6th May 2015
Press Release
Maurice Lacroix 2015 BASELWORLD Novelties
Staying true to traditional Swiss watchmaking know-how and its pursuance for
unparalleled quality, prestigious Swiss watchmaking brand Maurice Lacroix is
devoted to creating timepieces that feature modern design and flawless details.
This year, Maurice Lacroix once again affirms its unique watchmaking
philosophy and the creative execution of ground-breaking materials by launching
a variety of appealing timepieces at BASELWORLD 2015.
Maurice Lacroix 2015 BASELWORLD Novelties:
Masterpiece Gravity
GRAVITY Limited
MP6118-SS001-112
GRAVITY “40th Anniversary” Limited
MP6118-ALB01-430
GRAVITY Limited
MP6118-PVB01-330
The Masterpiece Gravity is the first timepiece to feature a fully silicium
assortment. It is a watch developed by Maurice Lacroix, revealing the brand’s
innovative watchmaking philosophy. Silicium is a self-lubricating, glass like
material that is three times lighter than steel. The Maurice Lacroix Masterpiece
Gravity has earned international acclaims since it was first launched at
Baselworld 2014. The GRAVITY Limited editions are launched in order to
celebrate the brand’s 40th anniversary. The watches feature Maurice Lacroix’s
famous designs, including the 13th in-house movement, silicium assortment,
off-centre hours and minutes display and colorful designs. All these chic
elements are housed in the POWERLITE® alloy case. Apart from the “40th
Anniversary” Limited version, two more limited editions are also provided. All the
versions feature half-skeletonized finish with an off-centre hour and minute
display and an off-centre small seconds counter. The “40th Anniversary” Limited
version is produced in a limited edition of 40 pieces while the other two are
produced in a limited edition of 250 pieces respectively.
For detailed information and photos:
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
Masterpiece Power of Love
MP7258-SD501-150
Romantic as it was born to be, the watch is truly a masterpiece which combines
three hearts on its dial which romantically embrace and rotate in an enchanting
motion. Each wheel is carefully calculated to spell the word “Love” on its dial,
whispering a simple yet powerful message by every movement it takes. The
power reserve indicator is located at 3H with an inscription of “Power of Love”
underneath, showing the power of the watch and the synchronizing power of
love. The watch is available with red or white strap.
For detailed information and photos:
Pontos S Regatta
PT6019-CAB01-330
Specially designed for aquatic sport lovers, the Pontos S Regatta features
rhodium plated hour and minute hands coated with luminescent, offering
absolute legibility to the owner. Before a sailing regatta starts, a 10-minute
audible signal is sounded and flags are waved to alert the competitors to get
ready. The Pontos S Regatta features a 10-minute countdown indication located
below 12H. The numerals from 10 to 6 are shown in blue, while the numerals
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
from 5 to 1 are shown in red to indicate that time is getting closer to the start.
Finally, a black triangular pointer points to the word “race” and announces the
beginning of the game.
For detailed information and photos:
Pontos S Diver
PT6248-PVB01-332
PT6248-SS001-330
As the best companion of divers, the Pontos S Diver is equipped with a
professional helium escape valve system at 9H to avoid damage to the watch
caused by helium. The hour and minute hands are coated with luminescent to
guarantee perfect legibility under the sea. The date display is located at 6H while
the crown at 2H is used to operate the inner-rotating bezel. The minute and
second hands are in orange which stand out from the black colour tone, adding a
touch of uniqueness to the watch.
For detailed information and photos:
Pontos S Extreme
PT6028-ALB31-331
PT6028-ALB01-332
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
The Pontos S Etreme features the brand’s signature POWERLITE® and the
Elapsed Time Controller, offering a hard yet light case while the Elapsed Time
Controller is for the prevention of an unintentional adjustment to the inner bezel.
These special features deliver a comfortable and practical watch experience to
the owner. Available in two colourways, natural grey POWERLITE®, with orange,
and anthracite POWERLITE®, with green, the watch features a 12-hour
chronograph, a 30-minute chronograph and a small seconds dial.
For detailed information and photos:
Pontos S
PT6008-SS001-331 PT6008-SS001-332
PT6008-SS001-330
PT6018-SS001-331
Specially designed for athletes, the Pontos S features a central chrono second
hand, a 30-minute chronograph and a 12-hour chronograph. The watch is
produced in two versions, one of which features an automatic ML 112 movement
with an inventive and unique Maurice Lacroix “Elapsed Time Controller” crown
located at 2H, for operating the inner rotating bezel and the start/stop function of
the chronograph. The crown at 3H allows the adjustment of time and winding of
the watch while the push button at 4H is for the reset of the chronograph. The
other version is housed with an automatic ML 157 movement with a push button
at 10H which allows quick adjustment of the date display.
For detailed information and photos:
Les Classiques Chronograph
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
LC6158-SS001-130
LC6158-SS002-130
LC6158-SS001-330
LC6158-SS002-330
The Les Classiques collection is driven by an automatic movement ML112 to
ensure absolute precision, the core quality of a chronograph. Depicted with a
sun-brushed surface and encircled with a printed minute track, the dial features
3 sub-dials including a 12-hour chronograph at 6H, a small seconds display at
9H and a 30-minute chronograph at 12H, and a date display at 3H, gracing the
watch with aesthetics and functionality.
For detailed information and photos:
Les Classiques Date
LC6098-SS002-120
LC6098-SS001-121
LC6098-SS002-131
LC6098-SS001-130
While it is challenging to surpass a classic, Maurice Lacroix’s effort in upgrading
the design of the bezel of Les Classiques Date surely pays off. The stepped
shape delivers a beautiful lighting effect under sunshine. To further increase the
legibility of the dial, the sapphire crystal is treated with anti-reflective coating.
With a classic date display at 3H, it is a must-have item for those who fancy
simple design!
For detailed information and photos:
Les Classiques Chronograph Phases de Lune Ladies
LC1087-SS001-120
LC1087-SS002-120
LC1087-SS001-121
LC1087-SS001-821
While the romantic moon phase acts as one of the most appropriate functions of
a ladies’ watch, the Les Classiques Chronograph Phases de Lune Ladies
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
collection has it done in a perfectly graceful manner. Upon the moon phase
indication, the small seconds dial is located at 2H and the 30-minute
chronograph is located at 10H, delivering a balance layout. The dial also
features a central chrono hour hand, combining chic design with practicality.
For detailed information and photos:
Fiaba Date
FA1003-PVP06-110
FA1003-SS002-170
FA1004-PVP06-110
FA1004-SS002-170
Paying tribute to the beauty of the circular form, the Fiaba Date watch features a
round case while the pattern of the dial is inspired by a romantic scene – a drop
of water lands on a still lake and creates gentle ripples emanating outwards. The
drop of water becomes the beautiful pattern which glitters on the mother-of-pearl
dial. Instead of traditional hour indexes or numerals, the hour indications are
adorned with dazzling diamonds with a date indication located at 3H. The watch
speaks of elegance and glamour with its blued leaf-shaped hands and its crown
adorned with a blue cabochon spinel.
For detailed information and photos:
Eliros Chronograph
EL1088-SS001-112
EL1088-SS002-410
EL1088-SS002-812
EL1088-SS001-311
The Eliros Chronograph collection offers high legibility with a clear layout. The
watch features 3 sub-dials including a 1/10th second counter, a 30 minute
counter and a small seconds display. The date display is located under 12H,
presenting a notable balance to the dial’s layout. A total of 6 dial designs are
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
available, featuring sun-brushed pattern or white lacquered surface in different
colours, fitted with calf leather strap or stainless steel Milanaise bracelet.
For detailed information and photos:
Eliros Date
EL1087-SS001-111
EL1087-PVP01-410
EL1087-SS001-812
EL1087-SS002-112
The Eliros Date collection plays simplicity in an elegant manner by featuring a
3-hand indication, Roman numerals and a date indication at 3H. The sapphire
crystal is treated with anti-reflective coating to ensure superb legibility, allowing
the owner to master the time in a quick glance. The Eliros Date collection offers
both Gent’s and Ladies watches. The watches could bear witness of the eternal
love between a couple.
For detailed information and photos:
Eliros Date Ladies
EL1084-SS002-150
EL1084-PVP01-150
EL1084-SS001-350
EL1084-PVP01-112
Bearing the same DNA of the Eliros Date collection, the Eliros Date Ladies
presents itself in a slimmer version of 30mm, which perfectly fits the wrist of a
lady. Apart from choosing between a dial with lacquered surface or sun-brushed
finish, a diamond-set version is also available to satisfy ladies with a more
glamourous taste.
For detailed information and photos:
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812
About Maurice Lacroix
Maurice Lacroix is based in Saignelégier, located in the Jura region, an area
noted for its watchmaking prowess. In 2006, the Swiss watchmaking company
designed and developed its first in-house movement and over successive years
this has grown to 14 in-house Manufacture calibres.
The company has won ten major awards for its watches over the years, with
industry panels recognising its ingenious creativity and craftsmanship. Maurice
Lacroix produces 90,000 watches per year and has 3,000 points of sale. It
continues to grow, based on a winning formula of quality, reliability and
authenticity, expressed through playful and eclectic designs backed by patented
technologies and high-performing materials. The company relentlessly seeks
new and innovative ways of depicting time, whilst always respecting Swiss
watchmaking craftsmanship. It is this “Passion for Progress” which is at the heart
of the brand’s culture.
On July 1, 2011, DKSH, a Swiss company based in Zurich and a leading
service-provider for market expansion in Asia, acquired a controlling stake in the
Maurice Lacroix group. With 720 subsidiaries and 27,600 employees, DKSH is
present in 35 countries and generated net sales of 9.8 billion Swiss francs in
2014.
Released by: Trinity International Limited
On behalf of Maurice Lacroix
Media enquiries:
Tel: +852 3583 3100 Fax: +852 3583 1331 E-mail: info@3trinity.hk
Contact persons: Miss Jackie Liu (+852 3583 3300 or jackie@3trinity.hk) or Miss
Heidi Lam (+852 3583 3310 or heidi@3trinity.hk)
DKSH Hong Kong Limited
23rd Floor, Tower A, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong.
Phone +852 2895 0888
Fax
+852 2902 7812