Marketing 11 Final test Prep
Multiple Choice Questions please answer all questions by selecting the most appropriate answer, on the
bubble card provided
1.
The barter system is
a) A system of trade that involves an exchange of goods and services for money
b) A system of exchange of money for goods and services
c) A system of trade that involves an exchange of goods and services of others
d) All of the above
2.
“Niche marketing” means
a) Selling products that are non-specific
b) Targeting a wide-variety of people
c) Personalized products targeting narrow groups of people
d) None of the above
3.
In a modified free enterprise system
a) The government has no control
b) The government guides and oversees
c) The government controls everything
d) None of the above
4.
“Demographics” refers to
a) Money consumers are willing to spend
b) Numerical facts about a population
c) Numerical facts about sales
d) None of the above
5.
The process involved in moving the product from the producer to the consumer is referred to as:
a. Stream of Products
b. Channels of Distribution
c. Flow of Goods
d. All of the above
e. None of the above
6.
The group of people who create the original product before it is shipped to the stores is called the:
a. Consumer
b. Designer
c. Producer
d. All of the above
e. None of the above
7.
The type of business person who sells natural goods that are unaltered is called an:
a. Extractor
b. Farmer
c. Excavator
d. Remover
e. Janitor
8
An Ultimate Consumer is one who:
a. Buys products from retailers for personal use
b. Buys products and sells them to kids
c. Sells products from a retail store
d. All of the above
e.
9.
None of the above
When a product is shipped from a producer to a retailer it is handled in the middle by
A: Shipper
B. Interpreter
c. Entrepreneur
d. Intermediary
e. None of the above
10. Stores like Costco are classified as:
a.
Discount Outlets
b.
On-line discounters
c.
Producers
d.
Retailers
e.
Wholesalers
11 When you receive goods from another country it is called:
a. Exporting
b. Deporting
c. Transfer
d. Importing
e. Impulse buying
12 Ways of thinking, acting, or feeling – are considered most important.
A. Skills
B. Attitudes
C. Self-esteem needs
d. Special Qualities
e. A and B
13. Consumer behaviour is an area of marketing that examines…
a) The steps that consumers go through in deciding what to buy
b) What motivates and influences consumers to buy
c) How and why consumers respond to different programs and strategies
d) All of the above
e) None of the above
14. The consumer buying process includes the following steps.
a) Problem recognition, information search, evaluation of alternatives, making the purchase, reevaluating the purchase
b) Problem recognition, information search, evaluation of alternatives, making the purchase
c) Problem recognition, information search, making the purchase, re-evaluating the purchase
d) None of the above
15. Cognititive dissonance is found in which section of the consumer buying process?
a) Problem recognition
b) Information search
c) Evaluation of alternatives
d) Making the purchase
e) Re-evaluating the purchase
16. Reference groups refer to…
a) One person that influences consumers
b) A group of people that influences consumers to buy
c) A company that references
d) A and B
e) None of the above
17. A human’s perception is….
a) The way a person discusses a situation
b) The way a person looks at perplexing problems
c) The way a person views the world
d) A and B
e) B and C
18. When individuals respond selectively to marketing messages in their environment this is called
a) Broad selection
b) Attitudes and views
c) Selective perception
d) All of the above
e) None of the above
19. Wholesaling does not include which of the following services
a) Market research
b) Selling
c) Promotion
d) Distribution
e) None of the above
20. The group of customers to whom the company directs its marketing program towards is called
a) Test market
b) Target market
c) Retailers market
d) Marketable people
e) None of the above
21. Which of the following is not involved in the consumer buying process
a) Problem recognition
b) Making the purchase
c) Distribution
d) Information search
e) All of the above
22. A pair of jeans would be considered
a) Convenience goods
b) Specialty goods
c) Shopping goods
d) None of the above
23. A 68 mustang would be classified as
a) Specialty goods
b) Shopping goods
c) Convenience goods
d) None of the above
24. A package of bubblegum would be classified as
a) Shopping goods
b) Convenience goods
c) Specialty goods
d) None of the above
e)
All of the above
25. A good brand name should be which of the following
a) Brief
b) Easy to remember
c) Catchy
d) All of the above
e) None of the above
26. Which is the highest level of brand loyalty
a) Brand preference
b) Brand recognition
c) Brand insistence
d) A and b
e) None of the above
27. Which is the lowest form of brand loyalty
a) Brand preference
b) Brand recognition
c) Brand insistence
d) C and d
e) None of the above
28. An ordinary Sony Playstation 1 would be in which stage of the product life cycle.
a) Maturity
b) Growth
c) Introduction
d) Decline
e) Obsolescence
29. The current Sony Playstation would be in which stage of the product life cycle.
a) Introduction
b) Growth
c) Maturity
d) Decline
e) None of the above
30. Distribution channels are…
a) Paths of distribution
b) Ways of buying goods
c) The paths products take from the producer to the consumer
d) The paths products take from wholesaler to consumer
e) A and D
31. “Intermediaries” can also be called
a) Even numbers
b) Distribution channels
c) Retailers
d) Consumers
e) Middlemen
32. Producer – wholesaler – retailer – consumer is a…
a) New type of channel
b) A retro channel
c) A traditional channel
d) Normal Channel
e) Reverse Channel
33. ________ _________ is a strategy in which a manufacturer acts, as it’s own retailer or wholesaler.
a) Channel leadership
b) Integrated distribution channel
c) Extensive distribution channel
d) None of the above
34.
a)
b)
c)
d)
The purpose of a display is to
Catch a customer’s attention
Encourage customer’s to brows and examine merchandise
Allow employees quick visual control of merchandise
All of the above
35.
a)
b)
c)
d)
The 2 main categories of displays are
Interior and exterior
Open and closed
Open and interior
Closed and exterior
“Visual merchandising” means
A desire that can be satisfied after basic needs are met
An effective display of goods that appeals to the customer’s senses, primarily sight
A term referring to all the business activities involved in buying, selling, and controlling so goods and
services can be transferred to the ultimate consumer
d) A person who recommends another person to a potential employer
36.
a)
b)
c)
37.
a)
b)
c)
A dump display is
A large board, usually outdoors, on which advertisements are placed
A display of odds and ends, clearance, or low-priced goods for sale piled into baskets or bins
A display of goods for sale on a wall ledge, escalator housing, ceiling support pillar, or otherwise
wasted space, often used for seasonal displays.
d) None of the above
38.
a)
b)
c)
d)
An architectural display is
Strictly for architects
A display that has been specifically constructed to suit a particular display need.
Ideal for presenting major items related to the home
Both b and c
39.
a)
b)
c)
d)
Two examples of exterior displays are
Storefront sign and gondola shelving
Table displays and dump displays
Display windows and sidewalk displays
Showcase displays and display racks
40.
a)
b)
c)
d)
A display principle is
Create simple and effective displays
Design from the customer’s point of view
Maintain displays
All of the above
41. An important thing to remember when planning a display is
a) Plan your work, work your plan
b) Work your plan, plan your work
c) Sometimes a plan is not necessary
d) None of the above
42.
a)
b)
c)
d)
A display should be first evaluated
After the first month
As soon as it is put into place
Just before it is taken down
None of the above
43.
a)
b)
c)
d)
The primary colors are
Red, green, yellow
Yellow, red, blue
Pink, green, orange
Purple, pink, blue
44.
a)
b)
c)
d)
Orange is
A primary color
A secondary color
An intermediate color
A neutral color
45.
a)
b)
c)
d)
A __________ is created when equal amounts of the primary colors are mixed together
Secondary color
Tone
Intermediate color
Neutral color
46.
a)
b)
c)
d)
“Cool” colors are colors found on which half of the color wheel?
Neither
Both
Blue
Red
47.
a)
b)
c)
d)
Any 3 colors that are equally spaced from one another on the color wheel make up
An analogous color scheme
A complementary color scheme
A monochromatic color scheme
A triadic color scheme
48.
a)
b)
c)
d)
When black and white are used alone or in some combination with each other they are considered to be
Neutral
Primary
Secondary
Intermediate
49.
a)
b)
c)
d)
The color scheme that consists of only one color and different tones of that color is
Analogous
Monochromatic
Complementary
Triadic
50. Gondola shelving is an example of
a) Interior closed display
b) Interior open display
c) Exterior closed display
d) Exterior open display
51.
a)
b)
c)
d)
Displays are a good way to
Discourage shoplifting
Streamline stock keeping and maintenance
Encourage self-service
All of the above
52.
a)
b)
c)
d)
Products compete for
Shelf facings
Sales floor area
None of the above
Both a) and b)
53.
a)
b)
c)
d)
First impressions are
Unimportant
Forgettable
Lasting
All of the above
54.
a)
b)
c)
d)
Customer confusion is reduced by
Cross-merchandising
Mixed merchandising
Counter merchandising
None of the above
55.
a)
b)
c)
d)
One of the functions of effective lighting is
To give a “summer” type atmosphere
To create store image
To make products look nicer than they really are
None of the above
56.
a)
b)
c)
d)
Complementary items should be placed
Near one another
Away from one another
On every second shelf
On every third shelf
57.
a)
b)
c)
d)
e)
A common theft deterrent is
A well-lit store
Parcel check services
Raised point of sale terminal
None of the above
All of the above
58.
a)
b)
c)
d)
One of the principles of store design and layout is
Make things complex
Maximize space for non-selling areas
Keep it simple
All of the above
59. “False economy” means
a)
Spending a smaller amount of money on the business than is necessary, in the long run, in an attempt to
cut costs which eventually causes problems that cost more to fix than spending the necessary amount of
money in the first place
b) Being at liberty to do as you wish, when you wish, al long as it does not interfere with others doing as
they wish
c) A system of trade that allows a country to trade with any nation it chooses
d) None of the above
60.
a)
b)
c)
d)
The term “store design” refers to
Store’s physical appearance
The type of placement of fixtures, furnishings and equipment
The location of selling and non-selling areas
All of the above
61.
a)
b)
c)
d)
The successful retailer studies
Human behaviour
Animal behaviour
Non-human behaviour
None of the above
62.
a)
b)
c)
d)
A habit is
A thought or feeling which that causes a person to act or react in a certain way
A characteristic way of thinking or behaving
A natural reaction
None of the above
63.
a)
b)
c)
d)
In Maslow’s Hierarchy of needs, one of the physical needs is
Food
Self-respect
Self-fulfillment
All of the above
64.
a)
b)
c)
d)
In Maslow’s Hierarchy of needs, one of the social needs is
Feeling of belonging
Rest
Sense of worth
None of the above
65.
a)
b)
c)
d)
In Maslow’s Hierarchy of needs, one of the self-actualization needs is
Being self-fulfilled
Air
Security in job
None of the above
66.
a)
b)
c)
d)
A developed sales personality is
Positive attitude
Honesty and sincerity
Friendliness
All of the above
67.
a)
b)
c)
d)
One of the duties of a salesperson is
Sell goods and services
Direct customers
Handle returns and complaints
All of the above
68.
a)
b)
c)
d)
Stock keeping involves
Maintenance
Arranging and displaying goods
Replenishing shelves and racks
All of the above
69.
a)
b)
c)
d)
Possible causes of shrinkage
Goods that are out of style
Perishable items that have gone bad
Returns
All of the above
70.
a)
b)
c)
d)
Stock rotation is
Moving stock so that newer stock is in front
Moving stock so that older stock is in front
Mixing older and newer stock
Any of the above
71. The most commonly used method of setting retail prices is:
A. Meeting the competitions prices
B. Cost plus pricing
C. Prestige pricing
D. Customary pricing
E. None of the above
72. Meeting the competitions prices is sometimes an attempt to:
A. Force the competitors out of the market
B. Make the most profit in a given situation
C. Simplify the price-determination process
D. Price according to the customers ability to pay
E. None of the above
73. A pricing method that lets the consumer compare price-per once against the full bottle is:
A. Price lining
B. Unit pricing
C. Psychological pricing
D. One-price strategy
E. None of the above
74. Introducing a new product at a price low enough to attract a large share of the market is called:
A. Penetration pricing
B. Skimming pricing
C. Psychological pricing
D. Geographic pricing
E. None of the above
75. When a manufacturer’s cost of an item depends on the number ordered or varying production costs, the
manufacturer is:
A. Mark-up pricing
B. Unit pricing
C. Cost-plus pricing
D. One-price strategy
E. None of the above
76. Marketers concerned with transportation costs tend to use:
A. Psychological pricing
B. Geographic pricing
C. Cost-plus pricing
D. Unit pricing
E. None of the above
77. Retailers who price their merchandise with odd numbers are using:
A. Unit pricing
B. Mark-up pricing
C. Cost-plus pricing
D. Psychological pricing
E. None of the above
78. If a retailer purchases a product for 50 cents and has a 50% mark-up, what is the retail selling price of
the product
A. 50 cents
B. 1 dollar
C. 25 cents
D. 75 cents
E. None of the above
79. A retailer is selling a product for $1.50, if the percentage mark-up was 50%, what was the cost or the
product
A. 50 cents
B. 75 cents
C. 1 dollar
D. 2 dollars
E. None of the above
80. What is a loss leader?
a) A reduction in price from the original selling price.
b) A claim placed on the property of another as a safeguard for payment of a debt in connection with
that property
c) An item sold below cost to get rid of access inventory
d) An item sold below cost in order to attract customers to the store
e) An informal group of personal and professional contacts.
81. Mark-downs do not stimulate sales when they:
a) Are offered as special prices to special groups
b) Act as leaders to attract customers
c) Meet or better the competition’s price
d) When volumes offset losses
e) All of the above
82. Sales=
A) cost of goods + operating expenses – profit mark-up
B) cost of goods – operating expenses + profit mark-up
C) cost of goods – operating expenses – profit mark-up
D) cost of goods + operating expenses + profit mark-up
83. The economist relates price to
A) supply
B) demand
C) all of the above
D) none of the above
84. The portion of the retail selling price that covers the retailer’s operating expenses and profit is known
as
A) Profit
B) Mark-up
C) Mark-down
D) None of the above
85.
A)
B)
C)
D)
________ is the amount left over after all the costs and operating expenses have been paid
Profit
Mark-up
Mark-down
None of the above
86.
A)
B)
C)
D)
The federal laws concerning prices are part of the
Competition act
Fairness in pricing act
Pricing products act
Retail pricing act
87. If we have a product with a cost of $62.00 and a 45% mark-up on selling price the cost of the product
is:
a) $110.89
b) $111.47
c) $105
d) $112.73
e) None of the above
88. If we have a product with a cost of $52.00 and a 35% mark-up on selling price the cost of the product
is:
a) $80.00
b) $79.89
c) $80.76
d) $81.26
89. If we have a product with a cost of $40.00 and a 15% mark-up on selling price the cost of the product
is:
a) 45.00
b) 46.00
c) 47.00
d) 48.00
e) 38.50
90.
a)
b)
c)
What are three factors affecting price?
Store wide financial objectives, competition and prices of related goods
Planned price reductions, people buying more than one good and consumers want to pay more
Manufacturers want people to pay a lot more for the product, mark-ups and cost total
91.
a)
b)
c)
What is the definition of a mark-up?
How much the manufacturer wants to bring the price up
The portion of the retail selling price that covers the retailer’s operating expenses and profit
The portion of a the amount of money it took to make the product and who made it
92. Sales = cost of goods + operating expenses + profit, what is this equation meaning?
a)
b)
c)
d)
e)
Profit
Store –wide financial objectives
Mark-up
Loss
None of the above
93.
a)
b)
c)
On a storewide basis, prices must be set at levels that will allow the owner to cover the cost of:
Merchandise and the operating expenses and to earn at least a satisfactory profit
The product and new car they have waiting for them to buy
Employee costs, rent and operating expenses
94.
a)
b)
c)
The cost of goods include…
Amount of money a retailer actually pays
Amount of money a consumer pays
Who made the product
95.
a)
b)
c)
Operating expenses include
Food costs, your wages, cleaning bill
Employee wages, advertising, building rentals, utilities and others
Transportation fees and utilities
96. Pricing goods too ____ results in a ____ profit potential, and pricing goods too ____ results in ____ of
profit through reduced sales volume.
a) Low, lost, high, loss
b) High, lost, low, loss
c) Loss, high, low, lost
d) None of the above
e) All of the above
97. Manufacturers will often pay more to have their stock on ________.
a) Grab level
b) Ground Level
c) Waist level
d) Eye level
e) None of the above
98. Lighting which goes from the light fixture to the product with no reflection is called?
a) Indirect
b) Direct
c) Semi-direct
d) Diffused
e) Semi-indirect
99.
a)
b)
a)
b)
Lighting is important because
It helps creates a feeling of buying
It helps creates the stores atmosphere
It helps creates the stores blueprint
It helps sell slower moving items
100. The lighting in this classroom is called?
a) Direct
b) Panel
c) Semi-direct
d) Diffused
e) Indirect
101. Which of the following is a function of effective lighting?
a) Give store “personality”
b) Give the store increase selling power of products
c) Give store “image”
d) Both b) and c)
e) Both a and c
102. The KIS principle in marketing refers to
a) Keep It Simple
b) Keep It Smart
c) Keep It Smiling
d) Both a) and c)
e) None of the above
103..Point of Sale Terminals refer to
a) Displays of merchandise
b) Discount stores
c) Sale display racks
d) Cash register
e) All of the above
104. A “cluttered” undemonstrated atmosphere best for a
a) Department store
b) Clearance store
c) Grocery store
d) Gas station
e) All of the above
105. First impressions often are
a) Lasting
b) Important
c) Fleeting
d) Both a) and b)
e) Both b) and c)
106. The stores floor plan is also called a
a) Store design
b) Store layout
c) Store blueprint
d) Both a) and c)
e) Both b) and c)
107 In none self-service stores, counters and displays are positioned to slow shoppers down. This is to
a) Encourage browsing
b) Encourage proper sales techniques
c) Encourage a friendly atmosphere
d) All of the above
e) None of the above
108. Which of the following is not a principle of store design and layout
a) Keep it simple
b) Balance quality and cost
c) First impressions count
d) Do not confuse customer
e)
None of the above
109. What does “store design” refer to?
a) The stores physical appearance
b) The type of placement of fixtures, furnishings, equipment, and displays
c) The location of selling and non-selling areas
d) All of the above
e) None of the above
110. A customer who knows what he/she wants is
a) A hurried customer
b) A talkative customer
c) A decided customer
d) An unhurried customer
e) An undecided customer
111. “ I see the Oilers won last night” (to a person wearing an Oilers baseball cap) is
a) Social greeting
b) Service greeting
c) Merchandise greeting
d) Both b and c
e) Both a and c
112. When determining wants and needs, it is important to
a) Rely on appearance
b) Listen attentively
c) Try to talk them into the products you want them to buy, even if it may not be what they want
d) None of the above
e) All of the above
113. “I’m afraid it will not last” is what kind of objection?
a) Store objection
b) Trade mark objection
c) Product objection
d) Brand objection
e) Price objection
114. “Your credit department is too tough” is what kind of objection?
a) Price objection
b) Store/brand objection
c) Product objection
d) All of the above
e) None of the above
115. Suggestion selling is
a) A recommendation for a specific complementary or accessory item to supplement the customer’s
purchase
b) The customers who are most likely to purchase a the particular products or services a retailer
c) A method of non-store retailing in which the salesperson makes a prepared sales pitch about the
company’s products or services on the telephone or television screen
d) All of the above
e) None of the above
116. “These are new arrivals” is
a) A service greeting
b)
c)
d)
e)
A social greeting
A merchandise greeting
All of the above
None of the above
117)
a)
b)
c)
d)
The term “caveat emptor” means:
Let the buyer beware
The buyer is always right
The buyer is never right
None of the above
118)
a)
b)
c)
d)
e)
Legally retailers are not required to:
Take goods back
Return money
Give credit vouchers
All of the above
Both a and c
119)
a)
b)
c)
d)
False arrest can lead to:
Cause embarrassment and customer dissatisfaction
Lawsuit against the store
A verbal apology and a letter of apology from a senior store management
All of the above
120)
a)
b)
c)
d)
The legal term caveat emptor means:
Let the buyer beware
Let the customer come first
Let the customer rob you
None of the above
121)
a)
b)
c)
d)
e)
Stores mainly compete on:
Goods
Price
Customers
Location
Store design
That’s it my friend