MPA eBulletin, May 11, 2011
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-- Small businesses use newspapers!
-- McClatchy closes Belton, Blue Springs papers
-- Wednesday Sun closing
-- Get involved as an MPA Officer/Director
-- Post-Dispatch makes Top 20 Sunday circulation list
-- Pew study: Hardly anyone clicks through ads on news sites
-- Sign up for June 3 SEMO Press conference
-- Tee it up Thursday, June 9, in Monroe City
-- Missouri State, Poynter offer online journalism class
-- Postal Service going after advertising business
-- Show-Me Press will meet in Hannibal
-- NIE Conference June 15-17 in Fort Worth
-- Online Media Campus training
-- MPA Calendar
-- Job & Marketplace Classifieds
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-- Small businesses use newspapers!
Here is some great news for newspapers that doesn't come from a newspaper
organization.
Capital One Small Business has released its Small Business Barometer survey
results for the first quarter of 2011. The survey polls small businesses across the
nation, gauging their current financial condition and business projections for the
next six months.
The survey also asked local businesses about their marketing strategy. Key
findings include:
Newspaper and other print ads are the most popular marketing tool among the
small business sample, with 62 percent investing in this type of marketing.
Finally, someone other than a newspaper organization has pointed out the strong
relationship between small businesses and their local newspapers. Thank you,
Capital One Small Business.
Then we have the next two items.
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-- McClatchy closes Belton, Blue Springs papers
(The Kansas City Star) -- The Belton Star Herald, which began more than a
century ago, will print its last edition May 12. The Blue Springs Journal, a little
more than three years old and produced by the same staff as the Lee’s Summit
Journal, printed its last edition today, May 11.
In notes to readers online, John Beaudoin, publisher of the Belton and Blue
Springs papers, attributed the closings to the economy. News on the communities
will continue to be covered in print and online by The Kansas City Star, the Lee’s
Summit Journal and the Cass County Democrat Missourian of Harrisonville.
All of the newspapers are owned by the McClatchy Co.
The closings are part of the reductions The Star announced last week from its
downtown and suburban operations.
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-- Wednesday Sun closing
(kansascity.com) -- The Wednesday Sun in southwest Kanas City, one of several
regional newspapers published by NPG Newspapers Inc., based in St. Joseph,
will deliver its last publication May 25 before suspending operations to reassess
the market.
Lee Sawyer, chief operating officer at NPG, said the weekly publication —
delivered free — will “be taking a step back to see what is a better fit for that
marketplace.”
The Wednesday Sun editor was let go and other staff members are being
reassigned, Sawyer said.
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-- Get involved as an MPA Officer/Director
Missouri Press is taking nominations/applications for officers and directors for
2012. Nominations must be submitted by June 15.
At the Convention in September in Branson, MPA members will elect a President,
First and Second Vice Presidents, Secretary-Treasurer and two Directors.
A nomination form is at http://www.mopress.com/officers_and_directors.php.
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-- Post-Dispatch makes Top 20 Sunday circulation list
The Audit Bureau of Circulations has released its retooled Fas-Fax circulation
report for the six-month period ending March 31. The report now measures total
average circulation, both paid and verified. Among the top circulation Sunday
papers, the St. Louis Post-Dispatch came in 19th.
Top 20 dailies:
The Wall Street Journal; 2,117,796
USA Today, 1,829,099
The New York Times; 916,911
Los Angeles Times; 605,243
San Jose (Calif.) Mercury News; 577,665
The Washington Post; 550,821
(New York) Daily News; 530,924
New York Post; 522,874
Chicago Tribune; 437,205
Chicago Sun-Times; 419,409
The Dallas Morning News; 404,951
The Houston Chronicle; 364,724
The Philadelphia Inquirer; 343,710
The (Phoenix) Arizona Republic; 337,170
The Denver Post; 324,970
Newsday in Melville, N.Y.; 298,759
(Minneapolis) Star Tribune; 296,605
The St. Petersburg (Fla.) Times; 292,441
Top 20 Sunday papers:
The New York Times; 1,339,462
Los Angeles Times; 948,889
The Washington Post; 852,861
Chicago Tribune; 780,601
San Jose (Calif.) Mercury News; 636,999
Detroit Free Press; 614,226
The Houston Chronicle; 587,984
(New York) Daily News; 584,658
The Denver Post; 519,838
(Minneapolis) Star Tribune; 516,134
The (Phoenix) Arizona Republic; 511,764
The Philadelphia Inquirer; 488,287
The St. Petersburg (Fla.) Times; 429,048
Chicago Sun-Times; 421,453
The (Cleveland) Plain Dealer; 403,001
The Atlanta Journal-Constitution; 391,815
The Dallas Morning News; 375,100
Newsday in Melville, N.Y.; 362,221
St. Louis Post-Dispatch; 360,450
The Boston Globe; 356,652
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-- Pew study: Hardly anyone clicks through ads on news sites
On a website, "one place hardly anyone goes is advertising. Nielsen tracks
destinations that turn up as few as five times. During the study period: 'In no case
did five people click on a single ad on (a single) news site.'
"That is consistent with studies showing clickthrough rates on banners are lower
than low -- 0.1 percent to 0.04 percent by various measures. You could also say,
as many do, that the benefit, if any, of a banner or bigger display unit at an online
news site is the quick impression it makes without a click."
Read more about this Pew study at http://www.poynter.org/author/redmonds/.
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-- Sign up for June 3 SEMO Press conference
The Southeast Missouri Press Association will offer sessions on newspaper
design, advertising design, Google business tools and copyright law at its June 3
meeting. The association will hold its 118th Annual Conference at Southeast
Missouri State University in Cape Girardeau.
Presenters will be:
-Newspaper advertising consultant David Fowler
-Newspaper design consultant Ed Henninger
-Dana Schwieger, who will talk about using Google tools
-Missouri Press legal hotline counselor Jean Maneke, whose topic will be the
Digital Millennium Copyright Act.
Information and a registration form are in the May issue of Missouri Press News
magazine, and the registration form is on the Mo. Press website at
http://www.mopress.com/CURRENT_FORMS.php.
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-- Tee it up Thursday, June 9, in Monroe City
The MPA Porter Fisher Golf Classic will be held on Thursday, June 9, at
Mosswood Meadows Golf Course in Monroe City. Cost is $35; tee-off will be at
1:30 for the four-person scramble.
The Monroe City Chamber of Commerce will provide lunch for golfers beginning
at noon at the golf course. CenturyLink is sponsoring the trophies again this year
and also has donated to the prize fund.
A registration form for the Golf Classic is in the May issue of Missouri Press News
magazine (on mopress.com) and can be downloaded from
http://www.mopress.com/CURRENT_FORMS.php.
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-- Missouri State, Poynter offer online journalism class
Missouri State University and the Poynter Institute in Florida will work together to
offer an online journalism course at the university in Springfield this fall. Poynter
instructors in St. Petersburg will teach one section of introductory journalism.
The Poynter Institute is a nonprofit journalism training group. This will be its first
for-credit class taught as part of its initiative to develop an online course on the
basics of journalism. A Poynter representative said the class is designed to give
the on-site instructor more time with the students.
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-- Postal Service going after advertising business
Washington, D.C. -- The U.S. Postal Service plans an advertising campaign this
fall that will promote the advantages of commercial direct mail. The campaign will
be included in an existing annual advertising budget of more than $100 million,
according to the U.S. Postal Service. The program is expected to include direct
mail and TV spots.
The campaign is the Postal Service's second announced marketing initiative this
year on behalf of its commercial mail capabilities. On May 16, USPS plans to
launch a postage-back guarantee program to a select number of advertisers
whose ad budgets already total $250 million but have a relatively small
commitment to direct mail.
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-- Show-Me Press will meet in Hannibal
The Show-Me Press Association will offer plenty of education and entertainment
at its annual meeting Thursday-Saturday, June 9-11, at Hannibal Quality Inn.
Information and a registration form are in the April 15 Bulletin and the May issue
of Missouri Press News magazine (both are on the MPA website). The registration
form also can be downloaded at http://www.mopress.com/current_forms.php.
Mark Twain Landing has joined as a sponsor of the Show-Me Press meeting. It
will be the host for the Friday evening luau dinner at the Mark Twain Lake Visitor
Center. Another regular sponsor, CenturyLink, also is helping with this year's
meeting expenses. Show-Me Press asks that you thank representatives of these
businesses whenever you can.
Sign up for some learning and fun in and around Mark Twain's boyhood
hometown!
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-- NIE Conference June 15-17 in Fort Worth
The Central States Newspaper In Education conference will be held at Texas
Motor Speedway, Ft. Worth, June 15-17. The conference theme will be: "Basic
NIE: Back to the Future of NIE," with the goals of making the newspaper an
indispensable part of the educational process and having teachers appreciate you
for the educational support you can provide.
Conference registration is $200. The meeting will run from 1 p.m. Wednesday,
June 15, to 11 a.m. Friday, June 17.
Rooms are being held at a comfortable new Motel 6 a half mile from the
speedway for $44 a night plus tax. Ca ll 817-541-3625 to reserve a room.
For more information contact Al Wilson, (940) 648-8588, wilgeog1@verizon.net.
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-- Online Media Campus training
Go to http://www.onlinemediacampus.com to check out Online Media Campus
low-cost webinars planned for the year. Webinars coming soon:
Do You Know the Rules? Online Marketing and Privacy
Thursday, June 2 • 1-2 p.m. CDT
Advertising and product endorsement rules are very important to understand
when building a brand. There also are important privacy rules that impact email
solicitations, protecting personal information, and children’s privacy that all online
newspapers need to understand.
A Circulation Tune-Up
Friday, June 24 • 1-2 p.m. CDT
The latest trends in audience development and circulation. Topics to be
discussed include: An update on recent ABC rule changes and strategies,
database / email marketing best strategies, customer service metrics.
Missouri Press Association is among the sponsors of Online Media Campus.
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--MPA Calendar
June
3 -- Southeast Missouri Press Association, University Center, Southeast Missouri
State University, Cape Girardeau
9 -- MPA/MPS Board of Directors meeting, 8 a.m., Hannibal Quality Inn
9 -- MPA Porter Fisher Golf Classic, Mosswood Meadows Golf Course, Monroe
City
9-11 -- Show-Me Press Association annual meeting, Hannibal Quality Inn,
Hannibal
July
20-23 -- 50th Annual National Newspaper Association Government Affairs
Conference, Washington, D.C.
September
8-10 -- 145th Annual MPA Convention, Hilton Convention Center at Branson
Landing, Branson
22-25 -- National Newspaper Association Annual Convention and Trade Show,
Albuquerque, N.M.
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--Job Bank & Marketplace
HELP WANTED
EDITOR AND PUBLISHER wanted! Dodge City is looking for a leader for their
multimedia team in southwestern Kansas. Dodge is the home of stable industry, a
blossoming tourist trade and a booming state-owned casino. The ideal candidate
will demonstrate solid, deadline-oriented community news judgment and will be a
proven leader. Bilingual fluency is a plus for this culturally diverse GateHouse
Media, Inc market. The position includes a competitive compensation and benefit
package. Send resume to Stephen Wade, Kansas Group Publisher,
stephen.wade@morningsun.net. 5-10
BINDERY OPERATOR: Are you ready for a new challenge? We are a locally
owned (over 100 years), award-winning daily newspaper and commercial cold
web offset printer located in Columbia, MO. We are seeking experienced bindery
operators for 2nd and 3rd shift. Experience required with stitchers, inserters, or
inkjets. Duties include setting up, operating, troubleshooting and maintaining
saddle stitchers, cutters and drills; functional supervision of crew of 1 to 4 in
production; and quality control. Benefits include vacation pay, sick pay, health
insurance, 401(k), and use of employee gym. Email resume or inquires to
srinehart@columbiatribune.com or send application to the Columbia Daily
Tribune, Human Resources, P.O. Box 798, Columbia, MO 65205. An application
can be printed at http://www.columbiatribune.com/jobs/
EOE / Drug free
Workplace.
OFFICE ASSISTANT: The Platte County Landmark, an award-winning and wellestablished weekly newspaper in Kansas City’s Northland, is looking for a parttime office assistant. The position will also require some advertising sales.
Excellent communication and general office skills, ability to work as a team
required. Email Cindy Rinehart at cindy@plattecountylandmark.com or call her at
816.858.2313.
PUBLISHER: GateHouse Media is one of the largest publishers of locally based
print and online media in small to mid-sized markets throughout the U.S. We are
currently looking for an aspiring publisher who has the entrepreneurial spirit,
digital credentials and an innovative track record to lead our daily print and 24/7
online products in Hannibal, MO. The Hannibal Courier-Post is the oldest
newspaper in the state of Missouri with an established, growing readership and
strong community involvement. The Hannibal Courier-Post is a central print facility
for GateHouse Missouri. GateHouse Media is an equal opportunity employer. To
be considered please send cover letter and resume to:
gfletcher@gatehousemedia.com. 4-20
ADVERTISING ACCOUNT EXECUTIVE: We are looking for energetic individuals
to join our advertising team and help take our company to the next level. Successful
candidates will possess the ability to manage multiple accounts and projects
simultaneously in a fast-paced, deadline-critical environment. They must excel at
prospecting new accounts, earning rapport and providing ongoing customer
service. Good communication skills are essential. Print and Internet sales
experience will be helpful, but is not mandatory. In addition to a base salary plus
commission compensation plan, we offer an attractive benefits package that
includes health & dental insurance, 401K and profit sharing. The Liberty Tribune is
part of a group of four weekly community newspapers located in the Northland area
of Kansas City, Mo. It is a division of NPG Newspapers and the News-Press &
Gazette Company, a family-owned company based in St. Joseph, Mo. EOE. Please
send cover letter, resume and salary history to: David Mapel, Advertising Director,
Liberty Tribune, 104 N. Main Street, Liberty, MO 64068, or email
davemapel@npgco.com.
CLASSIFIED ADVERTISING SALES MANAGER: Join the Columbia Daily
Tribune’s dynamic advertising team in a leadership role. This position will direct
strategy, tactics and execution of all advertising projects associated with our
classified advertising department. Position includes budgeting, goal-setting and
personnel management. Salary commensurate with experience. Requirements
ideal candidate will possess: 3-5 years sales experience (contact center, internet
and print background preferred). Proven track record of hitting revenue targets and
executing sales projects. Knowledge of front end systems, ad reporting (SQL)
systems, Excel and Word. Must have a valid driver’s license, insurance, and
reliable vehicle. Benefits include health and dental insurance, vacation pay, sick
pay, 401(k) and use of employee gym. Send application to the Columbia Daily
Tribune, Human Resources, P.O. Box 798, Columbia, MO 65205 or complete one
at 101 N. Fourth Street. An application can be printed at
www.columbiatribune.com/jobs/ or email resume to
srinehart@columbiatribune.com
EOE / Drug free workplace.
CIRCULATION MANAGER: GateHouse Media is seeking an energetic, hands-on
circulation manager who can grow circulation while demanding and getting
excellent customer service. We are located in south central Missouri, within easy
driving distance of St. Louis and Kansas City. The ideal candidate will bring
enthusiasm and a proven track record of building and motivating a team while
being personally productive in growing circulation through retention, single copy
and home delivery. Resumes should be sent to fjernigan@therolladailynews.com.
4-4
POSITION AVAILABLE: Editorial position available at The Lake Gazette at Mark
Twain Lake, Monroe City. Journalism degree and five years of experience
preferred, but will consider all applicants. Knowledge of Adobe Indesign,
Photoshop, Illustrator and Bridge required, in addition to reporting and
photography experience. Editor will be responsible for reporting, photography,
page design, supervision of advertising and bookkeeping staff. Additional
responsibilities include maintenance of paper's web page. Send resumes to The
Lake Gazette, 304 S. Main St., Monroe City, Mo. 63456. 4-1
EDITOR/GENERAL MANAGER: A weekly newspaper in south-central Missouri is
searching for an editor/general manager, someone who loves community news
and is eager to manage business operations for a growing publication that serves
the communities surrounding one of the nation’s largest U.S. military bases, Fort
Leonard Wood. This is a position with an immediate opening, offering a salary
commensurate with experience, company health insurance, a 401(K) plan, paid
vacation and many more benefit options. The successful candidate should have a
relevant college degree and at least three years of reporting and editing
experience. Must have experience with Adobe PageMaker and/or Adobe
InDesign. Must know AP style. Mail a resume, several work samples and
references to Editor, Missouri Press Association, 802 Locust St., Columbia, MO
65201. 3-23
CIRCULATION DIRECTOR: Circulation Director needed for Central Missouri
Newspapers Inc. Excellent marketing, communications, leadership,
organizational, team-building, creative and analytical skills a must. Newspaper
circulation background required. Qualified applicants please email resume to
mvivion@newstribune.com.
FOR SALE
N. MO. WEEKLY: Locally owned, hometown weekly newspaper in La Plata,
Missouri. 1,000 circulation. Mostly farm and rural area oriented. Homey, small
"mom and pop" paper. Kids are grown and gone, time for me to do the same. If
interested please call Becky at 660-651-9704 or The Home Press at 660-3324431 for more information.
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-- End Note
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EBulletins are archived on the MPA website at
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Direct comments to: Kent Ford, MPA editor, kford@socket.net.
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