MPA eBulletin, July 11, 2012
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-- Order Football Tickets NOW!
-- Mo. Press needs 4 copies of your paper!
-- Community Engagement Workshop next week
-- New advertising feature offered by Mo. Press
-- Are you satisfied with Mo. Press Association?
-- Reynolds Journalism Institute survey
-- Inland Compensation Survey deadline extended
-- Grocers prefer newspaper circulars, for now
-- Candidate Forums at MPA Convention in September
-- Reporters being robbed: Cautionary tale
-- Mule book now available
-- Content provider used false bylines
-- Tablets an alternative to printing presses
-- FTC hammers Google over ad hacking
-- "Seventeen" magazine getting real?
-- SCOTUS rejects appeal of media ownership rules
-- Missouri Ethics Commission newsletter
-- Marketers still like email
-- Need HELP?! Try these resources.
-- MPA's social links
-- Money-Making Ads webinar
-- Inland Press Training archived for your convenience
-- Help Wanted / Marketplace
-- MPA Calendar
-- MPA is on Facebook, Twitter, LinkedIn
-- Need training? Poynter has it!
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-- Order Football Tickets NOW!
The University of Missouri Athletic Department and Missouri Press again are
sponsoring a “football-tickets-for-advertising trade-out.” There is a significant
change in the offer this year. Please read carefully.
MPA’s ticket allotment will be for two games, Sept. 1 v. Southeastern Louisiana,
and Nov. 17 v. Syracuse. You can get tickets for one or both of the games, up to a
combined maximum of 20. Tickets are first-come, first-served, and numbers are
limited! Order yours now!
The program involves the publishing of Mizzou athletic display advertising in your
newspaper(s) in return for a similar value of tickets. You may order a minimum of 6
tickets up to a maximum of 20 tickets total per publication to one or both of the
games.
Publishers, staff and their guests attending the Sept. 1 game also can attend a
“Tailgate and Open House” at the Missouri Press Building, 802 Locust St.,
beginning three hours before kickoff (time has not been announced). The party
costs $10 per person. Fill in the blanks below if you plan to participate. We must
have your reservation for the caterer.
Tickets for both games are valued at $60 per ticket (total maximum value of $1200).
Participating newspapers provide Mizzou athletics an equivalent value of
advertising. The number of tickets you request, multiplied by $60, will determine
your level of advertising commitment. Missouri Press expects the ad schedule will
run at intervals between August and December.
If you want to participate, send the information requested below to Missouri Press
by Wednesday, July 18. MPA will send you the tickets, insertion order and ads as
soon as they are available. If you have any questions, contact Missouri Press, 573449-4167, mopressads@socket.net, fax 573-874-5894, or Missouri Press, 802
Locust St., Columbia MO 65201 no later than July 18.
Newspaper:
City:
Number of tickets you request sent your newspaper for the Mizzou-SE Louisiana
game, Sept. 1:
Number of tickets you request sent your newspaper for the Mizzou-Syracuse game,
Nov. 17:
Please consider donating some of your tickets to MPA advertisers and staff.
Missouri Press may have____________tickets. (No more than 20 tickets total for
your trade).
Provide an accurate count on how many Sept. 1 tailgate party
attendees______________($10 each)
Signature______________________________________
Email____________________________
_______________________________________________
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-- Mo. Press needs 4 copies of your paper!
Here's why. Missouri Press provides tearsheets to advertisers that place ads in
your paper through Missouri Press Service.
Many of you place the ads that Missouri Press sends to you on the same page or
on back-to-back pages. Because each ad is for a different client, we need multiple
copies of your newspaper so we can send a tearsheet to each advertiser.
If you ARE sending us four copies of your paper, then you do NOT need to send
tearsheets at the end of the month.
ALSO: Your newspaper's membership agreement with Missouri Press states that
you agree to send four copies of each issue of your newspaper to Missouri Press.
It's part of the deal; we sell advertising for you, you provide us with the copies
needed to send tearsheets to the advertisers.
Please be sure that whoever handles your circulation understands that four copies
of every issue should be sent to: Missouri Press Service, 802 Locust St.,
Columbia, MO 65201-4888. These issues can be tied together in a Firm bundle so
you have to pay postage on only one "piece" (you still need to count all of the
"copies" individually for the weight portion of your postage).
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-- Community Engagement Workshop next week
You still can register for the Missouri Press Foundation's Community Engagement
seminar to be held 10 a.m.-4 p.m. Friday, July 20, at RJI on the University of
Missouri campus in Columbia. Cost is $50, including lunch.
Joy Mayer, associate professor at the Missouri School of Journalism, will teach
you not only about the digital tools that make community conversation easier, but
she'll offer her expert insight into how to open your newsroom to interaction with
your community. You'll look at digital tools that make that easy and talk about
social media and free, easy paths to online interaction.
To register email Kristie Williams at Missouri Press, kwilliams@mopress.com.
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-- New advertising feature offered by Mo. Press
Missouri Press is offering its member newspapers a new advertising feature
called Mettle Moment. Each feature contains an illustration and brief story related
to U.S. military history. You can purchase the feature and get local sponsors for
them.
To see a promotional piece and sample of Mettle Moment, go to
http://www.mopress.com/ and click the link to download the PDF.
Contact Missouri Press ad director Greg Baker to subscribe, 573-449-4167,
gbaker@socket.net.
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-- Are you satisfied with Mo. Press Association?
Missouri Press Association is cooperating in and distributing a survey for the
Newspaper Association Managers (NAM).
NAM is an organization of executives representing newspaper associations, such
as your state press association, in the United States and Canada. The survey
focuses on your satisfaction provided by your press associations and how we can
best provide the services you need.
This survey is for Weekly Newspapers only.
To participate, please click on the link below:
https://www.aorinsite1.com/NAM/NAMlogin.html
Your answers are totally confidential; they will be grouped with others so we can
take an overall look at responses.
Your press association thanks you in advance for your participation in this
important project.
_______________________________________________
-- Reynolds Journalism Institute survey
Mike Jenner with the School of Journalism asks Missouri publishers to help with
an online survey to examine the state of the newspaper industry in Missouri. The
survey will take around 15 minutes. (Only take the survey one time, even if you
have multiple newspapers.)
These questions are being asked of publishers across the country, so your
participation will allow Jenner to compare Missouri newspapers with dailies and
weeklies nationwide.
Individual responses will be kept confidential; combined results will be shared with
MPA members.
If you would be willing to be interviewed for comments that may be included in
industry articles, indicate that in the appropriate place at the end of the survey.
Jenner appreciates your participation -- a high response rate will make the results
more meaningful.
If you have questions or a problem accessing the survey, contact Jenner at
jennerm@missouri.edu, 573.808.4785.
If clicking on this link does not take you to the survey, copy/paste the entire URL
into your browser:
https://umissourijournalism.us2.qualtrics.com/SE/?SID=SV_2hkJ9urohpgajZi
_______________________________________________
-- Inland Compensation Survey deadline extended
The deadline for weekly newspapers to take part in Inland Press’ Newspaper
Industry Compensation Survey (NICS) has been extended to July 13. The cost of
participation is only $50.
Not only does the survey aid the industry as a whole, but ONLY participating
newspapers receive valuable information that can help them determine employee
compensation levels.
Inland Press has been conducting salary research for 96 years with an
unblemished record for handling confidential financial information.
To participate, contact Karla Zander at Inland Press, kzander@inlandpress.org.
Go to http://www.inlandpress.org/research/nics/ for more information on the
survey.
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-- Grocers prefer newspaper circulars, for now
(MediaDailyNews) -- Grocery retailers still rely heavily on print circulars, according
to a survey by Valassis, which produces and distributes coupon and circular
inserts. http://tinyurl.com/bmqsojv
(Editor's note: Valassis is the company that wants a negotiated service agreement
[NSA] with the Postal Service so it can deliver advertising at lower rates.)
Overall, 90% of grocery retailers use weekly circulars as their main promotional
platform, according to Valassis, which polled more than 50 grocery stores and
chains. Print circulars dominated regardless of their delivery method: circulars
delivered via newspaper were by far the most popular option, followed by delivery
via shared mail, and in third place delivery by direct mail.
Most of the grocers surveyed said that some form of mobile, social and/or digital
advertising probably will be their dominant medium five years from now. _______________________________________________
-- Candidate Forums at MPA Convention in Columbia
Forums featuring candidates for governor and U.S. Senate will be one of the
highlights of the MPA Convention in September. Start planning to now to learn
and laugh with your Missouri newspaper associates at the 146th annual
Convention Sept. 20-22 at the Holiday Inn Executive Center (Stadium and I-70 on
the west edge of Columbia).
Complete information with an agenda and registration form are at
http://www.mopress.com/current_forms.php.
Here's the agenda:
Thursday, Sept. 20
12:30 p.m.: MPA and MPS Board Luncheon
1:30 p.m.: MPA and MPS Board Meeting
6:30 p.m.: Reception and Gallery Hop in the North Village Arts District. Bus to Orr
Street Studios (food and beverages), visit Perlow-Stevens Art Gallery (wine), and
enjoy music (dessert and beverages) at The Bridge, all in The District (downtown
Columbia).
9 p.m.: Bus returns to the hotel.
Friday, Sept. 21
8 a.m.: Breakfast with speaker Bryna Krauth. "Inspirational Leadership Starts with
You!"
9:15 a.m.: Forum, Missouri Gubernatorial Candidates
10:45 a.m.: Forum, U.S. Senate Candidates
12:15 p.m.: Annual MPA Business Meeting and Election of Officers
12:30 p.m.: Luncheon with speaker Paul Steinle. "Who Needs Newspapers?"
2:00 p.m.: Breakout: Max Heath, NNA Postal Guru
2:00 p.m.: Breakout: Bryna Krauth. "Become a Brand Expert for your Advertisers"
3:15 p.m.: Documentary Film Screening: "Deadline in Disaster," Featuring The
Joplin Globe
6 p.m.: MPA Newspaper Hall of Fame Reception
6:30 p.m.: MPA Newspaper Hall of Fame Banquet
Saturday, Sept. 22
8 a.m.: Breakfast by Regions. Enjoy visiting over breakfast with MPA members
from your area. Speaker: TBA
9:30 a.m.: Breakout: Rudi Keller, Columbia Daily Tribune. "Covering the Civil War:
Quick Tricks to Find Good Stories for the Sesquicentennial"
9:30 a.m. Breakout: New Technologies Panel. Hear from Mike Jenner (J School),
Jon Rust (Cape Girardeau), Andy Waters (Columbia), Jeff McNiell (Houston),
Jane Haslag (Jefferson City) about the latest technologies they are using.
10:45 a.m.: Lightning Round Roundtables. Six "stations" with newspaper and
social media topics. 15 minutes of discussion at each station, then switch.
Discussion leaders and topics:
-Jean Maneke, Maneke Law Group -- Talk legal issues with your Media Attorney.
-Jim Robertson, Columbia Daily Tribune -- Newspaper Coverage and Policies on
Sensitive Editorial Issues.
-Mike Beatty, The Joplin Globe -- Does your Newspaper have a Disaster Plan?
-Greg Baker, Missouri Press Service -- Selling Political Ads and Newspaper
Network Ads to Make Money.
-Phill Brooks, Missouri School of Journalism -- Covering Jefferson City Politics.
- Kelly Schultz, Director of the Office of Child Advocate -- News Reporting on
Child Abuse and Neglect.
Noon: Better Newspaper Contest Awards Luncheon.
BONUS: The 2012 Roots 'n Blues 'n BBQ Festival will be in Columbia during the
Convention. After the Awards Luncheon on Saturday you might want to enjoy
some music and food at this annual event. Check it out at
http://rootsnbluesnbbq.com/.
_______________________________________________
-- Reporters being robbed: Cautionary tale
(Poynter) Oakland Tribune
-- A Bay Area News Group photographer was
relieved of two cameras, laptop and a camera bag recently, the sixth such robbery
in Oakland, Calif., recently.
One of the robberies was pretty brazen: A TV news crew doing a live shoot was
robbed. The reporter was sitting in the front of the news van when a robber
opened the door, reached in and stole a laptop and a briefcase off her lap. Police
said a man simulated a gun in his waistband and stole the video equipment that
was near the van.
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-- Mule book now available
Due in large part to a story in the April issue of "Rural Missouri," copies of
Southeast Missouri journalist Lon Thiele's mule book, "That Son of a Gun
Had Sense. Mule Stories From the Bootheel Area During the 1930's and 1940's"
sold out.
After a third printing the book is now available. The book contains more than 80
mule stories. It sells for $22 plus $2 for shipping. Order from Lon Thiele at POB
884, Poplar Bluff, MO 63901; lonthiele@hotmail.com or 573-714-8921.
_______________________________________________
-- Content provider used false bylines
(Chicago Tribune) -- Journatic's use of false bylines came to light during a
national radio broadcast over the July 1 weekend. "This American Life," which is
produced by Chicago public radio station WBEZ-FM, included a segment on
aliases in several Journatic-produced stories that ran this year on the Tribune's
TribLocal websites, prompting an investigation by the Tribune.
"It is essential that our news report, no matter the source, is accurate and
credible," said Gerould Kern, senior vice president and editor of the Tribune.
Other newspaper groups, including GateHouse Media, which owns many Missouri
newspapers, have said they will end their relationships with Journatic over the
false bylines.
_______________________________________________
-- Tablets an alternative to printing presses
COLUMBIA -- The Apple iPad and comparable tablets appear to be becoming a
real alternative to printed newspapers, televisions and radios, but they may also
start changing when newspapers update content. As part of the third installment
from the Reynolds Journalism Institute’s Media News Consumption Survey,
researchers confirmed that owners of tablets tend to spend more time consuming
news than those who don’t own them and they do so while relaxing at home after
work.
_______________________________________________
-- FTC fines Google over ad hacking
(GIGAOM) -- The Wall Street Journal reports that Google will pay $22.5 million to
settle claims that it hacked users’ iPhones in order to serve ads to them.
The incident stems from an incident in February in which a Stanford graduate
student discovered that Google was using trickery to by-pass ad-blocking settings
on Apple’s Safari browser. The scheme involved coding ads to masquerade as
form submissions in order to install advertising cookies.
While other companies and app makers may have engaged in similar chicanery,
the Federal Trade Commission appeared determined to hit Google hard because
of Google’s failure to tell the truth about its advertising practices.
Google also faces a series of private class action suits over the Safari incident.
Many large technology companies are confronting lawsuits and regulatory scrutiny
over their privacy practices.
_______________________________________________
-- "Seventeen" magazine getting real?
(AdWeek) -- Two months ago, 14-year-old Julia Bluhm of Waterville, Maine,
decided that she was tired of listening to her ballet classmates complain about
their bodies, which weren’t always as rail-thin or clear-skinned as those of the
retouched models in their favorite magazines. So Bluhm, a member of SPARK (an
organization that aims to end the sexualization of girls in media), started a petition
on Change.org to ask Seventeen magazine to print one unaltered photo spread a
month. And after collecting nearly 85,000 signatures, staging a demonstration
outside of Seventeen’s New York offices, launching a Twitter campaign, and
meeting with editor in chief Ann Shoket, the teen magazine finally listened.
_______________________________________________
-- SCOTUS rejects appeal of media ownership rules
(BloombergBusinessWeek) -- The Supreme Court of the United States (SCOTUS)
has left intact decades-old limits on ownership of broadcast stations and
newspapers in the same market, refusing to hear media-industry appeals that
might have led to a wave of acquisitions. (Some companies own a broadcast
station and daily newspaper in the same city under exceptions to the rules
established in 1975.)
Tribune Co. and other media companies argued that Federal Communications
Commission rules don’t make sense now that cable television and the internet
provide many voices in a market. The companies challenged the rules on freespeech grounds.
The rules limit local broadcasters’ ability to compete with cable and satellite-TV
companies, and broadcasters are disappointed with the high court’s action,
Dennis Wharton, a spokesman for the National Association of Broadcasters, a
trade group, said in an e-mailed statement.
“Broadcasters remain severely hampered and singularly constrained by outdated
restrictions that prevent them from joining forces with newspaper publishers,”
petitioners including Tribune and News Corp. and Fox Television Stations argued
in court filings.
_______________________________________________
-- Missouri Ethics Commission newsletter
(MEC) -- The quarterly Missouri Ethics Commission newsletter contains
information about ethics law, including information on campaign finance and
personal financial disclosure, along with a range of other topics and current
training information. Spotlight on Searches highlights different searches available
and helps users understand what information can be found.
To view the newsletter, copy and paste the following into your address bar:
http://mec.mo.gov/WebDocs/PDF/Press/Newsletter_July2012.pdf
This newsletter is not intended to serve as an advisory opinion nor a forum to
publish advisory opinions.
_______________________________________________
-- Marketers still like email
(DMA) -- May 2012 data from the CMO Council showed 67% of marketers
worldwide rated email the most successful digital marketing tactic. June findings
from the Direct Marketing Association (DMA) provided further evidence of
success, showing improvement in US email open rates and clickthrough rates
(CTR) for both in-house and prospect-intended emails in 2012 as compared to
2010.
_______________________________________________
-- Need HELP?! Try these resources.
Don't forget to look at the Missouri Press website for help with running your
newspaper. Below are links to newspaper promotional ads, and there are many
links from the MPA site to other sources of help. Don't flounder! Get help!
If you know of a good website about newspapering or journalism, let us know and
we'll add a link to it on mopress.com and share it with members.
http://www.mopress.com/nt_ad_sales.php
http://www.mopress.com/nt_promotion.php
http://www.mopress.com/know_it_all.php
http://www.mopress.com/Site_Map.php
http://www.mopress.com/reporterslinks.php
_______________________________________________
-- MPA's social links
Join MPA's social media links:
LinkedIn
http://www.linkedin.com/groups?gid=4059778&trk=myg_ugrp_ovr.
Facebook
http://www.facebook.com/pages/Missouri-Press-Association/154375874617599.
Twitter
http://twitter.com/ - !/missouripress.
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-- Money-Making Ads webinar
Go to http://www.onlinemediacampus.com to check out Online Media Campus
low-cost webinars ($35, group discounts available). Webinars are archived, so
you can view them when you can, and new programs are always on the way.
Coming soon:
-Ultimate Money-Making Print & Web Ads
Thursday, July 19, 1-2 p.m. CDT
Discount Registration deadline: Monday, July 16
(Registrations after that add
$10 late fee)
______________________________________________
-- Inland Press Training archived for your convenience
MPA member newspapers can sign up for Inland Press webinars at the member
rate of $75. Call your newspaper neighbors to help pay the freight, open some
chips and gather round.
Read about the webinars and all of Inland's many training programs and
opportunities at http://www.inlandpress.org.
Register for Inland webinars at http://www.inlandpress.biz/webinars/.
_______________________________________________
-- Help Wanted / Marketplace
MPA member newspapers may place employment and other classified ads free of
charge in this eBulletin, on http://www.mopress.com and in the mid-month printed
Bulletin, which also is posted and archived on mopress.com. Ads are posted
online as they are received, so go to MPA's website for the latest listings.
For non-members, the ad fee is 25¢ per word. That fee also applies to "help
wanted" ads from MPA members seeking employees for newspapers in their
group that are not in Missouri.
All ads run for one month in all media. Notify Missouri Press if your ad is no longer
in effect or if you wish to continue running it beyond the month.
Email ads to MPA editor Kent Ford, kford@socket.net.
FOR SALE:
SOUTHEAST KANSAS newspaper for sale. Newspaper of record, solid
advertising and subscription base. Send inquiries to seller546@yahoo.com. 6-11
HELP WANTED:
GM/SALES REP: Immediate opening for general manager/sales position for
established award winning Northeast Missouri weekly. Management skills,
attention to detail, positive attitude, and strong sales experience a must.
Candidate must be energetic, willing to take on the challenge and motivated.
Excellent benefits package, 401(k), etc. Contact Walt Gilbert, vice president,
Lakeway Publishers of Mo. at lmovp@lcs.net. 7-9
ADVERTISING SALES: Position available at Northeast Missouri weekly. Print
and Digital advertising. Fast-paced environment. Excellent benefits package:
health insurance, life insurance, prescription drug coverage, 401k. Email resume
to: Walt Gilbert at lmovp@lcs.net or mail to: 3408 Georgia Street, Louisiana, MO
63353. 7-9
PAGE DESIGNER: Media company that publishes several newspapers,
magazines and niche publications is seeking a page designer with experience and
a strong knowledge of InDesign, Adobe Creative Suite and OSX Mac systems.
Candidate must possess a strong work ethic, be willing to work flexible hours and
be highly creative in a fast-paced environment. Please email resume and design
samples to editor@monett-times.com. 6-29
PUBLISHER POSITION: Rust Communications has an opening for a publisher in
Nevada, Mo.-Fort Scott, Kan. Manage a property that includes two daily
newspapers which publish five days a week, a combined shopper, two websites
and various specialty products. Candidates should have strong leadership skills,
significant experience in financial management, solid understanding of marketing
print and digital initiatives and a deep commitment to customer service. Primary
responsibility is to expand, lead and direct the sales and marketing teams to
exceed sales revenue, marketing and budgetary goals. Attention to detail
required, combined with an eye to the overall daily, weekly, monthly and long-term
strategy as a member of the Rust leadership team. Rust Communications, a
family-owned company with headquarters in Cape Girardeau, Mo., publishes 50
daily and weekly newspapers in eight states. The company is an Equal
Opportunity Employer. Please send resume and cover letter to Ron Kemp,
Regional Vice President, Rust Communications, P.O. Box 366, Rector, AR 72461;
ronkemp@centurytel.net. 6-25
FEATURES WRITER: Award winning daily newspaper has an opening for a Features Writer to
cover arts, entertainment, and other topics. Qualifications include experience covering communityoriented fine arts, theater and music. Experience covering other lifestyle topics is a plus. Applicants
must have solid deadline-oriented newswriting experience or a journalism degree. Please send
samples that include narrative writing. Valid driver license, good driving record, and proof of
insurance required. Position is full-time with benefits including health insurance, vacation pay, sick
pay, 401(k) retirement plan, and employee gym. Send resume and clips to the Columbia Daily
Tribune, Attention: Human Resources, 101 N. Fourth Street, Columbia, MO 65201 or email to
srinehart@columbiatribune.com. EOE/Drugfree Workplace. 6-21
CIRCULATION SOFTWARE SALES position open: Industry-leading circulationmanagement software company seeking to expand sales force. B-2-B experience
preferred. Circulation and/or community newspaper experience a plus. Send
resume and letter of interest, including salary requirements, to: jobs@ilsw.com or
mail to: Interlink Inc., PO Box 207, Berrien Springs, MI 49103. Relocation not
required. 6-19
_______________________________________________
-- MPA Calendar
July
20 -- Missouri Press Foundation Community Engagement Seminar, Reynolds
Journalism Institute, Columbia http://www.mopress.com/current_forms.php
September
1 -- Mizzou football v. Southeastern Louisiana in Columbia. Pre-game tailgate
party at Missouri Press office 3 hours before kickoff (time to be announced).
20-22 -- 146th annual Missouri Press Association Convention, Holiday Inn
Executive Center, Columbia
October
4-7 -- 126th annual National Newspaper Association Convention, Embassy Suites
Airport Convention Center, Charleston, S.C.
November
17 -- Mizzou football v. Syracuse (kickoff time to be announced), Columbia
_______________________________________________
The Poynter Institute's News University serves more than 130,000 users
through courses, group seminars, and Webinars, covering subjects from
multimedia techniques to writing to reporting and beyond. Go to
http://www.newsu.org/ for a complete list of training opportunities.
_______________________________________________
-- End Note
If others in your office should receive this eBulletin, please reply with their names
and email addresses.
EBulletins are archived on the MPA website at
http://www.mopress.com/ebulletin.php.
Direct comments to: Kent Ford, MPA editor, kford@socket.net.
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