Paul Friedman
25 Cross Pond Road  Pound Ridge, NY 10576  914.763.0581  paul@wyattstorch.com
Technology Executive
20 years of consistent achievements in delivering solutions, business and product strategy,
and program and project management to IT and software organizations.
 Delivery-focused technology professional with a proven history of turning around and maturing software
development operations.
 Diversified IT and business experience in large firms and start-ups, bringing process and organization to
chaotic situations through strong leadership and management skills.
 Full project lifecycle experience as a business analyst, consultant, and project manager, consistently
producing quality deliverables on time and on budget.
 Proven effectiveness in partnering with senior business leaders and working collaboratively at all levels to
assess, plan, and deliver technology solutions.
 Extensive experience with web-based software, systems integration projects, and marketing initiatives.
Professional Experience
Vurv/InScope, Purchase, NY
March 2003—present
Vice President of Technology (InScope)
Joined leadership team of human resources software startup, reporting directly to CEO. Accountable for
implementation of IT project management structure and oversight of product delivery. Expanded role to include
infrastructure and product strategy.
 Led eleven person product development team, including BA, UI and database developers, QA, systems
admin, and content development
 Defined and implemented project management structure to retain $2.5 million flagship customer
 Managed complete software development life cycle for delivering market-ready web software (.Net, C#,
SQL, XML, Web Services)
 Assumed accountability for product strategy, vision and roadmap, transforming product from custom
software to a standard hosted product serving a broad market; reduced implementation from 90 days to five
 Led user interface redesign of product suite, improving overall user experience and salability of software
 Assumed responsibility for IT infrastructure and contractor serving as CTO and network engineer,
implementing ITIL concepts to serve internal user community
 Participated in channel development, marketing, sales, and client services
 Key employee in M&A and due diligence activities, leading to the sale of the company (acquired by Vurv in
January 2006)
Raven Technology, Parsippany, NJ
October 2001— December 2002
Vice President of Delivery
Recruited by CEO to join management team of voice enablement technology startup. Transformed the company
from “garage” operation to more mature development organization.
 Defined and implemented processes for delivery of products and services, which helped land first client and
over $300,000 in revenue
 Developed and negotiated proposals, contracts and Statements of Work
 Implemented and managed processes for product development, quality assurance, code migration and bug
tracking
 Facilitated delivery of market ready client-server software (Visual Basic, C++, Java, DB2)
Paul Friedman
25 Cross Pond Road  Pound Ridge, NY 10576  914.763.0581  paul@wyattstorch.com
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Managed design of voice user interfaces for client and demonstration applications
Created online help, user manuals, and related documentation for packaged software using RoboHelp
Participated in fund raising efforts that included debt and equity offerings targeting more than $2 million
American Management Systems, Roseland, NJ
March 1999—September 2001
Principal, Financial Services Industry
Joined $1 billion consulting firm to lead teams in eBusiness and systems integration projects for financial
services clients. Responsible for project management, relationship management, and business development.
Project Manager, eBusiness Training Environment, AXA Financial
Managed scoping phase of $300,000 project defining an environment to support training of internal resources on
eBusiness applications and Siebel components.
 Interviewed subject-matter experts and users to draft Use Cases and determine high-level business
requirements
 Determined hardware and software requirements for integrating training with eBusiness applications, Siebel
Contact Management, LDAP and other in-house applications
 Developed staffing model and budget for deploying and maintaining environment
Project Manager, eBusiness Program Testing, AXA Financial
Took over, at the client’s request, creation of functional capability supporting integration testing for eBusiness
Program. Identified key threats and implemented strategies to mitigate and manage risks, ensuring successful
Program launch.
 Spearheaded integration and user acceptance testing activities, working with over 50 project managers,
developers, and testers from fourteen application development teams
 Defined and implemented overall testing strategy, ensuring consistent testing approaches, metrics and
measurements across individual testing efforts
 Implemented dashboard for reporting progress, enabling management to identify projects at risk of not
meeting quality targets
 Managed assignment of four testers and deployment of Rational Suite TestStudio to support efforts of
individual application development teams
 Worked with Service Introduction group to implement release standards and gate keeping processes
Project Manager, eBusiness Implementation, AXA Financial
Performed follow-up work for client by leading combined AMS and client team of eight analysts, developers,
and testers to deliver self-service Web application integrated with AXA legacy systems. Delivered on-time and
on-budget in aggressive three-month, $400,000 project.
 Developed key management deliverables throughout project, including proposal, project plan, functional
specifications, and release plan
 Applied Unified Modeling Language methodology, establishing standards for Use Cases and related
structural diagrams
 Successfully transitioned application from consultant team to client resources
Project Lead, eBusiness Implementation, AXA Financial
Assumed leadership role left vacant after reassignment of project manager. Led team of twelve analysts,
developers, and testers in implementation of first self-service web-based functionality for client.
 Developed testing deliverables consistent with project’s application of Unified Modeling Language
methodology
 Implemented Rational Suite TestStudio to facilitate scripting, testing, defect tracking and reporting
Paul Friedman
25 Cross Pond Road  Pound Ridge, NY 10576  914.763.0581  paul@wyattstorch.com
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Facilitated user interface design sessions with subject-matter experts and defined usability testing plans
Team Lead, Project Assessment, Travelers Life & Annuity
Led three analysts on assessment of issues, risks, and challenges of large-scale administration system
integration.
 Introduced tools and methods to enable high-level, top-down management for Program Management Office
 Designed one-page project dashboard to facilitate performance reporting to executives, replacing a thirty
page status report
 Developed implementation strategy for new Business Acceptance Testing function
Prudential, Newark, NJ
June 1990—February 1999
Manager, Affinity Marketing, Corporate Marketing and Planning
Managed project and client relationship functions in a new Affinity Marketing channel developed to promote
products in a direct market through associations and employers. Developed and managed to marketing plans.
 Defined market strategy and sales process through interviews, focus groups, and industry trend analysis
 Created promotional elements, including creative briefs for direct mail and direct response advertisements,
articles for client publications, and other marketing materials
 Determined operational requirements for national call center, call management system, and fulfillment
house
 Defined and maintained web site for customer access to education and product information
Manager, Market Management, Individual Insurance
Assumed accountability for Program Management Office functions on delivery of new customer management
strategy for Individual Insurance business. Facilitated cross-functional teams to deliver a unified business case
and implementation plan.
 Managed team of three developers to design user interface prototypes for desktop (Visual Basic) and web
deployments
 Facilitated business requirement gathering sessions with business sponsors
 Presented written and oral information to a wide variety of audiences
 Interfaced with senior executives to gain buy-in to concept
Business Systems Analyst, Individual Insurance Systems
Diverse responsibilities included business analysis, assessments, and systems solutions to address reengineered
business processes and limitations of legacy system.
 Determined business requirements and feasibility through interviews with end users, facilitation of
requirement gathering sessions, analysis of end user processes, and cost/ benefit analyses
 Acted as communications liaison between project teams, senior level executives, and other Business Units
 Prepared business cases, statements of work, specifications, and other project documentation
 Designed script-based applications to ease manually-intensive processes
Rubaine Company, New Brunswick, NJ
September 1986—June 1990
Systems and Financial Controller
Prepared company accounting records, acted as Account Executive, and administered IBM System\36.
 Managed accounts receivable, reconciled client and company bank accounts, reconciled client inventories,
and prepared general ledger statements
 Prepared advertising and inventory plans for clients
 Managed custom-built application for tracking client sales and expenses
Paul Friedman
25 Cross Pond Road  Pound Ridge, NY 10576  914.763.0581  paul@wyattstorch.com
Technologies and Methodologies
Lead teams and projects on various platforms and technologies, including:
Microsoft .Net, C#, C++, XML, Web Services, Java, JavaScript, Visual Basic, Cobol
Software
SQL, Oracle, DB2
Databases
Agile Methods, DSDM, UML, Traditional Waterfall
Methodologies
Project Experience Project management, Program Management Office (PMO)
Education
MBA
Concentration in Strategic Management, Rutgers Graduate School of Management
BA
Economics with concentration in Finance, Rutgers College
Industry Study and Expertise
Extensive knowledge of:
Human resources processes and products:
 Competencies
 Performance Management
 Succession Planning
Financial products and services:
 Life insurance and annuity products, including
former Life & Health Producer License
 Mutual funds and registered products, including
some Series 7 study