Handbook for evolve wellness centre’s
Yoga Teachers, Practitioners and
Facilitators
How to Get More Exposure, Traffic and Clients
Table of Contents
1. Getting exposure for your class, service or workshop through content syndication
a. Articles
b. Videos
c. Only wire
d. Hiring a freelancer
2. Classified Ads
a. Free sites
b. Paid sites
3. Directories
a. Industry relevant directories
b. Niche specific directories
4. Social Media
a. Facebook
b. Twitter
c. Linked In
d. Your industry related forums
5. Getting Exposure Through Press Releases
a. Free press release creator
b. Free press release submission
c. Cheap press release submission
6. Web 2.0 or Communities to Add Your Content To
a. Squidoo
b. Hubpages
c. Tumbler.com
d. Your industry related sites
Introduction
Whether you’re a yoga teacher, a practitioner or event facilitator it helps to get more
exposure to your particular class, service or event.
The purpose of the handbook is to get more eyeballs to your :

Practitioner Page on the evolvewellnesscentre.com site

Yoga page on the evolvewellnesscentre.com site

Event / Workshop page on the evolvewellnesscentre.com site

Article / Blog Post on the evolvewellnesscentre.com blog

You tube video
As a starting point please make a note or your important links so that we can get visitors to
your content:
If we take the Law of Attraction as an example of – these are the links to note:
page
http://evolvewellnesscentre.com/self-growth/law-of-attraction/
Event/class
http://evolvewellnesscentre.com/events/eventsworkshopsliving-the-law-ofattraction/
Article/blog http://evolvewellnesscentre.com/how-to-change-your-life-with-appreciation/
post
youtube
http://www.youtube.com/watch?v=TEE8owdFdO0&feature=plcp
This increased exposure will result in an increase in awareness, interest and clients.
1. Getting exposure for your class, service or workshop
through content syndication
a) ARTICLES
Placing articles on blog is a great way to increase traffic to your site.
We recommend that you provide us with 1 article a month. We will send out a reminder
email usually in the first week of the month.
Please keep in mind the following requirements:

the ideal article length should be between 400 - 900 words

the article must be original - i.e. should not have been used before (and it cannot be
used later - except by evolve).

it should be interesting! i.e. provide useful tips, solutions to problems. Please see
the page below for article writing tips:
How to write:
http://www.godotmedia.com/writing-tips/how-to-write-a-good-article
Topic ideas:
http://www.marketlikeachick.com/time-saving-article-templates/
http://writerlisamason.com/books-2/free-article-templates/
For great headlins:
http://www.copyblogger.com/how-to-write-headlines-that-work/
http://blog.hubspot.com/blog/tabid/6307/bid/20567/7-Ways-to-Write-Super-CatchyHeadlines.aspx
And for those of you who really don't like writing - you can buy an article at fiverr.com. Just
tell your writer what you want and you can get an article written for you for $5 / £3.
Please note: Articles given to us become the property of evolve Wellness Centre.
If you have older articles lying around – why not submit them to some high trafficked article
directories:
Ezinearticles.com
Articlesbase.com
Selfgrowth.com
Squidoo.com
Hubpages.com
Isnare.com
Also submit them to social bookmarking sites such as:
http://www.ebizmba.com/articles/social-bookmarking-websites
If you don’t have time – buy a gig on Fiverr.com and get someone to do it for you:
Some examples include:
http://fiverr.com/virtualgirl2010/submit-your-article-to-20-high-pr-article-sites-manuallyplease-see-list
http://fiverr.com/irfanuddin89/submit-your-articles-to-top-25-article-submission-websites
Note : Do not go for mass submission gigs. Quality is better than quantity.
b) VIDEOS
You tube videos can get you interested visitors and raise awareness for your brand and
service.
At evolve we can shoot 3- 5 videos for you on your specific niche. The first video will be a
short intro video - to discuss yourself / background – and it will be added to your specific
page on evolve.
The remaining videos should provide useful tips and information for visitors – i.e. How to ‘s ,
Tutorials, Top Tips
Please see our youtube channel for ideas:
http://www.youtube.com/evolvewellnesscentre
You can also submit your youtube videos to the top social bookmarking sites:
http://www.ebizmba.com/articles/social-bookmarking-websites
(People on fiverr.com can do this for you too!)
Resources
http://blog.getreachcast.com/53274/2011/01/25/10-online-video-ideas-you-can-use-topromote-your-small-business.html
Please note: Videos shot by evolve become the property of evolve Wellness Centre.
You are free to post the videos on your site and to submit them to other sites.
c) Onlywire.com
Onlywire is not free – but is a very affordable service through which you can submit any link
to 45 social bookmarking services all from one interface.
Please see onlywire.com for details.
d) As mentioned previously – Fiverr.com is the cheapest place on the net through which
you can hire freelancers to do some of the legwork such as:

Fixing your website

Designing / logos

Online marketing tasks

Article writing

And lots more!
2. Classified Ads
Some free sites to place your ads on include:
Gumtree.com
Vivastreet.com
http://london.craigslist.co.uk/
http://www.omyogapages.com
http://www.gotosee.co.uk/
http://www.chisuk.org.uk
http://www.greenevents.co.uk
http://www.localyogaclasses.co.uk/
Paid sites
http://www.holistic-community.co.uk
http://www.naturaltherapypages.co.uk
http://www.healthypages.co.uk/
3. Directories
Links to your evolve page or website can be placed on any industry / niche relevant
directory.
General Directories - Submission Services to Add Your Website To:
http://www.wlmarketing.com/directory-submission-service.html
http://www.directorymaximizer.com/
Health Related Niche Directories to submit your site to:
http://www.directorymaximizer.com/niche-directory-submission.php
4. Social Media
Just in case you haven’t started already – engaging with interested people on facebook and
twitter is good practice. As well as providing good tips, ideas and stories – you can also
promote your services / event etc to them.
Some social media information sites include:
http://www.marismith.com/
http://randyschrum.com/
http://vivavisibilityblog.com/
5. Press Releases
Writing short but informative press releases on a regular basis is great for exposure and
creates links bank to your content from these press release sites. In order to create a link
back to your site – and your website / event / class details :

In the resources section

In the body text of the press release
See this article for a how to:
http://blog.prnewswire.com/2011/01/03/how-to-add-anchor-text-links-to-press-releases/
For a Free Online Press Release Creator visit :
http://www.ducttapemarketing.com/instant-press-release
Submit Your Press on The Following Top Free Press Release Sites:
1. Free-Press-Release.com
2. PRLog.org
3. ClickPress.com
4. NewswireToday.com
5. Express-Press-Release.net
6. Free-Press-Release-Center.info
7. TheOpenPress.com
8. PressMethod.com
9. PressBox.co.uk
10. BusinessServicesuk
Again – if you don’t have the time – find someone on fiverr.com
Help a Reporter Out – By Giving Them Great Content:
This site sends you regular requests on behalf of reporters looking for an interesting story.
http://www.helpareporter.com/
Web 2.0 or Communities to Add Your Content To
You can set up a profile and add all your personal content (articles, videos) with links
pointing back to your pages/ posts / events.
Good Web 2.0 community sites include:
Squidoo.com
Hubpages.com
Selfgrowth.com
Tumbler.com
Zimbio.com
Scribd.com
See links for more details:
What is web 2.0
http://youtu.be/Wq-Y3Lsuykc
http://youtu.be/gKc-05M-OGk
Parting Words
This list of resources is not definitive! If you find a great site or resource please let us know
so that we can share it with everyone.
Some key points to keep in mind:

Consistency is key! Please send us regular content so that we can send it to our
clients

Create a simple plan that works for you

Don’t try and do it all!

Outsource cheaply if you don’t have the time

Keep creating content – i.e. blog posts, articles and videos so that your details are
regularly picked up by google
Evolve Wellness Centre will be launching it’s own holistic marketing platform very soon. If
you don’t want to do your own marketing and promotion or simply don’t have the time,
we can take care of it all for you. This service will include regular content creation, link
building, videos marketing and exposure.
Please email Adrian for details. Adrian@evolvewellnesscentre.com