NASPD
2009 ANNUAL
CONVENTION
Photo printed with the Beverly Wilshire’s permission.
Thank You For Joining Us
At The Luxurious
Beverly Wilshire Hotel
Beverly Hills, CA
Beverly Wilshire Hotel
Beverly Hills, CA
March 12 – 14, 2009
Arrival Packet
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NASPD Annual Convention
Beverly Wilshire • Beverly Hills, CA
March 12 -14, 2009
Thursday, March 12, 2009
12:45 p.m. – 5:15 p.m.
1:00 p.m. – 1:45 p.m.
1:30 p.m. – 5:30 p.m.
1:45 p.m. – 2:15 p.m.
2:15 p.m. – 3:00 p.m.
3:00 p.m. – 3:45 p.m.
3:45 p.m. – 4:15 p.m.
4:15 p.m. – 5:15 p.m.
6:30 p.m. – 8:30 p.m.
8:30 p.m. – Midnight
Friday, March 13, 2009
6:30 – 7:15 a.m.
7:30 – 10:30 a.m.
7:30 – 10:30 a.m.
8:00 – 11:45 a.m.
8:00 – 8:30 a.m.
8:30 – 8:45 a.m.
8:45 – 9:00 a.m.
9:00 – 9:15 a.m.
9:15 – 10:00 a.m.
10:00 – 11:00 a.m.
11:00 – 11:45 a.m.
Noon – 1:15 p.m.
1:30 – 5:30 p.m.
1:30 – 5:00 p.m.
6:30 – 9:00 p.m.
9:30 – Midnight
Saturday, March 14, 2009
8:00 – 10:30 a.m.
8:30 – 9:30 a.m.
9:30 – 10:30 a.m.
10:30 – 11:00 a.m.
11:15 – 6:45 p.m.
Registration
Membership Committee Meeting
Warner Brothers Studio Tour
(Optional Activity – must register in advance – Meet in the Beverly Wing Lobby of the
hotel/Back Building – bus leaves @ 1:30 p.m.)
Program Committee Meeting
Education Committee Meeting
Site Selection Committee Meeting
Finance Committee Meeting
2008 Board of Directors Meeting
Welcoming Reception at the Beverly Wilshire
Hospitality Suite at the Beverly Wilshire
Yoga & Pilates class (Optional – must register in advance)
Registration
Continental Breakfast
General Session
Annual Meeting of the Membership and Election of Officers and Board Members
Member Spotlight: Greg Haberlin, Canadian National Railways
Member Spotlight: Scott Barnes, TMK IPSCO
Break
Peter Hartley, Professor at Rice University
“Finding Opportunities in the Changing North American Gas Markets”
Lisa Gordon, Reporter, Steel Business Briefing
“State of the Industry”
Lewis Leibowitz, Trade Attorney
“The Steel Pipe Market from a Washington Perspective: Trade Cases,
Stimulus and Infrastructure”
Luncheon with Robert Ulrich, Casting Director and Prime Time Emmy winner “In
Search of the Next Star: My Life as a Casting Director”
Warner Brothers Studios Tour
(Optional Activity – must register in advance – Meet in the Beverly Wing Lobby of the
hotel/Back Building – bus leaves @ 1:30 p.m.)
Paramount Studio Tour
(Optional Activity – must register in advance – Meet in the Beverly Wing Lobby
of the hotel/Back Building – bus leaves @ 1:30 p.m.)
Awards Dinner at the famous Citrus @ Social Hollywood
(Location of this year’s Vanity Fair Oscar Party.)
(Meet in the Beverly Wing Lobby of the hotel/Back Building – bus leaves at 6:30 p.m.)
Hospitality Suite at Beverly Wilshire Hotel - Royal Suite - 8th Floor
Hot Breakfast and Networking
Structural, Limited Service and Used Roundtable Discussion
Facilitator: Don Karchmer
Prime Roundtable Discussion
Facilitator: Gerald Merfish
Second Board of Directors Meeting
(2009/New Board Members)
Optional Event – Golf Tournament – Mountain Course @ Robinson Ranch
Golf Club (Meet in the Beverly Wing Lobby of the hotel/Back Building – bus leaves @
11:15 a.m.) Lunch will be provided.
Shotgun Start: 1:00 p.m.
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Note: the following are activities not coordinated by or endorsed by the NASPD. They are listed below as possible
activities to consider while in Beverly Hills.
The information/photos printed in this packet concerning Beverly Hills were taken from the Beverly Hills/Los Angeles
Convention & Visitors Bureau and/or each individual activity’s website.
Beverly Hills – Perfect place for
Entertainment & Shopping
Disney Concert Hall
Thank you Mike Evans, Doug Highiet,
and Fred Kahn for helping
to put together this
amazing program!
Attractions & Adventures
The Beverly Wilshire is conveniently located in
the heart of Rodeo Drive which is approximately
6 miles from Hollywood and 7 miles from the
nearest beach in Santa Monica. It is also
conveniently located within 60 minutes from
many of the area’s most popular studios, theme
parks and attractions. The Concierge will gladly
assist you in planning any of the following
activities for your upcoming stay.
In 1987, the late Lillian Disney made an initial gift
of $50 million to build a world-class performance
venue as a gift to the people of Los Angeles and
a tribute to Walt Disney's devotion to the arts.
Since then, other gifts and accumulated interest
bring the Disney family's total contribution to over
$100 million. The County of Los Angeles agreed
to provide the land and significant additional
funding to finance Walt Disney Concert Hall's sixlevel subterranean parking garage.
Hollywood Walk of Fame
In 1988, renowned architect Frank Gehry was
selected to design the complex, whose final
shape he unveiled in 1991. The County initiated
construction of the parking garage in 1992,
completing it in 1996. Construction on the
Concert Hall itself began in November 1999. Also
that year, the Music Center launched a capital
campaign to complete the construction funding.
Many corporate, foundation, and individual
partners, along with the State of California, have
contributed generously to the campaign due to
the remarkable leadership of Andrea L. Van de
Kamp, Chairman of the Music Center, Eli Broad,
Chairman of Sun America, Inc., and former Los
Angeles Mayor Richard J. Riordan. The Los
Angeles Philharmonic provided additional funding
for the core project and full funding for the Los
Angeles Philharmonic Center.
The Hollywood Walk of Fame is a sidewalk along
Hollywood Boulevard and Vine Street in
Hollywood, Los Angeles, California, USA, that
serves as an entertainment hall of fame.
Designed by Southern Californian artist Oliver
Weismuller, who was hired by the city in 1953 to
give Hollywood a "face lift", the Hollywood Walk
of Fame represented one of a number of
improvements the city undertook at the time. It is
embedded with more than 2,000 five-pointed
stars featuring the names of not only human
celebrities but also fictional characters honored
by the Hollywood Chamber of Commerce for their
contributions to the entertainment industry. The
Walk of Fame is maintained by the self-financing
Hollywood Historic Trust. The first star, awarded
on February 9, 1960, went to Joanne Woodward.
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The Page Museum
La Brea Tar Pits
present against a backdrop of dramatic
architecture, tranquil gardens, and breathtaking
views.
European paintings, drawings, manuscripts,
sculpture and decorative arts, and European and
American photographs.
Address:
1200 Getty Center Drive
Los Angeles, California 90049
Admission is free.
Tuesday – Friday: 10:00 a.m.-5:30 p.m.
Saturday: 10:00 a.m.-9:00 p.m.
Sunday: 10: 00 a.m. – 5:30 p.m.
The Page Museum is located at the Rancho La
Brea Tar Pits in the heart of Los Angeles.
Rancho La Brea is one of the world’s most
famous fossil localities, recognized for having the
largest and most diverse assemblage of extinct
Ice Age plants and animals in the world. Visitors
can learn about Los Angeles as it was between
10,000 and 40,000 years ago, during the last Ice
Age, when animals such as saber-toothed cats
and mammoths roamed the Los Angeles Basin.
Through windows at the Page Museum
Laboratory, visitors can watch bones being
cleaned and repaired. Outside the Museum, in
Hancock Park, life-size replicas of several extinct
mammals are featured.
The GRAMMY Museum, as shown from the
intersection of Olympic Blvd. and Figueroa St.
Hours & Admissions:
- Monday through Friday, 9:30 am to 5:00 pm
- Saturday, Sunday & Holidays, 10:00 am to 5:00
pm
- Admission is free on the first Tuesday of each
month. (Admisión gratis el primer Martes de cada
mes)
The GRAMMY Museum was built on December
6, 2008, visitors to Los Angeles can experience
the museum’s tribute to the musical process and
the culture of music.
Located right in the heart of the new L.A. LIVE
development, the museum features four floors,
each with its own take on the golden thread that
music has played in modern history. Thoughtprovoking programs, interactive exhibits and a
200-seat soundstage showcase the past, present
and future of music. Visitors will have a chance to
immerse themselves in artist profiles, films,
timelines, memorabilia and engaging multimedia
presentations. In perhaps the most alluring part
of the museum, a mock studio takes visitors
through the actual recording process, using
industry experts such as Dr. Dre to lead visitors
through mixing and producing. “Music always
has played a vital role in our culture and society,
and the GRAMMY Museum will provide visitors a
unique and hands-on opportunity to experience
music’s rich legacy, as well as the special
process that goes into creating it,” said Neil
Portnow, President/CEO of The Recording
Academy.
Please call (323) 934-PAGE for information about
special extended holiday hours or closures.
Admission Prices:
Adults: $7.00
Seniors 62 and older and Students with I.D.:
$4.50
Youths 13-17 years old: $4.50
Children 5-12 years old: $2.00
Members and Children under 5: Free
The Getty Center
The Getty Center presents the Getty's collection
of Western art from the Middle Ages to the
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The Peterson Automotive Museum
In the spirit of learning, the GRAMMY Museum
features numerous educational and public
programs designed to engage young people,
students, music fans — anyone interested in the
world of music. The museum even offers music
classes for children, as well as lectures with
visiting artists and industry insiders.
Dubbed a "museum of the 21st century," the
GRAMMY Museum hardly resembles a behindthe-glass exhibition. Visitors won’t find any
imposing guards asking you to “keep it down.”
After all, it’s about music, and “turn it up” is the
more likely sentiment.
On June 11, 1994, Margie and Robert E.
Petersen fulfilled a longtime dream when they
became founding benefactors to start the
Petersen Automotive Museum, donating $5
million to the Los Angeles County Natural History
Museum. In April 2000, the Petersens contributed
an additional $24.8 million dollars to the Los
Angeles County Natural History Museum to retire
the bond debt and establish the Petersen
Automotive Museum Foundation as an
independent nonprofit organization. Overall, their
gifts to the Petersen Automotive Museum total
over $30 million. Today, the Petersen Automotive
Museum stands as the nation’s premiere
automotive museum, serving thousands of
visitors each year.
Explore our virtual preview of the museum’s
highlights, but remember, if music has taught us
anything, it's that there’s nothing like the
experience itself. Purchase tickets at
www.grammymuseum.org.
Los Angeles Zoo
The Petersen Automotive Museum is dedicated
to the exploration and presentation of the
automobile and its impact on American life and
culture using Los Angeles as the prime example.
Encompassing more than 300,000 square feet,
its exhibits and lifelike dioramas feature more
than 150 rare and classic cars, trucks and
motorcycles.
The Los Angeles Zoo was founded in 1966. The
City of Los Angeles owns the entire zoo, its land
and facilities, and the animals. Animal care,
grounds maintenance, construction, education,
public information, and administrative staff are
city employees.
Covering four floors, the facility features
permanent exhibits on the first floor that trace the
history of the automobile. Visitors are invited to
walk through, not by, exhibits and dioramas and
experience settings of early Los Angeles where
the world’s first shopping district was designed.
The zoo is open from 10am - 5pm every day of
the year except December 25.
The zoo, located in Los Angeles' Griffith Park, is
home to 1,100 animals from around the world.
It has been successful in its breeding program of
the rare California Condor, helping to grow the
number of condors in the world from a low of 22
in the 1980s to 330 today.
The second floor presents five rotating galleries
with state-of-the-art displays of racecars, classic
cars, vintage motorcycles, concept cars, celebrity
and movie cars, and auto design and technology.
The May Family Discovery Center is located on
the third floor. Designed to spark interest in
science by way of the automobile, the 6,500
square-foot, interactive “hands-on” learning
center teaches children basic scientific principles
by explaining the fundamental functions of a car.
Among the highlights of the public zoo grounds
are naturalistic habitats for chimpanzees,
orangutans, koalas and for the komodo dragon.
Major construction is currently underway. A new
gorilla exhibit opened in November 2007, and
there will be new monkey, elephant and rain
forest exhibits in the next several years.
A spectacular all-glass penthouse conference
center, Founder’s Lounge and kitchen, comprise
the fourth floor, which is available for special
events and functions.
The Petersen Automotive Museum Foundation is
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The Huntington Library, Art Collections, &
Botanical Gardens
The Huntington Library is the jewel in Pasadena's
crown. The 207-acre hilltop estate was once
home to industrialist and railroad magnate Henry
E. Huntington (1850-1927), who bought books on
the same massive scale on which he acquired
businesses. The continually expanding collection
includes dozens of Shakespeare's first editions,
Benjamin Franklin's handwritten autobiography, a
Gutenberg Bible from the 1450s, and the earliest
known manuscript of Chaucer's Canterbury
Tales. Although some rare works are available
only to visiting scholars, the library has a
regularly changing (and always excellent) exhibit
showcasing different items in the collection.
If you prefer canvas to parchment, Huntington
also put together a terrific 18th-century British
and French art collection. The most celebrated
paintings are Gainsborough's The Blue Boy and
Pinkie, a companion piece by Sir Thomas
Lawrence depicting the youthful aunt of Elizabeth
Barrett Browning. These and other works are
displayed in the stately Italianate mansion on the
crest of this hillside estate, so you can also get a
glimpse of its splendid furnishings. American art
and Renaissance paintings are exhibited in two
additional galleries.
a nonprofit 501(c)(3) organization, governed by a
Board of Directors. The Museum is located at
6060 Wilshire Boulevard (at Fairfax) in Los
Angeles.
The Ronald Reagan Presidential Library and
Museum
The Ronald Reagan Presidential Library and
Museum has informed and inspired more than
one million visitors since opening in 1991.
Perched on a mountaintop with sweeping views
of mountains, valleys, and the Pacific Ocean, this
100-acre site, 45 minutes from downtown Los
Angeles, offers memorable experiences for
people of all ages. Visitors can follow a young
Ronald Reagan on his rise from local hero and
college standout to the glamorous world of
Hollywood stardom. His campaign trail and
inauguration as the 40th President of the United
States, the Oval Office, and key events of his two
terms are revealed through documents,
photographs, and artifacts from eight dynamic
years in the White House. These opportunities
and many more await visitors at the Ronald
Reagan Presidential Library and Museum, home
to a world-class research facility featuring original
presidential documents that forever changed our
world. The facility is one of twelve presidential
libraries directed by the National Archives and
Records Administration. More details on all the
presidential libraries and the National Archives
can be found at www.nara.gov.
But it's the vast botanical gardens featuring
more than 14,000 different species of plants that
draw most locals to the Huntington. The
Japanese Garden comes complete with a
traditional open-air Japanese house, koi-filled
stream, and serene Zen garden. There's also an
exotic Desert Garden, intriguing Jungle Garden,
and Bing Children's Garden, designed specifically
for kids ages 2 to 7. The latest addition is the
glass-and-steel Conservatory for Botanical
Science where visitors learn some of the
fundamentals of botany via state-of-the-art
science stations.
Museum of Tolerance
Museum of Tolerance provides a unique and
provocative experience that challenges
visitors to become witnesses to history,
confront the dynamic of intolerance that is
still embedded in society today.
Through powerful interactive exhibits, arts
and lectures, special events and customized
educational programs for youths and adults,
the Museum engages visitors' hearts and
minds in a journey of discovery to inspire
Because the Huntington surprises many with its
size and wealth of activities to choose from, firsttimers might want to start with a tour. One-hour
garden tours are offered daily; no reservations or
additional fees are required. Times vary so check
at the information desk upon arrival. It is
recommended that you tailor your visit to include
the popular English high tea served Tuesday
through Friday from noon to 4:30pm, and
Saturday and Sunday from 10:45am to 4:30pm
(last seating at 3:30pm). The tearoom overlooks
the Rose Garden (home to 1,000 varieties
displayed in chronological order of their
breeding), and since the finger sandwiches and
desserts are served buffet style, it's a genteel
bargain even for hearty appetites at $20 per
person (please note that museum admission is a
separate required cost). Phone tel. 626/683-8131
change.
Monday – Friday 10:00 a.m. – 5:00 p.m.
Saturday – Closed
Sunday – 11:00 a.m. – 5:00 p.m.
Adults
Seniors (62+)
Students with I.D.
Youth 5 – 18
Under 5
$15.00
$12.00
$11.00
$11.00
No Charge
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for tearoom reservations, which are required and
should be made at least 2 weeks in advance.
Aquarium of the Pacific
TAKE A JOURNEY OF DISCOVERY through the
world’s largest ocean at the Aquarium of the
Pacific in Long Beach, California. Explore the
exhibits, and discover sunny Southern California
and Baja, the frigid waters of the North Pacific,
and the colorful reefs of the Tropical Pacific.
Come face-to-face with, and even touch, the
ocean’s ultimate predators in Shark Lagoon. And
hand feed lorikeet birds. With affordable prices
and an entertaining and educational experience
for the whole family, there is no better time to visit
the Aquarium of the Pacific than now.
Enhance your visit, and join us on a Behind-theScenes tour or Harbor Cruise. Enjoy Monsters of
the Abyss, a film that combines 3D technology
and digital animation to explore the deep ocean,
or A Fish Story, a fun animated 3D film for
children.
Tuesday – Friday – noon – 4:30 p.m.
Saturday & Sunday – 10:30 a.m. – 4:30 p.m.
1151 Oxford Rd.
San Marino, CA
626-405-2100
Admissions:
Admission $15 adults, $12 seniors 65 and over,
$10 students and children ages 12 and over, $6
children ages 5-11, free to children under 5; free
to all the 1st Thurs of each month
Griffith Observatory
Griffith Observatory is an icon of Los Angeles, a
national leader in public astronomy, a beloved
civic gathering place, and one of southern
California’s gathering place, and one of southern
California’s most popular attractions. The
Observatory is most popular attractions. The
Observatory is located on the southern slope of
Mount Hollywood in Griffith Park, just above the
Los Feliz neighborhood. It is 1,134 feet above
sea level and is visible from many parts of the
Los Angeles basin.
You may purchase Aquarium tickets upon your
arrival at the ticket windows in front of the
Aquarium. You may also call (562) 590-3100, or
order your tickets online NOW and SAVE $5 PER
ADULT ticket. The Aquarium accepts Visa,
MasterCard, and American Express.
Aquarium Admission
Aquarium admission includes all the galleries,
hands-on labs, and presentations as noted on the
daily handout.
Adult: $20.95
Child (3-11): $11.95
Senior (62+): $17.95
Griffith Observatory is owned and operated by
the City of Los Angeles, Department of
Recreation and Parks. The Director of Griffith
Observatory is Dr. E. C. Krupp.
Hours of Operation:
Tuesday – Friday: Noon – 10:00 p.m.
Saturday and Sunday: 10:00 a.m. – 10: 00 p.m.
Aquarium Admission Plus Behind-TheScenes Tour (Ages 7 and up only)
Enjoy the Aquarium, and then discover what
goes on behind the scenes! Now you can see it
all in a one hour guided tour.
Adult: $31.95 (Value $35.95)
Child (7-11): $23.95 (Value $26.95)
Senior (62+): $29.95 (Value $32.95)
California Science Center
The California Science Center is a state agency
and museum located in Exposition Park, Los
Angeles. Billed as the West Coast's largest
hands-on science center, the California Science
Center is a public-private partnership between
the State and the California Science Center
Foundation.
Formerly known as the California Museum of
Science and Industry, the Museum was
remodeled in 1998 as the California Science
Center. Currently it consists of the IMAX Theater,
the Sketch Foundation Gallery - Air and Space
Exhibits (formerly Aerospace Hall) and the
Science Center itself.
Santa Monica Pier/Third Street Promenade
The California Science Center is open daily from
10 a.m. to 5 p.m. except for Thanksgiving,
Christmas and New Year's Day.
Downtown is the heart of this beach community,
which is situated on the bluffs overlooking Santa
Monica Bay.
Admission to Science Center permanent
exhibition galleries is free.
Anchored by the pedestrian-friendly Third Street
Promenade, Downtown is 30 city blocks of retail
stores, entertainment and dining. Within blocks of
the Promenade are the beach, Palisades Park
and Santa Monica Pier.
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Parking is available at seven public parking
garages, as well as at metered street spaces.
Visitors also can take the Tide Shuttle to nearby
shops and hotels in the Main Street district.
Newport Beach, people watching at Main Beach
in Laguna, boating excursions from Dana Point
Harbor, or the excellent surfing and boogie
boarding conditions over in Huntington
Downtown Santa Monica is located only 12 miles
north of Los Angeles International Airport (LAX)
and is easily accessible by car or bus. Popular
areas such as Beverly Hills, Brentwood,
Downtown Los Angeles, West Los Angeles,
Malibu and Venice all are within a 40-minute
drive.
Venice Beach
Maybe best known for its canals and beaches,
Venice and Venice Beach is what many people
expect LA to be, free-wheeling, laid-back,
creative and crazy. Venice Beach is located in
the Santa Monica Bay between Marina del Rey
and Santa Monica. It was founded on July 4th
1905 by real estate entrepreneur Abbot Kinney.
Along the Ocean Front Walk, you will find well
known Muscle Beach, where people come to lift
weights and promenade and lots of street
performers.
Enjoy your visit to Downtown Santa Monica!
Santa Monica Pier
The beautiful Santa Monica Pier offers a variety
of entertainment, dining and shopping
experiences, including the thrill rides of Pacific
Park; a historic 1922 Carousel, and an interactive
aquarium. As you stroll the planks of the Pier,
enjoy lively street performers-- from musicians to
artists - and don't miss some of the best sunsets
along the California coast.
The Santa Monica Pier is open 365 days a year.
Admission is free.
Redondo Beach
Parking is available on both the Pier Deck and
the Beachfront nearby. Limited short term parking
is also available.
Tucked along the shoreline just seven miles
south of Los Angeles International Airport, the
Redondo Beach area is an ideal place to soak up
some Southern California beach culture while
never going too far from the many tourist
attractions that Los Angeles and Orange County
have to offer.
For more information call (310) 458-8900.
The Pier location:
200 Santa Monica Pier, Suite A
Santa Monica, CA 90401
King Harbor Marina
208 Yacht Club Way,
Redondo Beach, California 90277
Phone : 310.376.6926
Fax: 310.376.9927
Santa Monica Beach
Welcome to world famous Santa Monica Beach,
in the City Of Angels, Los Angeles. Here you will
find Santa Monica Pier, Third Street Promenade,
Santa Monica Mountains and be close to
Disneyland, Beverly Hills, Malibu, Universal
Studios Hollywood and Los Angles International
Airport (LAX).
Located just steps to the famous Hermosa Beach
Strand, you can enjoy walking, biking or skating
on miles of coastal bike path. Or take a leisurely
stroll to the Redondo Beach, Manhattan Beach,
or Hermosa Beach Pier where a wide range of
dining, shopping and recreational activities await
you.
This is the ideal location for vacation and holiday.
Santa Monica has the right place to stay for
everyone, hotels, accommodations, cottages,
apartments, the rentals which fits for your budget.
King Harbor Marina is the largest privately owned
marina from Marina Del Rey to Newport Beach.
We are a short distance away from Southern
California's myriad of entertainment attractions
and close to the freeways.
Los Angeles Beaches
With 42 miles of white sandy beaches
overlooking the Pacific Ocean, you'll have no
problem finding a nice spot to work on your tan,
swim, play volleyball, or just relax and read a
book. There's also plenty of boardwalk where you
can rollerblade, take a bike ride, or get in a good
jog down to the pier.
Custom Guided Tours:
Tour du Jour is the hotel’s recommended tour
operator that offers several options for private city
tours departing from our front door. See your
favorite star’s homes, fabulous Hollywood, the
beautiful pacific coast beaches or the amazing
Of course, if you're a little more adventurous
there's always body surfing at The Wedge in
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Asia De Cuba
This celebrity hot spot in the minimalist Mondrian
Hotel serves creative fusion dishes, and some of
the best views in Los Angeles. Visit the hotel’s
famous SKY BAR for a pre-dinner cocktail.
8440 W. Sunset Boulevard, East of La Cienega
Blvd., West Hollywood/15 minute drive
(323) 848-6000
architecture of downtown LA. Departure times
are flexible to accommodate the guest’s needs.
Private guides can accommodate up to 4
passengers in a luxury sedan or up to 7
passengers in a fully-appointed luxury SUV.
A complete listing of tours can be found on their
website at: TourDuJour.net
Studios
The Beverly Wilshire goes hand in hand with the
legends of old Hollywood and can help you
arrange a studio tour.
The Blvd.
Chef Brian Moyers impresses with his creative
take on the classics in a stylish setting. Live
music on Wednesday, Friday and Saturday
evenings offer a “café society” experience.
Breakfast - lunch - dinner, with full bar and
outdoor seating available. The Beverly Wilshire
Hotel, 9500 Wilshire Boulevard, Beverly Hills.
(310) 275-5200
Beverly Wilshire Hotel
BLT Steak
A sophisticated new Bistro from esteemed
French Chef Laurent Tourendal, cooks up
signature popovers in addition to serving Certified
Angus beef, raw bar specialties and truly
amazing onion rings.
8720 Sunset Blvd, West Hollywood / 15 minute
drive from hotel.
(310) 360-1950
Photo printed with the Beverly Wilshire Hotel’s
permission
The Beverly Wilshire is located at 9500 Wilshire
Boulevard, Beverly Hills, California 90212
Comme Ca
The latest effort from celebrated Chef David
Myers (of Sona) boasts French Bistro fare. The
bustling newcomer serves wonderful salads,
entrees and variety of cheeses. Expect a slight
wait to be seated, as no one can seemingly resist
an extra course. Recommended mains: Duck
confit, Steak frites. Enjoy the crème brulee which
is one of the best anywhere. 8479 Melrose
Avenue, West Hollywood / 15 minute drive from
hotel.
(323) 782-1104
Restaurants
The following are recommended
restaurants:
Craft
Tom Colicchio’s new room in nearby Century City
is the new foodie hotspot. Although huddled
against CAA’s shiny new glass and steel building,
the room is surprisingly warm, elegant and
unpretentious. The 10,000 square foot space
seats 300 inside, 80 on the terrace. Chef Tom –
of NY’s Gramercy Tavern and Craftsteak as well
as head judge on Bravo TV’s Top Chef
reality-show, brings innovative New
American dining with European influences to
LA. A stand out is the 30-day dry-aged Niman
Ranch Cote de Boeuf. 10100 Constellation
Blvd., in Century City, Los Angeles / 10 minute
drive from hotel.
(310) 279-4180
A.O.C.
The “go to” place for French-Mediterranean
tapas-style dining, featuring finest quality
cheeses with all the accompaniments,
charcuterie, braised meats, and other assorted
small bites from Los Angeles’ chef-to-follow
Suzanne Goin. Choose from dozens of wines by
the flight, carafe or glass. A sophisticated scene
beloved by oenophiles inspires the city’s finest
culinary teams.
8022 West 3rd Street, at Laurel, West
Hollywood/15 minute drive from hotel.
(323) 653-6359
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Crustacean
Elegant French Colonial estate filled with
aquariums and a secret kitchenfor family
members only – where time honored
Vietnamese-French recipes are faithfully
recreated to amaze your palette. Garlic noodles
are a required course! Many vegetarian and nonseafood options are on the menu.
9646 South Santa Monica Boulevard, at Bedford,
Beverly Hills/10 minutes walk from hotel.
(310) 205-8990
246 North Canon Drive, Beverly Hills / 10 minute
drive from hotel.
(310) 888-8782
Mr Chow
Our famous neighbor serves Gourmet Chinese
like nobody else. The always in-style
atmosphere attracts celebrities and Beverly Hills
locals for their (verbal) menu favorites again and
again.
344 North Camden Drive, North of Wilshire,
Beverly Hills / 5 minutes walk from hotel.
(310) 278-9911
CUT by Wolfgang Puck
Instant Steakhouse Success by architect Richard
Meier (The Getty Center) and restaurateur
Wolfgang Puck; Prime is the minimum quality
on the alaarte menu which features Japanese
and American-style Kobe beef and seafood
selections. Advance reservations essential. Or
dine in Sidebar, the adjacent lounge.
Beverly Wilshire Hotel, 9500 Wilshire Boulevard
(310) 275-5200, Extension 8500
Spago
The jewel in Wolfgang Puck’s crown of culinary
achievements, this beautiful space features
California French cuisine with signature Austrian
influences. The five-course tasting menu is
sublime with expert wine pairings. Experience
award-winning pastries from chef and cookbook
author, Sherry Yard.
176 North Canon Drive, North of Wilshire,
Beverly Hills / 5 minutes walk from hotel.
(310) 385-0880
The Ivy (on Robertson)
A celebrity favorite; American fare served up in a
quaint cottage. Lunch on the patio is best on
sunny days, always by request. Trendy area
shopping includes Kitson, Lisa Kline, Madison,
MAC & more.
113 North Robertson Boulevard, North of 3rd
Street, Beverly Hills / 10 minute drive
(310) 274-8303
STK Restaurant
STK introduces a new Steakhouse concept to a
new generation of diners. The hottest celebrities
enjoy thick steaks, specialty fries and a stand out
Ahi tartare. A sure bet for pre and post Award
Show Parties.
755 N. La Cienega Blvd, West Hollywood / 15
minute drive from hotel.
(323) 659-3535
Katana
Located in the heart of the Sunset Strip, this
modern Japanese gem serves top-notch sushi
and robata (“by the fireside”) and a varied
vegetarian menu. The outdoor patio is perfect for
small-group entertaining.
8439 West Sunset Boulevard, East of La
Cienega, West Hollywood / 15 minute drive from
hotel.
(323) 650-8585
Koi
Celebrity hot spot, (frequently seen on HBO’s
“Entourage”) where the exquisite sushi and
Japanese menu easily matches the stylish
atmosphere designed by Thomas Schoos (O-Bar
& Citizen Smith)
730 North La Cienega Boulevard, North of
Melrose, West Hollywood/ 15 minute
Drive from hotel.
(310) 659-9449
Tower Bar & Restaurant
A classic is reborn at the historic Sunset Tower
Hotel. Chef Dakota Weiss impresses with her
California Bistro menu in a swanky retro-modern
environment, with city views, cozy tables and
posh piano bar.
8358 Sunset Boulevard, East of La Cienega
Boulevard, Los Angeles / 20 minute drive from
hotel.
(323) 848-6677
Shopping
You can shop until you drop with all of
the shopping opportunities in LA!
Rodeo Drive
The stretch of shops and boutiques on
Rodeo Drive is only three blocks long. It begins at
Wilshire Boulevard on the south, and runs north
to Santa Monica Boulevard, where the
commercial section of the street gives way to an
affluent residential neighborhood. But those three
short blocks constitute the most famous shopping
district in America, and probably the most
expensive three blocks of shops in the world.
Mastro’s
This swanky dining establishment features
prime steak, fresh seafood and live music nightly
(upstairs). Known for USDC hand cut
crustaceans and fin fish, as well as USDA hand
cut prime steaks and chops. We highly
recommend the Ahi Tuna and bone-in Kansas
City strip steak with wasabi-mash potatoes.
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It is here that the rich & famous do their
shopping, and where tourists window-shop while
trying to spot movie stars on the fabled street.
And it is here now, next to the Spanish steps and
sparkling fountains of "Two Rodeo," that most
tourists pose for the pictures of Rodeo Drive that
they will take home to show their friends.
The most celebrated clothing designers in the
world have boutiques here: Armani, Gucci,
Christian Dior, Coco Chanel, Ralph Lauren,
Valentino... The jewelry stores boast names like
Cartier and Tiffany. Other nearby stores include I.
Magnin, Neiman Marcus, Saks Fifth Avenue,
Yves Saint Laurent, & Pierre Deux.
But it's not just tourists. Hollywood.com reports
spotting a happy Leonardo DiCaprio shopping
there last Christmas, wearing a baseball cap,
sunglasses, goatee, longer hair and carrying a
large Tiffany & Co. shopping bag. Other stars
they spotted in the same season included Britney
Spears, Calista Flockhart, Warren Beatty, Val
Kilmer, Danny DeVito, Don Johnson, Rod
Stewart and Gregory Peck.
In fact, Rodeo Drive is home to the single most
expensive store in the world: Bijan (at 420 Rodeo
Drive). You must make an appointment in
advance just to shop at Bijan (which was named
after its Iranian owner). On a typical visit, Bijan's
average customer spends in the neighborhood of
$100,000 on men's fashions, which range from a
$50 pair of socks to $15,000 suits.
Yet beyond "Two Rodeo," most of fabled Rodeo
Drive is surprisingly humble in appearance. Trees
line both sides of the avenue, as well as the
center divider (which is always planted with
colorful flowers, rotated to match the current
season). Most of the small shops do not appear
extraordinary - at least not from the outside;
inside, though, many of the shops are opulent.
The most handsome - and ostentatious - part of
Rodeo Drive (and the portion that most
resembles what tourists expect to find here) is
actually the newest addition to the famed
boulevard. If you listen closely to a scene in the
movie "Pretty Woman," you will hear a line that
says: "Via Rodeo is the first new street built in
Beverly Hills in 75 years."
The street looks better at night than during the
day. This is especially true at Christmas time,
when the Yuletide displays in the shop windows
take on a particularly lovely glow in the evenings,
and twinkle-lights adorn the many trees. During
the holiday season, the street's center divider is
planted with banks of bright red poinsettia
flowers, and the trees all along Rodeo are tied
with matching red ribbons. Some of the stores,
such as Louis Vuitton, really outdo themselves
with delightful Christmas decor. Even the huge
Beverly Wilshire Hotel is enveloped in sparkling
lights, like some jewel- encrusted bookend at the
Drive's southern boundary.
Located at the northeast corner of Wilshire &
Rodeo, the "Two Rodeo" center creates the
illusion of two small, parallel streets, cleverly
designed so that they both appear to be at
ground level. Built at a cost of over $200 million,
Two Rodeo attempts to re-create a romantic
version of an old European avenue. In practice,
though, this gleaming new addition most
resembles a movie set, or perhaps a Disneyland
pastiche such as New Orleans Square.
The Grove Shopping Center
The Grove in Los Angeles is a boutique outdoor
shopping mall located across the street from the
famous Los Angeles Farmer's Market. As you
enter the shopping mall, you can get an overview
by hopping on a unique, double decker tram ride
that moves on a track back and forth through the
shopping center. This ride (which is free) is a fun
way to see what's in store for your day of
shopping and dining. Built on an historic
undercarriage from a 1950’s Boston street car, it
travels the ¼ mile track between The Grove and
The Farmers Market in 6 minutes. Red oak
running boards, custom-cast brass handrails and
fittings, and two spiral staircases that lead to the
upper deck offer spectacular views of
architectural styles encompassed in the the
shopping mall. The Grove Trolley is powered by
electric battery cells, making it the first use of
inductive power technology in the U.S. for a
transit system.
But it's still a winner in its own right. The short,
curving street is paved with Old World
cobblestones, and features two & three story
facades, with a unique blend of classic
architectural styles. There are romantic
archways, bubbling fountains, an Italianate
piazza, and charming balconies. The faux street
is lined with black, wrought-iron street lamps and
polished brass fixtures; ornate planters are filled
with colorful flowers & trees.
Essentially a small outdoor mall, "Two Rodeo"
manages to create the illusion of freestanding
storefronts, variously faced with brick, stone and
marble. There is a sidewalk café, two pricey
restaurants, and tenants such as Tiffany, Cartier,
Charles Jourdan, Valentino, Christian Dior, and
Jose Eber. The center even offers free, two-hour
valet parking in its posh underground garage.
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A dancing fountain similar to the much larger
fountain that graces the entrance to Bellagio on
the Las Vegas (Nevada) Strip was built by the
same engineering firm, WET Design. Every 30
minutes the fountain comes alive with songs and
a water show in which the water dances in
rhythmic patterns to the tunes of Dean Martin,
Frank Sinatra, Russell Watson, Bette Midler, Lou
Rawls, Harry Connick Jr., Kool and the Gang,
Lionel Richie and other top performing artists. A
30-foot-long ellipse of 32 pulsing water jets and
an inner ring with eight arching and swaying
columns of water join together to create a water
dance that reaches heights of 60 feet.
unique designs and products for today's
demands and budget.
Melrose Avenue
You know what you’ll find in Beverly Hills: Dior,
Chanel, Gucci, Prada. In contrast, Melrose and
Beverly Boulevards, parallel shopping streets,
offer some surprises with less-established,
cutting-edge designers. More surprises await
when you glance at price tags only a smidge less
lofty than their Rodeo Drive counterparts.
Apparently, it costs money to look glam. Costume
Nationale and Miu Miu make their homes in this
mid-town neighborhood. The ne plus ultra of
mini-malls, Fred Segal, anchors the MelroseBeverly district, luring hordes of A-listers and
wannabes with the newest Chloe tees, Dolce &
Gabbana leather and Kiehl creams. Not a day
goes by without a name-brand face strolling into
Fred Segal.
Another feature of the shopping mall attraction is
The Spirit of Los Angeles, a commissioned work
by sculptor De L’Esprie. The statue stands 18
feet high atop a 22 foot hand limestone column
and includes a bronze statue of a male and a
female angel soaring skyward.
When the stars themselves are too busy or just
can’t be bothered to leave Malibu, they send
stylists and costume designers to shop for them.
Costume designers for Friends, Sex in the City
and the O.C. have been known to shop here.
Driving by, you wouldn’t necessarily recognize
these streets as the hotbed of American
trendsetting. Unlike Beverly Hills, Madison
Avenue or your run-of-the-mill mall, Beverly and
Melrose have sparse, if any landscaping, bland,
box-like storefronts and deserted sidewalks.
Although theoretically, you could walk from store
to store, not many do, preferring to drive the 20
or so feet from Miu Miu to Jonathan Adler. Once
inside these boutiques, however, you’re
rewarded with some of the most innovative
designs available anywhere. Which goes to
show, even in LA, it’s what’s inside that counts.
Do you have a craving for chocolate? Stop by
Bodega Chocolates for a special treat. Ice cream
doesn't come any better than Haagen-Dazs,
located in the mall. Want an apple? Drop by the
Apple Store where you can purchase state-of-the
art mind food products from the computer
manufacturer artists swear by for easy-to-use,
intuitive software and cool designs. Barnes &
Noble also provides some great magazines,
books and software.
From spa and personal care to fashions galore,
The Grove will get you in the L.A. groove, looking
oh-so cool! Among the boutiques is a list of
names you'll recognize for their fashion lines
appealing to a large audience. Abercrombie &
Fitch, American Girl Place, Anthropologie, Arden
B., Banana Republic, Gap, BabyGap, GapKids,
GapBody, Janie and Jack Children's Apparel &
Toys and Lucky Brand Dungarees are all
represented at The Grove. Contemporary and
beach-themed attire fills your desire at Pacific
Sunwear, Quiksilver Boardriders Club, Quiksilver
Youth and Tommy Bahama. Ladies and gents
might want to check out Theodore, Chico's,
Coach Handbags & Accessories, Forever 21, J.
Crew, M. Fredric, Marciano, Michael Stars,
nikewomen and Nordstrom - Department Store.
Specialty products can be purchased as the
many great shops at The Grove. Home
Furnishings stores include Crate & Barrel, Lucy
Zahran & Co and Pottery Barn Kids Home
Furnishings & Toys. Jewelry and personal care
products are available in an assortment of shops
from Victoria's Secret to Amadeus Aveda Spa. In
addition you can buy watches, cosmetics and
jewelry. ICE Accessories, L'Occitane, Optical
Fashion Center, Palm, Paragon Watch Company,
Siany and Tracy Allen Fine Jewelry all offer
Robertson Blvd.
For those who are looking for a taste of Beverly
Hills shopping, but actually have limits on their
credit cards, Robertson Boulevard Shopping
District is worth checking out with a variety of
stores, like Agnes B., Curve and Ghost found
here you will not be disappointed. At Robertson
Boulevard Shopping District you can eat, drink
and shop like the stars on L.A.'s celebrityfrequented street. There are chic shops and
fancy eating places. Some shops are a little easy
on the wallet while others are not so.
Sunset Plaza/Sunset Strip
Sunset Boulevard runs from downtown Los
Angeles to Malibu, but the "Sunset Strip," a 1.5mile-long section between Doheny Drive and N.
Crescent Heights Blvd. is its most famous
section.
An unincorporated part of Los Angeles County
until 1985, Sunset Strip got its name from county
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workers who called it "that strip," or "the strip up
Sunset." The first buildings went up at the corner
of Sunset Strip and Sunset Plaza Drive in 1924.
Under less strict laws than the adjoining city,
Sunset Strip soon became a center for nightlife
and gained the reputation it still enjoys today.
Farmer’s Market
The grocers of Farmers Market are just as wellknown for their advice as they are for their fresh,
flavorful products. When you visit, we hope you’ll
take advantage of their expertise – cooking tips,
side dish suggestions and serving advice are all
available for the asking from true professionals.
Enjoy your shopping – and enjoy your meal!
10 minute cab ride from hotel.
The Secret Policeman's Other Ball which played
on three of its fourteen screens. Even though the
movie theater was located in Los Angeles, the
opening was newsworthy enough to warrant a full
article in the New York Times. The theater was
subsequently sold to a different movie theater
chain and reduced to a 13-screen theater.
The mall contained the USA's first Hard Rock
Cafe, being the third one after the London
original and the initial North American one in
Toronto. The Beverly Center was originally
anchored by Bullock's and The Broadway
department stores, in 1993 Bullock's opened a
separate Bullock's Men's store, before both
stores were renamed Macy's in 1996. The
Broadway closed its location in 1996 when it was
absorbed into Macy's and its former store was
reopened by as a Bloomingdale's in 1997.
In 2004, Taubman Centers, the public Real
Estate Investment Trust and successor to A.
Alfred Taubman's shopping center interests,
purchased its partners minority investments stake
in the property.
Open every day:
Monday – Friday – 9:00 a.m. – 9:00 p.m.
Saturday – 9:00 a.m. – 8:00 p.m.
Sunday – 10:00 a.m. – 7:00 p.m.
6333 West 3rd Street
Los Angeles, CA 90036
Toll Free (866) 993-9211
The Beverly Center
The Beverly Center is a monolithic eight-story
structure located at the edge of Beverly Hills and
West Hollywood, California, between La Cienega
and San Vicente boulevards. Anchor tenants
include Macy's, Bloomingdale's, and a 13-screen
movie theater (originally a 14-screen multiplex).
While the mall features staples of American
retail—such as Banana Republic, Victoria's
Secret and Forever 21—it is also home to several
high-end designer boutiques, including Armani
Exchange, Just Cavalli, D&G Dolce & Gabbana,
Louis Vuitton, Calvin Klein, Ben Sherman, Diesel,
Gucci, Dior, and Hugo Boss. The mall's Rooftop
Terrace offers sweeping views of the Hollywood
Hills, Downtown Los Angeles and the Los
Angeles Westside.
Westfield Century City
The mall originally opened up in 1964 and is one
of the older shopping malls in L.A. At that time,
The Broadway was its only anchor. An expansion
in 1976 brought in a second anchor, Bullock's, as
well as more shops. These buildings, having
brown brick exteriors, were built on top of a
formerly open air parking lot. The mall's next
major renovation came in 1987 when the old tent
like structure at the northwest corner of the mall
was taken down and in its place came a food
court built in the form of an updated urban market
and appropriately named the Marketplace. That
renovation also brought in a 14-screen AMC
movie theater that, in the era before multiplexes
came of age, was one of the largest movie
theater complexes in the U.S. Both the
Marketplace and movie theaters immediately
became hits. In 1996 both The Broadway and
Bullock's closed when The Broadway's struggling
parent Carter Hawley Hale was acquired by
Federated Department Stores. Federated then
converted the store into Bloomingdale's while
retiring the Bullock's name in the process in favor
of Macy's. The Westfield Group acquired the
shopping center in 2002, and renamed it
"Westfield Shoppingtown Century City", dropping
the "Shoppingtown" name in June 2005. In 2004,
Westfield initiated a $127 million renovation
which has largely been completed as of mid2007. The old Marketplace and movie theaters
have been converted to new retail shops catering
to the more upscale, trendy customer.
The Center's externally-visible escalators
previously resembled similar escalators at the
Pompidou Center in Paris, France; however, the
escalators underwent renovation in 2007 and
now have a significantly different appearance.
The Beverly Center was originally opened in
1982 by developers A. Alfred Taubman, Sheldon
Gordon & E. Phillip Lyon. (The site's former
occupant was a small amusement park featuring
a ferris wheel and pony rides known as
Kiddyland.)
The opening of the mall featured the debut of the
Cineplex movie theater - a multiplex movie
theater initially boasting 14 screens, at that time
the largest number of movie screens in any US
multiplex. The multiplex was launched on July 16,
1982, with the West Coast premiere of Miramax's
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Westfield Century City Shopping Centre
10250 Santa Monica Blvd.

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stores as Gucci, Valentino, Versace, Georgio
Armani, Saks Fifth Avenue, Christian Dior, Ralph
Lauren, Chanel, Tiffany, Hugo Boss, Hermès,
Louis Vuitton, Harry Winston, Bvlgari, Burberry,
Fendi, Yves Saint Laurent, Van Cleef & Arpels,
Jimmy Choo, Montblanc, Bottega Veneta, Donna
Karan New York, Sergio Rossi, Celine and
Cartier. There's even a Wolfgang Puck Cafe.
Los Angeles CA 90067
(310) 277-3898
South Coast Plaza
If Rodeo Drive has a rival anywhere in Southern
California, it is South Coast Plaza. This giant mall
is located 40 miles away from Hollywood and
Vine, but it would be unconscionable to talk about
opulent shopping malls and not mention this
Orange County mega-center - the number one
retail center in the United States.
Downtown LA
Shoppers, welcome to the real stuff. Downtown
LA offers an experience unlike suburban malls,
thanks to one-of-a-kind surprises around every
corner. For a sparkling time - and value - visit one
of the several thousand shops in the Jewelry
District. Find funky to fabulous gifts, jewelry,
books and cards at MOCA, Walt Disney Concert
Hall and the Central Library. All have great
shops. And don’t miss shopping at the Fashion
Institute of Design and Merchandising. You’ll find
bargains on clothing, plus great gift items in their
museum shop.
Downtown LA also has wonderful department
stores. At Macy’s Plaza, you’ll find Macy’s as well
as Victoria’s Secret, Bath & Body Works, Walden
Books and much more. Stop by 7+ FIG shopping
center for Macy’s, Ann Taylor, Godiva
Chocolatier and Gold’s Gym, plus a food court
offering tasty food.
Often mentioned on "The O.C.", South Coast
Plaza may well be the ultimate California
shopping mall experience. At almost 3 million
square feet of enclosed space, and covering
some 128 acres in all, it is one of the largest
shopping centers in the world. It's also the most
profitable mall in the country (with nearly $1
billion in sales), and it attracts more shoppers
than any other mall in America - over 20 million a
year. Some tour groups from Japan plan their
entire vacation trips around a visit to South Coast
Plaza.
All this shopping is going to make you hungry!
You’ll find over 200 eateries in Downtown LA
from gourmet to grab-and-go. Seafood lovers can
dive into McCormick and Schmick’s and Water
Grill. Ciudad offers food with a Latin twist, while
Cicada serves Italian dishes in an art deco
masterpiece. Steak lovers flock to the Palm, Nick
& Stef’s Steakhouse and Arnie Mortons. One of
LA’s top 10 restaurants, Noe is located at the
Omni Hotel.
South Coast Plaza is Orange County's version of
Century City, Rodeo Drive and the
Beverly Center all rolled into one, a delightful mix
of indoor and outdoor settings, featuring over 300
shops and nine anchor department stores,
including Bloomingdale's. Nordstrom, Saks Fifth
Avenue and Macy's.
The Patina Group, run by chef and founder
Joachim Splichal, is well covered in Downtown
LA. Café Pinot, Patina at the Walt Disney
Concert Hall, Nick & Stefs Steakhouse, Zucca
Ristorante and Kendall’s Brasserie all offer
delicious dining choices in beautiful settings.
Forecast
It is not simply a shopping mall. Rather, South
Coast Plaza is a vast shopping, dining, &
entertainment complex, featuring two separate
enclosed malls, and several distinctive outdoor
areas. It sprawls over a vast property which
includes luxury hotels, dozens of restaurants,
banks, fountains, art gardens and theatres. It's
virtually a small city in its own right.
The March daytime average temperature is 66.
The nighttime average temperature is 54.
Bring layers allowing for temperature variances.
The western wing, the "Jewel Court" (between
Nordstrom & Saks Fifth Avenue) is a virtual
indoor Rodeo Drive, containing such exclusive
14
of the hotel/back building - bus leaves
at 1:30 p.m.)
Thursday Optional Activity
Warner Brothers Tour
1:30 – 5:30 p.m.
Friday Optional Activity
Paramount Studio Tour
(Meet in the Beverly Wing Lobby
of the hotel/back building - bus leaves
at 1:30 p.m.)
(Meet in the Beverly Wing Lobby
of the hotel/back building - bus leaves
at 1:30 p.m.)
BACKLOT STUDIO
The excitement and legends of the cinema await
your guests in the entertainment capital of the
world. Guests will receive a private behind the
scenes look at Warner Bros. Studios, located in
the heart
of Burbank. Considered one of the biggest
working studios in the area, Warner Bros.
produces over 100 shows and films a year.
Here, accompanied by the studio's historian,
you'll have the opportunity to explore how these
shows are made, and visit the sets
and sound stages used to produce such shows
as ER, Two and a Half Men, Smallville, and
movies such as the Harry Potter series,
The Departed, and the upcoming Guy Ritchie film
Rock N Rolla. A look into special effects
demonstrations may be available and
guests will find another highlight to be a visit to
the Warner Bros. museum, the only studio to
have such a place displaying costumes
and props from the studio’s legendary history.
Friday Awards Dinner
Citrus @ Social Hollywood
6:30 – 9:30 p.m.
(Meet in the Beverly Wing Lobby of the
hotel/back building - bus leaves
at 6:30 p.m.)
Dress Attire: Cocktail
6525 W Sunset Blvd
Los Angeles, CA 90028
(323) 337-9797
CITRUS @ SOCIAL HOLLYWOOD
This hotspot has been transformed from the
famed Hollywood Athletic Club into a chic
supper-club setting fit to entertain the
finest connoisseurs. This art deco landmark was
founded by Hollywood Icons Charlie Chaplin,
Cecil B. De Mille and Rudolph Valentino in 1927.
In Hollywood’s silver screen heyday, it was the
place where elite celebrities came to schmooze
and unwind. Today, it continues by hosting
Hollywood’s premiere events while continuing to
pay homage to its history. The dark bar and
oversized chandeliers will set the stage for this
event before guests head into the Barrymore
Ballroom for dinner. Catered by renowned chef
and 2007 James Beard Award winner, Michele
Richard. Chef de Cuisino Omri Afalo, an
acclaimed talent in his own right, masterfully
executes the menu which includes stand-out
dishes.
For security purposes, all adult guests will be
required to present a valid photo ID upon arrival.
• All guests must be at least (8) years of age.
• No photography/video is permitted at studio.
• We recommend that purses are not brought on
the tour due to purses at times have to be locked
up for security purposes.
Due to security, tour reservations received past
the registration deadline will not be accepted.
Thursday Welcoming Reception
6:30 p.m. – 8:30 p.m.
Ballroom/Wintergarden @
Beverly Wilshire Hotel
Lobby Level
Friday Hospitality Suite
9:30 p.m. – Midnight
Royal Suite @ Beverly Wilshire
Hotel - 8th Floor
Thursday Hospitality Suite
8:30 p.m. – Midnight
Royal Suite @ Beverly Wilshire
Hotel - 8th Floor
Golf Tournament
Mountain Course @
Robinson Ranch
Saturday, March 14
11:15 a.m. - 6:45 p.m.
Friday Optional Activity
Warner Brothers Tour
1:30 – 5:30 p.m.
(Meet in the Beverly Wing Lobby
15
One of California's premier golf destinations,
Robinson Ranch's Mountain and Valley golf
courses, nestled at the base of the Angeles
National Forest, offer breathtaking views of the
Santa Clarita Valley. With consideration to the
conservation and preservation of indigenous
plant and animal life in the development and
management of the property, Robinson Ranch
has obtained certification as an Audubon
Cooperative Sanctuary with Silver Signature
Status.
University. He worked for the Priorities Review
Staff and the Economic Division of the Prime
Minister's Department in the Australian
Government before coming to study at the
University of Chicago, where he obtained a Ph.D.
in Economics in 1980. From 1980 to 1986 he was
an Assistant Professor of Economics at Princeton
University. He moved to Rice University as an
Associate Professor of Economics in August
1986 and was promoted to a Full Professor in
1993. He was chair of the Department of
Economics at Rice from 2000 to 2005. Peter is
also a Rice Scholar of the James A. Baker III
Institute for Public Policy, where he works in the
Energy Studies Program. He was awarded the
George and Cynthia Mitchell chair in 2007, when
he was also appointed as Academic Director of
the Shell Center for Sustainability. Peter's
research has covered a number of areas, but has
recently focused on energy economics. He has
also been involved in public policy debates and
as an advisor to governments and private firms
on energy and environmental issues.
metrics and applied microeconomics.
Robinson Ranch is located at 27734 Sand
Canyon Road in Santa Clarita. 661-252-8484.
Lisa Gordon, Reporter, Steel
Business Briefing
(Meet in the Beverly Wing Lobby of the
hotel /back building – bus leaves at
11:15 a.m.)
Shotgun Start: 1:00 p.m.
Lunch will be provided
“State of the Industry”
NASPD will play the Mountain Course
Opened February of 2000
Voted Best Greens in Los Angeles County
Site of the 2002 SBC Senior Tour Qualifying
Event
Site of the 2001 and 2002 Cure Autism Now-ER
Celebrity Golf Open Tournament.
Friday, March 13, 2008
10:00 a.m. – 11:00 a.m.
Speakers
Lisa Gordon has been at Steel Business Briefing
for two years. In her short tenure she has gained
an understanding of the North American market
having written over 1,600 articles and breaking
numerous stories. Her primary focus is on the
ferrous scrap market as she considers it to be the
pulse of the industry as it directly impacts steel
prices. Lisa keeps an eye on all sectors including
pipe & tubing, rebar, wire rod and service
centers.
Peter Hartley
“Finding Opportunities in the Changing
North American Gas Markets”
Friday, March 13, 2008
9:15 a.m. – 10:00 a.m.
Before landing at SBB, Lisa worked at
Pittsburgh’s daily paper where she won
numerous awards for her work. She is a
graduate of the University of Pittsburgh.
Peter Hartley completed an honors degree in
mathematics in 1974, and a Masters Degree in
Economics in 1977, at the Australian National
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international trade in the aerospace, agriculture,
automotive, energy, and steel industries. In the
steel trade area, he has represented clients in a
number of cases affecting steel trade, including
the negotiation of international steel agreements,
antidumping/countervailing duty proceedings,
trade counseling, legislative matters, and others.
He was very active in the successful effort on
behalf of steel consuming industries to remove
the Steel Safeguard measures in effect from
2002 to 2003.
Lewis E. Leibowitz
Hogan & Hartson
Partner, Washington, D.C.
“The Steel Pipe Market from a
Washington Perspective: Trade Cases,
Stimulus, and Infrastructure”
Friday, March 13, 2008
11:00 a.m. – 11:45 a.m.
Lewis has served as an adjunct professor at the
University of Maryland Law School and is a
frequent speaker and panelist on international
trade law and policy subjects.
Robert Ulrich, Casting Director &
Prime Time Emmy Winner
“In Search of the Next Star: My Life as
a Casting Director”
Lewis Leibowitz practices in the areas of
international trade law, customs law, and
international commercial transactions. He
represents clients before all federal courts and
agencies dealing with international trade matters,
including the Department of Commerce, the U.S.
Trade Representative's Office, the International
Trade Commission, U.S. Customs and Border
Protection, the Court of International Trade, and
the Court of Appeals for the Federal Circuit.
A leading attorney in trade law matters
under U.S. and international law, Lewis advises
and assists clients in actual and potential
antidumping and countervailing duty
proceedings. In addition, he works with clients on
proceedings under Section 201 and 301 of the
Trade Act of 1974 and Section 337 of the Tariff
Act of 1930. He is also active in dispute
settlement activities involving the World Trade
Organization (WTO), advising clients in the
private industry and government on these
matters.
Friday, March 13, 2008
Noon – 1:15 p.m.
Robert J. Ulrich hails from the wonderful northern
California town of Modesto (home of Gallo wine
and George Lucas). After graduating from the
University of Pacific in Stockton, he obtained his
masters Degree in English from the University of
Stanislaus and moved to New York City to
pursue a career in acting. He eventually
returned to Los Angeles and began a career in
casting. Robert met his future partners Eric
Dawson and Carol Kritzer while working at the
prominent casting office of Reuben Cannon &
Associates. Ulrich/Dawson/Kritzer is now
celebrating its 20th year of casting and has grown
to be one of the largest TV casting offices in Los
Angeles. Throughout their career they have
worked with a host of talented producers
including; Francis Ford Coppola, Jerry
Bruckheimer, James Cameron, Ron Howard,
Wolfgang Peterson, Anne Rice, Steven Bochco,
Aaron Spelling, Gail Berman, Joel Surnow, Ryan
Murphy and Jodie Foster. Ulrich/Dawson/Kritzer
is currently casting the following television series:
“C.S.I.: Crime Scene Investigation”, “Nip/Tuck”,
“The Mentalist”, “Dexter”, “Saving Grace”,
Lewis is also active in legislative matters
affecting international trade law and policy,
working extensively in matters affecting U.S.
Foreign-Trade Zones (FTZ). He counsels clients
in the benefits of FTZ use, and represents clients
in numerous application proceedings and related
matters.
In the customs area, Lewis represents clients in
matters involving FTZs, entry rulings,
classification of imported merchandise, bonds,
fines, penalties, seizure and forfeiture
proceedings, valuation, country of origin marking,
and North American Free Trade Agreement
(NAFTA) eligibility of products and activities in
North America.
Lewis also works on matters affecting
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“Eureka” and “Supernatural”. Robert is married
to actress Kim Johnston Ulrich and has two
children – Cooper, 16 and Tierney, 8.
To view his list of castings over the past 20
years, go to www.imdb.com.
The NASPD would like to say THANK
YOU to Doug Highiet for landing us
such an amazing speaker, Robert Ulrich.
Thank You ForJoining Us In
Beverly Hills,
Susannah Porr
&
Gail Belcik
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