ELIZABETH JAROSZ
EXPERIENCE
NBC / MARK BURNETT PRODUCTIONS, New York, NY
Present
Present
The Apprentice 2
Selected as one of eighteen young business executives out of just under 1 Million applicants to
compete for a job as President of a company owned by Donald J. Trump.
 Completed various business tasks throughout New York City. These tasks included marketing,
sales, advertising, negotiation, and management.
 Media experience with interviews ranging in national television, local television, radio,
magazines, and newspapers to help promote multi million-dollar marketing campaign.
PRESIDENT - PULSE40, Inc. LOS ANGELES, CA
UNDERSTANDING UNLTD. – INDEPENDENT CONSULTANT
Marketing Consultant & Market Researcher
Strategically advising top Fortune 500 companies and Entertainment companies on how to best
market products, services, characters, advertising, or films. Expertise in brand creation, marketing
strategy, character development, story communication, identity creation, and in-depth interviewing.
 Created concepts, brand positionings, or company strategies for over 40 multi-million dollar brands.
 Formed the identity (name, character, overall look & feel) for numerous consumer products,
service industries, and /or animation (films).
 Fully researched and consulted on countless National and/or Global TV & Print campaigns as
well as feature films in search of distribution.
 Developed a patented, creative approach to interviewing, focusing on building rapport with
respondents.
 Designed & moderated qualitative research globally (focus groups, IDIs, in homes, etc.).
THE PROCTER & GAMBLE COMPANY, CINCINNATI, OH
Feb. - August 2000
Brand Manager (multiple brands) & Chief Marketing Officer– Juvián Services
Selected to lead marketing for an internet-based start-up company funded by Procter & Gamble. This
company’s objective is to capitalize on the increasing demand for outsourcing services. As of
October 2000 Juvián services are available in Atlanta, GA.
 Identified top consumer service needs and established partnerships with outside companies for
product / service development and delivery.
 Created service packages, overall company principles, and pricing plans.
 Created and sold management on a breakthrough approach to targeted marketing and a
personalized (1 to 1) consumer marketing plan.
 Hired advertising & graphic design agencies. Led resources to develop a highly targeted direct
marketing campaign which offers personalized / customized direct to consumer executions.
 Developed and gained Global Business Unit President’s approval to the company name Juvián
and overall brand character / web aesthetics.
Feb. 1998 – Feb. 2000
Brand Manager - New Business Development - Fabric & Home Care
Singularly responsible for identifying, creating, and qualifying a new business (name confidential) for
P&G that projects annual NOS of $650 million US (over $1 Billion globally). Created, championed,
and mobilized people to move from idea to launch. Received award (“recognition shares”) by Global
Business Unit President for these results.
 Wrote, produced, and tested the concept that moved Yr. 1 potential from $65 to $650 million US,
making this project the largest new business initiative ever qualified at Procter & Gamble.
 Gained management agreement to fund the project (multi-million) and staff all functions globally.
 Developed and trademarked global name, category title, and subnomens. Conducted all research in
the U.S., Europe, and Japan simultaneously.
 Developed 2D/3D “prestige” package that justifies a higher price while increasing consumer value.
 Led development of a global marketing plan including TV, Print, & Web advertising, public
relations, promotions, etc. –1st plan to be accepted in US/Japan/Europe without regional variation.
 Worked with sales to develop a unique vision for distribution and in-store. This unconventional
rollout allows the brand to create a “premium” image faster with more educational opportunities.
 Defined, recommended, and gained global GM alignment to project success criteria. This includes
multi-functional qualifications, marketing plans, volume, economics, and go/no go measures.
 Managed three direct reports. All received top-tertile ratings when ranked against their peers.
 Hired four marketing agencies. Managed the global budget for all P&G functions and agencies.
Oct. 1997 – Feb. 1998
Aug. 1995 - Oct. 1997
Assistant Brand Manager - Ivory Snow
Special Assignment to lead the development of a new brand equity, target audience, and media plan.
 Led development of Media objectives and strategies including IRI analysis identifying opportunities
to grow volume, share, and distribution behind the new fine wash / fashion positioning.
 Got approval to re-define target audience by identifying that the new positioning’s volume and
growth was strongest among a key psychographic target (Behavior Scan / U&A analysis).
Assistant Brand Manager – Bounce
Led the change to a new Bounce brand equity, advertising, packaging, and product line-up.
 Created and sold a persuasive analysis gaining management agreement to change positioning from
static to freshness and adopt a new, more aggressive marketing plan.
 Led development & production of “Five Days Freshness” TV advertising - scored well above normal.
 Led corporate thinking on multi-language packaging. Saved Bounce/Downy >$2 million annually.
 Created and implemented global pricing / sizing line-up which increased sales & managed diversion.
 Responsible for entire marketing budget including advertising, promos, and PR in all media.
Created and led the national expansion of “Bounce Alternative Uses” which encourages consumers to use
Bounce for freshening outside the dryer. This initiative (combined with the freshness equity above) turned
the declining Bounce business around and enabled Bounce & Downy to grow simultaneously for the first
time. Alternative Uses now delivers an incremental $14 million sales / year for Bounce
 Led development & testing of a strong concept, convincing previously skeptical mgt. to fund the project.
 Led the development and execution of a marketing program including: 1) TV and Print advertising; 2)
public relations; 3) in-store direct-to-consumer; 4) sampling; 5) couponing; and 6) a new SKU.
 Developed and Produced TV & Print copy which scored well above normal (Top 20%) in testing with
68% strategic recall. Both TV & Print scores were over 2 times the P&G Fabric Care average.
 Post launch, P6M Bounce share was up +5% (the first 6mth. growth in 2.5 years).
Broadening Assignment VONS, LOS ANGELES, CA - Pantene, Vidal Sassoon, Downy, Crest, Folgers
(Oct. 1996 - Jan. 1997) Led the analysis and presentation of pricing and line-up strategies for Vons, increasing P&G volume while
simultaneously increasing Vons Dollar Sales, Dollar Profit, and Gross Margin.
 Created and sold a persuasive analysis recommending a shelf-price reductions of -6 to -30% in Hair
Care and Fabric Care. As a result, volume grew up to +32% on key SKUs versus the balance U.S.
 Elevated Vons $Sales, $Profit, and Gross Margin an average of 6%, 12%, and 16% respectively.
 Created an excel tool for Vons to better analyze Beauty Care & Oral Care promotions. This tool is
now used my most P&G account executives to sell in stronger merchandising programs.
 Created the presentation that sold Vons on distributing key Folgers SKUs & Millstone coffee blends.
Summer 1994
Summer 1993
THE PROCTER & GAMBLE COMPANY, CINCINNATI, OH - Purchasing Intern
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Strategically sourced $20 million in chemicals.
Created P&G’s first global inquiry - resulting in a savings of $3.7 million.
THE ROYAL PRESTIGE COMPANY, LIVONIA, MI - Marketing & Sales Intern
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Ranked #5 salesperson in the country and received award at the company convention.
Achieved above results working only ½ the summer (spent other half studying in Florence, Italy).
EDUCATION
THE UNIVERSITY OF MICHIGAN, ANN ARBOR, MI
School of Business Administration, Major: Marketing & Finance BBA 5/95
 GPA 4.0/4.0 - top 1% of graduating class
 Member National Dean’s List and named James B. Angell Scholar
 Elected Vice President Gamma Sigma Alpha National Honor Society
College of Literature Science and the Arts, Concentration: Communication & Business
 GPA 3.9/4.0 - top 1% of the nation
 Received William J. Branstorm Award for overall Academic Excellence at UofM
 Received Award Certificate of Merit in Italian for maintaining a A+ average
 Elected Scholarship Chair for Alpha Delta Pi Sorority
FUN FACTS
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Skilled in Tap, Hawaiian, Tahitian, Ballet, Jazz, and Latin Dancing. Studied 14 yrs.; Instructed 4 yrs.
Performed in 6 films / 3 plays last year. Directed 1 film (16mm) - won “Best Short Drama” in a NY festival.
Basketball and Softball State Champion (MI, 1989 / 1988 respectively). Play football regularly.
Studied in Florence, Italy. Love to travel to diverse cultures.
Support a child in Honduras. Chairperson for various charitable organizations.