SPORTMGT 676 – COLLEGE ATHLETICS
SPRING 2007
CLASSROOM: Sport Management Conference Room
or ISOM 120
CLASS MEETINGS: M & W: 11:15-12:30
E-MAIL: gwong@sportmgt.umass.edu
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INSTRUCTOR: Professor Glenn M. Wong
OFFICE: ISOM, Room 236 N
MAILBOX: ISOM, Room 230
PHONE/VOICEMAIL: (413) 545-5053
OFFICE HOURS: Wed: 12:30-2:00,
Th: 2-3:30
Fri: 2-3:30
(2 days a week based on availability)
I. COURSE MATERIALS
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REQUIRED MATERIALS
Class website: http://www-unix.oit.umass.edu/~spmgt676
Read NCAA News every two weeks (available at www.ncaa.org)
NCAA Division I Manual and Bylaws, 2006-2007 http://www.ncaa.org/library/membership/division_i_manual/2006-07/200607_d1_manual.pdf
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Southeastern Conference Manual and Commissioner’s Regulations http://www.secsports.com/local/compliance/table.pdf
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Articles and handouts, as assigned, including Sports Business Journal and Chronicle of Higher
Education
NACDA daily newsletter will be forwarded to you by Professor Wong
Read “Athletic Clips”-Assigned by Professor Wong
Bowen, William G. & Sarah A. Levin, Reclaiming the Game: College Sports and Educational
Values. Princeton University Press (September 2003).
 Duderstadt, James J., Intercollegiate Athletics and the American University: A University
President's Perspective. University of Michigan Press (September 2003, paperback).
 Wong, Glenn M., Essentials of Sports Law (3rd Edition). Praeger (October 2002).
 Zimbalist, Andrew, Unpaid Professionals: Commercialism and Conflict in Big-Time College
Sports. Princeton University Press (January 2001, paperback).
Law Review Articles
 Ferraro, Frank, When Athletics Engulfs Academics: Violations Committed by University of
Minnesota Basketball. DePaul Journal of Sports Law & Contemporary Problems (Spring, 2003)
 Katz, Gregg, Conflicting Fiduciary Duties Within Collegiate Athletic Conferences: A
Prescription for Leniency. Boston College Law Review (March, 2006).
 Southall, Richarad, Mark Nagel, Paul Batista & James Reese, The Board of Regents of the
University of Minnesota v. Haskins: The University of Minnesota Men’s Basketball Academic
Fraud Scandal – A Case Study. Journal of Legal Aspects of Sport (2003).
 Staurowsky, Ellen & David Ridpath, Legal Issues and Reform in Intercollegiate Athletics:
Article: The Case for a Minimum 2.0 Standard for NCAA Division I Athletes. Journal of Legal
Aspect of Sport (2005).
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OTHER MATERIALS
Byers, Walter, Unsportsmanlike Conduct: College Athletes. University of Michigan Press;
Reprint edition (August 1997). (Pete)
Dunnavant, K., The 50 Year Seduction: How Television Manipulated College Football. St.
Martin’s Press (2004).
Ernsberger Jr., Richard, Bragging Rights: A Season Inside the SEC. M. Evans & Co. (2000).
Feinstein, John, The Last Amateurs. Little, Brown and Company (2000). (Brad)
French, P., Ethics and College Sports. Rowman and Littlefield Publishers (2004).
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Gavora, Jessica, Tilting the Playing Field: Schools, Sports, Sex and Title IX. Encounter Books
(September 2003).
Gerdy, John, Air Ball: American Education’s Failed Experiment With Elite Athletic., The
University Press of Mississippi (2006). (Jessica)
Keteyian, Armen, Raw Recruits. Pocket Books; Reprint edition (January 1991).
Lincoln, Chris & Jay Fiedler, Playing the Game: Inside Athletic Recruiting In the Ivy League.
Nomad Press (2004). (Nino)
Porter, David, Fixed: How Goodfellas Bought Boston College Basketball. Taylor Publication;
Reprint edition (November 2002).
* Shulman, James L. & William G. Bowen, The Game of Life: College Sports and Educational
Values. Princeton University Press (April 2002, paperback). (Eric)
Sack , Allen L. & Ellen J. Staurowsky, College Athletes for Hire: The Evolution and Legacy of
the NCAA's Amateur Myth. Praeger Publishers (July 30, 1998).
Sperber, Murray, Beer and Circus:How Big-Time College Sports is Crippling Undergraduate
Education. Henry Holt & Co. (2000 ). (Tim)
Sperber, Murray, Onward to Victory. Henry Holt & Co. (1998).
Sperber, Murray, College Sports Inc .Henry Holt &Co. (1990).
Suggs, Welch, A Place on the Team: The Triumph and Tragedy of Title IX. Princeton University
Press (2005). (Julia)
Telander, Rick, From Red Ink to Roses. Simon & Schuster (1994).
Underwood, Clarence, Greener Pastures. JAD Publishing (1998).
Yaeger, Don & Dan Wetzel, Sole Influence. Warner Books (November 2000).
Legal cases and additional articles at bottom of class website
*Law Review Articles (Please select one)
- Gouveia, Gordon, Making a Mountain Out of a Mogul: Jeremy Bloom vs. NCAA.
Vanderbilt Journal of Entertainment Law & Practice (Fall, 2003).
- Warta, David, Personal Foul: Unnecessary Restriction of Endorsement and
Employment opportunities for NCAA Student-Athletes. Tulsa Law Review (Winter,
2003).
- Lapter, Alain, Bloom vs. NCAA: A Procedural Due Process Analysis and the Need
for Reform. Sports Lawyers Journal (Spring 2005).
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Freedman, Lauara:
The Jeremy Bloom Decision and NCAA Amateurism
Rules. Fordham Intellectual Property, Media & Entertainment Law Journal
(Winter 2003)
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Maskevich, Katherine, Getting Due Process Into the Game: A Look at the NCAA’s
Failure to Provide Member Institutions With Due Process and the Effect on StudentAthletes. Journal of Sports and Entertainment (2005).
Marsh, Gene & Marie Robbins, Weighing the Interests of the Institution, The
Membership and Institutional Representatives in an NCAA Investigation. Florida
Law Review (April, 2003).
Weiss, Michelle, Pay Equity for Intercollegiate Coaches: Exploring The EEOC
Enforcement Guidelines. Marquette Sports Law Review (Fall 2002).
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Please Note *=required readings
II. COURSE DESCRIPTION
This course comprises the study of college athletics, including an analysis of the management of a collegiate athletic
department, and a review of the organizational structure in regards to the NCAA, conferences, and institutional
athletic departments. The course will focus on the NCAA (not NAIA, NJCAA, etc.), mostly Division I, some
Division III, and very little Division II. It is presumed that students enrolling in this course will have taken all four
fall semester Sport Management classes (Sport & The Law, Sport Business & Finance, etc). The course will
include particular attention and discussion surrounding current issues in college athletics including financial trends,
legislation, conference realignment, reform, Title IX/Gender Equity and other contemporary issues as assigned by
the instructor, after consultation with the students.
III. TOPICS, ASSIGNMENT QUESTIONS, CURRENT ISSUES & READINGS (Tentative)
*Pagination is for the hardcover version. Paperback version may have different pagination.
Topics
1. Introduction & History
Readings
Duderstadt – Chap. 1-6 (pp. 1-125*)
Game of Life – Chap. 1 (pp. 1-28*) (Eric)
Wong, NCAA Sections – pp. 15-23, 157-161, 177-187,
216-278 (skipping sections labeled “High School), 486490, 756-758
Byers book (Pete)
Sack & Saurowsky book (optional)
French (Optional)
2. Duke Lacrosse Case
Espn.com Website
3. The University – The Athletics Fit?
McKinsey Report (Rice University)
Green Pastures (Optional)
From Red Ink to Roses (Optional)
Ensberger (Optional)
_______________________________________The Last Amateurs (Brad)________________________
NCAA Manual – pp. 1-82 (selected sections)
Unpaid Professional – Chap. 8 (pp. 173-187*)________
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4. NCAA and BCS
5. The Conferences & Divisions
SEC manual excerpts on class website
Selected Readings on Conferences and Realignment
Ernsberger (optional)____________________________
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6. Recruitment and Admission
University of Minnesota Report
UMass Recruitment and Admissions Information
NCAA Manual – pp. 85-175 (selected sections)
Reclaiming the Game – Chap. 2&3 (pp. 43-84)
Duderstadt – Chap. 9 (pp. 189-213*)
Sole Influence (optional)
Raw Recruits (optional)
Lincoln (Nino)
Game of Life – Chap. 2 (pp 29-58) (Eric)
7. Academic Performance
UMass Academic Performance Information
Reclaiming the Game – Chap. 4-6 (pp.85-172)
Unpaid Professionals – Chap. 2 (pp. 16-53*)
NCAA Graduation Rates Information
NCAA Academic Progress Proposal
Southall (Law Review Article)
Ferraro (Law Review Article)
Game of Life – Chap. 4-6 (pp. 85-172) (Eric)
8. Women’s Athletics and Title IX and Equity UMass Gender Equity Information
Unpaid Professionals – Chap. 3 (pp. 54-73*)
Wong – pp. ?? (parts of Chap’s 8 and 5?)
Weiss (Law Review Article)
Gavora book (optional)
Suggs (optional)
Game of Life – Chap. 5-8 (pp.113-181) (Eric)
9. Finances
UMass Budget Information
Wong, pp. 712-719
UMass Consultants’ Report (handout or class website)
Unpaid Professionals – Chap. 6-7 (pp. 125-172*)
Duderstadt – Chap. 7-8 (pp. 126-188*)
From Red Ink to Roses (optional)
Game of Life – Chap. 11-12 (pp. 227-267) (Eric)
10. Violations/Integrity
NCAA Division I Manual (selected sections)
Duderstadt – Chap. 10-11 (pp. 215-262*)
NCAA Infractions Decisions (TBD)
Wong – Review Chapters 5 and 6
Maskevich (Law Review Article)
Marsh (Law Review Article)
Porter (optional)________________________________
11. Coaches Pay, Equity, Hiring/Firing
Unpaid Professionals, Chap. 4 (pp. 74-89*)
Wong, pp. 723-738______________________________
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12. Tax Exempt Status/Commercialism
NCAA Response to Senate Inquiry
Bloom v. NCAA
Dunnavent (optional)
Nike Contracts_________________________________
13. Reform Issues
Reclaiming the Game – Chap. 7-14 (pp. 173-326)
Duderstadt – Chap. 12-14 (pp. 263-318*)
Unpaid Professionals – Chap. 9 (pp. 188-206*)
Staurowsky (Law Review Article)
Game of Life – Chap. 14 (pp. 289-310*) (Eric)
The Last Amatuer (optional)
Sperber books (Tim)____________________________
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14. Future
NCAA Strategic Plan
A-10 Strategic Plan
UMass Strategic Plan
Gerdy (Jessica)
Knight Commission Report_______________________
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15. Marketing/Sponsorship
MAAC Branding Guide
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16. Other Topics
-Agents Regulations
-Drug Testing of Student Athletes – NCAA, Conference, Schools
-Gambling
-Disabilities and ADA
-Faculty Athletics Representative’s Role
-Politics
-Athletic Director’s Role
-Chancellor
-Board of Trustees
-Employees
-On campus- Faculty Athletic Council
IV. GENERAL COURSE POLICIES
CLASS PREPARATION
Students must complete all reading assignments before class. In addition, students will apply the readings
to the questions/issues and/or cases assigned to them. Each student will prepare for class discussion by
composing or outlining his/her thoughts on the questions/issues and/or cases.
CLASS PARTICIPATION
For each week of classes, the students will be assigned a question or set of questions or a case problem.
The student must prepare answers to the questions and/or cases. For some of these, the student will be
asked to represent a particular person and/or positions. Classes will be conducted in a roundtable format
with all students contributing to the class discussion with the guidance of Professor Wong.
WRITTEN ASSIGNMENT QUESTIONS
Section III of this syllabus lists a question(s) for each of the eleven subtopics for the semester. All
students should prepare written answers to each of these questions. These answers will vary in length.
Professor Wong will announce due dates for each question, which will coincide with class discussion on
the topic. Students are advised not to work too far ahead on the syllabus, since the syllabus and the
questions are subject to change based on developments in college athletics and the availability and
schedule of speakers.
WRITTEN REPORT ON BOOKS
All students will read at least two of the books on the “Other Material” section of the syllabus (or a
different book with Prof. Wong’s approval), and prepare a book report for the class. Each student will
read at least one starred book. The book report shall consist of a 1-paragraph summary of each chapter
and a list of 10 information points that best represent, analyze, and (if necessary) critique the themes or
important points of the book. The purpose of this report is to provide the class with an informed
executive summary of the book. PLEASE NOTIFY PROFESSOR WONG of your choice of book in
advance, so that two students don’t create reports on the same book. Professor Wong will notify students
of the due dates for the reports.
V.
GRADING
Written Report on the one book and one law review articles
Written Assignment Questions in Preparation for Each Class
and weekley self-evaluations
Class Participation
20%
50%
30%
100%
NOTE: Academic dishonesty will not be tolerated. Action will be taken against students committing
academic dishonesty in accordance with the procedures in the 2006-07. Undergraduate Rights and
Responsibilities Handbook or http://www.umass.edu/umhome/policies/honesty.html
COPYRIGHT
Many of the materials created for this course are the intellectual property of the instructor. This
includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not
protected by copyright law, any use, distribution or sale of such materials requires the permission
of the instructor. Please be aware that it is a violation of university policy to reproduce, for
distribution or sale, class lectures or class notes, unless copyright has been explicitly waived by
the faculty member