BADM 534 Management of Information Systems West Virginia University College of Business and Economics MBA Program Spring, 2006 Monday and Wednesday, 10:30 to 11:45, Room 129, CRN 10962, Sect. 001 Virginia Franke Kleist, Ph.D. Assistant Professor, MIS 111 B & E Building Room 129 Virginia.kleist at mail dot wvu dot edu (304)-293-7939 Instructor: Office Hours: W 2:30 to 4:00, F 11:00-1:00, 2:30 – 4:00 and by appointment Required Materials: Laudon, K. C. and Laudon, J. P. (2006). Management Information Systems: Managing the Digital Firm. New Jersey: Prentice-Hall, Ninth Edition. Webtext: Dr. Michael Rappa, E-Commerce Learning Center, North Carolina State University, pages on Managing the Digital Enterprise : Michael Rappa's Ecommerce Course at NC State University Course Overview: Technologies of Information Systems: To become a strong manager in information systems, one must obtain a good understanding of the fundamental technologies. The course will include text based lectures and discussions on the latest technologies of: o o o o Telecommunications (Network architectures, networking, LANs, enterprise networking, wireless computing) The Internet (VoIP, Wireless, Structure, protocols) Electronic Commerce Technologies Computing Platforms and Infrastructures o o o o Data Warehouses, database technologies, Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) tools, Data Mining Network Security (Encryption, firewalls, biometrics, network address translation) Operating Systems Distributed Computing (Client/Server, Intranets and Extranets, handhelds, mobile computing, m-commerce) Management of Information Systems: The course will also include an overview of the classic managerial topics of: o o o o o o o o o Strategic planning for MIS Systems analysis and design Applications Development Systems implementation Systems management Strategies and use of electronic commerce in business processes and operations Managing security issues Managing international information systems Understanding the return on investment from information systems Current and New Issues in MIS: Further, the class will have several in depth discussion sessions on current readings related to the emergence of the digital firm. The readings will be web based, and will cover important, current themes in managing information systems. These topics will include areas such as the following: o o o o o o o o o Intellectual Property and the Internet Information Technology and Ethical, Social and Workplace Issues Information Technology and Strategic, Competitive Advantage Pricing Information Goods Business Models of Electronic Commerce: Potential for Success or Failure? Marketing and Retail Electronic Commerce: What goes in to a successful electronic commerce web site? Network security issues and evolving technological solutions Global Information Technology Developments Future Directions of Electronic commerce and Business: Issues of Electronic Commerce Firm Valuations Course Objective is Managing Information Systems: As the above section describes, this course focuses on the managerial aspects of information systems (the “m” in MIS). The student is expected to learn, think and act as an executive level manager in understanding and assessing the use of information systems to promote success in business. The student will also learn how to assess emerging, new technologies from a business management perspective. The lectures and the class discussions are designed to explore information systems planning, systems development, database management, implementation, use, strategy and international IS management considerations. Tests and two in-depth case analyses will be stressed in the student evaluation process, as well as in class case presentations and discussions. A major emphasis of the course, and of the course student evaluation process, will be to encourage: the development of the ability to make good, effective, strategic and cost efficient MIS decisions in the face of rapid technological change and numerous constraints, as if one were in the real world work environment, and, the development of the ability to communicate these good decisions in writing, as well as verbally with one’s peers in an effective and convincing manner, while respecting the views and input of others. Course Design: The typical week will involve a text -based lecture format mixed with class interactions and discussions on cases and real world information systems activities. There will be 2 formal case write-ups (five to six pages in length), and three exams- these activities are individual in nature, and are each worth 100 points for 500 points of your grade. There will be two team based activities, one tech updates and one analysis presentation. I often call on students at random, and you are expected to be prepared with both the book readings, cases and the Digital Firm topic readings. The general atmosphere of the classroom case discussion is expected to be as if one is present at a business meeting of executives trying to solve a real world MIS problem. Student Evaluation: Tech updates (team grade, 1 at 50 points) Bonus points (attendance, homework, small labs, discussion effort, random readings pop quizzes) Rappa webtext discussion group (team grade for presentation and analysis report) 50 points 50 points 100 points Exams (individual grade, 3 each @ 100 points) 300 points 500 total points Grading: Grades are based on the following percentage based scale: 97.5 percent and up 93.0 percent and up 90.0 percent and up 87.5 percent and up 83.0 percent and up 80.0 percent and up 77.5 percent and up 73.0 percent and up 70.0 percent and up Below 70 0 A+ A AB+ B BC+ C CD or F Individual Case Write-up: One formal case will be assigned for analysis and discussion during the the semester, and this will require a formal, written analysis. The response is to be 6 pages in length, using 12 point font. Your cases should be well organized, with an introductory paragraph that states the key points of the paper and what the paper will cover, such as an executive overview. Each case is worth 100 points. Do not use “I,” “we” or “you” in your writing. Do use “bullet points” to convey more material in a compact way, and use headings to make your work well organized. At the end of your case, please have a summary or conclusions paragraph which reiterates the main points of your discussion. Cases are due at the beginning of the class on the last class. I will not accept emailed cases. Late cases will be accepted but will receive a 10 point per day reduction. The case write-up will be assigned points based on the following evaluation methods: Mechanical presentation issues: grammar, form, punctuation, appearance, and spelling; Business writing skills: clarity, focus, concise argument and persuasiveness of discussion, and, Thinking ability: depth, thoughtfulness, originality, understanding, and sophistication and creativity of response. For further guidance in how the cases will be evaluated, please refer to the “Case and Paper Evaluation Form.” Exams: Three exams will be given, covering the material in the lectures, readings, discussions and textbook. Detailed review sheets and big hints will be given out in advance of the tests. You are responsible for the answers to materials that are covered in the lectures, but may not be in the book. A mix of multiple choice answer, and essay will be used for the tests. The exams will contribute 300 points to the total student evaluation grade. Chapter material as well as readings will be included in the exams. Tech Update: Tech Update. Groups will present one “Tech Update.” Each group will cover their topic in an 8 to 10 minute talk, using slides, supported with a short, one or two page paper and copy of the slides. Topics might include Apple’s iPod technology and its future uses in more mainstream environments, the new Blue Ray disc standard and its relationship to the existing HDTV technology, crossover wireless phones with web accessibility, hybrid car technology and its future potential impact on the auto industry or anything interesting and futuristic in the world of cutting edge technology. The group will be given a grade for each tech update for 50 points based upon the following items: Innovativeness: New and original. Cutting edge technology or issue. The latest stuff, or the most forward looking technology. Presentation: The manner in which the assignment was presented, packaged and/or submitted: Readability of slides, clarity of spoken presentation, professional, clean, neat. Written: Coherence and logic of written portion of assignment. Adherence to all case and report guidelines, including using proper sources and citations. Completeness: The degree to which all of the expected responses were included. Responsiveness: Ability to respond to questions from classmates and instructor Analysis: Ability to comment on and to assess the overall potential and limitations about the subject matter and tie it to course. What is the long term projection for this technology? How successful might this technology be? Will this technology have an impact on business in the long run? Is this technology or is this firm likely to be a success, or are there things about this technology that are risky, unlikely to be stable over the long run? What is the “big picture” about this technology? Added Value: Anything above the requirements that increases the assignment value, understanding or distinguishes it from your peer’s work in a favorable manner Total time in the classroom is not to exceed 10 minutes Team Discussion of Managing the Digital Enterprise: Each team will be assigned a section of our class electronic textbook, Dr. Michael Rappa’s Managing the Digital Enterprise, to analyze, review and present to the class, as well as to lead a group discussion on. This assignment is worth 100 points. The following are the requirements for this assignment: Five page report containing an analysis of essence of the readings, team based report, using proper paper presentation skills. Do not summarize the articles, but rather analyze these, explaining how these articles fit together, and address the larger implications of the topic. What is the big picture behind the articles? Fifteen to twenty minute Power Point presentation of the key issues and theme of this chapter, including a brief summary and analysis of the Rappa readings Lead class in a ten minute discussion of the Rappa chapter after the presentation Total time in classroom is not to exceed about 25 minutes Analysis paper is due at the start of class on the day that your team is assigned this work Grading for the written analysis will follow the form posted in the evaluation section of your WebCT organizer, including proper use of sources For this assignment, your group does not need to prepare all of the articles in the chapter. Instead, your team may select between six to eight of all of the chapter articles which you find to be the most interesting. It is expected, however, that each team member will read at least two articles in depth, and then skim the remaining articles that the team selects. The team should meet to have a discussion of these articles as well as to prepare the presentation, discussion and written report. The result should be a cohesive and easily understood synopsis of the key points of the assigned chapter. The class is expected to skim three articles for the days that a team is presenting a chapter of the electronic textbook. Plagarism: Please read and be fully aware of the definition of plagiarism as stated in the Academic Dishonesty policy of West Virginia University: http://www.arc.wvu.edu/admissions/integrity.html. If the professor becomes aware of any sentences, paragraphs, graphs, data, or concepts from other research that are presented in either a case or a research paper for this class without having been cited using a reference to the original source of the material, the case or research paper will receive a grade of zero points and that paper may not be resubmitted again in the class. The student will be reported to the head of the MBA program, and every effort will be made to give the student an unforgivable F for the entire course. Please be certain to cite all sources used in research, as there are no deviations from this policy by this instructor. Instructor Access: My office hours are Wednesdays and Fridays from 2:30 to 4:00, and Friday from 11:00 to 1:00. I am always happy to meet with you then, or else any time that is mutually convenient by appointment. You are always welcome to email me with questions or to arrange a meeting. I will always respond to your emails within 24 hours, Monday through Friday, but am less responsive to the telephone because I do not always work in my WVU office. I encourage and welcome your email. I enjoy meeting with students during my office hours, am also happy to discuss careers in IS, resumes, possible firms to target for employment, or any issues which are important to you about the class. If you are uncomfortable with any aspect of the course, and wish to make a criticism or make a suggestion, but wish to do so anonymously, please leave an unsigned note in my mailbox or under my door, and I will try and accommodate you if at all possible. Social Justice: I concur with the West Virginia University commitment to social justice and expect to foster a nurturing learning environment based upon open communication, mutual respect, and non-discrimination. Our University does not discriminate on the basis of race, sex, age, disability, veteran status, religion, sexual orientation, color or national origin. Any suggestions as to how to further such a positive and open environment in this class will be appreciated and given serious consideration. If you are a person with a disability and anticipate needing any type of accommodation in order to participate in this class, please advise me and make appropriate arrangements with Disability Services (293-6700). Syllabus: DATE: TOPIC: ASSIGNMENT: (Subject to some change week to week depending on progress and interest). Mon., 1/9/06 Introductions, Syllabus, Lecture on Chapter 1: Managing the Digital Firm. Buy or acquire text. Read Chapter 1. Wed., 1/11/06 Class Discussion: What does “Being Digital” mean to you? What is digital technology doing to our business world? Is the Internet just another new technology, like Lecture, Chapter 1. Discussion: Read and prepare for discussion case at end of Chpt. 1 on Dollar General. Discussion: Readings on “What is the Digital Firm?” Read (skim and get the main ideas) from three interesting selections and be prepared to discuss “Being Digital” using three articles that you select to read from Dr. Michael Rappa's Digital many we have seen over the last 100 years, or is it monumental and paradigm changing in significance to our world? Enterprise course and textbook titled Managing the Digital Enterprise at the North Carolina State University page: http://digitalenterprise.org/introduction/intro.html Mon., 1/16/06 No class. Martin Luther King, Jr. birthday observed. Wed., 1/18/06 Lecture: Chapter 2: Information Systems in the Enterprise Read Chapter 2. Discussion: Be prepared to discuss the case at the end of Chapter 2, Snyder’s of Hanover. Mon., 1/23/06 Chapter 3: Information Systems, Organizations, Management and Strategy Read Chapter 3. Read and be prepared to discuss article: “Crossing the Chasmand Beyond,” Geoffrey A. Moore, pp. 362-368, found in Burgelman, R. A., C. M. Christensen, and S. C. Wheelright, Strategic Management of Technology and Innovation, Boston: McGraw-Hill Irwin, 2004, 4th edition. Discussion: Be prepared to discuss the case at the end of Chapter 3, Albertson’s vs. Wal-Mart. Additional material on information systems strategy from Dr. Kleist will be added to the lecture. Wed., 1/25/06 Discussion about strategy of using electronic commerce technologies in business applications. Class discussion: Read and think about case study questions for class discussion of case p. 618: Citgroup. Read and be prepared to discuss article: “Competing Technologies: an Overview,” W. Brian Arthur, pp. 368-378, found in Burgelman, R. A., C. M. Christensen, and S. C. Wheelright, Strategic Management of Technology and Innovation, Boston: McGraw-Hill Irwin, 2004, 4th edition. Team 5 Presentation and Analysis Due: Channels of Electronic Commerce Information Systems. Skim over three articles on channels of electronic commerce from Dr. Michael Rappa's textbook titled Managing the Digital Enterprise at North Carolina State University, http://ecommerce.ncsu.edu/topics/channels/channel.html Think about how some of these articles might show examples of electronic commerce used by firms for competitive, sustainable strategic advantage. How might a firm sustain a competitive advantage conferred by an information technology edge? In particular, focus your efforts and readings on the Dell case material given in the readings. Visit the Dell website. Do outside research on Dell’s financials, its strategy, other current events that you are able to discern. What is the fundamental Dell strategy? How successful has it been? Will this strategy continue to be successful in the future? What are the threats against Dell's business model? Where is Dell going in the future? What have you learned from the Dell business case? Mon., 1/30/06 Chapter 4: The Digital Firm Read chapter 4, read and prepare (skim this reading) “Can the Music Industry Change its Tune?” case for class discussion Team 1 Tech Update due. Wed., 2/1/06 Chapter 5: Ethical and Social Issues in the Digital Firm Read Chapter 5. Read and prepare case for discussion on “Security Versus Privacy; Does Terrorism Change the Debate?” Class Discussion: Read and be prepared to discuss article, “Digital Distribution and the Music Industry in 2001, “ by B. Cha and K. Rajgopal, pp. 378- 410 in Burgelman, R. A., C. M. Christensen, and S. C. Wheelright, Strategic Management of Technology and Innovation, Boston: McGraw-Hill Irwin, 2004, 4th edition. Mon., 2/6/06 Lecture: Chapter 6: IT Infrastructure and Platforms Read Chapter 6. Wed., 2/8/06 Lecture day Chapter 5 and 6 lecture. Some exam review comments. All other work has been shifted to Monday to respect other work commitments in the class. Monday is no longer an optional day. Mon., 2/13/06 Review for Exam 1 Team 2 Tech Update Due. (10 minutes) Team 3 Tech Update Due. (10 minutes) Team 6 Presentation and Analysis Due: Read articles and present an analysis of the Rappa web text regarding various aspects of business ethics on the web, articles from Dr. Michael Rappa's textbook titled Managing the Digital Enterprise at North Carolina State University: http://digitalenterprise.org/ethics/ethics.html. (25 minutes) Class discussion assignment: Skim over three articles from the above web text chapter to enhance the team discussion. Handout distributed for review for Exam 1. (30 minutes for questions) Wed., 2/15/06 EXAM #1 Chapters 1, 2, 3, 4, 5, 6 and readings. Mon., 2/20/06 Lecture: Chapter 7: Managing Data Resources Read Chapter 7. Homeland Security and Law Enforcement (p. 257) for class discussion. Wed., 2/22/06 Lecture: Chapter 8: Telecommunications, Networks and the Internet Read Chapter 8. Analog vs. digital transmission, network topologies, EDI, wireless transmission methods, network design and management software. Mon., 2/27/06 Lecture: Chapter 8 Read Chapter 8. Team 4 Tech Update Due. Wed., 3/1/06 Lecture: Chapter 9, The Wireless Revolution. Read Chapter 9. Mon., 3/6/06 Class discussion day Team 7 Presentation and Analysis Due. Read articles and present an analysis of the Rappa web text regarding various aspects of successful business models on the internet, http://digitalenterprise.org/models/models.html Team 8 Presentation and Analysis Due. Read articles and present an analysis of the Rappa web text regarding various aspects of intellectual property on the internet, http://digitalenterprise.org/ip/ip.html Class discussion assignment: Skim over three articles from the above web text chapters to enhance the teams’ discussions. Wed., 3/8/06 Lecture: Chapter 10, Security and Control Read Chapter 10. 3/13/063/17/06 Spring Break No assignment Mon., 3/20/06 Lecture: Chapter 10, Security and Control, cont’d from before Spring Break. No assignment. Lecture: Chapter 12, Managing Knowledge in the Digital Firm Read Chapter 12. Wed., 3/22/06 Team 5 Tech Update Due. Team 9 Presentation and Analysis Due. Read articles and present an analysis of the Rappa web text regarding various aspects of security and control, http://digitalenterprise.org/security/security.html Class discussion assignment: Skim over three articles from the above web text chapter to enhance the team discussion. Mon., 3/27/06 Web Page Design Discussion Day Team 10 Presentation and Analysis Due. Read articles and present an analysis of the Rappa web text regarding various aspects of the web page design process, http://digitalenterprise.org/design/design.html Class discussion assignment: Read several articles from Mr. Rappa's web text: http://ecommerce.ncsu.edu/topics/design/design.html regarding various aspects of the web page design process. Visit your favorite web sites. Think about your favorite 3, and be prepared to present your favorite website to the class and discuss why these sites are superior to others like them. What are several factors for a good web site, and how do your selections reflect this? Be prepared to share these with the class. Wed., 3/29/06 Lecture, Chapter 12, Managing Read Chapter 12. Be prepared to discuss Pfizer case on p. 453. Knowledge in the Digital Firm Team 6 Tech Update Due Team 7 Tech Update Due NO OFFICE HOURS FOR KLEIST THIS DAY OR FRIDAY, 3/31 Mon., 4/3/06 Chapter 14, Redesigning the Organization with Information Systems. Team 1 Presentation and Analysis Due. Read articles and present an analysis of the section of Rappa’s text on Digital Automata, about software programs that use artificial intelligence techniques such as intelligent agents on the internet to deliver new forms of corporate and personal information: http://digitalenterprise.org/automata/automata.html Class discussion assignment: Skim over three articles from the above web text chapter to enhance the team discussion. Wed., 4/5/06 Mon., 4/10/06 Lecture on Chapter 15, Understanding the Business Value of Systems and Discussion: Measuring the Business Value of Information Technology Read Chapter 15. Class Discussion: Trust in Electronic Commerce; Privacy in Online Digital Data Team 3 Presentation and Analysis Due Read articles and prepare class presentation of your analysis, and lead discussion on Rappa’s web site on trust in electronic commerce: http://digitalenterprise.org/trust/trust.html Team 2 Presentation and Analysis Due. Read articles and prepare class presentation of your analysis on Rappa’s ecommerce metrics web site: http://digitalenterprise.org/metrics/metrics.html Class discussion assignment: Skim over three articles from the above web text chapter to enhance the team discussion. Team 4 Presentation and Analysis Due Read articles and prepare class presentation of your analysis, and lead discussion on Rappa’s web site on privacy in online digital data: http://digitalenterprise.org/privacy/privacy.html Class discussion assignment: Skim over three articles from the above web text chapters to enhance the teams’ discussions. Wed., 4/12/06 Review for Exam 2 NO OFFICE HOURS FOR KLEIST Exam review will be posted. FOR CLASS TODAY: PLEASE ATTEND THE TECH FAIR DURING CLASS HOURS AND WRITE A TWO PAGE PARAGRAPH OF WHAT YOU SAW THAT WAS INTERESTING. 10 POINTS. Dr. Kleist is in Washington, DC this day. Mon., 4/17/06 Presentation, Mr. Paul D. Franke, President and CEO, Software Management Inc. Mr. Paul D. Franke, Presentation and Discussion. description of company, see: http://www.softwaremgt.com/index.cfm for company website. Wed., 4/19/06 EXAM #2 Exam covers Chapters 7, 8, 9, 10, 12, 14, 15 and discussions from readings. Mon., 4/24/06 Techno lab day Meet in lab for hands on learning lab on web page building, Microsoft Project, Microsoft Visio lab activity Wed., 4/26/06 CASE DISCUSSION Team 8 Tech Update Due Team 9 Tech Update Due Team 10 Tech Update Due CASE DISCUSSION. We will have a case discussion this day of a case to be posted for you to read. No written reports will be required, however. Wed., 5/3/05 FINAL EXAM Final exam in same format as Exams 1 and 2, cumulative, 100 points. Covers: Chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 14, 15 and discussions from readings.