SEO / SEM / DIGITAL MARKETING / PPC
Digital Marketing is the new buzz word to promote the services and products of various industries like manufacturing, retail, BFSI
(Banking, Financial Services and Insurance), healthcare, FMCG etc. It is also widely accepted that online internet medium is now the
fastest medium to reach out millions of consumer all across the globe. Keeping the growing internet marketing possibilities in mind, we
have designed this Industry oriented training program and the outline of various modules and sessions is mentioned below:
Module 1 – Classroom / Theory Sessions (1 months / 4 weeks / 40 hours)
Week 1
10 hours
Introduction to Keywords, Search Engines, Blogs, Forums, Directory and Press Release
Week 2
10 hours
Introduction to Social Networking Portals, Social Media and Link Exchange
Week 3
10 hours
Introduction to Meta tags, Meta description, Alt / Image tags and Keywords density
Week 4
10 hours
Resume Making, Email Writing, Presentation Skills
Module 2 – Lab / Live Projects (1 months / 4 weeks / 40 hours)
Week 5
10 hours
Website Analysis, Webmaster Tools
Week 6
10 hours
Project Strategy and Planning for SEM, SMO and PPC Campaigns
Week 7
10 hours
Work Reporting, Tracking and SEO Cycle
Week 8
10 hours
Interview Skills and Job Assistance
Module 3 – Industry Internship (2 months / 8 weeks / 320 hours)
Week 9 - 16
320 hours
Full-time internship at Code Platter Softwares Limited
HR RECRUITMENT
This Industry oriented training program is focused to those candidates who want to take-up HR Recruitment as their profession. With the
increasing demand of quality man-power, every industry requires talented recruitment professionals to hire/recruit right person for each
vacancy. Our training program is specifically designed so that our students can maximize their learning during the whole program. The
outline of various modules and sessions is mentioned below:
Module 1 – Classroom / Theory Sessions (1 months / 4 weeks / 40 hours)
Week 1
10 hours
Introduction to Recruitment Life Cycle
Week 2
10 hours
Introduction to IT/ITES Skill set keywords
Week 3
10 hours
Introduction to Non IT Skill set keywords
Week 4
10 hours
Study of IT/ITES and Non IT JD (Job Description)
Module 2 – Lab / Live Projects (1 months / 4 weeks / 40 hours)
Week 5
10 hours
Resume Search via Job Portals, Mass Emailing, Head Hunting, Network and Referral Mapping
Week 6
10 hours
Resume screening, short-listing, submission and tracking, Interview Line-up, Follow-up, Hiring,
Reference check
Week 7
10 hours
Building resource database and pipeline, SWOT Analysis
Week 8
10 hours
Interview Skills and Job Assistance
Module 3 – Industry Internship (1 months / 4 weeks / 160 hours)
Week 9 - 12
160 hours
Full-time internship at Code Platter Softwares Limited
PHP-MySQL IT TRAINING
Open Source (PHP, MySQL) web application development is one of the leading trends in software industry with the growing popularity of
Open Source application like wordpress, jommla, moodle, osCommerce etc. With the increasing demand of PHP, MySQL developers, this
Industry oriented training program specially focuses on providing the practical knowledge to our students so that they can quickly start
their career as web developer or programmer. The outline of various modules and sessions is mentioned below:
Module 1 – Classroom / Theory Sessions (2 months / 8 weeks / 80 hours)
Week 1
10 hours
Introduction to HTML, CSS, JavaScript
Week 2
10 hours
Introduction to PHP
Week 3
10 hours
PHP Functions, Arrays
Week 4
10 hours
PHP Sessions, Form Submission (Get, Post), Validation
Week 5
10 hours
Database creation, MySQL connection and queries
Week 6
10 hours
Data Insert, Retrieval, Update, Delete
Week 7
10 hours
Installation of Drupal, Joomla, Wordpress, osCommerce
Week 8
10 hours
Resume Making, Email Writing, Presentation Skills
Module 2 – Lab / Live Projects (2 months / 8 weeks / 80 hours)
Week 9 - 10
20 hours
Shopping Cart - Product, Order and User Management
Week 11 - 12
20 hours
AJAX, Discussion Forum and Messaging System
Week 13 - 14
20 hours
SEO Friendly URLs, Application Security, Versioning and Testing
Week 15
10 hours
Payment Gateway and other API Integration
Week 16
10 hours
Interview Skills and Job Assistance
Module 3 – Industry Internship (2 months / 8 weeks / 320 hours)
Week 17 - 24
320 hours
Full-time internship at Code Platter Softwares Limited