Die Kaapse Instituut vir Handwerk & Ontwerp IZiko Lasekapa Lobuchule Nobugcisa FACTSHEET 1 Room 2.413, Administration Building, Cape Technikon, P O Box 652, Cape Town, 8000. Tel: 27 (0)21 460-3982 Fax: 27 (0)21 460-3553 E-mail: ccdi@ctech.ac.za CCDI Background The Provincial Administration of the Western Cape (PAWC) and the Cape Technikon established the Cape Craft & Design Institute, a Section 21, in November 2001. It received significant kick-start funding from the national Department of Arts & Culture. It is housed in the Faculty of the Built Environment & Design of the Cape Technikon. The Institute has its roots in a research study conducted by the provincial Department of Economic Affairs, Agriculture & Tourism to ascertain the strengths and weaknesses and needs of the sector and to inform a strategic development framework. The study found that design and product development support, marketing, technical, and business skills development and access to markets, financial assistance, and information were the main needs of the sector. Mission & Vision The Institute’s vision is of: Dynamic, creative, confident people producing innovative world-class handmade products reflecting the cultural diversity of the Western Cape as a region of South Africa. Located at the Cape Technikon, the Institute’s mission is to: To encourage the development of individual creativity, the acquisition of skills and the transfer of knowledge To encourage the development of innovative products that are responsive to and create market demand To facilitate access to local, national and international markets and grow the market share of Cape based craft To create an enabling environment for people to confidently explore, express and preserve our diverse cultural heritage To facilitate collaboration and sharing of skills within our community of crafters To impact on personal, regional and national growth through job creation and income generation. The Board 1. 2. 3. 4. 5. Ms Wendy P Arendse Prof Mohamed S Bayat Ms Winifred C Brock Ms MaryLynne Hagen Dr Mike Herrington 6. 7. 8. 9. 10. Ms Mercia M Isaacs Ms Nosipho Mfunzi Ms Carol S Nhlumayo Dr Laurine F Platzky Adv Roderick P Solomons See over/…. A joint initiative of the Provincial Administration of the Western Cape and the Cape Technikon. The Patrons 1. Mrs Naledi Pandor, Chancellor, Cape Technikon and Chairperson National Council of Provinces 2. Dr Franklin Sonn, former South African Ambassador to the USA; businessman 3. Mr Michael Spicer, Director, Anglo American Corporation Achievements last year – 1st year of operation Facilitated participation of 60+ crafters (individuals, projects & small businesses) at the North Sea Jazz Festival, World Summit on Sustainable Development (Jhb) and Food & Wine Festival, Epcot, Disney World Generated over R700 000 worth of sales from these events which went straight back to the crafters At WSSD the Western Cape stand won the award for the best marketing and highest turnover of all the provinces At Disney World, the South African crafters had the highest sales of all the artisans from other countries Piloted a Design for Production Skills Development Programme with CreateSA (MAPPPSeta) for 23 crafters. The aim of the course was to develop the design awareness of crafters Selected 4 lead projects in the Western Cape for long-term development and support: Streetwires, Ubuntu Hand Embroiderers (Mossel Bay), Simunye Arts & Craft (Kwanakhotula, Plettenberg Bay), Swellendam Alive Held a monthly Craft Partnership Forum, attendance of which has increased from 20 persons to 70. This year’s plans - 2003 Official launch of the Institute and Exhibition of the best of the Western Cape Craft at Decorex, 12-16 June at the CTICC Piloting an export development programme with the provincial Dept. of Economic Development and the City. Eleven businesses going through export training, product development and will participate in international trade fairs. Also doing niche market research into potential of US & UK soft furnishing and jewelry and fashion accessories markets Piloting a learnership in Craft Micro-Enterprise with Create SA – NQF level 4 Piloting a skills development programme in Exhibition Design with Create SA – NQF level 5 Ongoing work with the 6 lead projects (two have been added from the Northern Cape) Product and business development work with City Tourism Development in Khayelitsha, linked to Look Out Hill facility Managing of Craft Partnership forum – regular monthly forum (1st Wed of every month) which is attended by an average of 50-70 craft producers from all walks of life in the Metro Piloting a Product Development Service – hope to launch in the 2nd half of the year. Launch & Exhibition The Institute is having its official launch on 12 June 2003 at the new Cape Town International Convention Centre. The launch coincides with the opening of its w o r l d [ p i e c e ] exhibition – Cape Craft @ its best. For further information contact: Erica Elk, Project Director or Marjorie Naidoo, Manager: Communications, Cape Craft & Design Institute. Tel: 021 460-3982 / ccdi@ctech.ac.za A joint initiative of the Provincial Administration of the Western Cape and the Cape Technikon.