TRAC Scheduling Assistant January 2012 Let’s Boot Up Another Year Dates to Remember: 1/1: New Years Day 1/4 – 1/5: PBS at TCA Press Tour 1/15: Golden Globe Awards on NBC 1/16: Martin Luther King Jr. Day If there were one way to characterize the January NPS it would have to be “nice effort.” The programming staff at PBS should be given credit for trying a few fresh, if not risky, approaches to the primetime schedule. The idea to stack “Downton Abbey” repeats ahead of the new series of episodes is worth a try – after all the series has won major awards, did well in OB and seems to be a true hit for Masterpiece Classic. The schedule should also get a good bounce from the season premiere of Antiques Roadshow and new western-themed episodes from American Experience. Of course, there are a ton of repeats and some challenges to overcome, but overall the NPS gives us a good start for the New Year. January 2012 NPS – A Week by Week Walkthrough Week 1 (1/1 – 1/7) Title (Common Carriage in bold) Sunday, 1/1 Great Performances “From Vienna: The New…2012” Masterpiece Classic “Downton Abbey” (r) Antiques Roadshow “Tulsa, OK” (season premiere) Antiques Roadshow (r) Martin Luther “Driven to Defiance” (r) Egypt’s Golden Empire “The Warrior Pharaohs” (r) Egypt’s Golden Empire “Pharaohs of the Sun” (r) Frontline Nature “Birds of the Gods” (r) NOVA “Deadliest Volcanoes” (r) NOVA “Deadliest Earthquakes” (r) Antiques Roadshow “Tulsa, OK” (r) The This Old House Hour Independent Lens “Taking Root: The Vision of…” (r) Washington Week Need to Know Great Performances “Herbie Hancock, Gustavo…” Tavis Smiley Reports “Dudamel: Conducting a Life” Monday, 1/2 Tuesday, 1/3 Wednesday, 1/4 Thursday, 1/5 Friday, 1/6 Projected Rating 1.4 1.2 2.8 1.7 0.9 1.4 1.3 1.0 1.3 1.3 1.2 1.1 1.0 0.5 0.5 0.3 0.4 0.2 The NPS begins the year in a predictable fashion as the annual Great Performances New Year’s show takes a repeat play in prime. “Downton Abbey” finishes up the first series repeats and hopefully wets the appetite for the premiere of new episodes next week. Monday should get a solid bounce when ARS premieres its 16th season. The repeat ARS in the 2nd hour is still outperforming most other titles that 1 programmers try in that slot. A repeat of Martin Luther is a throw away. Tuesday looks tough with the 1st two hours showing repeats of Egypt’s Golden Empire – the block is not Common Carriage and presents a great opportunity to go your own way. The Wednesday repeats look promising, especially the “deadliest” titles from NOVA. Week 2 (1/8 – 1/14) Title (Common Carriage in bold) Sunday, 1/8 Masterpiece Classic “Downton Abbey” (r) Masterpiece Classic “Downton Abbey” Antiques Roadshow “Tulsa, OK” Antiques Roadshow (r) Martin Luther “The Reluctant Revolutionary” (r) Egypt’s Golden Empire “The Last Great Pharaoh” (r) Billy the Kid: American Experience Frontline Nature “Kangaroo Mob” NOVA “Bombing Hitler’s Dams” The This Old House Hour Independent Lens “Have You Heard from Johannesburg” Independent Lens “Have You Heard from Johannesburg” Great Performances “Let Me Down Easy” Monday, 1/9 Tuesday, 1/10 Wednesday, 1/11 Thursday, 1/12 Friday, 1/13 1.2 2.1 2.8 1.7 0.8 1.3 1.5 1.0 1.3 1.6 1.1 0.6 0.4 0.5 Sunday looks good with a 2-hour premiere of the new set of “Downton Abbey” episodes. Monday will chug along as usual, but there is an opportunity in the 3rd hour to take advantage of the lead-in eyeballs. Despite Egypt’s Golden Empire in the 1st hour, AMEX “Billy the Kid” should do well for your schedule. Wednesday could be strong with new episodes from Nature and NOVA. We’re not sure what to think about Thursday with two episodes of Indy Lens, but then again most stations have a plan in place for the night. Week 3 (1/15 – 1/21) Title (Common Carriage in bold) Sunday, 1/15 Masterpiece Classic “Downton Abbey” (r) Masterpiece Classic “Downton Abbey” Masterpiece Mystery! “Sherlock: A Study in Pink” (r) Antiques Roadshow “Tulsa, OK” Antiques Roadshow (r) In Performance at the White House “…Civil Rights…” (r) Custer’s Last Stand: American Experience Frontline Nature “Broken Tail: A Tiger’s Last Journey” (r) NOVA “3D Spies of WWII” Inside Nature’s Giants “Sperm Whale” The This Old House Hour Independent Lens “Have You Heard from Johannesburg” Independent Lens “Have You Heard from Johannesburg” Great Performances “Anna Bolena” Monday, 1/16 Tuesday, 1/17 Wednesday, 1/18 Thursday, 1/19 Friday, 1/20 Projected Rating Projected Rating 1.3 1.8 1.1 2.7 1.6 0.8 1.6 1.0 1.4 1.6 1.5 1.1 0.6 0.4 Tuesday could be strong with “Custer’s Last Stand”, but it’s ashamed that the doc is 2-hours – too long for the audience. As always Wednesday is all Common Carriage, but it’s the 2nd and 3rd hour that hold real promise for audience. 2 Week 4 (1/22 – 1/28) Title (Common Carriage in bold) Sunday, 1/22 Masterpiece Classic “Downton Abbey” (r) Masterpiece Classic “Downton Abbey” Masterpiece Mystery! “Sherlock: The Blind Banker” (r) Antiques Roadshow “Eugene, OR” Antiques Roadshow (r) American Masters “Phil Ochs: There But for Fortune” Wyatt Earp: American Experience (r) Geronimo: American Experience (r) Frontline Nature “Fortress of the Bears” NOVA “Mystery of a Masterpiece” Inside Nature’s Giants “Shark” The This Old House Hour Frontline (r) Independent Lens “Have You Heard from Johannesburg” Great Performances “Tony Bennett Duets 2” Monday, 1/23 Tuesday, 1/24 Wednesday, 1/25 Thursday, 1/26 Friday, 1/27 1.2 1.7 1.1 2.7 1.6 0.5 1.3 1.2 1.0 1.6 1.4 1.4 1.1 0.4 0.5 1.2 The first 2 hours of prime on Monday will perform, but it’s a stretch to think “Phil “Ochs” will draw a crowd in the 3rd hour. Tuesday’s repeats of “Wyatt Earp” and “Geronimo” may perform reasonably well, but the night looks iffy overall. Wednesday could be very strong considering that all three titles as new episodes and two have popular creatures. Week 5 (1/29 – 1/31) Title (Common Carriage in bold) Sunday, 1/29 Masterpiece Classic “Downton Abbey” (r) Masterpiece Classic “Downton Abbey” Masterpiece Mystery! “Sherlock: The Great Game” (r) Antiques Roadshow “Eugene, OR” Antiques Roadshow (r) Secrets of the Dead “Sinking Atlantis” (r) Annie Oakley: American Experience (r) Jesse James: American Experience (r) Frontline Monday, 1/30 Tuesday, 1/31 Projected Rating Projected Rating 1.2 1.6 1.1 2.7 1.5 1.1 1.3 1.2 1.0 Repeats rule for the waning nights of the month. Hopefully by this point “Downton Abbey” has picked up steam and doing well. Tuesday looks relatively strong – at least for the first 2 hours. 3