Outline BUC 2
Course:
Business Communication
Code:
BUC 2
Credits (ECTS):
3
Instructor:
Y.Runov, Senior lecturer
Classes:
One 2-hour lecture or seminar every week
Aims:
Students should become familiar with the basic concepts, main
forms and channels of today’s business communication and
acquire practical skills needed for effective communication in
business environment such as conceiving, planning, organising,
creating, revising and delivering various types of business
messages.
During this first part of the course (semester 2) students learn
the basics of effective business communication and patterns of
communication which exist in modern business organisations.
Study of theory is complemented by practical exercises –
analysing effectiveness of various business documents and
solving communication problems in various well-known business
firms. Students also learn the necessary skills for effective
conversation, public speaking and making presentations.
Excellence in Business Communication
John V. Thill, Courtland L. Bovee
McGraw-Hill, Inc ISBN 0-07-00607-0
- Improve Your Communication Skills, Alan Barker, Kogan
Page Ltd, 2000
- Giving Presentations, M.Ellis & N.O’Driscoll, Longman, 1992
- Effective Presentation, Antony Jay, Pitman Publishing, 1993
- Successful Presentations in a Week, Malcolm Peel, Hodder
&Stoughton, 1995
Course Materials:
(week 1-9)
(week 10-17)
Participation:
Assessment:
Teaching Methods:



Written task after 8 weeks (midterm English exam)
Editing a business document
Individual or team presentations at the end of semester
Weekly Schedule:
Week
1-2
2-3
4-5
5-6
7-8
9
10
11
12
13
14
15
16
17
Topic
Forms, process and problems of business communication.
Solving communication dilemma at Wal-Mart.
Communicating in an organisation. How to improve
communication skills. Solving communication dilemma at
Microsoft.
Planning business messages. Defining purpose and main
idea, analysing audience, selecting the channel and medium.
Dilemma at Mattel.
Organising and composing business messages. Outlining
and drafting Solving a communication dilemma at Drake
Beam Morin.
Revising business messages. Edit for content and
organisation, for style and
readability.
Communication dilemma at McDonald’s.
Control work – editing of a business document
Business conversation and ways to improve it
Skills of enquiry and persuasion, holding formal conversation
Video course on presentation skills
Preparing to speak
Developing presentations, structure and outline, time frame
Mastering the art of delivery
Exercises in presentation skills, consultations
Individual and team presentations
Chapters
Ch1
Ch2
Ch3
Ch4
Ch5
Ch 16
Outline BUC 3
Course:
Code:
Credits (ECTS):
Instructor:
Classes:
Aim:
Business Communication
BUC 2
2
Y.Runov (tel.n. 338-32-95)
One 2-hour lecture or seminar every week
The overall aim of the module is to guide students in the
development of a structured writing to help them in writing
project papers, business reports and IBS Thesis
Students should understand the organisational logic in planning
and composing popular types of business documents with a
view to enhancing their effectiveness
Course Materials:
(week 1-9)
(week 10-18)
- Active Writing, T.Robinson and L.Modrey, Macmillan 1986
Participation:
Assessment:
Teaching Methods:
Excellence in Business Communication
John V. Thill, Courtland L. Bovee
McGraw-Hill, Inc ISBN 0-07-00607-0
The course will culminate in the completion of an assignment.
Weekly Schedule:
Week Topic
1
Recalling information
Discovering New Ideas
The Thesis Statement
2
The Thesis Statement
Problems
Practice
3
Main Body Paragraphs
Framework
Topic Sentences
4
Unity
5
Transitions
Coherence
Development
6
The Opening Paragraph
The Closing Paragraph
Revision
7
Control work
Thesis statement
Intro, Outline
8
Discussing the results
of control assignment
9
Discussion of the revised
papers
Exercises
Brainstorming
Heuristics
Description
Characteristics
Page
9-11
13-17
20
21-22
22-23
24
Practice
Text Analysis
ASSIGNMENT
25
27-30
31-32
34-36
33-36
Handout
25-26
39-41
10-11 Direct requests for information and action. Requests for
claims and adjustments. Communication dilemma at
B.Dalton Bookseller.
12-13 Routine, good-news and goodwill messages. Favourable
responses to complaints. Directives and instructions.
Dilemma at Campbell Soup Co.
14-15 Bad-news messages. Communicating negative answers
and information. Communication dilemma at Creative
Associates.
16-17 Persuasive messages. Requests for action, ads, sales
letters, collection notes, job applications Solving dilemma
at Lawrence County Hospital.
18
Revision of the entire course. Preparation for a written
end-of-the-course exam
Ch.6
Ch.7
Ch.8
Ch.9, 13
End of the course exam in writing
(theory question, editing of a business document, solving a communication dilemma)
Summary of Common Professional
Components (CPC) Compliance
1. Accounting
2. Business Ethics
Learning hours
Self study
20
8
14
5
24
8
12
4
70
25
3. Business Finance
4. Business policy/strategy
5. Economics
6. Global dimensions of business
7. Organizational Behavior
8.
Comprehensive
of
Integrating
experience / Project
9. Legal business environment
10. Management
11. Marketing
12. Management information system/
Information technology
13. Production (operation) management
14.
Quantitative
techniques
and
Statistics
Total