Southwest Decision Sciences Institute www.swdsi.org Thirty-Fifth Annual Conference March 2-6, 2004 Caribe Royale, Orlando, Florida DECISION SCIENCES INSTITUTE SOUTHWEST REGION 2003 - 2004 OFFICERS President: Mary Fischer, University of Texas at Tyler President-Elect: Binshan Lin, Louisiana State University – Shreveport VP – Programs: John Seydel, Arkansas State University VP – Finance: Mohan Rao, University of Texas - Pan American Secretary: Jennifer Kreie, New Mexico State University VP – Member Services: John Windsor, University of North Texas VP – Student Liaison: David C. Chou, Eastern Michigan University Regional VP: Michael E. Hanna, University of Houston - Clear Lake Regional Archivist: Roy Martin, Southwest Texas State University Accounting: TRACK CHAIRS Roderick Posey, University of Southern Mississippi Economics & Finance: Hadley Leavell, San Houston State University eCommerce: P. Pete Chong, University of Houston - Downtown DSS/ES/KM: Mohan Rao, University of Texas - Pan American Global Business: Balasundram Maniam, Sam Houston State University HealthCare: John Vassar, Louisiana State University - Shreveport Innovative Education: Fred Kitchens, Ball State University Management Information Systems: Utpal Bose, University of Houston - Downtown Management: Bonnie F. Daily, New Mexico State University Marketing: John C. Cox, Ouachita Baptist University Operations & Supply Chain Mgmt: Quantitative Methods & Quality: Charlotte Jones, Louisiana State University Shreveport Richard Alan McMahon, Sr., University of Houston Downtown Robert Pavur, University of North Texas Student Track: David C. Chou, Eastern Michigan University Proceedings Editor Farhad Moeeni, Arkansas State University eGovernment/NonProfit Admin: DECISION SCIENCES INSTITUTE SOUTHWEST REGION SWDSI 2004 Special Events SWDSI 2004 has 86 paper presentations sessions on Thursday (3/4/04) and Friday (3/5/04). A special Deans panel, “New Changes in Business Accreditation”: 3:30 p.m.- 5:00 pm, Wednesday, March 3, 2004. SWDSI 2004 Business Meeting: 12:00 p.m.- 1:00 pm, Thursday, March 4, 2004. A special panel “SWDSI 2004 Publishing Panel” 1:30 p.m. – 3:00 p.m., Thursday, March 4, 2004. A special panel “The Creation of a SWDSI Journal” 5:00 p.m. – 6:00 p.m., Thursday, March 5, 2004. A special panel “How to Prepare Your Students to Become Business Partners” 8:30 p.m. – 10:00 a.m., Friday, March 5, 2004. A special panel “Strategies to Comply with new AACSB Criteria for Management Science” 10:30 a.m. – 12:00 p.m., Friday, March 5, 2004. DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 3, 2004 (Wednesday) 3:30 p.m. - 5:00 p.m. Deans’ Panel TOPIC: Antigua 2 & 3 New Changes in Business Accreditation With the passing of the new Business Accreditation standards in April 2003, AACSB International and its member schools raised the bar for academic excellence in management education. Any change, however positive, brings questions and uncertainty. The panel will discuss what the new standards mean for our b-schools, and how we can make changes/improvements early in the academic year toward achieving new goals Panel Chair: Dr. Mary Fischer, Dean of College of Business Administration University of Texas, Tyler, mfischer@mail.uttyl.edu Panel Members: Dr. John Burbridge, Dean of The Martha and Spencer Love School of Business Elon University, Burbridg@elon.edu Dr. Paul Huo, Dean of School of Business University of Bridgeport, phuo@bridgeport.edu Dr. Charlotte Jones, Dean of College of Business Administration Louisiana State University in Shreveport, cjones@pilot.lsus.edu Dr. Brian J. Reithel, Dean of School of Business Administration The University of Mississippi, breithel@bus.oldmiss.edu DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 7:00 a.m. - 8:00 a.m. BREAKFAST MEETING MEETING: Southwest Decision Science Institute, Officers and Directors Meeting Continental Breakfast Presiding: Mary Fischer, University of Texas at Tyler Antigua 3 Congratulations! Recipient of the 2004 McGraw-Hill Distinguished Paper Award “To Explore the Factors of Affecting a Company’s Decision to Adopt, Not Adopt, Switch or Exit the E-Marketplace” Chian-Son Yu, Purdue University and Shih Chien Unversity Presented Thursday, March 4, 2004 at 1:30 pm. DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 8:30 a.m. - 10:00 a.m. SESSION A: eCommerce - I Session Chair: Kelly Fish, Arkansas State University Grand Sierra A EAI: Its Business Applications and Technology Development David C. Chou, Eastern Michigan University Manisha Mitra, Eastern Michigan University Internal and External Applications of Web Services Jaymeen R. Shah, Southwest Texas State University Mirza B. Murtaza, Middle Tennessee State University An Empirical Investigation of the Privacy Policies of Hospital Web Sites in the United States Randy Ryker, Nicholls State University Elizabeth Lafleur, Nicholls State University 8:30 a.m. - 10:00 a.m. SESSION B: Innovative Education - I Session Chair: Queen Esther Booker, University of Arizona Developing E-Mail Support For Students In Introductory Programming Classes Queen Esther Booker, University of Arizona Fred Kitchens, Ball State University Sushil Sharma, Ball State University Carl Rebman, University of San Diego When Should Students Take The Database Course? One Institution’s Assessment Megan S. Conklin, Elon University Lynn R. Heinrichs, Elon University Michele C. Kleckner, Elon University Internet-Based Versus Instructor-Led Learning: A Comparative Study K. Russell Jones, Arkansas State University Farhad Moeeni, Arkansas State University Paula Ruby, Arkansas State University Grand Sierra C 8:30 a.m. - 10:00 a.m. SESSION C: Accounting - I Session Chair: Tina Quinn, Arkansas State University Antigua 3 Auditor Perceptions of SAS 99: Do Two Expectation Gaps Still Exist? Linda B. Specht, Trinity University Petrea K. Sandlin, Trinity University A Study of the Effects of Socio-Economic Background, Information Technology Anxiety, and Cognitive Style on Computer Self-Efficacy Related to Accounting Tasks Donna F. Davis, University of Southern Mississippi Donald L. Davis, University of Southern Mississippi An Empirical Example of the Use Financial Statement Analysis: The Case of Motorola Henry W. Collier, University of Wollongong Timothy Grai, Oakland University Steve Haslitt, Oakland University Carl B. McGowan, Jr, Universiti Kegangsaan Malaysia Neural Networks: A Tool to Revitalize a Tax Research Methodology Tina Steward Quinn, Arkansas State University Tonya K. Flesher, University of Mississippi John D. Johnson, FNC, Inc. Flyn Flesher, Rice University 8:30 a.m. - 10:00 a.m. SESSION D: Management - I Session Chair: James Bishop, New Mexico State University Antigua 4 CEOs’ Perceptions Of Organizational Strategic Flexibility And Its Impact On Organizational Profit: Exploratory Study Abdalla Hagen, Grambling State University Igwe Udeh, Grambling State University Anthony Nelson, Grambling State University Strategic Assessment of Worker Motivation: The Case of Employee Behavior During Liquidation Valentin H. Pashtenko, University of North Carolina - Fayetteville State University Do the Organizational Commitment Questionnaire (OCQ) and the Affective Commitment Scale (ACS) Measure the Same Thing? James Bishop, New Mexico State University Yiling Ge, New Mexico State University A Pilot Study of the Potential Negative Impact of Sexual Harassment Policies on Glass Ceiling Issues for Women in the Workplace Thomas R. Tudor, University of Arkansas - Little Rock DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 10:00 a.m. - 10:30 a.m. Grand Sierra D FBD Coffee Break Sponsored by: Sam M. Walton College of Business University of Arkansas Hosted by the Officers of: Academy of International Business Association for Business Communications Southwestern Society of Economists DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 10:30 a.m. - 12:00 p.m. Grand Sierra B FBD Plenary Session: GLOBE Research Project Keynote Speaker: Peter Dorfman, Member of GLOBE Coordinating Team The Global Leadership and Organizational Behavior Effectiveness (GLOBE) Research Project is a multi-phase, multi-method project in which investigators spanning the world are examining the interrelationships between societal culture, organizational culture, and organizational leadership. Approximately 170 social scientists and management scholars from 61 cultures/countries representing all major regions throughout the world are engaged in this long-term programmatic series of cross-cultural leadership studies. Dr. Dorfman is on the coordinating team of this research project and has been since its inception. Having someone with firsthand experience bringing insights of a research project of this breadth and depth should be of interest to all business faculty members. DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 12:00 p.m. – 1:00 p.m., BUSINESS MEETING MEETING: Business Meeting: Southwest Decision Sciences Institute Session Chair: SWDSI President Mary Fischer, University of Texas at Tyler Decision Sciences Institute - Southwest Region BUSINESS MEETING AND LUNCHEON 12:00 p.m. – 1:00 p.m., Thursday, March 4, 2004 Antigua 3 DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 1:30 p.m. - 3:00 p.m. SESSION A: eCommerce - II Session Chair: Ravinder Nath, Creighton University Grand Sierra A An Exploratory Study on the Use of Electronic Commerce Chuleeporn Changchit, Texas A&M University – Corpus Christi The Five Critical Success Factors for the Foundation of an e-Business Sibongiseni Tunzelana, Cape Technikon, South Africa To Explore The Factors of Affecting a Company’s Decision to Adopt, not Adopt, Switch or Exit the E-Marketplace Chian-Son Yu, Purdue University and Shih Chien Unversity 1:30 p.m. - 3:00 p.m. SESSION B: Economics & Finance - I Session Chair: Balasundram Maniam, Sam Houston State University Grand Sierra C NAFTA Versus European Union: A Brief Review Balasundram Maniam, Sam Houston State University Darin Anthony, Sam Houston State University Causal Interrelations among Bombay S&P 500, US S&P 500, Oil Price and Gold Price: Evidence from VAR Approach Matiur Rahman, McNeese State University Banamber Mishra, McNeese State University Technical, Scale and Allocative Efficiencies of CAN Countries’ Banking Industries Benito Sanchez, University of New Orleans M. Kabir Hassan, University of New Orleans China-US Nominal Exports, Imports, Trade Balance and Nominal Yuan-Dollar Exchange Rate Matiur Rahman, McNeese State University Muhammad Mustafa, South Carolina State University 1:30 p.m. - 3:00 p.m. Antigua 3 SESSION C: Accounting - II Session Chair: Jason Lee, Louisiana State University – Shreveport An Empirical Investigation of the Minority Interest and Marketability Discounts in Valuation of Closely Held Stock for Estate and Gift Tax Purposes Ted E. Engelbrecht, Louisiana Tech University Mary Anderson, Louisiana Tech University The Effect of Corporate Scandals on Accounting Education: An Empirical Analysis Robert Braun, Southeastern Louisiana University Measures of Earnings Dilution and the Stock Repurchase Decision Chuo-Hsuan Lee, Louisiana State University – Shreveport Pervaiz Alam, Kent State University Teaching Students about ElderCare Assurance -- A Case Study Edward R. Walker, McNeese State University 1:30 p.m. - 3:00 p.m. Antigua 4 SESSION D: Publishing Session Chair: Panelists: Daryl Nord (Oklahoma State University), Editor, Journal of Computer Information Systems Dusan Lesjak (University of Primorska, Slovenia), Editor, Managing Global Transitions: International Research Journal Binshan Lin (Louisiana State University – Shreveport), Editor-in-Chief, Industrial Management & Data Systems Jeretta Horn Nord (Oklahoma State University), Editor-in-Chief, Journal of Computer Information Systems During this symposium, editors of several journals will address and analyze opportunities and outlets for high quality contributions in information systems / information technology research. DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 3:00 p.m. - 3:30 p.m. Grand Sierra D FBD Coffee Break Sponsored by: College of Business Administration Department of Finance Sun Trust Chair of Banking University of Central Florida Hosted by the Officers of: Association of Business Information Systems Association of Collegiate Marketing Educators Southwestern Finance Association DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 3:30 p.m. – 5::00 p.m. SESSION A: Management Information Systems - I Session Chair: Ravinder Nath, Creighton University Grand Sierra A Implementing Systems Off-the-Shelf: Don’t Customize! Peggy L. Lane, Lock Haven University Michael R. Lane, Mansfield University Culture and Internet Diffusion: Is There a Relationship? Ravinder Nath, Creighton University N.R. Vasudeva Murthy, Creighton University On Assessing the Quality of Data-Information-Decision Chain Mysore Ramaswamy, Southern University Electronic Financial Statements – A Conceptual Look at XBRL Russell Virgo, Western Carolina University 3:30 p.m. - 5:00 p.m. SESSION B: Quantitative Methods & Quality - I Session Chair: Joe T. Felan, University of Arkansas – Little Rock Spreadsheet Forecasting Models Frank G. Landram, West Texas A&M University Examining Cyclical Nature of the Purchasing Managers Index and Its Components Matt Lindsey, University of North Texas Robert Pavur, University of North Texas Quality And Productivity Management: Lessons From Social Soundness Analysis Petros Christofi, Duquesne University Seleshi Sisaye, Duquesne University Grand Sierra C 3:30 p.m. - 5:00 p.m. Antigua 3 SESSION C: eGovernment/NonProfit/HealthCare Session Chair: Richard Alan McMahon, Sr., University of Houston – Downtown E-Government: Do Audits Aid The Netologically Disadvantaged Richard Alan McMahon, Sr., University of Houston – Downtown Linda Bressler, University of Houston – Downtown Evaluating the Impact of IT Investments on University Student Services: A Case Study Mohan P. Rao, University of Texas - Pan American Purnendu Mandal, Marshall University Mobile Healthcare Computing Devices For Enterprise-Wide Patient Data Delivery Binshan Lin, Louisiana State University - Shreveport John A. Vassar, Louisiana State University - Shreveport Medicare HMOs Reduce Lengths of Stay but Increase Healthcare Costs Lee Revere, University of Houston - Clear Lake 3:30 p.m. - 5:00 p.m. Antigua 4 SESSION D: Global Business Session Chair: Balasundram Maniam, Sam Houston State University Goldratt’s Thinking Processes: Application in a Romanian Business Context Daniel A. Glaser-Segura, Our Lady of the Lake University Raluca Chiurciu, Romanian-American Center for Business Excellence Doru Ohota, Anticorosiv SA Ion Naftanaila, Romanian-American Center for Business Excellence The Determinants of Wireless Communication as Economic Levels Change Aurore J. Kamssu, Tennessee State University Pound to Euro? Hadley Leavell, San Houston State University Chuan Chen, San Houston State University DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 4, 2004 (Thursday) 5:00 p.m. - 6:00 p.m. SESSION A: The Creation of a SWDSI Journal Session Chair: Panelists: Frank Landram, West Texas A&M University William E. Pinney, Alcorn State University Tom W. Jones (Past DSI President), University of Arkansas John Cooley, West Texas A&M University (Dean) Gary Ragatz (2004 DSI President), Michigan State University Robert J. Pavur, University of North Texas Antigua 3 The Southwest Region of the Decision Sciences Institute is currently hearing a proposal to sponsor the Journal of Decision and Information Technology. This panel will discuss the benefits and hazards of the proposed endeavor. These include finding a "niche" which will increase membership and enhance the professional development of its members. Volunteers for reviewers, associate editors, and web page design experts are solicited. DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 8:30 a.m. - 10:00 a.m. SESSION A: eCommerce - III Session Chair: P. Pete Chong, University of Houston – Downtown Grand Sierra A A Study of eCommerce Strategy in the Online Banking Kuo Lane Chen, University of Southern Mississippi Chang-Tseh Hsieh, University of Southern Mississippi Scott Magruder, University of Southern Mississippi Stan Lewis, University of Southern Mississippi Jackson & Perkins eCommerce Case Study Connie Andel-Kracht, University of Houston - Victoria Impact of eCommerce on Intellectual Property Mohammed M. Nadeem, National University 8:30 a.m. - 10:00 a.m. SESSION B: Economics & Finance - II Session Chair: Gauri Shankar Guha, Arkansas State University Earthquake Preparedness: An Assessment of Business Perceptions of Risks in Memphis, Tennessee Gauri Guha, Arkansas State University Ahmad Syamil, Arkansas State University Adam Rose, Pennsylvania State University J. Webb, Mid-South Community College Is There A Real Estate Agency Problem? Stephen C. Caples, McNeese State University Michael E. Hanna, University of Houston – Clear Lake Charles A. Smith, University of Houston – Downtown The Determinants of Net Interest Margins in the Emerging Market Economies Dan Wadsworth, University of New Orleans M. Kabir Hassan, University of New Orleans Income Convergence of the Counties Shahdad Naghshpour, University of Southern Mississippi Grand Sierra C 8:30 a.m. - 10:00 a.m. Antigua 3 SESSION C: How to Prepare Your Students to Become “Business Partners" Session Chair: Panelists: Roderick Posey, University of Southern Mississippi Gary Siegel, DePaul University James E. Sorensen, University of Denver Sandra Richtermeyer, University of Wyoming Business partners help run businesses. Partners are consulted on all major decisions. Partners are proactive with information, are focused on improving business processes, and are team leaders. The work of partners is exciting, and they are enthusiastic about what they do. Over the past ten years, accountants at many companies have made the transition from traditional roles to business partner roles. This session addresses business partner research that was completed in 2003. The panel will (a) describe the new role that accountants play as "business partners" in corporations, (b) describe how accountants in leading edge companies have made the transition from traditional roles, (c) demonstrate the use of qualitative tools that accountants/business partners need for manipulating verbal data, and (d) discuss the implications for accounting and business school education. 8:30 a.m. - 10:00 a.m. Antigua 4 SESSION D: Quantitative Methods & Quality - II Session Chair: Mohamad Nayebpour, University of St. Thomas Time Series and Diffusion Models for Forecasting the Supply and Demand Sides of an Innovation M. Hassan, Grambling R. Nassar, Louisiana Tech University H. Mesak, Louisiana Tech University Stochastic Programming in Data Envelopment Analysis (DEA) Zhimin Huang, Adelphi University Susan X. Li, Adelphi University Data Envelopment Analysis for Decision Support: An Application to Vendor Selection John Seydel, Arkansas State University DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 10:00 a.m. - 10:30 a.m. FBD Coffee Break Sponsored by: Diana Reed, President of FBD Hosted by the Officers of: Industrial Distribution Educators Association Southwest Academy of Management Grand Sierra D DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 10:30 a.m. - 12:00 p.m. SESSION A: Strategies to Comply with New AACSB Criteria for Management Science Session Chair: Panelists: Charlotte Jones, Louisiana State University - Shreveport Michael E. Hanna, University of Houston - Clear Lake Tom Jones, University of Arkansas Robert Pavur, University of North Texas William Pinney, Alcorn State University Grand Sierra A Standard 15 (Management of Curricula) of the new AACSB International standards states that the curriculum management process will normally include learning experiences in statistical data analysis and management sciences (among other areas). While most institutions cover statistics with one or more required courses, and others require an operations management course, many do not currently offer a separate required course in management science. The panel will discuss curriculum changes that will/should be made in the area of management science to comply with the new standards and prepare students better in the quantitative methods. 10:30 a.m. - 12:00 p.m. SESSION B: Innovative Education - II Session Chair: Carl Rebman, University of San Diego Grand Sierra C Lower the Bar Without Watering Down the Course: One Professor’s Experience Richard A. Drapeau, Lamar University HOW LONG DOES IT TAKE YOU TO CHANGE A TIRE? Using Pit Stops to Help Explain Just-In-Time and Setup Time Reduction Joe T. Felan, University of Arkansas – Little Rock Does An Attendance Policy Improve Student Performance? Daniel R. Marburger, Arkansas State University 10:30 a.m. - 12:00 p.m. SESSION C: Marketing - I Session Chair: Roy Clinton, University of Louisiana - Monroe Antigua 3 Exploring the Influence of Interdependence on Interdepartmental Interaction Between Marketing and Accounting A. Tansu Barker, Brock University Odors as Memory Cues for Concrete Terms: Implications for Marketing and Communications Daniel W. Baack, Saint Louis University Donald Baack, Pittsburg State University Mark N. Hatala, Truman State University Formulating a Marketing Strategy For Exporting Higher Education: Phase One – Surveying International Students’ Attitudes and Perceptions Roy Clinton, University of Louisiana - Monroe Formulating a Marketing Strategy For Exporting Higher Education: Phase Two – Surveying International Students’ Attitudes and Perceptions Roy Clinton, University of Louisiana - Monroe 10:30 a.m. - 12:00 p.m. Antigua 4 SESSION D: Management - II Session Chair: Janice Black, New Mexico State University Effects of Member, Participative and Conventional Leadership Power on Development of Context for Learning Janice Black, New Mexico State University Richard Oliver, New Mexico State University J. Phillip King, New Mexico State University Adopting New Technologies: The Role Of Personality And Social Norms In The Decision To Adopt Online Banking Rusty L. Juban, Southeastern Louisiana University Services Management in the Mid-America Bed & Breakfast Industry: Diffusion of Technology In Three States Based on a Three Year Longitudinal Study William L. Smith, Emporia State University A Theoretical Framework of the Impact and Firms’ Responses to U.S.-Mexico Border Crossing Delays on JIT Performance Nalini Govindarajulu, New Mexico State University Bonnie F. Daily, New Mexico State University DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 1:30 p.m. - 3:00 p.m. SESSION A: Operations & Supply Chain Management - I Session Chair: Charlotte Jones, Louisiana State University - Shreveport Scalability Issues in Facility Location Analysis Khurrum S. Bhutta, Nicholls State University Impact of Information Technology on Procurement Strategies of Southeast Louisiana Businesses Khurrum S. Bhutta, Nicholls State University Ronnie Fanguy, Nicholls State University An Interesting Twist on the Warehouse Location Problem William E. Pinney, Alcorn State University Grand Sierra A 1:30 p.m. - 3:00 p.m. SESSION B: Economics & Finance - III Session Chair: Hadley Leavell, San Houston State University Grand Sierra C An Applied Example of Computing the Divisional Cost of Capital: The Case of Motorola Henry W. Collier, University of Wollongong Timothy Grai, Oakland University Steve Haslitt, Oakland University Carl B. McGowan, Jr, Universiti Kegangsaan Malaysia CEO Change of Control Following Similar Sized Bank Mergers Jennifer O’Sullivan, University of New Orleans Abdullah Mamun, University of New Orleans M. Kabir Hassan, University of New Orleans Contagion and Industry Risk Chu-Sheng Tai, Texas A&M University - Kingsville Comparison between Methods Predicting Bankruptcy: The Dot-com Example Ata Yesilyaprak, Columbus State University John Theis, Columbus State University 1:30 p.m. - 3:00 p.m. SESSION C: Student Papers Session Chair: Huei Lee, Eastern Michigan University Antigua 3 Jackson & Perkins eCommerce Case Study Connie Andel-Kracht, University of Houston - Victoria An Investigation Into The Role Of Customer Relationship Management (CRM) With Factors Pertaining To Customer Retention At An Electronic Retailer, Kalahari.Net Sibongiseni Tunzelana, Cape Technikon, South Africa Amazon.com – Can It Survive? Cynthia Zoch, University of Houston – Victoria 1:30 p.m. - 3:00 p.m. SESSION D: Decision Support Systems, Artificial Intelligence, & Knowledge Management Session Chair: Mohan Rao, University of Texas - Pan American Towards an Artificial Intelligence Approach to Foreign Market Screening Kelly E. Fish, Arkansas State University Data Mining for Assessing the Impact of Environmental Stress on Plant Genomics Richard S. Segall, Arkansas State University Gauri S. Guha, Arkansas State University Sarath A. Nonis, Arkansas State University Performance Evaluation of a Golf Course: A Case Study Mohan P. Rao, University of Texas Pan American Antigua 4 DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 3:00 p.m. - 3:30 p.m. Grand Sierra D FBD Coffee Break Sponsored by: Diana Reed, President of FBD Hosted by the Officers of: Southwest Case Research Association Southwest Decision Sciences Institute DECISION SCIENCES INSTITUTE SOUTHWEST REGION March 5, 2004 (Friday) 3:30 p.m. - 5:00 p.m. SESSION A: Management Information Systems - II Session Chair: Richard S. Segall, Arkansas State University Grand Sierra A ER Approach to Website Design: An Urban University Teaching Experience P. Pete Chong, University of Houston - Downtown Ming Chang, University of Houston - Downtown Ruth Robbins, University of Houston - Downtown Network Security: Factors Related To Success For Network Administrators Charles Haltion, California State University - Fresno James M. Henson, California State University - Fresno Wireless Network Infrastructure in an Urban University Richard Alan McMahon, Sr., University of Houston – Downtown P. Pete Chong, University of Houston – Downtown Peter DeVries, University of Houston – Downtown Student Awareness of University Computer Usage Policies: Is a Single Exposure Enough? Charles B. Foltz, East Carolina University Timothy Paul Cronan, University of Arkansas Thomas W. Jones, University of Arkansas 3:30 p.m. - 5:00 p.m. SESSION B: Innovative Education - III Session Chair: Sushil K. Sharma, Ball State University Assessment As A Teaching Tool Levon R. Hayrapetyan, Houston Baptist University Are Accounting Curricula Undermining Industry Needs and Shortchanging Students? Lakshmi U. Tatikonda, University of Wisconsin – Oshkosh Accountability for Higher Education: Applying the Balanced Scorecard Janice A. Black, New Mexico State University Grand Sierra C 3:30 p.m. - 5:00 p.m. Antigua 3 SESSION C: Marketing - II Session Chair: Randall Florey, Tarleton State University Integrating Data Mining and CRM: Technology and Business Impacts David C. Chou, Eastern Michigan University Bin Shen, Miami University David C. Yen, Miami University E-Commerce as a Substitute to Traditional Marketing Mulumebet Mitiku, Jarvis Christian College An Investigation Into The Role Of Customer Relationship Management (CRM) With Factors Pertaining To Customer Retention At An Electronic Retailer, Kalahari.Net Sibongiseni Tunzelana, Cape Technikon, South Africa Monogopoly Competition: The Development of a Theory Randall Florey, Tarleton State University 3:30 p.m. - 5:00 p.m. Antigua 4 SESSION D: Operations & Supply Chain Management - II Session Chair: Joe T. Felan, University of Arkansas – Little Rock Queueing Effects on A Time-Sensitive Manufacturing Center Bin Jiang, University of Texas - Arlington Control of Inventory in a Manufacturer-Retailer Supply Chain Susan X. Li, Adelphi University Zhimin Huang, Adelphi University Minimizing Total Tardiness In A Two Machine Flowshop Jeffrey Schaller, Eastern Connecticut State University Congratulations! ALPHA IOTA DELTA INNOVATIVE EDUCATION PAPER AWARD “Assessment As A Teaching Tool” Levon R. Hayrapetyan, Houston Baptist University Congratulations! Binshan Lin Louisiana State University - Shreveport Recipient of the 2004 Decision Sciences Institute, Southwest Region Outstanding Educator Award