
Core
MK2007 Marketing
Information Analysis
(15)
MK2010 Service
Sector Marketing
(15)
* Elective 1
(15)
Core
Core
Elective
MK2009 The Retail
Environment (15)
Core
** BA2006 Research
Methods (15)
Core
* Elective 2
(15) Elective
Level 3
*** MK3007 Work Based Project
MK3010 Theory & Research in Contemporary Consumer
Behaviour (15)
OR
+
MK3008 The UG
Dissertation (15)
Core
Core
MK3015 Retail
Marketing Strategy (15)
Core
MK3012 Integrated
Marketing
Communications (15)
Core
Please select 1 elective module from the following list:
MK3010 Logistics & Distribution Management (15)
MK3014 Product & Brand Management (15)
MK3016 Sales Management & Personal Selling (15)
* Elective 1
(15) Elective
* Elective 2
(15)
(15) or (30) Indicates credit rating of module.
* ** ***Please see following Subject Rules section for clarification.
Core
Option
Elective
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Subject Rules
All Level 2 and 3 modules are pre-requisited by Level 1 MK1003 Marketing and the Business
Environment. Students are strongly advised to study Level 2 modules in Year Two and Level 3 modules in Years Three or Four. Students who take Level 3 modules without, or before taking
Level 2 modules, will be at a disadvantage compared to students who progress through Levels 1,
2, and 3.
* Elective Modules: A free choice module within a programme of study where the student may select any module from the University portfolio, providing that pre-requisites and timetable rules are satisfied.
** BA2006 Research Methods 15 credit module or equivalent, is the pre-requisite for the Level
3 MK3008 The UG Dissertation.
*** At Level 3 you are required the study either the Year Long 30 credit MK3007 Work Based
Project module, or the two 15 credit modules: MK3010 Theory and Research in Contemporary
Consumer Behaviour and MK3008 The UG Dissertation.
Further Award Regulations can be obtained from the UG Module Scheme Guide 2003/04. Your
Award Tutor will provide further information relating to elective module availability.
Level 1 Core Module Descriptions
MK1003 Marketing & the Business Environment
Module Leaders: Martin Holmes & Steve Grady
Excluded combinations: EC1000, MK1000, EC1004
Pre-requisites: None Co-requisites: None Delivery: Year Long
The module commences by providing a framework that is essential to understanding the market environment.
It examines how the broad economic environment impacts upon business organisations, and considers the role of government in influencing the business environment. It will discuss specifically the range of policy instruments available to government for economic management.
The module then examines how customers make choices, and the ability of organisations to understand and meet the needs of different types of customers.
It will define the role of marketing within the business environment, the impact of uncontrollable and controllable variables upon marketing decisions, and the importance of marketing research.
It will also identify a range of marketing tools and techniques for meeting the needs of different types of customer.
Assessment
1. Component 1 50%
Element 1 Essay/Report 25%.
Element 2 Time Constrained Assignment 25%
2. Component 2
Case Study 50%
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HR1004 People & Organisations
Module Co-ordinator: Chris Hockings
Excluded combinations: HR1000, IM1000
Pre-requisite: None Co-Requisite: None Delivered: Year Long
‘Work’ is an essential human activity, which needs to be formally organised and managed. This module forms an introduction to business and organisations, and to the main perspectives and literature that enable us to identify factors that affect how people behave in organisations. It also discusses theories of organisations, different types of organisations, how they are structured, and how the structures are changing in a networked society. It provides an introduction into the managers’ role in making effective use of people’s skills and expertise to accomplish organisational objectives. The topics draw mainly from the disciplines of the psychology, sociology and organisational theory. The module’s main purpose is to provide the theoretical frameworks that are a prerequisite for an understanding of Business and HR-related modules at subsequent levels. The module also provides students with basic study skills to assist them in developing their academic potential, through the course of their time at the university.
Assessment
Component 1
Element 1: Individual essay 30%
Element 2: Multi-choice test 20%
Component 2 - Case study based investigation
Group presentation 20%
Group report 30%
IM1004 Finance and Information Management
Module Leader: Gurmak Singh
Excluded Combinations: IM1000, AC1000
Pre-requisite: None Co-Requisite: None Delivered: Year Long
An introductory module focusing on the role and application of financial and quantitative information for business and management. It raises awareness of the concepts, methods and techniques in this area within a real world context. Emphasis is placed on the business processes.
Assessment
1. Final group (3 500 word) report on project including full project documentation as defined by module leader (Group) 50%
2. Individual piece of reflective writing (2000 word) for Personal Development Log (Individual)
50%
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Level 2 Core Module Descriptions
BA2006 Research Methods
Module Leader: Steve Grady
Excluded Combinations: None
Pre-requisite: None Co-Requisite: None Delivered: Sem 2
This level 2 module will develop the research skills of students in order to facilitate researchbased learning within their programmes of study. On completion of the module, students will possess a tool-kit of research skills which will underpin various aspects of provision including;
the work-based project
the undergraduate dissertation
the dissertation-related level 3 taught module all modules requiring student research-based activities and independent learning
Assessment
Learning Portfolio (100%)
BE2006 Business Planning & Decision Making
Module Leader: John Bates
Excluded Combinations: IS2001 Career Development Learning
Pre-requisite: Any Level 1 business module Co-Requisite: None Delivered: Year Long
This module provides students with tools and techniques for analysis and decision making equipping them to make sense of complex business situations identify problems and generate possible solutions within case study scenarios.
The foundation provided by this module will form a basis for later more sophisticated analysis required at level 3 where an understanding of strategic management will be addressed.
The module will include an exploration of managerial roles and issues highlighting how these may change over the life of a business. In many large organisations the decision making process reflects the aims and objectives of a broad spectrum of stakeholders. This module looks at formal models relating to the behaviour of organisations and attempts to show how they arrive at their decisions.
Students will also be encouraged to consider planning for self-development. Module participants will be encouraged to identify and address their personal developmental agendas in relation to potential opportunities and roles within the workplace.
In terms of selfplanning and development, the module will build on the “Personal Development
Plan” developed in level 1 “Internal Environment” module and introduce career planning and professional development. The overall aim of this aspect of the module is to prepare students for careers in business and management by improving their self-awareness in terms of the development of a wide range of business and job search skills.
Assessment
1. Individual Personal Development Plan 20%
2. Team Industry analysis 40%
3. Individual, open book exam 40%
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MK2007 Marketing Information Analysis
Module Leader: Dr Mohammad Mahdi
Excluded combinations: None
Pre-requisites: MK1003 or MK1004 Co-requisites: None Delivery: Sem 1 & 2
The management of marketing information and research projects are regarded as essential parts of the marketing process. This module will provide the student with an understanding of the methods and techniques used in the analysis of marketing data, management of marketing information and marketing research process. The knowledge of these is frequently required in the planning and control of marketing activities and the research findings will be of a great importance for deciding marketing strategies and tactics.
Assessment
1. Group Presentation 30%
2. Individual Report 70%
MK2009 The Retail Environment
Module Leader: Gill Lyons
Excluded combinations: None
Pre-requisites: MK1003 or MK1000/MK1004 Co-requisites: None Delivery: Sem 2
This module provides an introduction to the retail environment and enables students to add to existing marketing knowledge and skills and apply them specifically to the retail sector
Assessment
1. Individual Assignment 60%
2. Group Assignment 40%
MK2010 Service Sector Marketing
Module Leader Gill Lyons
Excluded combinations: None
Pre-requisites: MK1003 or MK1000 or MK1004 Co-requisites: None Delivery: Sem 1
This module provides an introduction to services marketing; it enables the student to identify the differences between services and manufactured goods, the extent of service complexity and enables application of appropriate marketing tools relevant to different types of service provision.
Assessment
1. Individual Assignment 60%
2. Group Work Assignment 40%
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Level 3 Core Modules Descriptions
MK3007 Work Based Project
Module Leader: Rob Harris
Excluded combinations: MK3008 The UG Dissertation - Marketing
Pre-requisites: BA2006 Research Methods Co-requisites: None Delivery: Year Long
This final year module requires the completion of an original management project. This will result from individual, independent research and will demonstrate knowledge and skills developed from formal study. As such it will build upon other taught modules and the techniques and ideas included in the earlier Research Methods module. The focus for this module is an organisation for which the student has access (many students work whilst they study and this experience can be invaluable). The student will conduct an organisational investigation and reflect upon this experience.
Areas of investigation may (for example) take the form of a competitor analysis, an investigation of procedures, a customer satisfaction survey, the computerisation of a system; a training needs analysis, the development of a policy statement, etc.
The student in conjunction with the employer will identify and then articulate a management issue, design a research brief, conduct a programme of work and produce a written report for the organisation. The student will finally present a second report representing a critical review and reflective analysis of the process and an explanation of academic thought underpinning the project.
Assessment
1. Individual written report 50%
2. Individual written review 50%
MK3008 Marketing Dissertation
Module Leader: Rob Harris
Excluded Combinations: MK3007 Work Based Project
Pre-requisite: BA2006 Research Methods Co-Requisite: MK3010 Delivered: Sem 2
The academic dissertation occupies a very distinct and important position in your undergraduate programme, principally because it represents an opportunity for you to demonstrate a range of both intellectual and practical skills which will prove vital for any future career in business and management. In every respect, the dissertation is your own work and it therefore represents a vehicle, which will permit you to demonstrate your ability to initiate and pursue rigorous independent analysis of a business-related issue and to clearly present the findings of your piece of academic research. It could, for example, subsequently prove useful as a tangible piece of evidence in support of a job application. Nevertheless, the techniques, insights and skills gained which either underpin the work or are acquired in the course of preparing and presenting the dissertation are a significant part of the learning experience and form an integral part of your undergraduate honours award programme.
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The dissertation’s requirements allow you to further develop and deepen the study of a specific topic, issue or problem that is of particular interest to you and is consistent with your chosen speciality within the general business area. Given that the research is conducted on an individual basis and is therefore not part of a normal taught module, it follows that vital personal traits are your time management skills ( i.e.
your ability to work on your own to a given time-frame and deadlines) and your organizational skills ( i.e.
initiating the research programme, determining the methodology, conducting the fieldwork, accessing and analysing the literature/data and presenting the results/conclusions/policy implications).
The dissertation also builds upon other taught modules that you have undertaken within your
Award Programme – most notably the Level 3 Research Methods module – and you must present a thesis demonstrating a range of intellectual and other practical skills, especially:
the initiation of a research project within a business and management context,
the determination of an appropriate methodology,
conducting practically-oriented research,
accessing, analysing and synthesising information (both literature and raw data) and
presenting the results and conclusions and commenting upon the implications of such findings.
MK3010 Theory and Research in Contemporary Consumer Behaviour
Module Leader: Professor Christina Goulding
Excluded combinations: MK3001
Pre-requisite: MK1003 & BA2006 Co-Requisite: None Delivered: Sem 1
In recent years the study of consumer behaviour within marketing has reflected growing interdisciplinary integration and alternative methods of conceptualising the consumer. Given this trend, the idea of the consumer, as a logical processor of information is no longer considered sufficient to explain buying behaviour. On the contrary, the act of consumption is now seen as a process of buying, experiencing and disposing, within a world that is rational and irrational, objective and emotional. Alongside this broadening of the concepts, theories, and models used to explain consumption; there has been an increase in the methodologies applied to its study. Today it is not uncommon to read papers drawing on grounded theory, phenomenology and ethnography as well as the traditionally dominant positivist paradigm. This module aims to address, in a critical manner, current trends within the discipline. It further offers an overview of the various techniques for knowledge building by presenting methods and methodologies from both quantitative and qualitative schools.
Assessment
1. Individual Assignment 50%
2. Individual Assignment 50%
MK3012 Integrated Marketing Communication
Module Leader: Rob Harris
Pre-requisite: MK1003 Co-Requisite: None Delivered: Sem 2
The module seeks to extend the students knowledge of general marketing to the specialised area of marketing communications. It will enable the student to appreciate the central role that marketing communications plays in the development of customer relationship management and to understand the way in which advances in technology are driving changes in marketing communications.
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The module will enable the student to plan and control marketing communications strategies, whilst at the same time understanding the integrated role that product/brand design and corporate identity play in the communications process
Assessment
Individual Assignment 100%
MK3015 Retail Marketing Strategy
Module Leader: Rosemary Allford
Excluded combinations: None
Pre-requisites: MK1003 or MK1004 Co-requisites: None Delivery: TBA
The module aims to develop the student’s critical understanding of the strategic positioning of firms within retailing through the comparative analysis of the UK and international retail environment. The module primarily focuses on the creation of competitive advantage for the retailer and investigates potential sources of sustainable differential advantage. Learning activities and assessment tasks are designed to develop student comprehension of the complexity and scope of the contemporary retail environment through a case study approach.
Assessment
1. Individual Case Study Analysis 40%
2. Negotiated Individual Case Study 60%
MK3017 Services Marketing Management
Module Leader: Gillian Lyons
Excluded combinations: None
Pre-requisites: MK1003 or MK1000 or MK1004 Co-requisites: None Delivery: Sem 2
This module examines the design of the service product and the service interaction, together with the distinctive approaches necessary toward strategic and operational issues. It requires students to select, critically analyse and use current services marketing literature, drawing upon theories and frameworks which influence both service product and service process.
Assessment
1. Assessment 1. 40%
2. Assessment 2. 60%
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Level 3 Core Option Modules
MK3013 Logistics and Distribution Managament
Module Leader: Sue Rennie
Excluded combinations: None
Pre-requisites: MK1003 or MK1000/MK1004 Co-requisites: None Delivery: Sem 2
This module aims to develop students understanding of Logistics and Distribution Management theory, concepts and practice. Students will understand the complexities of Logistics in a changing environment and be able to develop a logistics plan for a range of businesses to exploit their market position. The module will also develop students understanding of the management of logistics and distribution operations and how these link in to Marketing strategy.
Assessment
1. Individual Assignment 50%
2. Individual Assignment 50%
MK3014 Product & Brand Management
Module Leader: Dr Rob Edwards
Excluded combinations: None
Pre-requisites: MK1003 or MK1000/MK1004 Co-requisites: None Delivery: Sem 1
21 st century markets are fiercely competitive. Building on studies of current best practice and research, and with emphasis on marketing planning and strategy, this module explores the changing world of product and brand management. The module will appeal to students who are interested in furthering their understanding of the role and impact of marketing on business and consumption, in addition to those who may be considering a specific career in marketing and sales.
Assessment
1. Individual Assignment 100%
MK3016 Sales Management & Personal Selling
Module Leader: Sue Rennie
Excluded combinations: None
Pre-requisites: MK1003 or MK1000/MK1004 Co-requisites: None Delivery: Sem 2
This module aims to develop students understanding of sales management and personal selling theory, concepts and practice. Students will understand the complexities of Sales Management and Personal Selling in a changing environment and will be able to develop strategies and sales plans for a range of businesses. The module will also develop st udent’s understandings of the processes and techniques involved in monitoring, implementing and controlling a sales strategy across differing types of customers.
Assessment
1. Individual Assignment 60%
2. Individual Assignment 40%
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Module for Consideration
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BE2010 Supervised Work Experience
Module Leader: Sandra Jennings
Prohibited Combinations: IM2003/IM2007 Independent Learning in the Workplace
Pre-requisite: Any Level 1 Business Module Co- req: None
The Supervised Work Experience year is a compulsory and integral part of the programme for students studying BA (Hons) Business Studies; it is optional for students studying all other
Business programmes. Students undertaking a Supervised Work Experience will spend the third year of their programme working for 52 weeks (including holiday entitlement) in a business related area. The first two years of study will help to prepare students for their industrial experience so that they are able to put theory into practice and work in teams to achieve organisational goals whilst developing a range of work based skills. It is expected that during the final year of study, following the industrial experience, students will be able to draw on their placement year to provide practical evidence in support of their theoretical discussions.
The placement year will be monitored by appointed supervisors, both in-company and University based.
Students who prefer to spend their placement year with a company in mainland Europe, will normally have to have achieved intermediate standard in the appropriate language study.
Exemption From SWE
Mature students who have already gained relevant industrial or commercial experience may be able to gain exemption from the SWE period and therefore complete the award within three years.
The adoption of this policy has enabled the Business School’s recruitment to be more flexible and has placed it in a better position to meet the changing demands of both students and employers.
The Award Management Team is committed to the continuation of this policy and believes that a positive and assertive attitude should be taken to meet the requirements for continuing education and the needs of mature students, particularly during a period of rapid change.
In practice, approval for exemption from SWE would normally be granted according to the following guidelines
Only mature students, 21 years of age or over (at the time of application) will be considered.
Applicants must have gained at least one year’s, full-time relevant industrial/commercial experience since the age of 18, although the expectation is that most applicants’ experience will extend beyond a single year.
To apply -
Students should submit a portfolio of evidence to the Industrial Placement Unit to demonstrate that they have met all the learning outcomes for the module, as outlined in the module guide.
Any work experience undertaken for another award will not be recognised for exemption against SWE.
Wolverhampton Business School reserves the right to contact previous employers for references.
If an application for exemption is refused, only one appeal will be allowed.
If your application is successful, students will be awarded 15 credits towards their degree.
For further details concerning the placement year and/or the Business School’s exemption policy, please contact Sandra Jennings at the Industrial Placement Unit, Telford Campus or telephone external 01902 323887, internal extension 3887.
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UWBS Generic Information
The final section of this guide relates to specific procedures within WBS, please refer to the
University Undergraduate Modular Scheme Guide for Session 2003/2004 for comprehensive guidance to University and School policies.
Academic and Programme Advice
UWBS has a Business Pathway Team, who are responsible for business awards; you will have the opportunity to meet them during Welcome Week. They are as follows, please see Directory of
WBS Staff section for contact details.
TBA
Award Tutor
Tony Bate
Martin Holmes
John Bates
Jeremy Eatough
Sandra Jennings
TBA
Mohammad Mahdi
Pathway
BA (Hons) Business Joint Degree
BA (Hons) Business Management
BA (Hons) Business Administration – Top-up
HND Business
BA (Hons) Business Administration - On-line
Part-time Pathways
BA (Hons) Business Studies
BA (Hons) International Business Management
BA (Hons) Marketing
BA (Hons) Marketing Retail
BA (Hons) Marketing Joint Degree
Gurmak Singh BA (Hons) Business Information Management
BA (Hons) Business Information Management Joint
BA (Hons) Entrepreneurship Ian McPhee/John Marsh
William Scarff/Jelena
Petrovic
BA (Hons) HR Management
BA (Hons) HR Management Joint Degree
Clive Grainger BA (Hons) Accounting & Finance
BA (Hons) Accounting Joint Degree
In addition, UWBS has a team of Programme Advisors who operate a duty rota where you can gain advice relating to any of your queries. Timetable and contact details of the Award Team and
Programme Advisors are available at the Registry. Your Award Tutor should be your first point of contact for any programme related queries. He/She is the person who will sign your module registration form.
If you have any problems that affect your work, you should make an appointment at the Registry office to see a Programme Advisor. If the matter is a particularly serious one then the Programme
Advisor may refer you to the University Counselling Services or Student Union facilities, online at http://www.wolvesunion.org
A Timetable of sessions operated by the Programme Advisors team will be published at the start of the academic year (please see Registry Notice Boards). You can make an appointment by ringing Telford Registry on Ext 1707, or Compton Park Registry on Ext 3626.
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Access to Academic Staff
If you need to see a member of academic staff, please make an appointment either by email or through the Departmental Assistant for the subject. If you do email a member of staff direct, and you do not receive a response within three working days, then please follow up through the appropriate Departmental Assistant.
Communications
One of the most important ingredients contributing to the success of any operation is an effective and efficient system of communication. There are various ways in which we can communicate with you. These are listed below. At any time we may need to contact you on important matters relating to your work or personal life. You, too, from time to time, will want to consult us, possibly urgently.
It is essential therefore that you follow the guidelines:
Notice Boards
Please check your appropriate Notice Board regularly, preferably once a day and
DO NOT remove any notices unless specifically requested by a member of staff. Notice Boards are situated throughout both campuses. The Award Leader will advise you where your Notice Board is situated. Information will also be posted via the School Messaging System.
Contacting Staff
Normally staff post notices giving times when they are available to see you, and, if necessary, will make an appointment to see you outside those times. If a member of staff you wish to contact is not there then you can leave a message with their Departmental Assistant. (Please see Module or Pathways Guide for contact details.)
School Messaging System
We have a messaging system, which utilises monitors placed at various points throughout both
Compton and Telford Campuses.
Please read the messages daily.
Notification of Address
Please ensure that Registry has your up to date home and term time addresses. It may be necessary to contact you urgently and this can only be done if we have both addresses accurately recorded. We also need your address for forwarding end of year results.
Illness and Absence (Extenuating Circumstances)
If you are ill and believe your performance has been or will be affected, you need to complete a
Extenuating Circumstance Form (AU043). These forms are available from Campus Registries.
You must return the completed form along with supporting evidence e.g. official doctors note, to
Campus Registry. This documented evidence is then forwarded to the Extenuating
Circumstances Board and the Award Board prior to these proceedings taking place. Informing them after the meeting is usually too late. Submission deadlines will be confirmed to you during the semester and posted on notice boards.
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Extensions
You must telephone the Telford or Compton Park Campus Registry Office to book an appointment to see a Programme Advisor for any extension requests before the submission deadline (normally
1 week).
Retrospective extensions will not be given. You must normally provide documentary evidence.
If acceptable the Programme Advisor will give you a new hand-in date and complete form AU033
Extension Form . You will be given the Pink Copy of the form as your record/receipt.
Extensions will not be granted for longer than 7 days.
If you require more time than this you would need to complete an Extenuating Circumstances
Form AU34. However, this would normally mean that you will be required to submit another piece of work, if your reasons are considered as valid by the Extenuating Circumstances Board.
Late Submission of Work
In the case of work submitted late, including any missed extended deadline agreed by a
Programme Advisor, the assignment will be received but recorded as a zero grade (F0)
Academic Appeals & Misconduct
Details of University regulations and procedures concerning Academic Appeals and Academic
Misconduct, with regard to cheating, plagiarism and collusion can be consulted in the University
Undergraduate Modular Scheme Guide for Session 2003/04 online at: www.wlv.ac.uk/wbs It is also possible to discuss Appeals with the Academic Affairs Officer of the Student Union online at: www.wolvesunion.org
Examination Timetables
These are normally published each semester well in advance of the examinations. It is YOUR responsibility to inform the Timetable Co-ordinator (Registry) if any of the problems listed below affect you:
"clashes" have occurred
you have consecutive examinations on the same day on different sites
you have three examinations on the same day
You must check the examination timetable carefully and in good time. Alternative arrangements can usually be made provided you let us know.
Submission of Coursework
You should note carefully the details given here about the handing in of course work. You must follow this procedure. Work not submitted in the way described is unlikely to reach the marking tutor on time and occasionally goes astray. The onus is upon you to follow the procedure to ensure your work is available to tutors to be assessed at the right time.
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You should submit your assignment via Campus Registries. Please observe the following points:
Assignments should be submitted before 5 p.m. on the due date or before
A submission form must be completed with details of your:
Award Code
Your Name
Date
Student Number
Module Code
Title of Assignment
Name of the Assessing Tutor
This form is in triplicate. Staff at the Registry will fix one copy to your work; return one to you to keep as proof of submission and the third copy is for UWBS files.
The assignment will then be placed in the appropriate tutor's assignment file ready for collection by the tutor.
Normally details of assessment grades are fed back to you within three weeks.
PLEASE KEEP A COPY OF ALL ASSIGNMENTS YOU SUBMIT
.
All module assessments are marked and graded according to the University's Common Grade
Point System for undergraduate modules.
Return of Coursework
Feedback of assignments will be returned to you within 3 working weeks. You must retain a copy of all work submitted, as originals will not normally be returned to you.
Notification of Results
All students will be advised of the Award Board's decision, and their results, by post. All final year students will be notified of their degree classification in the same manner. It is the responsibility of each student to ensure that the University student database has the correct home address for the transmission of results.
Please DO NOT telephone, email or make an appointment to see your Award
Tutor for your results.
Requests for Student Transfer between Awards (Internal Transfer)
If you wish to transfer because you realise that your interest lies in another area, you must apply to transfer before the Christmas holiday for Semester 2 transfers, and before the Easter holiday for the following academic year.
Initially you must provide a written statement detailing the reason you wish to transfer.
Alternatively, you can make an appointment with a Programme Advisor and discuss the reasons you wish to transfer. You will receive a copy of a counselling record sheet detailing your conversation.
Your application for transfer needs to be approved by both the Award Tutor for the course you are transferring to and the Award Tutor for your current course.
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Only when both Award Tutors are in agreement will a transfer be approved.
You will be notified in writing of the decision and be asked to make an appointment with your
Award Tutor or Programme Advisor to amend your module registration/programme of study.
Loan Implications
If you receive a loan from your Student Loan Company (whether this covers grant and fees or fees only), you will need to pass at least 90 credits a year to be entitled to your maintenance award, and to retain it for the following year, where applicable.
Exceptionally you may be able to progress from Year 2 to Year 3 having passed only 75 credits, but only if you are registered for a Degree without Honours.
Most students wish to gain an Honours Degree if possible. Therefore, if you achieve only 75 credits after resits, and you want an Honours Degree, you will normally be advised to switch to part-time study. This should preserve your SLC award for your final year. However, individual circumstances vary so you must seek advice from your Award Tutor or Programme Advisor and your SLC if you find yourself in this position.
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The Learning Centres
The Learning Centres combine access to IT and electronic information resources with traditional university library services to make hi-tech, flexible and user-friendly learning environments.
Accessible from any campus, they are designed to give you the study resources you need, where and when you need them.
Using the Resources
You can access our catalogue and an expanding range of information services from your home or place of work via the Learning Centres website: www.wlv.ac.uk/lib
Our distance services phone line (also available by fax and email) allows you to contact us about loans and general service information.
We are open seven days a week and our staff will help you with friendly advice and encouragement to use our wide range of services.
Accessing Resources
The best way of finding useful journal articles is do a keyword search on the electronic databases that are accessible from the Learning Centre web pages at www.wlv.ac.uk/lib See under the heading 'Electronic resources' for details of electronic databases, electronic journals and electronic newspapers.
These databases are available on or off campus. You will need to apply for an Athens password for use off campus. Ask at the Learning Centre Help Desks or look on the Learning Centre web pages for 'Athens Registration' in the 'Quick Jump to' menu.
There are many other resources listed on the Learning Centre web pages as clickable links. Look under the heading ‘Subject Starting Points’ in the Learning Centres menu. Printed guides to electronic databases and many other resources are available at Compton and Telford Learning
Centres.
Our Range of Services
IT services include access to word processing and spreadsheet packages, the Internet, online databases and email. In addition we have scanners, data projectors and both colour and black and white printers.
Our resources consist of collections of books, periodicals, audio-visual equipment, CD-Roms, videos, and facilities for individual and group study.
We sell a wide range of student stationery and aids for presenting work in a professional way.
Binders may be used free of charge.
Photocopiers are provided for student use. Copy-cards may be purchased from the learning centres.
Further details will be issued at your enrolment/induction.
Saving Your Work on the Computers
The Learning Centres will provide you with an information sheet relating to best practice when using PC’s. It is strongly recommended that you:
Always work from your personal storage area - accessible from My Documents.
Save work to My Documents at the end of a session.
In addition to saving your files to your Personal Storage area - back up your work TWICE using separate floppy discs to avoid lost or corrupted files.
DO NOT solely rely on floppy disc to save your work.
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How To Solve Your Problems
This section is designed to save time for both yourself and WBS staff. Listed below are the initial points of contact for the different questions and problems, which you might encounter. Please train yourself to look things up here before you approach someone for help.
Question or Problem
Advice for transfer to other schemes/ awards
Approval of transfer to other schemes/ awards
Permission for leave of absence
Timetable
Regulations
Examination: timetables/rooms
Enrolment
Module Registration and Amendment
Careers/UCGS
Staff/Student Liaison Meeting
Aspects of your study programme
Dissertation
Personal Records, transcripts
Initial discussion of academic performance/ personal or domestic problems/ill health
For contact with the Students Union and
University Advisory Services
Assessment/content of specific modules
Direct Entry into Level 2/3
Matters relating to appeals
Contact
Programme Advisor/Award Tutor
Award Tutor
Registry
Registry Administrator
Award Tutor/Programme Advisor
Registry Administrator
Registry Administrator
Award Tutor
Careers Adviser:
UoW Career Development Service
Award Tutor/Award Team
Programme Advisor/Award Tutor
Undergraduate Dissertation Co-ordinator
Programme Advisor/Registry Administrator
Programme Advisor/Award Tutor
Student Union
Module Leader
Admissions Co-ordinator
Award Leader/Programme Advisor
TO SUM UP:
Check the School Messaging System
Check the Notice Boards every day
Inform us immediately of any changes of address
Notify us of any problems likely to affect your performance
Do not hesitate to see us about any aspect of your studies
Complaints
Wolverhampton Business School constantly strives to provide excellent service and academic support to its students. However, we accept that occasionally problems may occur, and invite you to let us know if any difficulties arise.
If you have a complaint or cause for concern relating to your studies, you should address this in the first instance with your Module Leader or Programme Advisor. If they are unable to resolve the issue, or you feel it is not appropriate to raise with them, then there are official complaint forms available from Campus Registry, Learning Centres, Reception or online at www.wlv.ac.uk
Please complete all the details, including the title of your award (e.g. BA Business Administration) and provide a clear description of the issue. Send or email the Complaints Form to the Dean of
School at Telford Campus, who will refer your complaint to the appropriate person to address it.
All complaints are treated in the strictest confidence, and you may be assured that in no circumstances would making a complaint against a member of staff affect your grade.
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Glossary
What is a Module?
All our courses are made up of units called modules, which contribute towards your final degree/diploma, known as an award. You need to register and pass a certain number of modules, which fall into three types:
1. Core – you must study and pass all these compulsory modules to meet the requirements of your award
2. Core option – you must choose a set number from this group of modules in order to meet your course requirements
3. Elective – you make up the balance of your award with electives. This scheme allows you to include more modules from your subject(s), select modules from a different subject area or choose modules that are skills-based. In addition, the University Elective
Programme (UEP) enables you to select blocks of modules in Languages, Information
Technology or Business to provide a specific ‘flavour’ to your programme of study.
What is a Pathway?
There are two main types of course in the University, the Specialist and Joint Honours courses.
These courses are all made up of modules and the rules governing which modules you must study for your particular course are called Pathway Rules and consist of:
Specialist Pathways i) A maximum of 90 credits of Core or Core Option modules in each year (level) of study ii) A minimum of 60 credits of Core or Core Option modules in each year (level) of study iii) 30 credits of elective modules in each year (level) of study
Joint Pathways
45 credits of Core or Core Option modules in each year (level) of study
What is a Route?
A route is a set of pathways for which you are registered and which leads to your final award. For a Specialist Route , you will be registered for a single specialist pathway: e.g. BSc (Hons) Psychology or BA (Hons) English
For a specialist route, the pathway rules require you to select the specified number of core option modules and then choose your elective modules to match your interests and possible career ambitions.
For a Joint Route , you will be registered for two pathways, one from each of your chosen subjects eg. The award of BSc (Hons) Computing and Biology is made up of the Computing joint pathway and the Biology joint pathway.
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For a joint route consisting of Subjects A and B, you will need to:
combine the two joint pathways involved
choose any necessary core option modules in either or both pathways
choose your 30 credits of elective modules which can be;
1. 30 more credits of subject A
2. 30 more credits of subject B
3. 15 more credits of subject A and 15 credits of subject B
4. 15 or 30 credits of another subject
5. University Elective Programme
What is a Programme of Study?
A programme of study is a record of the modules you have registered for, after you have chosen your Core option and Elective modules. This choice should be made with the help and advice of an academic counsellor. You will receive a transcript on a regular basis showing your programme of study, consisting of your modules and graded results.
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Appendix 1 Directory of UWBS Staff
Please precede Ext numbers with 01902 32 when dialling from outside the university.
Surname
Dattani
Davies
Dawes
Eatough
Edwards
Evans
Farquhar
Firth
Fisher
Gollins
Goulding
Grady
Grainger
Gregory
Ahmed
Ali
Allford
Bate
Bates
Bloom
Brown
Buszard
Carter
Conway
Conway
Cooper
Dale
Groves
Hamlin
Harris
Hawkesworth
Hockings
Holmes
Jennings
Jones
Kinsey
Name
Rishma
Martin
Philip
Jeremy
Rob
Angela
Stuart
Janet
Virginia
Gill
Christina
Steve
Clive
Anthea
Andy
Bob
Rob
Richard
Chris
Martin
Sandra
Roger
Sue
Pervaiz
Shaukat
Rosemary
Tony
John
Syd
Jenny
Paul
Christine
Bryony
Bryony
Chris
John
Subject Area
Strategy
Strategy
Marketing
3921
3940
3669
Information Management 3958
Strategy
Economics
Marketing
1729
3978
3632
Strategy
Strategy
Dean of School
Dean of School
Marketing
Human Resources
3907
3951
3625
3877
3652
3651
Economics
Human Resources
Marketing
Online BABA
Marketing
Strategy
Accounting & Finance
Human Resources
Human Resources 3741
Information Management 3962
Marketing 3692
Marketing
Acc & Finance
Associate Dean PG
3844
3934
3616
3909
3655
3700
1783
1764
3936
3920
3663
Accounting & Finance
Human Resources
Marketing
Marketing
Human Resources
Economics
Industrial Placement
Strategy
Human Resources
3775
3695
3660
1776
3902
3919
3887
3948
3757
Ext Email
P.Ahmed2@wlv.ac.uk
Shaukat@wlv.ac.uk
R.Allford@wlv.ac.uk
A.Bate@wlv.ac.uk
J.Bates@wlv.ac.uk
S.Bloom@wlv.ac.uk
J.Brown5@wlv.ac.uk
P.M.Buszard@wlv.ac.uk
C.P.Carter@wlv.ac.uk
B.M.Conway@wlv.ac.uk
B.M.Conway@wlv.ac.uk
C.Cooper@wlv.ac.uk
J.Dale2@wlv.ac.uk
R.Dattani@wlv.ac.uk
Martin.Davies@wlv.ac.uk
P.Dawes@wlv.ac.uk
J.Eatough@wlv.ac.uk
R.M.Edwards@wlv.ac.uk
A.M. Evans@wlv.ac.uk
S.S.Farquhar@wlv.ac.uk
J.Firth@wlv.ac.uk
V.Fisher@wlv.ac.uk
G.Gollins@wlv.ac.uk
C.Goulding@wlv.ac.uk
S.W.Grady@wlv.ac.uk
C.Grainger@wlv.ac.uk
A.Gregory@wlv.ac.uk
A.Groves@wlv.ac.uk
R.G.Hamlin@wlv.ac.uk
R.J.Harris@wlv.ac.uk
R.I.Hawkesworth@wlv.ac.uk
C.Hockings@wlv.ac.uk
M.Holmes@wlv.ac.uk
S.Jennings@wlv.ac.uk
C.R.Jones@wlv.ac.uk
S.Kinsey@wlv.ac.uk
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Zahid
Bob
Geoff
Jelena
Roger
Mark
Lynette
Cinzia
Howard
Susan
Steve
William
Helen
Gurmak
Elaine
David
Robin
Gillian
Silke
Mohammad
John
Kim
Ian
Ian
Paul
Kate
William
David
Dave
Bob
Richard
Chris
Duncan
Graham
Terry
Julie
Dominic
John
Les
Alex
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Parvez
Perry
Petch
Petrovic
Pinkney
Price
Priddey
Priola
Proffitt
Rennie
Rogers
Scarff
Shipton
Singh
Kirkham
Law
Lowbridge
Lyons
Machold
Mahdi
Marsh
Mather
McKeown
McPhee
Mills
Moseley
Mott
Oxtoby
Songhurst
Stone
Underwood
Vallely
Walker
Walker
West
Williams
Wilson
Woollam
Worrall
Wright
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Human Resources
Economics
Accounting & Finance
Marketing
Strategy
Marketing
Strategy
Human Resources
Strategy
Strategy
Strategy
Human Resources
Marketing
Strategy
Information Management 3756
Strategy 3910
Information Management 3967
Human Resources
Accounting & Finance
Accounting & Finance
Human Resources
Human Resources
3794
3637
3661
3712
3690
Strategy
Marketing
Human Resources
3846
3617
3782
Human Resources
Human Resources
3684
3918
Information Management 3965
3949
3989
3639
3705
3653
3893
3711
3863
3664
3639
3970
3917
1779
3750
Human Resources
Strategy
Human Resources
Economics
Accounting & Finance
Strategy
Human Resources
Accounting & Finance
Associate Dean UG
Accounting & Finance
Associate Dean MRC
Strategy
3638
3610
3662
3939
3615
3633
3738
3665
3956
3971
3830
1728
26
E.Kirkham@wlv.ac.uk
D.A.Law@wlv.ac.uk
R.Lowbridge@wlv.ac.uk
G.Lyons@wlv.ac.uk
S.Machold@wlv.ac.uk
M.S.Mahdi@wlv.ac.uk
J.Marsh@wlv.ac.uk
K.Mather@wlv.ac.uk
I.McKeown@wlv.ac.uk
I.McPhee@wlv.ac.uk
P.Mills@wlv.ac.uk
K.Moseley@wlv.ac.uk
W.J.Mott@wlv.ac.uk
D.Oxtoby@wlv.ac.uk
Z.Parvez@wlv.ac.uk
R.Perry@wlv.ac.uk
G.A.Petch@wlv.ac.uk
J.Petrovic@wlv.ac.uk
R.J.Pinkney@wlv.ac.uk
M.Price@wlv.ac.uk
L.P.Priddey@wlv.ac.uk
C.Priola@wlv.ac.uk
H.E.Proffitt@wlv.ac.uk
S.Rennie@wlv.ac.uk
S.Rogers@wlv.ac.uk
W.J.Scarff@wlv.ac.uk
H.Shipton@wlv.ac.uk
G.Singh@wlv.ac.uk
D.Songhurst@wlv.ac.uk
R.F.Stone@wlv.ac.uk
R.Underwood@wlv.ac.uk
C.J.Vallely@wlv.ac.uk
Dwalker@wlv.ac.uk
G.F.W.Walker@wlv.ac.uk
T.West@wlv.ac.uk
J.Williams@wlv.ac.uk
D.Wilson3@wlv.ac.uk
J.L.Woollam@wlv.ac.uk
L.Worrall@wlv.ac.uk
A.Wright2@wlv.ac.uk
Departmental Assistants
Lubna Choudhury
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Human Resources
Donna
Louise
Sue
Amanda
Garbett
Harman
Mahon
Platt
Econ & Info Mgmt
Human Resources
Human Resources
Marketing
Chris Smith Accounting & Finance
Elaine Preece Strategy
Compton Reception Tel: 01902 323604 Ext 3604
Telford Reception Tel: 01902 323900 Ext 3900
3680
L.Choudhury@wlv.ac.uk
3827
D.Garbett@wlv.ac.uk
3630
L.P.Harman@wlv.ac.uk
3630
S.J.Mahon@wlv.ac.uk
3718
A.Platt@wlv.ac.uk
3981 C.E.Smith@wlv.ac.uk
3991 E.Preece@wlv.ac.uk
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Appendix 2 UWBS Academic Departments - June 2003
Strategy
HoD: John Marsh
Academic Development:
Bob Perry
Accounting & Finance
HoD: Mark Price
Marketing
HoD: Jenny Brown
Prof P Ahmed (TF)
Dr S Ali (TF)
J Bates (TF)
T Bate (TF)
S Bloom (TF)
P Buszard (TF)
C Carter (TF)
R Dattani (TF)
A Evans (TF)
G Gollins (TF)
M Holmes (TF)
S Jennings (TF)
R Jones (TF)
D Law (TF)
Dr S Machold (TF)
I McKeown (TF)
I McPhee (TF)
Dr P Mills (TF)
D Oxtoby (TF)
Z Parvez (CP)
G Petch (TF)
H Proffitt (TF)
G Singh (TF)
B Stone (CP)
C Vallely (TF)
G Walker (TF)
A Wright (TF)
Departmental Assistants
Donna Garbett (TF)
Elaine Preece (TF)
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S Farquhar (CP)
C Grainger (TF)
A Groves (CP)
R Lowbridge (CP)
R Pinkney (CP)
Dr D Walker (CP)
J Woollam (TF)
J Williams (CP)
Departmental Assistants
Chris Smith (CP)
28
R Allford (CP)
C Cooper (CP)
Prof P Dawes (CP)
Dr R Edwards (TF)
Prof C Goulding (CP)
S Grady (CP)
R Harris (CP)
R Hawkesworth (TF)
G Lyons (CP)
Dr M Mahdi (TF)
W Mott (CP)
S Rennie(CP)
Departmental Assistants
Amanda Platt (CP)
Human Resources
HoD - Dr Bob Hamlin
Academic Development -
David Songhurst
J Dale (CP)
M Davies (CP)
V Fisher (CP)
J Firth (CP)
Dr C Hocking (TF)
S Kinsey (CP)
E Kirkham (CP)
K Mather (CP)
K Moseley (CP)
J Petrovic (CP)
L Priddey (CP)
Dr C Priola (CP)
S Rogers (CP)
W Scarff (CP)
H Shipton (TF)
R Underwood (CP)
T West (CP)
Departmental Assistants
Lubna Choudhury (CP)
Louise Harman (CP 0.5)
Sue Mahon (CP 0.5)
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Appendix 3 Continuum of Minimum Expectations of Academic Writing
Level One Level Two Level Three
Structure and coherence
Grammar and style
Argument and evidence
Correct basic structure for assignment:
Report – appropriate layout
Essay – recognisable essay style (introduction, main body, conclusion)
Work can be followed
Work is understandable, may be some spelling and grammar mistakes
Paragraphs used correctly
Use a minimum of 3 different academic sources, using appropriate referencing system (Harvard)
Correct structure – some logic in the structure.
Mostly easy to follow, points lead from one another
Most ideas and materials relevant
Logical clear structure
Logical links between one point and another, showing clarity of thought
Relevant ideas and material link together well into a coherent argument
All sentences make sense and are mainly grammatically correct
Generally no spelling mistakes
Language used which is appropriate to the task
Demonstrate appropriate selection of references and quotations to support arguments made, all appropriately referenced (Harvard).
Bibliography demonstrates wider reading
Generally no grammar or spelling errors
Each sentence makes one point only
Paragraphs only contain one main theme
Correct use of singular and plural
Consistent use of tenses
Appropriate language for the task.
Work sets out argument in clear logical manner with supporting evidence.
Work shows wide range of academic sources, appropriately referenced
(Harvard)
Policy for Non-compliance With Minimum Standards
At all levels Tutors will use the above criteria in comments to students. Where any adjustment in marks may impact on Pass/Fail, the work will be second marked. You are strongly advised to use a spellchecker.
Level One:
Marks will not normally be adjusted. Your work will be commented upon where it fails to meet expectations, and advice given to consul the
School’s Learning Skills Co-ordinator.
Level Two:
Marks may be adjusted where the clarity of work is affected and the reader has difficulty making sense of it. Students must consult the
School’s Learning Skills Co-ordinator.
Level Three:
Students work will be commented upon and marks adjusted. In very serious cases work will be failed. June 2003.
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