S663 Online Course Readings: Revised Second Unit Readings
Leveraging Organizational, Community and Political Systems
Dr. Bob Vernon
READINGS QUIZ 2: DUE March 18th! Midnight!
READ THESE FIRST!
These first two readings will give you a good “heads up” on our final two units!
SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats
http://ctb.ku.edu/en/tablecontents/section_1049.htm
Understanding Social Marketing
http://ctb.ku.edu/en/tablecontents/sub_section_main_1321.htm
“Presentation of Self” readings
Ethical Issues in Community Interventions
http://ctb.ku.edu/tools/en/sub_section_main_1165.htm
Increasing Access for People with Physical Disabilities
http://ctb.ku.edu/tools/en/sub_section_main_1223.htm
Understanding Culture and Diversity in Building Communities
http://ctb.ku.edu/tools/en/sub_section_main_1168.htm
Building Relationships with People from Different Cultures
http://ctb.ku.edu/tools/en/sub_section_main_1170.htm
Healing from the Effects of Internalized Oppression
http://ctb.ku.edu/tools/en/sub_section_main_1172.htm
“Community Survey” readings
Analyzing Community Problems
http://ctb.ku.edu/tools/en/sub_section_main_1017.htm
Identifying Community Assets and Resources
http://ctb.ku.edu/tools/en/sub_section_main_1043.htm
Identifying Targets and Agents of Change: Who Can Benefit and Who Can Help
http://ctb.ku.edu/tools/en/section_1145.htm
Conducting Public Forums and Listening Sessions
Note: All readings except for the very first two are not in any particular order: You need
to master them all. In addition, these are set as the minimum. You will probably find
many others of interest in the Community Tool Box and elsewhere.
http://ctb.ku.edu/tools/en/sub_section_main_1021.htm
Conducting Needs Assessment Surveys
http://ctb.ku.edu/tools/en/sub_section_main_1042.htm
Conducting Concerns Surveys
http://ctb.ku.edu/en/tablecontents/section_1045.htm
Leading a Community Dialogue on Building a Healthy Community
http://ctb.ku.edu/tools/en/section_1052.htm
Conducting Focus Groups
http://ctb.ku.edu/tools/en/section_1018.htm
READINGS QUIZ 3: DUE April 8th! Midnight!
“Community Leveraging” readings.
Strategies for Community Change and Improvement: An Overview
http://ctb.ku.edu/tools/en/sub_section_main_1053.htm
Designing Community Interventions
http://ctb.ku.edu/tools/en/sub_section_main_1140.htm
Identifying Strategies and Tactics for Reducing Risks
http://ctb.ku.edu/tools/en/sub_section_main_1161.htm
Adapting Community Interventions for Different Cultures and Communities
http://ctb.ku.edu/tools/en/sub_section_main_1163.htm
Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and
Practices
http://ctb.ku.edu/en/tablecontents/sub_section_main_1321.htm
Conducting a Social Marketing Campaign
http://ctb.ku.edu/en/tablecontents/sub_section_main_1324.htm
Listening to Those Whose Behavior Matters
http://ctb.ku.edu/en/tablecontents/sub_section_main_1323.htm
Segmenting the Market to Reach the Targeted Population
http://ctb.ku.edu/en/tablecontents/sub_section_main_1326.htm
Promoting Awareness and Interest Through Communication
http://ctb.ku.edu/en/tablecontents/sub_section_main_1869.htm
Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and
Costs
http://ctb.ku.edu/en/tablecontents/sub_section_main_1870.htm
Note: All readings except for the very first two are not in any particular order: You need
to master them all. In addition, these are set as the minimum. You will probably find
many others of interest in the Community Tool Box and elsewhere.