Chapter 1 Managing the Digital Firm 1-1 Chapter 1 Managing the Digital Firm True-False Questions 1. Chrysler uses a Web-enabled system called Saveway that replaces paper-based processes with digital links to supplier systems. Answer: False 2. Difficulty: Hard Reference: p. 4 Difficulty: Easy Reference: p. 5 Difficulty: Medium Reference: p. 6 Nicholas Carr, an editor at Harvard Business Review argues that no firm can use IT to achieve a strategic edge over its competitors any more than it could with electricity, telephones, or other infrastructure. Answer: True 8. Reference: p. 4 It has been proven that information technology can give a firm a long-lasting competitive advantage. Answer: False 7. Difficulty: Easy Investment in information technology plays a minimal role in increasing the productivity of firms. Answer: False 6. Reference: p. 4 In 2005, U.S. firms alone will spend nearly $1.8 billion on IT and telecommunications equipment and software. Answer: False 5. Difficulty: Easy Information technologies and systems are revolutionizing the operation of firms, industries, and markets. Answer: True 4. Reference: p. 3 Modern digital firms use the Internet and networking technology to make data flow seamlessly among different parts of the organization; streamline the flow of work; and create electronic links with customers, suppliers, and other organizations. Answer: True 3. Difficulty: Medium Difficulty: Hard Reference: p. 6 The networking and communications revolution is being driven by the growth of the Internet, Internet-based technologies, and new business models and processes that leverage the new technologies. Answer: True Difficulty: Easy Reference: pp. 7-8 1-2 Managing the Digital Firm 9. Relationships with customers, employees, suppliers, and logistic partners are increasingly becoming paper-based relationships. Answer: False 10. Reference: p. 9 Difficulty: Medium Reference: p. 10 Difficulty: Easy Reference: p. 10 Difficulty: Easy Reference: p. 10 Difficulty: Hard Reference: p. 11 In knowledge- and information-based economies, the market value of many firms is based largely on tangible assets, such as buildings, machinery tools, and inventory. Answer: False 18. Difficulty: Easy Knowledge and information work account for 55 percent of the U.S. gross national product and nearly 60 percent of the labor force. Answer: False 17. Reference: p. 9 Globalization has transformed the conduct of business. Answer: True 16. Difficulty: Medium The success of firms today and in the future no longer depends on their ability to operate globally. Answer: False 15. Reference: p. 9 The traditional business firm is a flat, decentralized, unstructured arrangement of generalists who typically rely on a fixed set of standard operating procedures to deliver a customized product. Answer: False 14. Difficulty: Medium The Internet and related technologies make it possible to conduct business across firm boundaries almost as efficiently and effectively as it is to conduct business within the firm. Answer: True 13. Reference: p. 9 The Internet and the new markets are changing the cost and revenue structure of traditional firms and are hastening the demise of traditional business models. Answer: True 12. Difficulty: Easy Electronic commerce designates the use of the Internet and digital technology to execute all of the activities of the enterprise. Answer: False 11. Chapter 1 Difficulty: Medium Reference: p. 11 Major industrial powers are being transformed to knowledge- and information-based service economies and leaving manufacturing to the third-world countries. Answer: True Difficulty: Easy Reference: p. 11 Chapter 1 19. Managing the Digital Firm Information-intense products require a great deal of knowledge and training to produce. Answer: True 20. Difficulty: Medium Reference: p. 15 Difficulty: Medium Reference: p. 15 Difficulty: Easy Reference: p. 16 Difficulty: Medium Reference: p. 18 Difficulty: Medium Reference: p. 19 Information systems literacy includes a behavioral as well as a technical approach to studying information systems. Answer: True 29. Reference: p. 13 Few businesses have an information value chain, in which raw information is systematically acquired and then transformed through various stages that add value to that information. Answer: False 28. Difficulty: Easy Firms sometimes invest in information systems to cope with government regulations or other environmental demands. Answer: True 27. Reference: p. 12 A formal information system can be a manual one. Answer: True 26. Difficulty: Easy Feedback helps the organization evaluate input. Answer: True 25. Reference: p. 12 In an information system, input, processing, and output produce data. Answer: False 24. Difficulty: Medium Information systems help managers and workers analyze problems, visualize complex subjects, and create new products. Answer: True 23. Reference: p. 11 By digitally enabling and streamlining their work, digital firms have the potential to achieve unprecedented levels of profitability and competitiveness. Answer: True 22. Difficulty: Easy Business processes are those procedures within the company that require accounting. Answer: False 21. 1-3 Difficulty: Medium Reference: p. 19 The key elements of an organization are its people, structure, business processes, politics, and culture. Answer: True Difficulty: Medium Reference: p. 20 1-4 Managing the Digital Firm 30. Secretaries, bookkeepers, and clerks would all be considered knowledge workers. Answer: False 31. Reference: p. 22 Difficulty: Hard Reference: p. 25 Difficulty: Medium Reference: p. 25 Difficulty: Medium Reference: p. 26 Difficulty: Easy Reference: p. 26 To work properly, an information system must balance technology and human behavior and requirements, even if less-than-optimal technology must be used. Answer: True 39. Difficulty: Medium The behavioral approach to information systems focuses on changes in attitudes, management and organizational policy, and behavior. Answer: True 38. Reference: p. 22 Computer science, management science, and operations research all contribute to the technical approach to information systems. Answer: True 37. Difficulty: Easy Managerial complementary assets include elements such as strong senior management support for change and incentive systems that monitor and reward individual innovation. Answer: True 36. Reference: p. 22 Standards are one type of organizational asset for optimizing returns on information technology. Answer: False 35. Difficulty: Medium The Internet is an international network of commercial networks. Answer: False 34. Reference: p. 21 A network requires at least three computers. Answer: False 33. Difficulty: Medium Storage technology includes the physical media for storing data, but not the software governing the organization of data on these physical media. Answer: False 32. Chapter 1 Difficulty: Medium Reference: p. 26 The declining cost and growth in power of information technology always translates into productivity enhancements and bottom-line profits. Answer: False Difficulty: Easy Reference: p. 27 Chapter 1 40. Managing the Digital Firm 1-5 Security and control will be an ongoing concern for information systems because these problems can never be eliminated. Answer: True Difficulty: Easy Reference: p. 30 Multiple-Choice Questions 41. Internet culture is: a. b. c. d. global. regional. domestic. local. Answer: a 42. network technology digital technology information technology productivity technology Answer: c Difficulty: Easy Reference: p. 4 The ultimate end product of the new ways of conducting business electronically is: a. b. c. d. the extinction of the traditional bureaucracy. more government oversight. a more complicated tax structure. the digital firm. Answer: d 44. Reference: p. 4 What term is used to refer to all of the computer-based information systems used by organizations and their underlying technologies? a. b. c. d. 43. Difficulty: Easy Difficulty: Easy Reference: p. 4 The largest component of capital investment for firms in the United States and many industrialized societies is: a. b. c. d. inventory. information technology. machinery. buildings. Answer: b Difficulty: Easy Reference: p. 4 1-6 Managing the Digital Firm 45. In 2005, U.S. firms alone will spend nearly $1.8 __________________ on IT and telecommunications equipment and software. a. b. c. d. thousand million billion trillion Answer: d 46. Difficulty: Medium Reference: p. 9 Buying and selling of goods and services electronically with computerized business transactions using the Internet, networks, and other digital technologies is called: a. b. c. d. electronic commerce. electronic communications. electronic business. electronic exchanges. Answer: a Difficulty: Medium Reference: p. 9 The application of the Internet and related technologies to digitally enable government and public sector agencies’ relationships with citizens, businesses, and other arms of government is called: a. b. c. d. e-commerce. e-business. e-government. e-technology. Answer: c 49. Reference: p. 4 digital business. electronic business. electronic commerce. digital processes. Answer: b 48. Difficulty: Easy The use of the Internet and digital technology to execute all of the activities in the enterprise is referred to as: a. b. c. d. 47. Chapter 1 Difficulty: Easy Reference: p. 9 Experts believe that ____________________ percent of travel sales will be online within a decade. a. b. c. d. 10 to 30 30 to 40 40 to 50. 50 to 70. Answer: d Difficulty: Easy Reference: p. 9 Chapter 1 50. Managing the Digital Firm Developing a new product, generating and fulfilling an order, creating a marketing plan, and hiring an employee are examples of: a. b. c. d. creating feedback. business processes. maintaining a competitive edge. industrial processes. Answer: b 51. Difficulty: Easy Reference: p. 13 Information is: a. b. c. d. the accumulation of raw data. the way we analyze problems. the best form of knowledge. data shaped into meaningful form. Answer: d Difficulty: Easy Reference: p. 13 Streams of raw facts representing events occurring in organizations or the physical environment before they have been organized and arranged into a form that people can understand and use are called: a. b. c. d. wisdom. knowledge. data. expertise. Answer: c 54. Reference: p. 12 DaimlerChrysler and General Motors. Cisco Systems and Dell Computers. Wal-Mart and Sears. GKN Aerospace North America and Flextronics. Answer: b 53. Difficulty: Easy These two companies are close to becoming fully digital firms: a. b. c. d. 52. 1-7 Difficulty: Easy Reference: p. 15 Input: a. captures or collects raw data from within the organization or from the external environment. b. allows the analysis of problems faced by the organization. c. is data shaped into meaningful form. d. converts raw data into meaningful form. Answer: a Difficulty: Easy Reference: p. 15 1-8 Managing the Digital Firm 55. Converting raw data into a more meaningful form is called: a. b. c. d. capturing. processing. controlling. feedback. Answer: b 56. Difficulty: Easy Reference: pp. 15-16 __________________ use paper-and pencil-technology. a. b. c. d. Manual systems Bureaucracies Most established companies Reactionaries Answer: a Difficulty: Easy Reference: p. 16 Electronic computers and related software programs are the technical foundation, the tools and materials, of: a. b. c. d. all business procedures. information accumulation. modern information systems. all industrialized countries. Answer: c 59. Reference: p. 15 Informal Modern Traditional Formal Answer: d 58. Difficulty: Easy __________________ systems depend on fixed definitions of data and procedures for collecting, storing, processing, disseminating, and using the data. a. b. c. d. 57. Chapter 1 Difficulty: Medium Reference: p. 16 Sets of operating instructions that direct and control computer processing are called: a. b. c. d. protocols. policies. computer programs. procedures. Answer: c Difficulty: Easy Reference: p. 16 Chapter 1 60. Managing the Digital Firm One of the information processing activities in the business information value chain is: a. b. c. d. modeling planning multinational organizations. dissemination satellite communications systems. knowledge management Answer: 61. Reference: p. 19 Difficulty: Easy Reference: p. 19 A broad-based understanding of information systems that includes behavioral knowledge about organizations and individuals using information systems as well as technical knowledge about computers is called: a. b. c. d. computer literacy. technology literacy. management literacy. information systems literacy. Answer: d Difficulty: Medium Reference: p. 19 Which of the following would not be classified as a management activity in the business information value chain? a. Disseminating b. Planning. c. Coordinating. d. Controlling. Answer: a 64. Difficulty: Medium contribute to corporate value. comply with government regulations. link up with business partners. gather competitive knowledge. Answer: a 63. c The primary purpose why information systems are built is to: a. b. c. d. 62. 1-9 Difficulty: Medium Reference: p. 19 Promoting the organization’s products and services is a business function of: a. b. c. d. manufacturing and production. finance and accounting. human resources. sales and marketing. Answer: d Difficulty: Easy Reference: p. 21 1-10 Managing the Digital Firm 65. Creating products and services is a business function of: a. b. c. d. manufacturing and production. finance and accounting. human resources. sales and marketing. Answer: a 66. Difficulty: Easy Reference: p. 21 Maintaining the organization’s financial records is a business function of: a. b. c. d. accounting and finance. manufacturing and production. human resources. sales and marketing. Answer: a Difficulty: Easy Reference: p. 21 Maintaining the organization’s labor force is a business function of: a. b. c. d. manufacturing and production. finance and accounting. human resources. sales and marketing. Answer: c 69. Reference: p. 21 manufacturing and production. finance and accounting. human resources. sales and marketing. Answer: b 68. Difficulty: Easy Managing the organization’s financial assets is a business function of: a. b. c. d. 67. Chapter 1 Difficulty: Easy Reference: p. 21 Engineers or architects who design products or services are called: a. b. c. d. data workers. service workers. information specialists. knowledge workers. Answer: d Difficulty: Medium Reference: p. 21 Chapter 1 70. Managing the Digital Firm Secretaries, bookkeepers, or clerks are called: a. b. c. d. data workers. service workers. information specialists. knowledge workers. Answer: a 71. Difficulty: Easy Reference: p. 21 An intranet uses: a. b. c. d. mainframe technology. infrared telecommunications systems. the telecommunications capacities of fiber optic networks. Internet technology within the boundaries of the firm. Answer: d Difficulty: Medium Reference: p. 22 The shared information technology resources for the organization are called its: a. b. c. d. MIS plan. operational network. IT infrastructure. business infrastructure. Answer: c 74. Reference: p. 21 middle managers. senior managers. operational managers. supervisory personnel. Answer: b 73. Difficulty: Medium Long-range strategic decisions about what products and services to produce are done by: a. b. c. d. 72. 1-11 Difficulty: Medium Reference: p. 23 _____________________ assets are required to derive value from a primary investment. a. b. c. d. Complementary Supplemental Core Capital Answer: a Difficulty: Medium Reference: p. 24 1-12 Managing the Digital Firm 75. Investments in new business processes, management behavior, or training to enhance returns on information technology investments are called _____________________ . a. b. c. d. organizational investments organizational and management capital social capital business investments Answer: b 76. Chapter 1 Difficulty: Medium Reference: p. 24 An example of a managerial asset required to optimize returns from information technology investments would be: a. decentralized authority b. teamwork and collaborative work environment c. laws and regulations d. distributed decision-making rights Answer: b 77. Difficulty: Hard Reference: p. 25 An example of a social asset required to optimize returns from information technology investments would be: a. teamwork. b. culture valuing efficiency and flexibility. c. telecommunications infrastructure. d. training programs. Answer: c 78. Reference: p. 25 _____________________ focuses on mathematical techniques for optimizing selected parameters of organizations, such as transportation costs. a. b. c. d. Behavioral science Computer science Management science Operations research Answer: d 79. Difficulty: Hard Difficulty: Medium Reference: p. 26 Because information systems are so essential to business, government, and daily life, organizations must take special steps to ensure: a. b. c. d. that all managers know and understand the basics of copyright law. that the systems are accurate, reliable, and secure. that references are checked before employees are hired. that software is updated frequently. Answer: b Difficulty: Easy Reference: p. 27 Chapter 1 Managing the Digital Firm 1-13 Fill in the Blanks 80. A(n) digital firm is one where nearly all significant business processes and relationships are managed through digital means. Difficulty: Easy 81. The term, information technology refers to all of the computer-based information systems used by organizations and their underlying technologies. Difficulty: Medium 82. Reference: p. 9 E-government is the application of the Internet and related technologies to digitally enable government and public sector agencies’ relationships with citizens, businesses, and other arms of government. Difficulty: Easy 88. Reference: p. 9 Electronic commerce deals with the buying and selling of goods and services electronically with computerized business transactions using the Internet, networks, and other digital technologies. Difficulty: Easy 87. Reference: p. 9 Electronic business, designates the use of the Internet and digital technology to execute all of the activities in the enterprise. Difficulty: Easy 86. Reference: p. 7 Allowing people to renew their drivers’ licenses online is an example of e-government. Difficulty: Medium 85. Reference: p. 7 The Internet has inspired entirely new business models for the digital distribution of music, journals, and Hollywood films. Difficulty: Medium 84. Reference: p. 4 Dell, Amazon.com, eBay, and Wal-Mart are examples of companies with unique competitive advantage in their industries. Difficulty: Medium 83. Reference: p. 4 Reference: p. 9 A(n) traditional business firm is a hierarchical, centralized, structured arrangement of specialists relying on a fixed set of standard operating procedures to deliver a mass-produced product or service. Difficulty: Medium Reference: p. 10 1-14 Managing the Digital Firm 89. A(n) knowledge- and information-intense product is one that requires a great deal of learning and knowledge to produce. Difficulty: Easy 90. Reference: p. 15 Formal systems rely on accepted and fixed definitions of data and procedures for collecting, storing, processing, disseminating, and using these data. Difficulty: Easy 98. Reference: p. 15 Feedback allows members of the organization to evaluate and correct input. Difficulty: Easy 97. Reference: p. 15 Processing is the conversion, manipulation, and analysis of raw input into a form that is more meaningful to humans. Difficulty: Easy 96. Reference: p. 15 Streams of raw facts representing events occurring in organizations or the physical environment before they have organized and arranged into a form that people can understand and use is referred to as data. Difficulty: Easy 95. Reference: p. 13 Information is data that has been shaped into a form that is meaningful and useful to human beings. Difficulty: Easy 94. Reference: p. 12 A(n) information system is composed of interrelated components working together to collect, process, store, and disseminate information to support decision making, coordination, control, analysis, and visualization in an organization. Difficulty: Easy 93. Reference: p. 11 Developing a new product, generating and fulfilling an order, or hiring an employee are all examples of business processes. Difficulty: Medium 92. Reference: p. 11 A(n) digital firm is one where nearly all significant business processes and relationships are managed through digital means. Difficulty: Easy 91. Chapter 1 Reference: p. 16 A(n) computer-based information system relies on computer hardware and software for the processing and dissemination of information. Difficulty: Easy Reference: p. 16 Chapter 1 99. Managing the Digital Firm 1-15 Computer programs/software are sets of operating instructions to direct and control computer processing. Difficulty: Easy Reference: p. 16 100. Information systems literacy encompasses an understanding of the management and organizational dimensions of systems as well as the technical dimensions of systems. Difficulty: Easy Reference: p. 19 101. A(n) information value chain transforms raw information through various stages that add value to that information. Difficulty: Medium Reference: p. 19 102. The business perspective calls attention to the managerial/organizational nature of information systems. Difficulty: Medium Reference: p. 19 103. A(n) business function is a specialized task performed in the business organization. Difficulty: Easy Reference: p. 20 104. A(n) data worker processes the organization’s paperwork. Difficulty: Easy Reference: p. 21 105. A(n) operational manager monitors the day-to-day activities of the organization. Difficulty: Easy Reference: p. 21 106. A(n) Web site comprises all of the Web pages maintained by an organization or an individual. Difficulty: Easy Reference: p. 22 107. A(n) intranet is an internal network based on Internet technology and standards. Difficulty: Easy Reference: p. 22 108. The physical equipment used for input, processing, and output activities in an information system is the computer hardware. Difficulty: Easy Reference: p. 22 109. A(n) network links two or more computers to share data or resources such as a printer. Difficulty: Easy Reference: p. 22 1-16 Managing the Digital Firm Chapter 1 110. The World Wide Web is a system with universally accepted standards for storing, retrieving, formatting, and displaying information in a networked environment. Difficulty: Easy Reference: p. 22 111. The world’s largest and most widely used network is the Internet. Difficulty: Medium Reference: p. 22 112. A(n) information technology infrastructure is all of the technologies comprising the resources that can be shared throughout the organization. Difficulty: Easy Reference: p. 23 113. Complementary assets are those assets required to derive value from a primary investment. Difficulty: Easy Reference: p. 24 114. Among the complementary assets required to optimize returns from information technology investments, efficient business processes are an example of a(n) organizational asset. Difficulty: Hard Reference: p. 25 115. Management science emphasizes the development of models for decision-making and management practices. Difficulty: Easy Reference: p. 26 116. A(n) technical approach to information systems includes management science, computer science, and operations research. Difficulty: Hard Reference: p. 26 117. A(n) sociotechnical perspective on information systems says that the performance of the system is optimized when both the technology in the organization mutually adjust to one another until a satisfactory fit is obtained. Difficulty: Hard Reference: p. 27 118. The study of management information systems focuses on the use of computer-based information systems by managers. Difficulty: Easy Reference: p. 27 Chapter 1 Managing the Digital Firm 1-17 Essay Questions 119. Your text outlines five factors to consider when assessing the growing impact of IT in business firms today and over the next ten years. List these five factors. 1. 2. 3. 4. 5. 120. Internet growth and technology convergence. Transformation of the business enterprise. Growth of a globally connected economy. Growth of knowledge and information-based economies. Emergence of the digital firm. Compare and contrast the characteristics of the new manager and the traditional manager. The traditional manager relied — and still relies — on formal plans, a rigid division of labor, and formal rules. One of the most obvious characteristics of this form of management is the time it takes for decisions to work their way through channels. The new manager relies on informal commitments and networks to establish goals (rather than formal planning), a flexible arrangement of teams and individuals working in task forces, and a customer orientation to achieve coordination among employees. The new manager appeals to the knowledge, learning, and decision making of individual employees to ensure proper operation of the firm. 121. Information technology is one of many tools that managers use to cope with change. List and describe the four key components of information technology. 1. Computer hardware – is the physical equipment used for input, processing, and output activities in an information system. 2. Computer software – consists of the detailed, preprogrammed instructions that control and coordinate the computer hardware components in an information system. 3. Storage technology – includes both the physical media for storing data, such as magnetic disk, optical disc, or tape, and the software governing the organization of data on these physical media. 4. Communication technology – consisting of both physical devices and software, links the various pieces of hardware and transfers data form one physical location to another. 122. Describe the following terms: Internet, intranets, and an extranet. 1. The Internet is an international network of networks that are both commercial and publicly owned. The Internet connects hundreds of thousands of different networks from more than 200 countries around the world. 2. Intranets are internal corporate networks based on Internet technology. 3. Extranets are private intranets extended to authorized users outside the organization. Firms use such networks to coordinate their activities with other firms for making purchase, collaborating on design, and other interorganizational work. 1-18 Managing the Digital Firm 123. Chapter 1 What are the functions of an information system from both a business and technical standpoint? An information system contains data, which are transformed into information about an organization and its surrounding environment. Three basic activities – input, processing, and output – produce the information organizations need. Feedback is output returned to the appropriate people or activities in the organization to evaluate and refine the input. Environmental adverse factors such as customers, suppliers, competitors, stockholders, and regulatory agencies interact with the organization and its information systems. 124. Define and discuss the information value chain. In the information value chain, raw data are systematically acquired and then transformed in various stages that add value to what is then called information. The primary purpose of information systems is to contribute to corporate value. From the business perspective, information systems are part of a series of value-adding activities for acquiring, transforming, and distributing information that managers can use to improve decision making, enhance organizational performance and ultimately increase firm profitability. 125. Identify and describe the two contemporary approaches to information systems given by the text, with special attention to the three separate disciplinary approaches taken by each. Note that neither of these is the approach advocated by the authors. 1. Technical approaches – management science, computer science, and operations research. 2. Behavioral approaches – psychology, economics, and sociology. NOTE: The student’s answer should offer an explanatory paragraph for each of these items. 126. What does the term “sociotechnical perspective”, as used by the authors, mean in terms of the study of management information systems? From the sociotechnical perspective, the performance of the system is optimized when both the technology and the organization mutually adjust to one another until a satisfactory fit is obtained. Sometimes this means that the technology must be changed and designed in “nonoptimal” ways to fit it to organizational and individual needs. In order for the sociotechnical perspective to work, the organization and the individuals within it must also be changed through training, learning, and planned organizational change. 127. The technical approach to information systems emphasizes mathematically based models to study information systems, as well as the physical technology and formal capabilities of these systems. List and discuss the three disciplines that contribute to the technical approach to information systems. 1. Computer science – is concerned with establishing theories of computability methods of computation, and methods of efficient data storage and access. 2. Management science – emphasizes the development of models for decisionmaking and management practices. 3. Operations research – focuses on mathematical techniques for optimizing selected parameters of organizations, such as transportation, inventory control, and transaction costs. Chapter 1 128. Managing the Digital Firm 1-19 Your text lists five key management challenges in building and using information systems. List and discuss at least three of these. 1. 2. 3. 4. 5. The information systems investment challenge The strategic business challenge The globalization challenge The information technology infrastructure challenge Ethics and security