New Employee
Information
Welcome to the End Of The Roll Family!
Welcome to End Of The Roll
Congratulations on being accepted to join the End Of The Roll team as a
salesperson.
In this package, you will receive important information, which you should keep
available at all times. This will include:
1) New Employee Form
2) Pay Structure
3) Responsibilities
4) Benefit Package
5) Business Cards
6) Clothing & Name Tag Order
7) The End Of The Roll Selling System – Beyond Sales
8) About End Of The Roll
Attention: Payroll
End Of The Roll
206 – 7565, 132nd Street
Surrey, BC; V3W 1K5
END OF THE ROLL
NEW EMPLOYEE FORM (1)
STORE LOCATION ______________, #___
Name:
________________________________________________
Address:
________________________________________________
City & Province: ________________________________________________
Postal Code:
________________________________________________
Home Phone #: ________________________________________________
S.I.N. #:
________________________________________________
Date of Birth:
________________________________________________
Start Date:
________________________________________________
Position:
________________________________________________
Rate of Pay:
Hourly:_________________ Salary:___________________
% Commission: ________________________________________________
Number of Hours per week: _______________________________________
Advance Amount: _______________________________________________
Special Instructions: _____________________________________________
________________________________________________
Owner/Manager Signature: _______________________________________
WE ARE UNABLE TO ISSUE A PAYROLL CHEQUE WITHOUT ALL OF THE
ABOVE INFORMATION. THANKS FOR YOUR TIME.
Please return this form to the address above.
END OF THE ROLL
PAY STRUCTURE (2)
The key element to every successful business is achieving increased profit
through margin.
End Of The Roll takes a serious approach to increasing your pay and the
store’s profitability, which is mutually beneficial.
The End Of The Roll Pay Structure that follows includes statutory & overtime pay:
Margin:
44%+
42-44%
40-42%
38-40%
Commission Paid:
10%
9%
8%
7%
If a salesperson achieves a monthly average below 38%, the following will take place:
1) All sales below 30% margin will be reversed to salesperson PM (Poor Margin).
This will increase your margin to an acceptable standard, which will then be paid
as noted above with a minimum commission paid of 7%.
2) Written notice will be given for below standard performance.
3) Upon receiving three written notices, this will be means for dismissal.
As you can see, by achieving and maintaining a high margin, it is an opportunity for a
substantial increase in pay. Here is a typical month for a salesperson and how it can
affect their pay:
Monthly Sales
$40,000
Yearly Sales
$480,000
38% Margin Income
$2,800
44% Margin Income
$4,000
$33,600
$48,000
It is obvious by the above examples that if you are looking for an increase in pay, look no
further than working a little harder and smarter with the help of Product Knowledge and
Sales Skills!
To support the initial three-month training period, we are pleased to provide you with
whichever is the greater amount: a wage guarantee of $1,750 per month (based on fulltime hours worked) or the above commission structure, with the reconciliation taking
place upon completion of the training period. Post training, commissions are paid on the
15th of the following month, minus month end advances and deductions.
By signing below, you accept and agree to the terms of the Pay Structure.
Employee:
_____________________________
Manager:
_____________________________
Dated:
_____________________________
END OF THE ROLL
RESPONSIBILITIES (3)
It is important to understand that although your income is generated from
sales, there are several other responsibilities that are required and earned
in your generous commission.
The following duties must constantly be addressed:
1) Honesty & Reliability & Punctuality & Accountability & Professionalism
2) Following Dress Code
3) Store Opening and Closing
4) Elite Customer Service
5) Organization
6) Cash Control and Computer Inputting
7) Cleanliness of Store
8) Inventory Control
9) Achieving Monthly Goals
10) Merchandising
11) Communication & Teamwork
12) Preparation for Pick-up & Delivery of Materials
13) Forklift Operation
14) Product Knowledge
Upon reviewing and analyzing the Responsibilities, it is critical to note that all of the
points above will play a significant role in your ability to increase your income. Most
of these points are further detailed in the End Of The Roll Selling System. The Store
Manager is always available to review or help you accomplish these to the best of
your ability.
By signing below, you accept and agree to follow the terms of the Responsibilities.
You acknowledge that for not following any of the noted Responsibilities, you would
be achieving below standard performance, which would entitle you to a written
notice. Upon receiving three (3) written notices, this would be means for dismissal.
You also understand that there is a 90 day Probation Period. During this time or after
three written notices, without cause or notice, termination may take place.
By signing below, you accept and agree the terms of the Responsibilities.
Employee:
_____________________________
Manager:
_____________________________
Dated:
_____________________________
END OF THE ROLL
BENEFIT PACKAGE (4)
Enrollment for the End Of The Roll Benefit Package will be available to you after
180 days. Please follow up at that time.
END OF THE ROLL
BUSINESS CARDS (5)
Ask your manager to login to Printer.ca (in the Members Area under “Promotional
Items”) to order your new business cards. Hand them out to let people know to
come and see you for all their flooring needs!
Once you have completed the Beyond Sales Training (see Section 7 below), you
will qualify for special, gold-embossed, Certified Sales Professional business
cards.
END OF THE ROLL
CLOTHING ORDER (6)
Ask your manager to login to the End Of The Roll Members Area under
“Promotional Items” to order the correct clothing sizes for you.
Also, email the Marketing Office (marketing@endoftheroll.com) to order one or
two name tags, specifying either a pin back or a magnetic back fastener.
‘BEYOND SALES’
THE END OF THE ROLL SELLING SYSTEM (7)
Welcome
Congratulations on being accepted as part of the End Of The Roll team! You now
have an incredible opportunity to earn a significant amount of money in a relaxed,
low-pressure atmosphere. Being in the fashion industry, End Of The Roll sales
people are some of the highest income earners. In the upcoming days, you will
be provided with Beyond Sales, a proven and simple approach to become
successful.
Commission sales is a psychological game, therefore a consistent and positive
personality is a key ingredient to dealing with customers. It is important that you
don’t get caught in the trap when traffic is slow. These are often the times to stay
the most busy with follow up calls, cleaning the store for the next customer, or
gaining valuable product knowledge. What you do during the downtime is
important for what will happen when traffic picks up. Be prepared!
Organization is a key ingredient to success. Having a small calculator on hand to
figure out measurements and prices means not having to leave a customer, and
is extremely beneficial. Also, having a notebook and pen for writing down
information on the customer, their choice of products, etc., will make you look
more professional and will help the flow of the sale go smoother. Not having to
ever leave a customer is a huge advantage.
There is also the 80/20 rule. The actual act of completing projects only takes 20%
of work. It’s the 80% of trying to prepare the actions that can waste valuable time,
which generally leads to procrastination! At the end of every day, write down the
six most important things that need to be completed the following day. If you
follow this religiously, you will find that your time management and ability to
accomplish tasks will be fantastic. Instead of showing up in the morning and
scrambling, you will be able to immediately complete your responsibilities and
generate more lucrative results, which will put you… above and beyond!
Begin
Go to endoftheroll.com. At bottom left of screen, click the Members Area.
Username: beyond
Password: eorstaff
Go to the Flooring University. For each Module, watch the video and read the
workbook. Print out the Participant’s Checksheet and complete it as you go
along. Direct any questions to your Manager. There will be a final test to be
completed at the end of the training. Enjoy the process!
ABOUT END OF THE ROLL (8)
About Us
End Of The Roll Discount Carpet & Flooring has over 50 locations across Canada,
and we continue to grow as Canada’s Flooring Leader! When we come to a
neighbourhood, we service homeowners, builders, and contractors, by bringing out
the “Everyone's Welcome” red carpet.
Our Mission Statement
To provide customers with a pleasant experience when purchasing flooring by
having knowledgeable and friendly staff, an appealing warehouse filled with
inventory, and the most competitive prices in the industry.
Our Prices Will Floor You
End Of The Roll has Incredible Prices. Most of our customers will tell you that what
makes us different is the prices—and they are right. We approach carpet and
flooring different than most other flooring stores. Our inventory is in-house, which
means a customer’s order is already in stock, giving them a chance to really see
what they will be buying. Whether it be carpet, area rugs, laminate or vinyl, our
showrooms are filled with the latest styles, textures, and patterns. We work directly
with North America’s leading manufacturers, ordering large quantities for our multiple
store locations. And that means that we can pass the savings on to our customers.
We have always operated with the customer in mind and built our business to be
able to offer them great prices on carpet and flooring.
Our customer service doesn’t end with the customer choosing their flooring; we will
help them schedule their installation, provide product education, and choose
accessories. End Of The Roll believes that their experience with us should be
nothing but the best. We want them to tell their friends that we are a company that
stands behind our products and services (each locally owned franchise is part of the
End Of The Roll family and being a part of each community is important to us). We
invite them to come and experience the neighbourly feel our flooring stores offer, and
see what truly makes us different.
Customer satisfaction is our number one priority! Our fantastic growth has come
from customers telling their friends about the great service they received from End
Of The Roll.
Our Advantages
The most difficult part of any business is trying to get customers in your door. There
are several places where consumers can purchase flooring from, so it is important to
know and pass along the reasons they should purchase from End Of The Roll and
not waste their time going anywhere else. There is no question that because of the
variety of products, the niche we have created and maintained, and how we market
ourselves, End Of The Roll generates the most traffic in the flooring industry. The
customer who walks in looking for a carpet for a cat scratching post or vinyl for a
small washroom will be back for larger renovations, if taken care of properly.
ABOUT END OF THE ROLL continued (8)
Phone Calls
First impressions are extremely important. The professionalism you display on the
phone will play a vital role in whether the customer is going to enter your store. The
goal from a phone call is to try to get the customer into the store, as that is where
you will get their money. Be courteous and helpful. If you don’t have a certain
product they are looking for, try to inform them of where it may be purchased. By
doing this, you will get their respect which could potentially help you down the road.
There are several different ways in which you can answer a ringing phone. Some are
certainly better than others. Here is the most proficient and courteous example,
which you will use:
“Thank you for calling End Of The Roll. This is [your name here].” Nice, eh!
Here is the way to answer a call that has been holding for you:
“Thank you for waiting. This is [your name here].”
As you can see, they both are basic, courteous, and professional.
After Sales Service
Within 24 hours of the completion of installation, it is important to phone the
customer to make sure that they are satisfied. This is your opportunity to make a
great impression with the customer. If there is a problem, take care of it immediately.
Once everything is fine, put their name down one week later in your daytimer for the
final follow up call. Once your follow up call verifies that they are completely satisfied,
write a nice note on a thank you card and enclose a couple of business cards for
future business and referrals. Now that sale is complete, you are entitled to your
commission.
Product Knowledge
To instill confidence in a customer about the products you are selling, it is useful to
be aware of the construction, content, warranties, and benefits of the different types
of flooring products. There is no better feeling than being able to pass along valuable
information to the customer while they are contemplating a purchase. Whether it’s
visiting endoftheroll.com, reading pamphlets, or insisting on supplier reps to teach
you about their products, any additional information or reminders are advantages in
making you money. Remember, knowledge is power!
Your Role in the Company
End Of The Roll is a family, so your success is our success! The tremendous growth
and achievements of our company since 1986 have come from input and ideas that
have been passed along and implemented through the years. As a professional, it is
important to always look for advantages to make our company excel. Continually
challenging those around you, and raising the bar, is what will give our company and
your self the ability to ‘go above and beyond’ month after month, and year after year!