IN PARTNERSHIP WITH
Seminar on a Modern Business
Approach to Internet Marketing and
Communications
DESIGNED FOR
Designed to Strengthen the Capacity of Digital Marketing and Business Strategies
Darlet Company Ltd. in partnership with Promoting International Collaboration - PIC
June 11 – 15, 2012
JB Belmont Hotel, Benjamin Mkapa Towers
Dar es Salaam, Tanzania
PROMOTING INTERNATIONAL COLLABORATION (PIC)
MODERN BUSINESS APPROACH TO INTERNET
MARKETING AND COMMUNICATIONS
Introduction
Emailing and digital media is a highly changeable medium with a potential for high returns on
investment. This programme will explain how the industry’s greatest practitioners use email to achieve
their marketing objectives, and how you can execute successful campaigns with measureable results.
Find out about the latest email best practices and emerging trends and learn how to integrate mobile and
social media into your existing email programme. This programme will lead you through how to
assemble the building blocks of successful digital marketing campaigns .
"It's not the strongest of a species that survive, nor the most intelligent,
but those most responsive to change." - Charles Darwin
Internet marketing has been growing in use exponentially over the years. It is the one of the cheapest
advertising methods to pursue, and can be the most cost effective approach to conducting a marketing
campaign. We will discuss the various methods to obtain email addresses, send out html/text emails,
track each email campaign's effectiveness, and use the data to fine-tune your email marketing strategy.
Programme Description
The 5 day programme will include analysis of sophisticated and up to date Internet marketing
techniques. Our advanced seminar recommends an approach that focuses on alleviating the underlying
causes of weaknesses in trade and commerce in Africa before they arise, preventing threats where
possible, and responding effectively where they remain. We aim to strengthen the capacity of marketing
department and business strategies.
Attendees
Professionals looking to improve the results of their marketing campaign by going beyond the basics;
Professionals who want specific knowledge and understanding of what the available digital technology
offers and how it relates to the marketing industry and how to interpret that knowledge into successful
marketing strategies; Participants seeking to advance their career and to constructively support the
development of business or organisation.
Participant Requirements:
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Participants must be proficient in English
Software Requirement: Microsoft Office - Outlook, Word, Excel, etc.
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
Objective:
This seminar brings together a knowledgeable and technically advanced approach to Internet marketing,
offering attendees advanced and sophisticated skills. Upon completion of the Internet Marketing and
Communications Programme, participants can be confident that they will be equipped with the
necessary skills and knowledge to move onto the next level in their career and play an increasingly
valuable role in their organisation.
Curriculum:
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Introduction to Internet Marketing
Digital Africa Overview and Development
Marketing, Branding and Public Relations
Strategic SEO Planning
Web Site Best Practices
Competitive Intelligence
Data Collection and Building Mailing Lists
Information & Data Management
Excel for Managing Data
SMS, Mobile & Fax Marketing
Overview to Email Marketing
Introduction to Outlook
Plan and Execute Effective Email Campaigns
Design of Email Marketing Message
Overview of Microsoft Office Mail-Merge
Search Engine Optimizer SEO
Managing your Campaign
Social Media
Customer Relations Management
Introduction to Google Analytics
Curriculum Abstracts:
1. Introduction to Internet Marketing
This Digital Marketing programme provides an overview of digital marketing principles and practice. It
Offers a practical framework to develop customised digital marketing programmes and is designed for
marketers, managers who want to take advantage of new marketing techniques.
2. Digital Africa Overview and Development
This phenomenon powered by the Internet and allied technologies has stirred up a major rethink in business
strategies and development approaches. Private firms, governments, and development partners have to use
multiple media to communicate and interact with consumers and citizens. Primary among these multiple
channels is social media, mobiles and allied information and internet-enabled technologies. However, while
some institutions have harnessed these technologies to create value and interact with consumers and citizens,
others are yet to even consider it as an opportunity.
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
3. Marketing, Branding and Public Relations
The basics of marketing strategy formulation will be examined. Special attention will be given to the
fundamental differences between targeted audience and to the impact of marketing planning of strategy.
The topic is relevant to every sector and organisation. Therefore, all marketers at all levels have to become
familiar with and to understand the scope of the designed strategy; timing & budgeting and applicability.
4. Strategic SEO Planning
SEO planning is grounded in psychology and strategy, the entire method has more impact when it reaches
the stage of coding and content structuring. It can harness synergies with marketing ventures like social
media, press releases, public relations and more. But the strategy setting and business analysis components
that draw upon a foundation in a Maslow-ian hierarchy of human needs isn’t “purely technical”.
5. Web Site Best Practices
The intent is to provide web site managers with an easily accessible reference about some best practices for
web content management and usability. This lecture will help you if you are involved in commissioning,
designing or managing a website.
6. Competitive Intelligence
Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about
products, customers, competitors, individuals, concepts, information, ideas or data needed to support
executives and managers in making strategic decisions for an organisation; the analytical process that
transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge
about competitors, position, performance, capabilities and intentions.
7. Data Collection and Building Mailing Lists
Good web response management techniques are essential for building relationships with new visitors to your
web site, especially if you want to optimize your site as a sales channel. Building a loyal mailing list of
potential clients depends on building up a relationship with the people on your mailing list. That way, they
will feel some obligation to visit your website and pay for your goods and services.
8. Information & Data Management
Information and data management refers to the practice and the study of the activities people perform in
order to acquire, organize, maintain, retrieve and use information items such as documents, web pages and
email messages for everyday use to complete tasks and fulfill a person’s various roles. The objective of this
lecture is to enable the organisation to have the right information in the right place, in the right form, and of
sufficient completeness and quality to meet our current need.
9. Excel for Managing Data
This lecture introduces users to using Microsoft Excel as a database. We will guide a user on how to utilize
Excel’s data forms, filter lists of data, use the subtotals feature, work with outlines, manage windows, and
link data and or formulas. It is used in conjunction with the Excel Data Management workshop.
10. SMS, Mobile & Fax Marketing
This lecture will explore the different techniques of various platforms in digital communications. A detailed
comparison will be investigated and discussed.
11. Overview to Email Marketing
Email Marketing is spreading around the whole world because of its high effectiveness, speed and low cost.
Email marketing is the best way to introduce and sell your service, use e-mail to contact your targeted
customer. Targeted e-mail is no doubt very effective. If you can introduce your service through email
directly to the customers who are interested in them, this will bring your business a better chance of success.
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
12. Introduction to Outlook
When it comes to enhancing your personal productivity, Outlook can serve you very well. Beyond its
obvious e-mail capabilities, Outlook offers a whole array of tools you can immediately start to take
advantage of in your effort to deal more effectively with both your professional and personal obligations.
13. Plan and Execute Effective Email Campaigns
Email marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of
the most challenging due to issues like spam, changes in how we use email and the fast changing digital
environment.
14. Design of Email Marketing Message
Before deciding on the messaging and the content of the email marketing campaign, we recommend
developing a marketing foundation. The marketing foundation is the cornerstone of the email marketing
campaign because it provides direction for the campaign messaging, visual design and copy writing and
establishes a benchmark for measuring success. Internet users more often click on links within well-designed
newsletter and email communications that offer useful and interesting information. To improve the clickthrough rate, include multiple links to several relevant landing pages.
15. Overview of Microsoft Office Mail-Merge
Microsoft Office Mail Merge is when you want to create a set of documents that are essentially the same but
where each document contains unique elements. For example, in a letter that announces a new product, your
company logo and the text about the product will appear in each letter, and the address and greeting line will
be different in each letter.
16. Search Engine Optimizer SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier
(or higher ranked on the search results page), and more frequently a site appears in the search results list, the
more visitors it will receive from the search engine's users. SEO may target different kinds of search,
including image search, local search, video search, academic search,[1] news search and industry-specific
vertical search engines.
17. Managing your Campaign
Every email campaign strategy has to fit the needs and situation of a business. However, there are
components one just can’t ignore. Any email marketing campaign plan should at least address the goals and
objectives, situation analysis, target audience and an implementation plan with cost analysis.
18. Social Media
Social media has become a platform that is easily accessible to anyone with internet access. Increased
communication for organisations fosters brand awareness and often, improved customer service.
Additionally, social media serves as a relatively inexpensive platform for organisations to implement
marketing campaigns.
19. Customer Relations Management
Being competitive in today’s global economy hinges on the ability to interact with consumers online via
social and digital CRM (customer relationships management).
20. Introduction to Google Analytics
Google Analytics provides powerful tracking for anyone with a web presence, large or small. It's one of the
most powerful web analytics solutions on the market - and it's free for anyone to use. No matter how your
website affects you and your business, Analytics has something for everyone.
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
Seminar Methodology:
The programme is presented by Mr. Mark Street , our experienced email marketer’s whose experience
and knowledge has been built up through the delivery of thousands of campaigns across a wide range of
industry sectors. You will be provided with the transfer of knowledge and study material, containing
copies of the presentation slides used and more detailed information on the topics covered. The training
method will be very interactive and participatory using mixed approaches to professional and capacity
building including lectures, discussions and presentations.
Programme of Study:
There will be 8 academic study hours per day, five days per week - Monday to Friday - over the 5 day
duration of the programme. The number of study hours amounts to 40 academic hours in total.
Registration, Fees and Payment:
Registration: Registration: Registration for only 100 participants can be accommodated. Preregistration is required before 08 June, 2012. Please register through our Programme Coordinator:
Mr. Gilbert S. Kapya
Managing Director
DARLET COMPANY LIMITED
Head Office:
N.I.C Life House
Crn. Sokoine/Ohio St
Ground Floor, Wing C
P. O. Box 80510
Dar-es-Salaam, Tanzania
Mob: +255 (0) 784 682683
Office: +255 (0) 713 682683
Nai: +254 (0) 701 337228
Email: md@darletgroup.com
Email: gilbertkapya@gmail.com
Web: www.darletgroup.com
Blog: www.darletgroup.blogspot.com
Skype ID: gilbert.kapya
Online Registration: Internet Registration: Seminar Registration Form,
or by email: info@promoting-intl-collaboration.com ; promoting.collaboration@gmail.com
Registration Fees: The seminar registration fee of USD $ 50 which is non refundable. The registration
fee is to be transferred to the organiser in order to complete the registration process and to reserve a
place at this venue.
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
Payment: The seminar attendance fee is USD $ 850 per person (excluding registration fee). This fee
covers seminar tuition, study material, coordination, refreshments at coffee breaks (morning and
afternoon), plus an international buffet lunch over the duration of the programme.
Organiser Bank Details:
Account Name:
Account Number (USD):
Account Number (TZS):
Bank Name:
SWIFT CODE:
Address:
DARLET COMPANY LIMITED
0250055089400
0150055089400
CRDB Bank PLC
CORUTZTZ
Dar es Salaam, Tanzania
Additional Information:
o For further information regarding the programmes and projects held by Promoting International
Collaboration (PIC), please visit our web site at: www.promoting-intl-collaboration.com
o For supplementary information about our seminar, please link onto: http://promoting-intlcollaboration.com/SeminarInternetMarketing.html
o Concerning our June 11 - 15, 2012 "Modern Business Approach to Internet Marketing and
Communications" please contact the programme coordinator Mr. Gilbert Kapya at
md@darletgroup.com or Mr. Mark Street at M.Street@promoting-intl-collaboration.com .
Furthermore, you may register online at:
http://promoting-intl-collaboration.com/Registration.html
o We will be more than happy to send you further information upon request. Please use the contact
information below: Email correspondence is recommended.
Mr. Gilbert S. Kapya
Managing Director
Mr. Mark Street
Director
DARLET COMPANY LIMITED
Head Office: P. O. Box 80510
Dar-es-Salaam, Tanzania
Promoting International Collaboration (PIC)
P.O. Box 352, K. Tivon - 36044
ISRAEL
Mob: +255 (0) 784 682683
Office: +255 (0) 713 682683
Nai: +254 (0) 701 337228
Email: md@darletgroup.com
Email: gilbertkapya@gmail.com
Web: www.darletgroup.com
Blog: www.darletgroup.blogspot.com
Skype ID: gilbert.kapya
Mobile: 972-528 711 613
Tel: 972-4-9532 497
Fax: 972-4-9532 497; 27 865875741
Email: promoting.collaboration@gmail.com
Website: http://www.promoting-intlcollaboration.com
Skype: mark.street.pic
LinkedIn: Mark Street - PIC
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
Darlet Company Ltd & Promoting International Collaboration
(PIC)
SEMINAR REGISTRATION FORMS
Modern Business Approach to Internet Marketing and Communications
June 11 - 15 2012
Registration for: Modern Business Approach to Internet Marketing and Communications
Gender: Male / Female
Title: Dr / Prof. / Other: (___________)
First Name: ________________________________________________________________________
Middle Name: ______________________________________________________________________
Surname: __________________________________________________________________________
Date of Birth: _______________________________________________________________________
Present Position: _____________________________________________________________________
Place of Employment: _________________________________________________________________
Address: ____________________________________________________________________________
City: ___________________
Zip Code: _____________
Country: ______________________
Phone (business): ________________________
Fax (business): ___________________________
Phone (home): ___________________________
Mobile Phone: ____________________________
E-mail address: ______________________________________________________________________
Main Job Responsibilities: _____________________________________________________________
Higher Education
Degree Attained: BA / BSc. / Bed. / Other: _______________________________________________
Institution: _________________________________________________________________________
Fluent in English:
Yes / No
Computer Literate:
Yes / No
Affiliation:
Academic / Business / Government / Private / Other: _______________________________________
Registration Fees: The seminar registration fee of USD $ 50 which is non refundable. The registration
fee is to be transferred to the organizer in order to complete the registration process and to reserve a
place at this venue.
What means of transfer will you use?
Bank Transfer / Western Union / Insured mail (Cash or Bank Check) / Other: _____________________
___________________________________________________________________________________
Bank details will be provided upon completion of registration.
Person or Organisation responsible for payment of Registration Fee: ____________________________
___________________________________________________________________________________
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613
PROMOTING INTERNATIONAL COLLABORATION (PIC)
Signature: _________________________________
Date: ______________________________
Kiriyat Tivon – 36044, Israel
Email: promoting.collaboration@gamil.com
Tel: 972 528 711 613