15th INTERNATIONAL PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE Hamburg, Germany June 29th – July 1st, 2008 Conference Location: Helmut-Schmidt-University (HSU), University of the Federal Armed Forces Hamburg. Holstenhofweg 85, 22043 Hamburg Sunday, June 29th, 2008 14:30 – 16:00 16:00 – 17:00 17:00 – 19:15 Registration at the Hamburg Chamber of Commerce, Adolphsplatz 1, Hamburg Reception with Welcome Remarks by the CEO of the Chamber of Commerce Boat Tour - Hamburg Harbour Monday, June 30th, 2008 08:00 – 08:30 08:00 – 09:00 09:00 – 09:30 09:30 – 10:00 10:00 – 10:30 10:30 – 12:30 12:30 – 13.45 13:45 – 15:15 15:15 – 15:45 15:45 – 17:15 17:30 18:30 20:00 Shuttles to Helmut-Schmidt-University Registration Welcome Session (Auditorium Maximum) Keynote Speaker 1 (Auditorium Maximum) Wolfgang Müller-Pietrella: The future of mobility Coffee / Tea Break Parallel Sessions I Lunch Parallel Sessions II Coffee / Tea Break Parallel Sessions III Shuttles to the City Hall Reception with the Senator for Science and Research Conference Dinner at Hotel Hafen Hamburg Tuesday, July 1st, 2008 08:00 – 08:30 08:45 – 10:15 10:15 – 10:45 10:45 – 12:15 12:15 – 13:30 13:30 – 14:00 14:00 – 14:30 14:30 – 15:00 15:00 – 16:00 16:15 – 17:00 17:00 Shuttles to Helmut-Schmidt-University Parallel Sessions IV Coffee / Tea Break Parallel Sessions V Lunch Keynote Speaker 2 (Auditorium Maximum or HS 5) Gerhard Puttfarcken: Challenges and achievements in European aircraft business Keynote Speaker 3 (Auditorium Maximum or HS 5) Hans Georg Gemünden: The Impact of Radical Product Innovations on Success Coffee / Tea Break Parallel Sessions VI Conference Closing, Best Paper Award, Outlook to 2009 Conference (HS 5) Shuttles to Hamburg Airport and Main Station Parallel Sessions I, Monday, June 30th, 10:30 – 12:30 HS 1 10:30 11:00 11:00 11:30 11:30 12:00 R 301/303 HS 3 N. OPEN INNOVATION – PRODUCT DEVELOPMENT IN COMMUNITIES AND IN COOPERATION WITH COMMUNITIES Chair CORNELIUS HERSTATT HS 4 HS 5 R 401/402 HS 2 R 101/103 R 405/406 M. PRODUCT DEVELOPMENT IN SME C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) D. LEADERSHIP AND CREATIVITY IN PRODUCT DEVELOPMENT I. PRODUCT DEVELOPMENT PROCESS O. TEACHING INNOVATION AND NEW PRODUCT DEVELOPMENT MANAGEMENT C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (2) Chair THOMAS HUSTAD Chair TOMMASO BUGANZA Chair ANTHONY DI BENEDETTO Chair THORSTEN TEICHERT Chair PAUL COUGHLAN Chair ERIK JAN HULTINK ENTERING AN ERA OF FERMENT TECHNOLOGY AND PRODUCT STRATEGIES FOR SUSTAINABLE VEHICLE DEVELOPMENT THOMAS MAGNUSSON, DEDY SUSHANDOYO, CHRISTIAN BERGGREN THE ROLE OF PATENTING AND PATENT DEPARTMENTS IN NEW PRODUCT DEVELOPMENT WORK HANS ANDERSSON CHALLENGES OF PRODUCT CONCEPT DECISIONS IN A COMPANY DEVELOPING COMPLEX PRODUCTS INGRID KIHLANDER, JENNY JANHAGER, SOFIA RITZÉN PRODUCT DEVELOPMENT PROJECT REVIEWS: LESSONS LEARNED MANAGING UNIVERSITYINDUSTRY PARTNERSHIPS ARUNA SHEKAR, RAINER SEIDEL, LINDA HAMMERLE GREEN PRODUCT INNOVATIONS: A MULTIPLE-CASE STUDY ANALYSIS IN ITALY AND CANADA ROSA MARIA DANGELICO, DEVASHISH PUJARI IMPACTS OF PRODUCT COMPLEXITY ON ORGANIZATIONAL COMPLEXITY MAXIMILIAN PASCHE, MAGNUS PERSSON EXAMINING SOCIAL PRACTICES IN GROUP IDEATION TEA LEMPIÄLÄ MANAGING ENGINEERING CHANGE EFFECTS ON DESIGN PROCESS PLANNING ALEX ALBLAS, J.C. WORTMANN THE LONG SHADOW OF COOPERATION SATISFACTION IN INTERDISCIPLINARY INNOVATION PROJECTS CHRISTIAN LÜTHJE, REINHARD PRÜGL, A FRAMEWORK FOR EMPIRICAL ANALYSIS BY PRODUCT DEVELOPMENT DATA INTEGRATION STEFAN HÄUSLER, STEPHAN GROßE AUSTING , AXEL HAHN TEACHING NEW PRODUCT DEVELOPMENT USING THE “CITY CAR” SIMULATION ALAN COUSENS, KEITH GOFFIN, RICK MITCHELL, CHRIS VAN DER HOVEN, MAREK SZWEJCZEWSKI MATURITY LEVELS IN MANAGEMENT OF PDP: CASE STUDIES IN BRAZILIAN COMPANIES OF CAPITAL GOODS SECTOR DANIEL JUGEND, MÁRCIA MITIKO ONOYAMA, SÉRGIO LUÍS DA SILVA, JOSÉ CARLOS DE TOLEDO, GLAUCO HENRIQUE DE SOUZA MENDES A. ORGANIZING FOR PRODUCT DEVELOPMENT G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT Chair KOENRAAD DEBACKERE Chair JOHN CHRISTIANSEN FORMING SPACES FOR UNDERSTANDING CUSTOMERS IN FRONT END HANNA NORDLUND UNIVERSITYINDUSTRY RESEARCH COLLABORATION IN SOUTH KOREA: INTERACTION, KNOWLEDGE TRANSFER, AND PROJECT PERFORMANCE LUDWIG BSTIELER, MARTIN HEMMERT INCLUDING PURCHASING PROFESSIONALS IN NEW PRODUCT DEVELOPMENT HOLGER SCHIELE “HEALTHENHANCING” PRODUCTS IN THE ITALIAN FOOD INDUSTRY: MULTINATIONALS AND SMES COMPETING ON YOGURT GIACOMO BOESSO, FRANCESCO FAVOTTO WHAT INFLUENCES NPD TEAM PERFORMANCE: AN INPUT-PROCESSOUTPUT INVESTIGATION SABINE KUESTER, MONIKA C. SCHUHMACHER, CHRISTINE LENZ, JULIUS MANTEL COLLABORATIVE CONCEPT DEVELOPMENT WITH SKILLED SUPPLIERS: MANAGING THE PROCESS FROM HIGH OR LOW INITIAL EXPERIENCE VICTOR P. SEIDEL AN EMPIRICAL EXAMINATION OF SOME LIMITS TO OPEN INNOVATION METTE PRAEST KNUDSEN, THOMAS BØTKER MORTENSEN MARKET ORIENTATION, NPD PERFORMANCE AND ORGANISATIONAL PERFORMANCE IN SMALL FIRMS ANN LEDWITH, MICHELE O'DWYER AVATAR-BASED INNOVATION USING VIRTUAL WORLDS FOR REAL WORLD INNOVATION THOMAS KOHLER, KURT MATZLER, JOHANN FÜLLER PATTERNS IN ORGANIZATIONAL CONFIGURATIONS FOR HIGH OVERALL INNOVATION PERFORMANCE OF SMES ANNEMIEN PULLEN, PETRA DE WEERDNEDERHOF, AARD GROEN, OLAF FISSCHER, MICHAEL SONG MAKING CONNECTIONS: THE IMPORTANCE OF HUMAN RELATIONSHIPS IN INNOVATIVE PRACTICE FRASER BRUCE, SEATON BAXTER STANDARD ADOPTION IN CONVERGING WORLDS: THE INTERPLAY BETWEEN NETWORK AND SYSTEM GEERTEN VAN DE KAA, JAN VAN DEN ENDE, HENK J. DE VRIES, VALUE INDICATORS AND MONITORING IN INNOVATIVE PDM - A GROUNDED APPROACH SOPHIE HOOGE, ARMAND HATCHUEL INNOVATION PERFORMANCE AND EFFICIENCY OF KNOWLEDGE TIES FROM INDIVIDUAL AND DYADIC PERSPECTIVES ALEXANDER FLIASTER, FLORIAN SCHLODERER ANTECEDENTS AND CONSEQUENCES OF TEAM VISION IN PRODUCT DEVELOPMENT. AN EMPIRICAL EVIDENCE. ELENA REVILLA, TATIANA CURY 12:00 12:30 MODES OF INTEGRATION OF NEW PRODUCT DEVELOPMENT AND MANUFACTURING – THE EFFECTS OF INNOVATIVENESS, PRODUCTION VOLUME AND ORGANISATIONAL SIZE BJØRGE TIMENES LAUGEN, HARRY BOER SELECTING THE RIGHT KNOWLEDGE TRANSFER CHANNEL FOR INDUSTRYSCIENCE COLLABORATION: CONSIDER THE R&D ACTIVITY MAARTEN VAN GILS, GEERT VISSERS, JAN DE WIT DIFFERENCES IN MOTIVES TO INNOVATE, TO ENGAGE IN INNOVATION ACTIVITIES, AND TO COLLABORATE WITH PRODUCERS - THE CASE OF ILOUNGE AND IPOD HACKS GREGOR JAWECKI PRACTICES FOR NPD COLLABORATION: FROM IDEA TO MARKET LAUNCH JONAS RUNDQUIST IS ENGINEERING CREATIVITY DIFFERENT FROM CREATIVITY IN OTHER DISCIPLINES? INA GOLLER, CARMEN KOBE CONCURRENT ENGINEERING IN NPD PROCESS: AN AEROSPACE COMPANY CASE STUDY. LAURA BROCCARDO, ELISA TRUANT SERVICE DEVELOPMENT THROUGH UNIVERSITY NETWORK COLLABORATION REBECCA LIU, IZABELA ROGOZINSKA THE DYNAMIC RELATIONSHIP BETWEEN STRATEGIC ORIENTATION AND PRODUCT INNOVATION PERFORMANCE AND THE EFFECT OF THE ENVIRONMENTAL CONDITIONS YAN YANG, QING WANG, GUISHENG WU, HENGYUAN ZHU Parallel Sessions II, Monday, June 30th, 13:45 – 15:15 HS 1 HS 4 HS 5 R 401/402 HS 2 R 101/103 R 405/406 D. LEADERSHIP AND CREATIVITY IN PRODUCT DEVELOPMENT I. PRODUCT DEVELOPMENT PROCESS O. TEACHING INNOVATION AND NEW PRODUCT DEVELOPMENT MANAGEMENT C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (2) Chair CORNELIUS HERSTATT A. ORGANIZING FOR PRODUCT DEVELOPMENT G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT N. OPEN INNOVATION – PD IN COMMUNITIES AND IN COOPERATION WITH COMMUNITIES M. PRODUCT DEVELOPMENT IN SME Chair THOMAS HUSTAD Chair ARMAND HATCHUEL Chair FRANK PILLER Chair PAUL COUGHLAN Chair HANS KOLLER Chair ANTHONY DI BENEDETTO Chair KOENRAAD DEBACKERE Chair KEITH GOFFIN THE SETTING UP OF TECHNOLOGICAL PARTNERSHIPS AS A VECTOR OF THE EMERGENCE OF NEW MARKETS AND ARCHITECTURAL COMPETITIVE ADVANTAGE RAMESH CAUSSY, FLORENCE CHARUE DUBOC WEBLOGS AS A PANACEA FOR ORGANIZATIONAL KNOWLEDGE SHARING AND CREATION? IDENTIFYING CONTINGENCY FACTORS BY COMPARING TWO ANTITHETIC CASES OF PRODUCT DEVELOPMENT STEPHAN KAISER, SIMONE KANSY, GORDON MÜLLERSEITZ, MAX RINGLSTETTER INNOVATION SERVICES FOR SMES: A USER CENTRED ANALYSIS TOMMASO BUGANZA, PAOLO LANDONI, ROBERTO VERGANTI AN EXPLORATORY STUDY OF THE PRACTICES AND CHALLENGES OF PORTFOLIO DECISION MAKING GENRES LINDA KESTER, ERIK JAN HULTINK, KRISTINA LAUCHE, PETRA BADKESCHAUB CHIEF TECHNOLOGY OFFICER (CTO) PERSPECTIVES ON THEIR ROLE AND CONTRIBUTION. CHRIS VAN DER HOVEN, DAVID PROBERT, ROB PHAAL CO-CONSTRUCTING THE BRAND AND THE PRODUCT JOHN K. CHRISTIANSEN, CLAUS J. VARNES, BIRGITTE HOLLENSEN, BIRGITTE C. BLOMBERG VIRTUAL DEVELOPMENT, TESTING AND LEARNING PLATFORMS FOR THE INTEGRATED DEVELOPMENT OF PRODUCTS AND PRODUCTION SYSTEMS MICHAEL SCHENK, EBERHARD BLÜMEL BALANCING STRATEGIC ORIENTATIONS TO MAXIMIZE INNOVATIVE AND FINANCIAL OUTCOMES ANGELA PALADINO VIRTUAL FACTORY FOR CUSTOMIZED OPEN PRODUCTION TOBIAS REDLICH, JENS P. WULFSBERG, FRANZ-L. BRUHNS METHOD OF ANALYZING AND SELECTING SOFTWARE TO SUPPORT NPD PROCESS MANAGEMENT: EXPERIENCES AND LESSONS LEARNED JANAINA M. H. COSTA, CREUSA SAYURI TAHARA AMARAL, HENRIQUE ROZENFELD PERFORMANCE IMPLICATIONS OF DYNAMIC CAPABILITIES: THE MEDIATING ROLE OF ORGANIZATIONAL INNOVATIVENESS DANIEL HENNEKE, CHRISTIAN LÜTHJE OPENNESS TO INNOVATION IN THE FACE OF AN AGEING WORKFORCE: RESULTS OF AN EMPLOYEE SURVEY BIRGIT VERWORN A MODIFIED HOUSE OF QUALITY FOR PRODUCT SERVICE SYSTEMS (PSS) CONCEPTION AND CASE STUDY ON THE TELECOMMUNICATIONS INDUSTRY MARTIN G. MOEHRLE, KNUD HARTUNG TEACHING MBA STUDENTS USING A NPD PROCESS SIMULATION HELLE ALSTED SONDERGAARD THE NEW PRODUCT DEVELOPMENT PROCESS: A MODEL FOR THE PERFORMANCE OPTIMIZATION A. CLAUDIO GARAVELLI, FULVIO IAVERNARO OPEN BEYOND THE SOFTWARE CODE? GUIDO REGER, GORDON MÜLLERSEITZ LISBON PLANE LANDING? AN EMPIRICAL STUDY OF THE DETERMINANTS AND CONSEQUENCES OF PRODUCT INNOVATION IN SMALL EUROPEAN FIRMS SOUMODIP SARKAR, ANA ISABEL COSTA WHAT INFLUENCES THE DESIGN OF HYBRID PRODUCTS? LESSONS LEARNED FROM THE PREVENTIVE HEALTH-CARE INDUSTRY VIVEK K. VELAMURI, ANNE-KATRIN NEYER, KATHRIN M. MÖSLEIN CREATIVITY IN EFFICIENT PRODUCT DEVELOPMENT: A TYPOLOGY FOR IDENTIFYING CREATIVE INITIATIVES EVA LOVEN, NICOLETTE LAKEMOND, JONAS DETTERFELT A CONSTRUCTIVIST APPROACH TO ARTIFACT DEVELOPMENT HANS SKYTTE TEACHING AT THE FRONT END OF INNOVATION: EXPERIMENTING WITH TEAM LEARNING AND CROSSORGANIZATIONAL INTEGRATION MIIA MARTINSUO STRATEGIC RESOURCE MANAGEMENT: CREATING COMPETITIVE ADVANTAGE IN THE PRODUCT DEVELOPMENT PROCESS J. AMARO DOS SANTOS THE LOCUS OF INNOVATION FLOORTJE BLINDENBACHDRIESSEN, VINCENT FRUCTUOSO VAN DER VEEN, JAN VAN DEN ENDE 14:45 – 15:15 HS 3 C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) 13:45 – 14:15 14:15 – 14:45 R 301/303 CONFIGURATIONS DRIVING NPD PERFORMANCE FIT WITH MARKET DEMANDS AND TIME CONSTRAINTS PETRA DE WEERDNEDERHOF, KLAASJAN VISSCHER, MICHAEL SONG, MARK PARRY ANALYZING THE INNOVATION VALUE CHAIN RICARDA B. BOUNCKEN, THORSTEN TEICHERT ORGANIZING NEW PRODUCT DEVELOPMENT PROJECTS IN ALLIANCES: HOW AND WHEN ARE PROBLEMS SOLVED JOINTLY? MAHMUT NEDIM OZDEMIR, JAN VAN DEN ENDE WHERE DO GOOD INNOVATION IDEAS COME FROM? EXPLORING THE INFLUENCE OF NETWORK CONNECTIVITY ON INNOVATION IDEA QUALITY. JENNIE BJÖRK, MATS MAGNUSSON Parallel Sessions III, Monday, June 30th, 15:45 – 17:15 HS 1 15:45 – 16:15 16:15 – 16:45 16:45 – 17:15 R 301/303 HS 3 HS 4 HS 5 R 401/402 E. CREATIVITY AND DESIGN MANAGEMENT AND BUSINESS PERFORMANCE Chair PETRA DE WEERDNEDERHOF A. ORGANIZING FOR PRODUCT DEVELOPMENT G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT N. OPEN INNOVATION – PD IN COMMUNITIES AND IN COOPERATION WITH COMMUNITIES M. PRODUCT DEVELOPMENT IN SME C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) Chair HANS GEORG GEMÜNDEN Chair AARD GROEN Chair FRANK PILLER Chair CLAUDIO DELL´ERA Chair ERIK JAN HULTINK ENHANCING INTERACTION BETWEEN ENGINEERING AND INDUSTRIAL DESIGN: A CASE STUDY HANNA LJUNGQVIST, LISA CARLGREN, MARIANNE KARLSSON FOSTERING COMMITMENT TO COOPERATE WHEN LEADING INTERORGANIZATIO NAL INNOVATION MAARTEN E.J. RUTTEN, ANDRÉ G. DORÉE, JOHANNES I.M. HALMAN OPEN INNOVATION: ANTECEDENTS AND CONSEQUENCES OF OPEN TECHNOLOGY EXPLOITATION STRATEGIES ULRICH LICHTENTHALER EVALUATION OF A BEST PRACTICE FRAMEWORK FOR NPD IN SMALL AND LARGE ORGANISATIONS JOHN NICHOLAS, ANN LEDWITH, HELEN PERKS DO TOO MANY CHEFS REALLY SPOIL THE BROTH? COLLABORATIVE PRODUCT INNOVATION IN THE FOODSERVICE INDUSTRY ANA ISABEL COSTA, SOUMODIP SARKAR EVALUATING THE EFFECTS OF METHOD-BASED TOOLS ON TEAM DECISION MAKING AND TEAM PERFORMANCE ALEXANDRA RESE, MAURICE BÄSLER, DANIEL BAIER MANAGEMENT CONTROL AND STRATEGIC RENEWAL IN THE FRONT-END PHASE OF THE INNOVATION PROCESS JARNO POSKELA, MIIA MARTINSUO LEARNING INTENT, ABSORPTIVE CAPACITY, AND RELATIONAL CAPITAL IN INTERORGANIZATIONAL LEARNING SO-JIN YOO, WEELIANG TAN STIMULATING EXTERNAL NETWORKING THROUGH PEOPLE MANAGEMENT MARK JOLINK, BEN DANKBAAR ARE OPEN SOURCE SOFTWARE COMMUNITIES A SOURCE OF DISRUPTIVE INNOVATION? NORDINE BENKELTOUM, ARMAND HATCHUEL HS 2 R 101/103 R 405/406 I. PRODUCT DEVELOPMENT PROCESS O. TEACHING INNOVATION AND NEW PRODUCT DEVELOPMENT MANAGEMENT C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (2) Chair ANTONIO FERNANDES Chair KEITH GOFFIN Chair THORSTEN TEICHERT PRODUCT DEVELOPMENT DECISION FRAMEWORK: AN EMPIRICAL TEST GIULIA CALABRETTA, BORIS DURISIN ‘DESIGN FOR DESIRABILITY’: FACTORS, MINDSETS, AND PRACTICES IN NEW ZEALAND EXPORT INDUSTRY ANDERS WARELL, RODNEY ADANK, LYN GARRETT, MARK GOELLNER, TONY PARKER EMPLOYEES AS LATENT SOURCE OF INNOVATION: FINDINGS FROM 5 BELGIAN CASE STUDIES SVEN H. DE CLEYN, LIEVE HUYLEBROEK, JOHAN BRAET GET WET! TEACHING INNOVATION THEORIES THROUGH EXPERIENTIAL LEARNING. FRIDO E. SMULDERS FACTORS FOR STANDARD DOMINANCE: A COMPARATIVE CASE STUDY GEERTEN VAN DE KAA , HENK J. DE VRIES, JAN VAN DEN ENDE CRITICAL SUCCESS FACTORS ON PD-PROJECTS: EVIDENCES FROM TECHNOLOGYBASED FIRMS IN BRAZILIAN SME OF MEDICAL-HOSPITAL EQUIPMENTS SECTOR GLAUCO HENRIQUE DE SOUZA MENDES, JOSÉ CARLOS DE TOLEDO, SÉRGIO LUIS DA SILVA, DANIEL JUGEND GOVERNING COLLABORATIVE INNOVATION EVOLUTION OF TRUST WITH INSTITUTIONAL GOVERNANCE MECHANISMS HEIDI OLANDER, PIA HURMELINNALAUKKANEN, KIRSIMARJA BLOMQVIST, PAAVO RITALA EVALUATING DESIGN AS A SYSTEM OF REPRESENTATIONS: THE MODERATING ROLE OF REPRESENTATION TOWARDS THE USE OF NEW TECHNOLOGIES JONAS HOFFMANN, JEAN-PIERRE MATHIEU, GILLES ROEHRICH, PHILIPPE MALLEIN DYNAMISATION OF THE PROMOTOR MODEL – AN EXPLORATIVE STUDY ALONG THE INNOVATION PROCESS SEBASTIAN GURTNER, HILMAR KLINK, NADIN DOERNER, OLIVER UECKE, MICHAEL SCHEFCZYK EMBEDDING THRESHOLD CONCEPTS IN THE MANAGEMENT OF PRODUCT DEVELOPMENT: FROM THEORY TO TEACHING PRINCIPLES TO LEARNING ACTIVITIES PAUL COUGHLAN, ANNE GRAHAM A COMPARISON OF LEAN AND CMMI CONTRIBUTION TO ACHIEVE AGILITY FOR CONTINUOUS INNOVATION CHARLOTTE WIEDER, ERIC BLANCO, MARIEANNE LE DAIN NETWORK AND ICT CAPABILITIES: A RESOURCE BASED VIEW APPROACH TO SMALL FIRM’S COMPETITIVENESS VINIT PARIDA, MARIA PEMARTÍN DIRECTIONS AND SUCCESS OF EXPLORATORY TECHNOLOGICAL SEARCH: TECHNOLOGICAL OPPORTUNITIES, KNOWLEDGE RELATEDNESS AND TECHNOLOGY CONCENTRATION BART LETEN, BART VAN LOOY, RENE BELDERBOS THE VALUE OF ANALOGIES IN NPD AN EMPIRICAL INVESTIGATION OF INDUSTRIAL DESIGNERS KATHARINA KALOGERAKIS, CHRISTIAN LÜTHJE, MARC SCHULTHESS, CORNELIUS HERSTATT IMPROVING COLLABORATION BETWEEN PRODUCT DEVELOPMENT AND MANUFACTURING IN THE AUTOMOTIVE INDUSTRY FRANK MANTWILL, ANDREAS LUCKO, HENRICH BROCKMEYER PRODUCT DEVELOPMENT TEACHING IN NORTH AMERICA: A STATUS REPORT SEBASTIAN K. FIXSON EVALUATING CORPORATE SOCIAL RESPONSIBILITY IN NEW PRODUCT DEVELOPMENT FRANCESCO CILIBERTI, PIERPAOLO PONTRANDOLFO, BARBARA SCOZZI Parallel Sessions IV, Tuesday, July 1st, 08:45 – 10:15 08:45 – 09:15 09:15 – 09:45 09:45 – 10:15 HS 1 R 301/303 HS 3 HS 4 HS 5 R 401/402 HS 2 R 101/103 R 405/406 A. ORGANIZING FOR PRODUCT DEVELOPMENT G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT N. OPEN INNOVATION – PD IN COMMUNITIES AND IN COOPERATION WITH COMMUNITIES K. MARKETING, USERS AND PRODUCT DEVELOPMENT C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) E. CREATIVITY AND DESIGN MANAGEMENT AND BUSINESS PERFORMANCE B. KNOWLEDGE AND IT RESOURCES IN PPRODUCT DEVELOPMENT L. ENTREPRENEURSHIP AND PRODUCT DEVELOPMENT H. RADICAL PRODUCT INNOVATION Chair ARMAND HATCHUEL Chair THORSTEN TEICHERT Chair HANS GEORG GEMÜNDEN Chair PETRA DE WEERDNEDERHOF Chair MARTIN MÖHRLE Chair AARD GROEN Chair JOHN CHRISTIANSEN Chair ANTHONY DI BENEDETTO Chair KEITH GOFFIN ATTAINMENT OF HIGHER QUALITY FOR INNOVATIVE IDEAS BY SYSTEMATIC UTILISATION OF EXTERNAL SOURCES WOLFGANG BUCHHOLZ, DANIEL MEINERS EXPLORATORY STUDY TO CAPTURE DESIGN EXPENDITURE IN FIRMS JAMES MOULTRIE, JOHANN RIEDEL, AHMAD BELTAGUI, CECILIA MALVIDO DE RODRIGUEZ, FINBARR LIVESEY, KULWANT PAWAR, BILL NIXON, JILL MACBRYDE, PETER DEMIAN, STEPHEN EVANS, VERONICA MARTINEZ DO IT TOOLS INFLUENCE NEW PRODUCT PERFORMANCE? GLORIA BARCZAK, ERIK JAN HULTINK, FAREENA SULTAN CONDITIONS FOR THE COMMERCIALISATION OF APPLIED RESEARCH FROM IRISH UNIVERSITIES MARK WHELAN, PAUL COUGHLAN INNOVATION POLITICS: HOW SERIAL INNOVATORS GAIN ORGANIZATIONAL ACCEPTANCE FOR BREAKTHROUGH NEW PRODUCTS RAYMOND L. PRICE, ABBIE GRIFFIN, BRUCE A. VOJAK, NATHAN HOFFMAN, HOLLI BURGON CO-CREATING WITH CONSUMERS IN THE PRODUCT INNOVATION PROCESS! DEBORAH ROBERTS MEASURING INNOVATION CAPITAL - A CONTENT ANALYSIS OF PUBLISHED INTELLECTUAL CAPITAL STATEMENTS LUCIA BELLORA LEVERAGING EXTERNAL KNOWLEDGE TO INTENSIFY INNOVATION IN THE FIRM : THE CASE OF A LARGE SUPPLIER IN THE AUTOMOTIVE INDUSTRY FLORENCE CHARUEDUBOC, JONATHAN CASTEL INNOVATION DRIVEN CONSULTING PROJECTS: AN EMPIRICAL ANALYSIS OF SUCCESS DRIVERS MICHAEL HOECK, CHRISTIAN M. RINGLE KNOWLEDGE PROCESSES IN ENTREPRENEURIAL TEAMS: PROTOTYPING AS TOOL TO TURN WEAK INTO STRONG SITUATIONS ANNE-KATRIN NEYER, BERNHARD DOLL INVESTIGATING THE PERFORMANCE IMPACT OF NEWNESS FROM A DESIGN PERSPECTIVE SOEREN SALOMO, KATRIN TALKE, ANTJE LUTZ EXPLORING THE ROLE OF EARLY ADOPTERS IN THE COMMERCIALISATIO N OF INNOVATION: THE CASE OF HIGHTECHNOLOGY MARKETS VITTORIO CHIESA, FEDERICO FRATTINI, FEDERICO SPADA ORDER OF ENTRY AND NEW PRODUCT PERFORMANCE: IMPACT OF SWITCHING COSTS FRANCISCO J. MOLINA-CASTILLO, A.-I. RODRIGUEZESCUDERO, JOSE LUIS MUNUERAALEMAN MANAGING PRODUCT INTEGRITY IN OUTSOURCED PRODUCT DEVELOPMENT HERMANN LOEH THE PARTICULAR ROLE OF NORMS FOR SUCCESSFUL COLLABORATIVE VENTURES IN NPD: A CROSS-FUNCTIONAL COMPARISON METTE PRAEST KNUDSEN OPEN SOURCE INNOVATION - OUT OF SOFTWARE? CHRISTINA RAASCH, CORNELIUS HERSTATT, THORSTEN BLECKER, NIZAR ABDELKAFI THE USE OF MANAGEMENT CONTROL INFORMATION AND PROJECT PERFORMANCE IN R&D SETTINGS: AN EMPIRICAL ANALYSIS OF THE MODERATING EFFECT OF UNCERTAINTY CHRISTIAN LANGMANN, HANS KOLLER SMES AND NETWORKS OF INNOVATION: AN ITALIAN CASE IN THE CALIBRATION INDUSTRY VALENTINA LAZZAROTTI, RAFFAELLA MANZINI, EMANUELE PIZZURNO TRIGGERS FOR VIRTUAL CUSTOMER INTEGRATION IN THE DEVELOPMENT OF MEDICAL EQUIPMENT - FROM A MANUFACTURER AND A USER PERSPECTIVE JOHANN FÜLLER, RITA FAULLANT, KURT MATZLER WHAT YOU KNOW AND HOW YOU’VE LEARNED IT: THE SOURCE OF MANAGERS’ KNOWLEDGE AND THE CONTROL OF NPD PROJECTS SERGE A. RIJSDIJK, JAN VAN DEN ENDE DEVELOPMENT OF A TOOL FOR SELFASSESSING THE PROJECT TEAM'S ABILITY TO CODESIGN WITH SUPPLIERS IN PD MARIE-ANNE LE DAIN, RICHARD CALVI, SANDRA CHERITI MANAGING MARKET LEARNING DURING DISCONTINUOUS NEW PRODUCT DEVELOPMENT: AN EXPLORATION IN THE POLYMERIC MATERIALS INDUSTRY ARMAND SMITS, GEERT VISSERS, JAN DE WIT GLOBALIZATION OF R&D : THE CASE OF PROFESSIONAL GROUPS IN THE CAR INDUSTRY CEDRIC DALMASSO, JEAN-CLAUDE SARDAS WHICH AGE COHORT HAS THE MOST AND MOST VALUABLE IDEAS? STEFANIE SCHRAPE, BIRGIT VERWORN ORGANIZING OPEN INNOVATION IN PRACTICE: A CASE STUDY OF AN ENVIRONMENTAL INNOVATION PROJECT IN THE AUTOMOTIVE INDUSTRY MARIA ELMQUIST, BLANCHE SEGRESTIN Parallel Sessions V, Tuesday, July 1st, 10:45 – 12:15 HS 1 10:45 – 11:15 11:15 – 11:45 11:45 – 12:15 R 301/303 HS 3 HS 4 C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT N. OPEN INNOVATION – PRODUCT DEVELOPMENT IN COMMUNITIES AND IN COOPERATION WITH COMMUNITIES Chair JOHN CHRISTIANSEN Chair ARMAND HATCHUEL STRATEGIC MANAGEMENT OF PRODUCT INNOVATION - AN INNOVATIONPOSITIONINGMATRIX FOR PRACTITIONERS BASED ON CASE STUDIES CONDUCTED IN GERMAN MANUFACTURING COMPANIES BERTRAM LOHMUELLER, KEITH GOFFIN, ROLF PFEIFFER TECHNOLOGY TRANSFER IN NETWORKED COMPANIES CHRISTER KARLSSON, MARTIN SKOLD GREEN PRODUCT DEVELOPMENT: A SURVEY IN TEXTILE AND UPHOLSTERED FURNITURE INDUSTRIES VITO ALBINO, ROSA MARIA DANGELICO, PIERPAOLO PONTRANDOLFO, DEVASHISH PUJARI CUSTOMER INTEGRATION IN INNOVATION NETWORKS: INSIGHTS INTO THE AUTOMOBILE INDUSTRY SABINE KUESTER, MONIKA C. SCHUHMACHER, BEN D. WERNER DECISION MAKING WITH INTELLIGENT AGENTS: A PRACTICAL ASPECT OF FUTURE PRODUCT DEVELOPMENT MANAGEMENT SHENGHUA LIU, SACHA HELFENSTEIN, PERTTI SAARILUOMA BE VISIBLE AND GET NETWORKED FOR R&D COLLABORATION - A STUDY IN THE ORESUND FOOD CLUSTER MARK JOLINK, BEN DANKBAAR R 401/402 HS 2 R 101/103 R 405/406 K. MARKETING, USERS AND PRODUCT DEVELOPMENT F. PRODUCT DEVELOPMENT IN A GLOBAL CONTEXT B. KNOWLEDGE AND IT RESOURCES IN PRODUCT DEVELOPMENT J. PRODUCT DEVELOPMENT IN SERVICES AND SOFTWARE H. RADICAL PRODUCT INNOVATION Chair PAUL COUGHLAN Chair HANS KOLLER Chair THOMAS HUSTAD Chair ANTONIO FERNANDES Chair PETRA DE WEERDNEDERHOF Chair ERIK JAN HULTINK OPEN INNOVATION PRODUCT DEVELOPMENT IN MECHANICAL ENGINEERING COMPANIES CHRISTIAN SCHULTZ, GUIDO REGER EVALUATING THE ROLE OF EMOTIONS IN TECHNOLOGICAL INNOVATION ADOPTION INTENTION: TEST OF A MODEL OF EMOTIONS AS ANTECEDENTS OF UTILITARIAN AND HEDONIC BENEFITS JONAS HOFFMANN, GILLES ROEHRICH, PIERRE VALETTEFLORENCE AN EMPIRICAL EVALUATION OF THE EFFECT AND NATURE OF R&DMARKETING INTEGRATION IN NEW PRODUCT DEVELOPMENT IN INCUMBENT CHINESE FIRMS HELEN PERKS, CONG ZHANG, KENNETH KAHN LEARNING ORIENTATION AND PRODUCT INNOVATION PERFORMANCE ESTER VALJAUREGI, IÑAKI GARCIAARRIZABALAGA APPLYING UCD METHODS TO EXISTING IT PRODUCT DEVELOPMENT PROCESS -A DISCOUNT UCD PROCESS KERSTIN RÖSE, HAO JIANG PERFORMANCE IMPLICATIONS OF CUSTOMER CHARACTERISTICS IN SUBSTANTIAL INNOVATION PROJECTS FEE STEINHOFF MOTIVATION AND CONTRIBUTIONS IN CROWDSOURCED ACTIVITIES: THEORY AND EMPIRICAL TEST IRMA BORST, JAN VAN DEN ENDE THE INFLUENCE OF USER MOTIVES ON THE CHARACTERISTICS OF USER INNOVATIONS JOHANNES GEBAUER , JOHANN FÜLLER, CHRISTIAN LÜTHJE CAN SUPPLIER WEBSITES INSPIRE PRODUCT DESIGNERS? FINDINGS OF A PILOT STUDY. JARMILA A. KOPECKA, SICCO C. SANTEMA INTEGRATION OF INNOVATIVE USERS AS SOURCE OF SERVICE INNOVATIONS FLORIAN SKIBA, HERSTATT, CORNELIUS ARCHITECTURAL INNOVATION IN A LOOSELY COUPLED NETWORK, HOW TO COMPENSATE FOR LOOSE-COUPLING AND INERTIA ERWIN HOFMAN, JOHANNES I. M. HALMAN, JOHANNES T. VOORDIJK OPPORTUNITIES AND WEAKNESSES OF PLM TO SUPPORT COLLABORATIVE ENGINEERING VALÉRY MERMINOD, ERIC BLANCO KNOWLEDGE USE IN THE NEW SERVICE SCREENING PROCESS: AN EXPLORATION WAFA HAMMEDI, ALLARD C.R. VAN RIEL, ZUZANA SASOVOVA FORGIVE THEM! FOR THEY DON’T KNOW WHAT THEY DO – THE RELEVANCE OF SHARED UNDERSTANDING IN VERY INNOVATIVE FIRMS SOEREN SALOMO, CARSTEN SCHULTZ WHICH MESSAGE CONTENT SHOULD BE CONVEYED WHEN LAUNCHING A NEW PRODUCT KATRIN TALKE, GINA COLARELLI O'CONNOR HS 5 UNDERSTANDING PATH DEPENDENCE IN THE AUTOMOTIVE INDUSTRY: WHERE PARENT COMPANY TRANSFORMS THE TRANSPLANT COMPANY - CASE STUDY OF TOYOTA JAPAN AND TOYOTA INDONESIA DESSY IRAWATI NORTH AMERICAN, GERMAN AND SPANISH CULINARY INNOVATION PROCESSES: IMPLICATIONS OF INSTITUTIONAL, CULTURAL AND CONTEXTUAL FACTORS MICHAEL C. OTTENBACHER, ROBERT J. HARRINGTON Parallel Sessions VI, Tuesday, July 1st, 15:00 – 16:00 15:00 – 15:30 15:30 – 16:00 HS 1 R 301/303 C. PRODUCT DEVELOPMENT STRATEGY AND PERFORMANCE (1) G. NETWORKS AND ALLIANCES IN PRODUCT DEVELOPMENT Chair SOEREN SALOMO Chair CORNELIUS HERSTATT DESIGN AND MARKET POSITION – MAPPING THE MARKET WITH THE MADRID MARKET MAP TITLE JOHANN RIEDEL, ROBIN ROY, STEPHEN POTTER THE DEVELOPMENT OF A MODEL OF RELATIONS WITHIN THE UK DESIGN INDUSTRY, AND ITS IMPLICATIONS FOR THE MANAGEMENT OF DESIGN BUSINESSES ALEX WILLIAMS, QIAN SUN, MARTYN EVANS AN ACCEPTANCE DRIVEN PRODUCT DEVELOPMENT AND MANAGEMENT APPROACH: SAFARI PRODUCT DEVELOPMENT MODEL JENS WEHRMANN, JOCHEN SCHWARZMANN, MATHIAS RUOPP, INGA ZAHN SPECIALIZED PROTOTYPE SUPPLIER – SEPARATING PROTOTYPE AND SERIAL PRODUCTION IN INDUSTRIAL NETWORKS ILMARI LAPPETELÄINEN, HARRI I. KULMALA, KATRI VALKOKARI HS 3 HS 4 HS 5 R 401/402 HS 2 R 101/103 R 405/406 K. MARKETING, USERS AND PRODUCT DEVELOPMENT B. KNOWLEDGE AND IT RESOURCES IN PRODUCT DEVELOPMENT J. PRODUCT DEVELOPMENT IN SERVICES AND SOFTWARE H. RADICAL PRODUCT INNOVATION Chair AARD GROEN Chair THORSTEN TEICHERT Chair CHRISTIAN LÜTHJE Chair ANTONIO FERNANDES MORE IDEAS FOR NEW PRODUCTS EXTERNAL PARTNERS AS LEVERAGE FOR PRODUCT DEVELOPMENT KRISTIN B. MUNKSGAARD, PER V. FREYTAG VALUE ANALYSIS AND KNOWLEDGE TRANSFER IN MULTIPROJECT MANAGEMENT CAMILLO BANDERA, MARCO FORMENTINI, PIETRO ROMANO, MARCO TOMASELLA AESTHETIC DESIGN IN TECHNOLOGYBASED NEW SERVICE DEVELOPMENT MARINA CANDI, ROGNVALDUR SAEMUNDSSON HOW TO CREATE AND SUSTAIN AN OPEN AND RADICAL INNOVATION CAPABILITY? AN EMPIRICAL CASE STUDY ANALYZING ONGOING RADICAL INNOVATION PROJECTS AT VODAFONE R&D GERMANY. CHRISTIAN STÜER, STEFAN HÜSIG, STEFANIE BIALA CONJOINT ANALYSIS IN A HOUSE OF QUALITY CONTEXT: APPROACHES AND APPLICATIONS DANIEL BAIER BEYOND TRANSACTION EFFICIENCY: THE EFFECT OF KNOWLEDGE INTERDEPENDENCE ON FIRMS’ R&D SCOPE DECISIONS WON HEE LEE, SEBASTIAN K. FIXSON INNOVATION IN THE SERVICE INDUSTRY: AN EMPIRICAL STUDY APPLIED TO KNOWLEDGE INTENSIVE BUSINESS SERVICES IN PORTUGAL SOUMODIP SARKAR, LUISA CARVALHO, ANA ISABEL COSTA METHODS FOR COORDINATING R&D AND MANUFACTURING IN UNCERTAIN COPS PROJECTS DANIEL OLAUSSON, CHRISTIAN BERGGREN 16:15 – 17:00 Conference Closing (HS 5) Best Paper Award Outlook to 2009 Conference 17:00 Shuttles to Hamburg Airport and Main Station