SAINT FRANCIS UNIVERSITY
School of Business Outcomes Assessment Plan
Submitted by the School of Business
Last Revised: August 8, 2012
Table of Contents
Introduction..................................................................................................................................................................3
The School of Business Outcomes Assessment Plan ..............................................................................................3
School of Business Mission Statement ....................................................................................................................3
School of Business Goal Statement .........................................................................................................................3
School of Business Description of Programs ..........................................................................................................3
SOB Undergraduate Assessment Plan Details ............................................................................................................4
Description of the Undergraduate Program ...........................................................................................................4
The Undergraduate Program Intended Student Learning Outcomes ...................................................................4
The Undergraduate Program ISLO Course Mapping .............................................................................................4
The Undergraduate Program Intended Operational Outcomes ............................................................................5
The Undergraduate Program Measures, Objectives, and Benchmarks for Action ...............................................6
The Undergraduate Program Timeline for Administration and Review ..............................................................6
The Undergraduate Program Record of Assessment-Based Action for the Past Academic Year .......................6
SOB MBA Program Assessment Plan Details ..............................................................................................................7
Description of the MBA Program ............................................................................................................................7
The MBA Program Intended Student Learning Outcomes ....................................................................................7
The MBA Program Course Mapping ........................................................................................................................8
The MBA Program Outcomes Assessment Measures ............................................................................................8
The MBA Program’s Intended Operational Effectiveness Outcomes ....................................................................9
The MBA Program Timeline for Administration and Review: ..............................................................................9
The MBA Program Record of Assessment-Based Action for the Past Academic Year .........................................9
SOB MHRM Program Assessment Plan Details ........................................................................................................10
Description of the MHRM Program .......................................................................................................................10
The MHRM Program Intended Student Learning Outcomes ...............................................................................10
The MHRM Program Course Mapping ..................................................................................................................11
The MHRM Program Outcomes Assessment Measures .......................................................................................11
The MHRM Program’s Intended Operational Effectiveness Outcomes ..............................................................12
The MHRM Program Timeline for Administration and Review: .........................................................................12
The MHRM Program’s Record of Assessment-Based Action for the Past Academic Year .................................12
Appendices .................................................................................................................................................................14
2
Introduction
The School of Business Outcomes Assessment Plan
The School of Business offers the Bachelor of Science degree in Business Administration
and graduate (master’s level) degrees in Business Administration and Human Resource
Management. The School of Business has put this Outcomes Assessment Plan in place to
measure and assess both student learning and operational effectiveness for each of these
degree-granting programs. The output from this plan is reviewed annually by the School of
Business’ specialized accreditation body, the International Assembly for Collegiate
Business Education (IACBE) and continues to meet their standards. This outcomes
assessment plan was designed with the input of all the members of the School of Business
to not only meet the accreditation standards of both the IACBE and Middle States but to
provide a systematic process for program review, analysis, and renewal. This plan is stored
along with assessment plan result and supporting documentation at the shared network
drive location: O:/School of Business/OAP/
School of Business Mission Statement
Saint Francis University School of Business seeks to enable students and graduates to know
more, do more, and be more. The School of Business will graduate students who have the
knowledge, skills, love of learning, confidence, drive, and ethical and moral values needed
to be spiritually fulfilled in life and successful in professional careers.
School of Business Goal Statement
The School of Business aims to serve the educational and developmental needs of a broad
constituency, from traditional students desiring enrollment in undergraduate business
programs, to working professionals who desire executive development opportunities that
come with the Master of Business Administration and the Master of Human Resource
Management Programs, to the aspiring entrepreneur who plans to begin a business and to
the existing businesses that want to expand into new markets.
School of Business Description of Programs
The School of Business offers the Bachelor of Science degree in Business Administration
and graduate (master’s level) degrees in Business Administration and Human Resource
Management. All undergraduate programs combine a theoretical and practical education
in business with general education in the arts and sciences, consistent with the University's
mission as a liberal arts-based institution. All of the programs offered by the School of
Business have earned specialized accreditation from the International Assembly for
Collegiate Business Education (IACBE). The IACBE provides recommended learning
objectives for bachelor’s-level and master’s-level business programs. With only slight
modifications, the Saint Francis University School of Business has adopted these learning
objectives for both its bachelor’s and master’s programs.
3
SOB Undergraduate Assessment Plan Details
Description of the Undergraduate Program
The Bachelor of Science in Business Administration Curriculum provides a strong common
business core (CBC) and major programs of study in accounting, economics, finance,
management, management information systems, and marketing. The common business
core provides course work in areas fundamental to a broad-based business education and
includes courses in accounting, economics, business communication, finance, the legal
environment of business, management, marketing, production and operations
management, statistics, and strategic management. The CBC also develops the skills
competencies and themes of undergraduate business education at Saint Francis University
The Undergraduate Program Intended Student Learning Outcomes
The following intended student learning outcomes for those earning a Bachelor’s degree
the School of Business follows. These learning outcomes were approved unanimously by
the School of Business at a department meeting held on October 12, 2011.
1. In the Spirit of Saint Francis in the Marketplace, students will be able to
demonstrate knowledge of the ethical value choices and responsibilities of
businesses and business leaders so that they will be able to engage in ethical
decision making within a Franciscan context.
2. Students will be able to demonstrate knowledge of the fundamental principles in
business in the functional areas of accounting, information systems, finance,
management, and marketing.
3. Students will be able to demonstrate knowledge of the legal, social, and economic
environments of business.
4. Students will be able to demonstrate knowledge of the global dimension of business.
5. Students will be able to demonstrate critical thinking by demonstrating their ability
to use financial statements and other decision-support tools in the process of
effective decision making.
6.
Students will be able to demonstrate the ability to communicate effectively and
professionally.
The Undergraduate Program ISLO Course Mapping
The six intended student learning outcomes are emphasized throughout the business
4
curriculum in both the Common Professional Component or Common Business Core
courses and in the major courses. The mapping document found in Appendix A details
which intended student learning outcomes are emphasized in each course. These intended
student learning outcomes will also be found in the respective course syllabi.
The Undergraduate Program Intended Operational Outcomes
The following are the intended operational outcomes for the School of Business
undergraduate program.
1. The School of Business undergraduate program will be successful in placing
graduates in appropriate entry-level positions or in graduate school on an annual
basis.
2. Faculty members in the School of Business undergraduate program will be highlyqualified in their teaching disciplines and will be active in professional development
activities.
3. The School of Business’ undergraduate faculty will be successful in providing highquality instruction to its students.
4. The School of Business will be successful in providing effective academic advising to
its undergraduate students.
5. Students in the School of Business undergraduate program will participate in
relevant internships, academic clubs, and other co-curricular activities on an annual
basis.
6. The School of Business undergraduate program will carry out its mission in an
efficient and financially feasible manner.
5
The Undergraduate Program Measures, Objectives, and Benchmarks for Action
The table found in Appendix B illustrates how the SOB undergraduate intended student
learning outcomes will be measured and assessed each year.
The Undergraduate Program Timeline for Administration and Review
The Senior Comprehensive exam, the Glo-Bus simulation, and the Senior Exit Survey will all
be administered during the senior year for all graduating students. The Alumni Survey will
be administered on an annual basis to all graduates who graduated from the program 5
years in the past, 10 years in the past, and 15 years in the past. Results from all of these
assessments will be gathered, analyzed, and synthesized during the annual report process
that takes places annually in May and June. Result will be shared within the School of
Business and with the Provost’s Office in August along with any recommendations for
action. All results from the assessment and recommendations for action will formally be
reviewed during the School of Business Annual Fall Retreat held in August. These results
will be archived annually at the shared network drive location O:/School of Business/OAP/.
The Undergraduate Program Record of Assessment-Based Action for the Past
Academic Year
Most benchmarks for the undergraduate program were met for the 2010-2011 academic
year. However, as a result of analyzing the results of the plan two actions were taken. First,
a redesign of our capstone experience course, MGMT401 – Strategic Management, was
undertaken to incorporate a comprehensive business simulation into the course. Second,
we are using a new comprehensive business exam for seniors this year that aligns more
closely with our curriculum and intended student learning outcomes.
6
SOB MBA Program Assessment Plan Details
Description of the MBA Program
The Master’s of Business Administration (MBA) Program is designed as an executive
development experience for practicing managers and those who aspire to be managers.
The program prepares students to manage profit and non-profit organizations by providing
them with an opportunity to develop their managerial knowledge, skill sets, and
perspectives. As part of the rich Franciscan Heritage of the University, the MBA Program
requires students to explore ethical dilemmas that face managers’ everyday and learn to
manage with responsibility and compassion. Students will learn to think critically, to
express their ideas clearly, and to make decisions with confidence. Students can opt for a
general MBA or focus in a specific academic discipline, such as accounting, finance, health
care administration, information systems management, human resource management or
marketing. The Saint Francis University MBA Program enables students to receive a
comprehensive, high-caliber executive business education close to where they live and
work, and with a class schedule that fits their active lives.
The MBA Program Intended Student Learning Outcomes
The following intended student learning outcomes for those earning the MBA degree
follows. These learning outcomes were approved unanimously by the School of Business at
a department meeting held in February 2012.
Ethics
1. In the Spirit of Saint Francis in the Marketplace, students will be able to
demonstrate in-depth knowledge of the ethical value choices and responsibilities of
businesses and business leaders so that they will be able to engage in ethical decision
making within a Franciscan context.
Critical Thinking
2. Students will demonstrate skills in problem recognition and critical decision making
applying qualitative and quantitative methods to empirical business situations (case
studies will be used to develop problem recognition skills, critical thinking, and
decision making at an advanced level to demonstrate a solid analytical thinking
competency).
Strategic Analysis and Integration
3. Students will display skills in strategic analysis and integration.
7
Communication
4. Students will have the ability to communicate with relevant stakeholders at a
proficient (or advanced level) by developing (a) effective written communication skills,
and (b) effective oral communication and business presentation skills.
Teamwork
5. Students will develop the ability to effectively work with a team of colleagues on a
project.
The MBA Program Course Mapping
The five intended student learning outcomes are emphasized throughout the MBA program
curriculum. The mapping document found in Appendix C details which intended student
learning outcomes are emphasized in each course. These intended student learning
outcomes will also be found in the respective course syllabi.
The MBA Program Outcomes Assessment Measures
The IACBE requires that all accredited business programs use two direct learning measures
and two indirect learning measures to assess learning outcomes. The MBA program has
adopted the following set of direct and indirect learning measures, effective in 2008:
Two Direct Learning Measures:
1)
2)
The Capstone Business Simulation and Comp-XM used in the Strategic Management
Capstone course (MBA 550) each spring.
The Comprehensive Strategic Marketing Management Team Case Study and
Computer-based Marketplace simulation used in MBA 502 Marketing Management.
Note In 2012-2013 the second direct measure above will be replaced with the nationallynormed MBA Program Curriculum Comprehensive Test published by Peregrine Academic
Services. A pilot test will be conducted during the Spring 2013Semester.
Two Indirect Learning Measures:
1)
2)
Annual MBA Exiting Graduates’ Satisfaction Survey, including perceptions of their
learning outcomes and other programmatic-level outcomes.
Annual MBA Graduate Career Placement Results Study.
Note: In 2012-2013, an MBA alumni survey will be implemented as a replacement for the
Annual MBA Graduate Career Placement Results Study to be conducted every year.
8
The MBA Program’s Intended Operational Effectiveness Outcomes
Each academic year the MBA program is assessed as to its operational effectiveness,
including the deployment of measures such as program enrollment and revenue levels,
average class size, summaries of student evaluations of professors and courses, and the
analytics associated with the Delaware Comparative Benchmark Study. The Annual MBA
Graduate Career Placement Results Study is going to be shifted to this assessment area as
well in the next two years. Finally, results from the Annual MBA Exiting Graduates’
Satisfaction Survey associated with specific measures pertaining to operational efficiency
and effectiveness, such as graduate satisfaction with program services, are compiled and
assessed here as well.
The MBA Program Timeline for Administration and Review:
The Capstone Simulation and the related CompXM, along with the marketing management
team case study and Marketplace Simulation are used each year and results are compiled,
summarized, and examined by the Director of the Graduate School of Business and MBA
program faculty. Additionally, the MBA Exiting Graduates’ Satisfaction Survey and MBA
Graduate Career Placement Results Study are also conducted, compiled, and analyzed in
the same manner on an annual basis and shared with program faculty, the School of
Business Advisory Council, and other key stakeholders at the University.
The NEW MBA program comprehensive exam and alumni study are planned for next year,
with the alumni survey to be subsequently conducted every two years for graduates who
have been out of school for four and five years.
Results from all these assessments will be gathered, analyzed, and synthesized during the
annual report and strategic planning process that takes place in May and June, along with
any recommendations for action. The results from the assessment and recommendations
for action will formally be reviewed during the School of Business’ Annual Fall Retreat held
in August.
The MBA Program Record of Assessment-Based Action for the Past Academic Year
All the graduate performance benchmarks were met for the 2010-2011 academic year.
However, as a result of analyzing the results of the plan, two actions were taken. The
Capstone Simulation and CompXM were formally adopted in the MBA 550 Strategic
Management capstone course, are considered together to be one of our primary direct
learning measures in the MBA program. Second, we decided to pilot test a nationallynormed MBA program comprehensive exam in 2013 and to begin to use an Alumni Survey,
which in the past was usually only used every five years or so.
9
SOB MHRM Program Assessment Plan Details
Description of the MHRM Program
The Master’s of Human Resource Management (MHRM) Program. The Human
Resource Management program serves both the HR professional established in a career as
well as those aspiring to enter the field. The program is career focused, comprehensive in
scope and structured to meet the needs of working professionals as well as persons
studying full-time to earn the degree. The MHRM program prepares new and experienced
HR practitioners to meet the changing expectations of HR in shaping policy and practice as
strategic partners. The curriculum is based on the professional body of knowledge defined
by the Human Resource Certification Institute (HRCI) and has been officially endorsed by
the Society for Human Resource Management (SHRM) due to our curriculum’s precise
alignment with SHRM educational goals for HR practitioners.
The MHRM Program Intended Student Learning Outcomes
The following intended student learning outcomes for those earning the MHRM degree
follows. These learning outcomes were approved unanimously by the School of Business at
a department meeting held in February 2012.
Ethics
1. In the Spirit of Saint Francis in the Marketplace, students will be able to
demonstrate in-depth knowledge of the ethical value choices and responsibilities of
businesses and business leaders so that they will be able to engage in ethical
decision making within a Franciscan context. .
HR Competencies
2. Students will demonstrate competencies in the following functional areas of HR; the
foundation of HRM; staffing, recruitment, and retention; employment and labor law;
compensation and benefits administration; performance management; and other
content areas identified by the Society for Human Resource Management (SHRM).
Integration
3. Students will display skills in strategic analysis and integration of HR.
Communication
4. Students will have the ability to communicate with relevant stakeholders at a
proficient (or advanced level) by developing (a) effective written communication
skills, and (b) effective oral communication and business presentation skills.
10
Teamwork
5. Students will develop the ability to effectively work with a team of colleagues on a
project.
The MHRM Program Course Mapping
The five intended student learning outcomes are emphasized throughout the MBA program
curriculum. The mapping document found in Appendix C details which intended student
learning outcomes are emphasized in each course. These intended student learning
outcomes will also be found in the respective course syllabi.
The MHRM Program Outcomes Assessment Measures
The IACBE requires that all accredited business programs use two direct learning measures
and two indirect learning measures to assess learning outcomes. The MHRM program has
adopted the following set of direct and indirect learning measures, effective in 2008, and
revised in 2011:
Two Direct Learning Measures:
1.
2.
Capstone HR Research Paper and Presentation in the MHRM 550 Strategic Human
Resource Management course.
Comprehensive Human Resource Management Exam. Note: We are using the HR
Review Capstone Exam. It is a three hour computerized exam consisting of 175
multiple-choice questions. The test is designed to measure HR knowledge and the
ability to apply facts, concepts, theories, and analytical methods to “real life” HR
professional situations. A passing rate of 70% is required to receive a certificate of
accomplishment from the Dean. This exam was developed by HR Review, LLC, a
leading provider of study materials to prepare HR Professionals for the Human
Resource Certification Institute (HRCI) PHR/SPHR/GPHR certification exams.
Two Indirect Learning Measures:
1)
2)
Annual MHRM Exiting Graduates’ Satisfaction Survey, including perceptions of their
learning outcomes and other programmatic-level outcomes.
Annual MHRM Graduate Career Placement Results Study.
Note: In 2012-2013, a MHRM alumni survey will be implemented as a replacement for the
Annual MHRM Graduate Career Placement Results Study, to be conducted every other year.
11
The MHRM Program’s Intended Operational Effectiveness Outcomes
Each academic year the MHRM program is assessed as to its operational effectiveness, including
the deployment of measures such as program enrollment and revenue levels, average class size,
summaries of student evaluations of professors and courses, and the analytics associated with the
Delaware Comparative Benchmark Study. The Annual MHRM Graduate Career Placement
Results Study is going to be shifted to this assessment area as well in the next two years. Finally,
results from the Annual MHRM Exiting Graduates’ Satisfaction Survey associated with specific
measures pertaining to operational efficiency and effectiveness, such as graduate satisfaction
with program services, are compiled and assessed here as well.
The MHRM Program Timeline for Administration and Review:
The capstone research project and presentation in MHRM 550 Strategic HRM course and
the new comprehensive HR test, being used to replace the PHR and SPHR examinations
which are no longer accessible to all of our MHRM graduates, are used each year and
results are compiled, summarized, and examined by the Director of the Graduate School of
Business and MHRM program faculty. Additionally, the MHRM Exiting Graduates’
Satisfaction Survey and MHRM Graduate Career Placement Results Study are also
conducted, compiled, and analyzed in the same manner on an annual basis and shared with
program faculty, the School of Business Advisory Council, and other key stakeholders at the
University.
The NEW MHRM program comprehensive exam and alumni study are planned for next
year, with the alumni survey to be subsequently conducted every two years for graduates
who have been out of school for four or five years.
Results from all these assessments will be gathered, analyzed, and synthesized during the
annual report and strategic planning process that takes place in May and June, along with
any recommendations for action. The results from the assessment and recommendations
for action will formally be reviewed during the School of Business’ Annual Fall Retreat held
in August. Furthermore, since many of the MHRM program faculty are adjunct professors,
outreach to them is critical.
The MHRM Program’s Record of Assessment-Based Action for the Past Academic
Year
All of the graduate benchmarks were met for the 2010-2011 academic year. However, as a
result of analyzing the results of the plan, two actions were taken. The MBA550 Strategic
Human Resource Management capstone course project and presentation was substantially
revised by Ms. Jonna Contaccos-Sawyer this year. Second, we decided to pilot test the HR
Review Capstone exam this year and plan to adopt the alumni survey in two years, which in
12
the past was usually only used every five years or so. Professor Contaccos –Sawyer also
was the lead in securing the standardized comprehensive test to be given.
See the tables on the next two pages for more specifics regarding benchmarks for
action/performance targets for both graduate programs and how the two direct and two
indirect measures of student learning tie to the Intentional Student Learning Objectives
(ISLOs).
13
Appendices
Appendix A: Undergraduate Program ISLO
Course Mapping
14
Course Title
Course Number
ACCT 101
ACCT 102
BLAW 301
BUS 101
CPSC 101
ECON 101
ECON 102
ENGL 208
FIN 202
MATH 111/112
MGMT 101
MGMT 102
MGMT 401
MKTG 302
PHIL 313
SPCH 103
STAT 301
STAT 302
ACCT 201
ACCT 202
ACCT 303
ACCT 305
ACCT 398
GE
Financial Accounting
Managerial Accounting
Legal Environment of
Business
Business in a Global Society
Intro to Computer Systems
Principles of Economics I
Principles of Economics II
Wrtg and Comm. In Bus.
Finance
Finite Math/Calculus
Principles of Management
Prod and Ops Management
Strategic Management
Marketing
Business Ethics
Fund. In Publ. Spkg
QBA I
QBA II
Intermediate Accounting I
Intermediate Accounting II
Advanced Accounting I
Cost Accounting
Accounting Internship
CBC
Major
1
Ethics
X
X
X
X
X
X
X
X
X
X
X
Learning Objective
3
Legal,
2
Soc,
4
Fundamental
Econ
Global
X
X
X
X
X
X
X
X
X
X
X
X
X
X
?
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
6
Comm
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
5
FS, Dec
Mking
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
ACCT 399
ACCT 401
ACCT 403
ACCT 404
ACCT 405
ACCT 407
COMM 310
ECON 202
ECON 203
ECON 204
ECON 205
ECON 301
ECON 302
ECON 303
ECON 375
ECON 402
ECON 405
ECON 406
FIN 103
FIN 303
FIN 310
FIN 324
FIN 325
Accounting Internship
Accounting Applications w/
Excel
Federal Income Taxes I
Federal Income Taxes II
Munic and Govt Accounting
Auditing
Advertising
Sports Economics
Labor and Mgmt Relations
Labor Economics
Managerial Economics
Intermediate
Microeconomics
Intermediate
Macroeconomics
Money and Banking
Comp Econ and Business
History
International Trade and
Finance
Senior Seminar in Economics
Indep Reading and Research
Personal Finance
Money and Banking
Principles of Investments
Advanced Financial Mgmt
Inv Analysis & Portfolio
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
2
X
X
X
X
X
FIN 342
FIN 402
FIN 405
MGMT 201
MGMT 203
MGMT 204
MGMT 205
MGMT 206
MGMT 210
MGMT 301
MGMT 305
Mgmt
Real Estate Investment
International Trade and
Finance
Finance Seminar
Human Resource
Management
Labor and Management
Relations
Labor Economics
Managerial Economics
International Management
The Macro-View of the US
Healthcare
MGMT 308
Risk Management
Cost Accounting
Introduction to Management
Science
MGMT 311
Perspectives on Healthcare
Management
MGMT 313
MGMT 314
MGMT 315
MGMT 316
MGMT 326
MGMT 402
Legal and Policy Issues
Facing Healthcare
Management
Healthcare Information
Systems
Healthcare Marketing
Health Economics
Organizational Behavior
Management Seminar
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
3
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
MGMT 410
Healthcare Strategy and
Policy Decisions
X
MGMT 501
Independent Study in
Management
X
MIS 102
Management Information
Systems
X
MIS 110
MIS 342
MIS 343
MIS 345
MIS 406
MKTG 320
MKTG 321
MKTG 403
MKTG 404
Computer Programming
with Business Application
E-Commerce
Systems Analysis and Design
Data Base Management
Project Management
Practices
Consumer Behavior
Marketing Research
International Marketing
Marketing Management
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
4
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Appendix B: Undergraduate Program Measures,
Objectives, and Benchmarks
Intended Student Learning Outcome Benchmarks and Targets
Measure Name
Alumni Survey
Alumni Survey
Alumni Survey
Alumni Survey
Measure Type
Benchmarks for Action/Performance Targets
ISLO Measured
Indirect Measure
On the Alumni Survey, 90% of students will rate their
knowledge of ethical values choices and the ethical
responsibility of business persons as "Average", "Good",
or "Excellent" with at least 50% at the "Good" or "Excellent"
level
1
Indirect Measure
Indirect Measure
Indirect Measure
On the alumni survey, 90% of students will rate their
knowledge of the fundamental business principles in
various domains such as accounting, management,
marketing, finance, information systems, and marketing as
"Average", "Good" or "Excellent" with at least 50% at the
"Good" or "Excellent" level
On the Alumni Survey, 90% of students will rate their
knowledge of the legal, social, and economic dimension of
business as "Average", "Good" or "Excellent" with at least
50% at the "Good" or "Excellent" level
On the Alumni Survey, 90% of students will rate their
knowledge of the global dimension of business as as
"Average", "Good" or "Excellent" with at least 50% at the
"Good" or "Excellent" level
2
3
4
Alumni Survey
Alumni Survey
End-of-Program Comprehensive Business
Simulation (Glo-Bus) and Capstone Course
End-of-Program Comprehensive Exam (CBE
4.0 from The Technology Fluency Institute)
Indirect Measure
On the Alumni Survey, 75% of students will rate the
effectives of their business education in giving them ability
to use financial statement and other decisions of the global
dimension of business as "Effecitve" or "Highly Effective"
5
Indirect Measure
On the Alumni Survey, 75% of students will rate the
effectives of their business education in providing them
with the skills and abilities necessary for professional and
effective communication as "Effective" or "Highly Effective"
6
The average assessment for SFU students on the learning
assurance report generated from the Glo-Bus Simulation
will be at or above the national median for the measures of
Financial Analysis, Financial Management, Marketing
Management, Strategic Analysis and Planning, and
Corporate Social Responsibility.
Direct Measure
The percentage of SFU students scoring in the basic,
proficient, or mastery level will be higher than the national
average on the following exam domains: accounting,
management, finance, and marketing.
Direct Measure
2
1, 2,5
2
End-of-Program Comprehensive Exam (CBE
4.0 from The Technology Fluency Institute)
End-of-Program Comprehensive Exam (CBE
4.0 from The Technology Fluency Institute)
Senior Exit Survey
Senior Exit Survey
Senior Exit Survey
Senior Exit Survey
The percentage of SFU students scoring in the basic,
proficient, or mastery level will be higher than the national
average on the following exam domains: economic
environment, legal environment, and social environment.
Direct Measure
1,3
Direct Measure
The percentage of SFU students scoring in the basic,
proficient, or mastery level will be higher than the national
average on the International Business domain.
4
Indirect Measure
In Question 7 of the Senior Exit Survey, 90% of students will
rate their knowledge of ethical values choices and the
ethical responsibility of business persons as "Average",
"Good" or "Excellent" with at least 50% at the "Good" or
"Excellent" level
1
Indirect Measure
In Question 7 of the Senior Exit Survey, 90% of students will
rate their knowledge of the fundamental business
principles in various domains such as accounting,
management, marketing, finance, and information
systems as "Average", "Good" or "Excellent" with at least
50% at the "Good" or "Excellent" level
2
Indirect Measure
In Question 7 of the Senior Exit Survey, 90% of students will
rate their knowledge of the legal, social, and economic
dimension of business as "Average", "Good" or "Excellent"
with at least 50% at the "Good" or "Excellent" level
3
Indirect Measure
In Question 7 of the Senior Exit Survey, 90% of students will
rate their knowledge of the global dimension of business as
as "Average", "Good" or "Excellent" with at least 50% at the
"Good" or "Excellent" level
4
3
Senior Exit Survey
Senior Exit Survey
Indirect Measure
In Question 6 of the Senior Exit Survey, 75% of students will
rate the effectives of their business education in giving
them ability to use financial statement and other decision
tools as as "Effective" or "Highly Effective"
5
Indirect Measure
In Question 6 of the Senior Exit Survey, 75% of students will
rate the effectives of their business education in providing
them with the skills and abilities necessary for professional
and effective communication as "Effective" or "Highly
Effective"
6
4
Intended Operation Outcomes Benchmarks and Targets
Measure Name
Acadmic Club Records
Benchmarks for Action/Performance Targets
The active student enrollment in co-curricular activities
such as SIFE, SEA, the Investment Club, or SBDC consulting
work through SEED or EXCEL during the academic year will
exceed 20% of the total undergraduate enrollment.
IOO Measured
5
The School of Business will place 90% of its graduates in
careers or graduates school within 1 year of graduation.
1
Career Services Annual Placement Report
Delaware Study
Faculty Credential Files
FTE Students/FTE Faculty ratio will fall between 95% and
120% of national benchmark. The Direct Instructional
Expense ratio will fall between 85% and 100% of the
national benchmark.
At least 90% of the courses offered by the School of
Business undergraduate program will be taught by either
doctorally- or professionally-qualified instructors.
5
6
2
Faculty End of Year Annual Report Input
Survey
At least 50% of all of the school's full-time faculty will
attend at least one discipline or instructional-development
conference during the academic year.
2
Faculty End of Year Annual Report Input
Survey
At least 50% of the school's full-time faculty will either
publish or present an academic article, poster, abstract or
other work at an academic or trade conference.
2
At least 75% of the course offered by the School of Business
undergraduate program will be above the national averages
in the measures of excellence of teacher, excellence of
course, and progress on relevant objectives.
3
IDEA Evaluations
Senior Exit Survey
At least 75% of senior students will indicate they are either
satisfied or very satisfied with the instruction of their
business professors (Question #5)
3
Senior Exit Survey
At least 75% of senior students will indicate they are either
satisfied or very satisfied with the academic advising of
their business professors (Question #5)
4
Senior Exit Survey
At least 25% of all School of Business Seniors will indicate
that they participated in a credit-bearing or non-creditbearing internship prior to graduation (Question #18)
5
6
Appendix C: MBA and MHRM ISLO and Benchmarks
7
Intended Student Learning Outcomes Measures and Benchmarks for the MBA Program
Measure ID , Measure Name, and Measure
Type
1. The Capstone Business Simulation and CompXM used in the Strategic Management
Capstone course (MBA 550) each spring.
These instruments measure knowledge
acquired in the functional business areas,
communication, and teamwork skills, along
with critical thinking and problem-solving.
Besides students completing the Capstone
Simulation, they are expected to achieve a
passing score of 70% on the Com-XM exam.
This exam is given to each student participant.
(Direct measure of student learning)
2. The Comprehensive Strategic Marketing
Management Team Case Study and Computerbased Marketplace simulation used in MBA
502 Marketing Management. *Note: In 20122013 the second direct measure above will be
replaced with the nationally-normed MBA
Program Curriculum Comprehensive Test
published by Peregrine Academic Services. A
pilot test will be conducted during the Spring
2013Semester. (Direct measure of student
learning)
Benchmarks for
Action/Performance
Targets
90% of the students will
receive a passing score on
the individual Com-XM
exam or place above the 25th
percentile in the nation.
90% of the students must
complete the case study and
computer simulation at an
advanced or basic level of
proficiency. An assessment
rubric assesses writing
competency, team
communication skills,
critical thinking and
problem-solving, ethical
reasoning, and
demonstrated knowledge of
strategic marketing theories
and frameworks.
The new comprehensive
MBA test will replacement
8
ISLO
Measured
1, 2, 3, 4, &
5
1,2,3, 4,
and 5
3. Annual MBA Exiting Graduates’ Satisfaction
Survey, including perceptions of their learning
outcomes and other programmatic-level
outcomes. (Indirect measure of student
learning)
4. *Annual MBA Graduate Career Placement
Results Study. (Indirect measure of student
learning)
the case student/computer
simulation assessment n
2013 and it is expected that
90% of the students will
pass the exam in the pilot
test year.
85% of the respondents will
rate their knowledge of the
five ISLOs be good or
excellent. 85% of the
respondents will also
choose “agree” or “strongly”
agree with all the positive
measures of student
satisfaction with the MBA
program.
More than 90% of a
graduation cohort will
secure a job in their field or
successful placement in
graduate school (e.g.,
doctoral work or a second
master’s degree program)
within six months.
1,2,3,4,&5
N/A
*Note: In 2013, a MBA alumni survey will be distributed every two years to students who have graduated from the program four
and five years earlier. This indirect assessment instrument will assess all five ISLOs and other attributes related to program value,
effectiveness, and student satisfaction. We will be looking for 85% of the respondents to rate us as being in the two highest rating
categories for the measures being applied. The Annual MBA Graduate Career Placement Results study will be shifted to an
operational effectiveness measure.
9
Intended Student Learning Outcomes Measures and Benchmarks for the MHRM Program
Measure ID , Measure Name, and Measure
Type
1. Capstone HR Research Paper and
Presentation in the MHRM 550 Strategic
Human Resource Management course. (Direct
measure of student learning)
2. Comprehensive Human Resource
Management Exam. Note: We are using the HR
Review Capstone Exam. It is a three hour
computerized exam consisting of 175 multiplechoice questions. The test is designed to
measure HR knowledge and the ability to apply
facts, concepts, theories, and analytical
methods to “real life” HR professional
situations. (Direct measure of student learning)
3. Annual MHRM Exiting Graduates’
Satisfaction Survey, including perceptions of
their learning outcomes and other
programmatic-level outcomes. (Indirect
measure of student learning)
Benchmarks for
Action/Performance
Targets
ISLO
Measured
1, 2, 3, & 4
90% of the students will
receive a level of basic or
advanced proficiency using
a detailed assessment rubric
for order and organization,
content, clarity, research
and attribution, and oral
communication of research
results.
Exam results will determine
level of student proficiency
in MHRM – mastery, basic
proficiency, and deficient.
70% is considered to be the
passing score for the test
and is expected that the
pass rate per graduating
cohort will be 90%.
85% of the respondents will
rate their knowledge of the
five ISLOs be good or
excellent. 85% of the
respondents will also
choose “agree” or “strongly”
agree with all the positive
measures of student
10
1,2,3, &4
1,2,3,4,&5
*4. Annual MHRM Graduate Career Placement
Results Study. (Indirect measure of student
learning)
satisfaction with the MHRM
program.
More than 90% of a
graduation cohort will
secure a job in their field or
successful placement in
graduate school (e.g.,
doctoral work or a second
master’s degree program)
within six months.
N/A
*Note: In 2013, a MHRM alumni survey will be distributed every two years to students who have graduated from the program four
and five years earlier. This indirect assessment instrument will assess all five ISLOs and other attributes related to program value,
effectiveness, and student satisfaction. The Annual MHRM Graduate Career Placement Results study will be shifted to an operational
effectiveness measure.
11