Jamison O. Hannigan
121 South Prospect Street
Verona, NJ 07044
(H) 973.239.0565 (C) 973.787.4700
jamison.hannigan@gmail.com
OBJECTIVE
Secure a senior level sales and marketing management position with a sports or entertainment company that will
enhance and broaden my current skill sets and allow me to be a visionary and leader for the future of the company
PRACTICAL EXEPERIENCE
2011 NCAA Men’s Basketball Tournament Regional, Newark, NJ
Bid Committee
 Successfully prepared event operation and financial proforma for NCAA review
 Solicited bids for area hotels, transportation firms and event marketing initiatives
Assistant Tournament Manager
 Lead liaison for all arena operations in relation to Regional Event
 Worked alongside NCAA Staff member to successfully execute all details of the event including
arena operations, team operations, event operations, fan experience, ticketing, television production
 Ensured that the policies of the NCAA Division I Men’s Basketball Committee were applied with
respect to the direction and supervision of facility arrangements, ticket sales, development of
participant information, security, lodging, transportation, promotions, financial administration and
adherence to the policies out-lined in the NCAA operations manual for preliminary-round hosts
CAREER EXPERIENCE
Seton Hall University, South Orange, NJ
Associate Athletic Director; External Affairs – September 2010 – August 2012
Assistant Athletic Director; Sales & Marketing – July 2008 – September 2010
 Management of all Ticket and Corporate Sales Revenue and fulfillment
 Direct supervision of five full-time and three part-time employees
 Management of University Licensing program
 Management of partnership(s) with external sports marketing consultants
 Management of Public Arena relationship relevant to Game Day operations & presentation
 Management of Athletic Department’s advertising and marketing plan
 Executive Producer of Athletic Department’s radio and TV productions
 Management of Athletic Department’s website partnership with third party provider
 Management of New Business Development opportunities
Director of Athletic Sales – September 2005 – July 2008
 Responsible for developing and implementing an athletic sponsorships sales program
 300% growth in athletic sponsorships sales and partnerships during current tenure
 Closed new business accounts from $5,000 to $250,000 annually
 Management of current clients as well as the identification and recruitment of new ones, with defined
annual sales goals to grow net revenue for the University
 Coordinate the fulfillment of all sponsorship obligations with the Athletics Staff and all appropriate
outside agencies
 Responsible for documenting and reporting on all sales activity
 Responsible for production of all radio broadcasts
 Development of new on-line advertising mediums with re-launch of athletics website
 Integral member of leadership team to open new Prudential Center in Newark, NJ
 Manage daily sales, marketing and ticketing plans for inaugural season at new Prudential Center
The Festival Group, West Caldwell, NJ
Director of Corporate Partnerships – April 2005 – September 2005
 Corporate Sponsorship sales for family-targeted music and hot air balloon festivals including Quick
Chek NJ Festival of Ballooning, Vermont Balloon and Music Festival and Nice N Easy 25th
Anniversary Festival
 Closed seven (7) new partners for 2005 NJ festival within three months of hire
 Management of event operations staff including subcontractors, volunteers and office interns
Host Communications/MAAC Properties, Edison, NJ
Director of Marketing – September 2003 – April 2005
 Corporate sponsorship sales for the Metro Atlantic Athletic Conference and Host Communications’
Collegiate Division
 Successfully closed Host Communications’ single largest print advertising agreement in company’s
twenty-five year history with a $630,000 NCAA Championship program sale to Starter Apparel
 Expanded MAAC’s corporate partner roster over 25% from 2004 to 2005 fiscal year
 Oversee production of sponsor features and advertising buys on MAAC Game of the Week
 Manage production of MAAC Minute Radio feature in New York City and Buffalo markets
 Create and manage all in-arena promotional programs for MAAC Game of the Week and MAAC
Basketball Championships
 Successfully manage grassroots “FYE/MAAC Campus Tour” across ten member campuses and at
MAAC Basketball Championships
Nelligan Sports Marketing, Little Falls, NJ
Director of Marketing – March 2001 – September 2003
Manager of Marketing – November 2000 - March 2001
Marketing Intern – July 2000 - November 2000
 Corporate sponsorship sales and marketing for twenty-five collegiate sports properties nationwide,
primarily focused on New York Metropolitan area
 Individually cultivated superior client relationships; managing accounts and procuring new business
 Development of integrated promotional campaigns for clients at grassroots and retail levels
 Oversaw the production of television and radio broadcasts, print and signage media and all
promotional opportunities for St. John’s University Athletics Corporate Partner Program
 Lead point of contact for all ticketed events, hospitality functions and sponsor related events
 Creative development and production of consumer-driven sponsored ticket promotions
 Management of VIP Hospitality for corporate partners creating “turn-key” client events
 Successfully managed intern, volunteer and student game operations staff providing a well-organized
and professional work environment
Villanova University Athletic Department, Villanova, PA
Assistant Ticket Manager – May 1999-July 2000
 Created and produced Undergraduate Student Ticket Distribution Program
 Developed and implemented successful season ticket campaign for Division I-AA Football program
 Produced Athletic Ticket Office Policy and Procedures Manual
 Lead contact for internal ticketing (visiting team consignment, away games, tournaments, charters)
 Managed sales and fulfillment of Division I Men’s Basketball season and single game tickets
 Managed game day operations for Athletic Ticket Office in conjunction with Division I Football,
Men’s Basketball and Women’s Basketball events
 Produced marketing campaigns and promotional materials for Olympic sports
Sport and Social Clubs of the U.S., Philadelphia, PA
Assistant League Manager – September 1997-May 1999
 Operated and managed adult sports leagues for approximately 2,000 league members
 Managed finances, facilities, memberships, special events, league promotions and marketing
ADDITIONAL EXPERIENCE
2004 NCAA Men’s Basketball Tournament 1st/2nd Rounds, Buffalo, NY
In-Game Entertainment Coordinator
 Coordinated University bands and spirit groups
 Directed in-arena time-out entertainment schedule
 Assisted tournament director with game operations
2004 NCAA Men’s Basketball Tournament Regional, East Rutherford, NJ
University of Pittsburgh Team Host
 Assisted with area accommodations
EDUCATION
Villanova University, May 1999
B. A. in Political Science
Minor in Sociology
Seton Hall University, May 2013 (expected)
M.A. in Strategic Communications