Website Content and Backlinking
First and Foremost, you must have content on your website. Content needs to be added on a regular
basis.
How to add content:
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Products http://www.embroidered-uniforms-corporate-apparel.com/medical-scrubs-medicaluniforms-c-18.html
Services
Articles http://www.embroidered-uniforms-corporate-apparel.com/articles_new.php
Helpful hints
Blog posts http://www.embroidered-uniforms-corporate-apparel.com/blog/
I use all the above to add content to the website.
What can content generate:
Top results on search engines
AN EXAMPLE: Google search for uniform programs
http://www.google.com/search?hl=en&q=uniform+programs
Looking for www.embroidered-uniforms-corporate-apparel.com
& www.imageuniforms.com
Uniform programs is in a directory tree and includes other longer keyword terms such as
Uniform Programs | Corporate Uniform Programs | Food Service Uniform Programs | Hospital
Uniform Programs | Hospitality Uniform Programs | Housekeeping Uniform Programs
| Industrial Uniform Programs | Telecommunications Uniform Programs | Transportation
Uniform Programs
So we can keep going with this concept to add more and more articles linked together to create front
page rankings in Google.
Lets add an article to my site:
First pre-written article by a content writer
Keyword Article Category:
Design your own apparel
Long tail search keyword:
Add Embroidered Text and Designs to Your Apparel
Now we have new content on the website. There are built in links from the database server at the
bottom of the article.
You can do this manually if you do not have a database type website.
How did I find an article writer?
www.scriptlance.com
www.elance.com
www.scriptlance.com you can post a job offering for a content writer, 500 word article 1.5% keyword
density.
Now there is content how to build up the content:
www.isnare.com
So lets submit an article that is cached on our site to isnare.com
http://www.embroidered-uniforms-corporate-apparel.com/designing-vacation-shirts-a-1885.html
Isnare will distribute the article for us to numerous article based websites. There is a fee for distribution,
but well worth it.
When I first started attending this class, all linking was manually done. Here is the link to the updated
Excel spreadsheet on how to build up backlinks:
http://www.small-business-consultants.net/Downloads/web_marketing/linksfile.xls
How to determine how many pages in Google contain your website address:
http://www.google.com/search?hl=en&rlz=1T4GWYE_enUS314US314&q=site%3A+www.embroidereduniforms-corporate-apparel.com&btnG=Search
Links
http://www.google.com/search?hl=en&rlz=1T4GWYE_enUS314US314&q=links%3Ahttp%3A%2F%2Fww
w.embroidered-uniforms-corporate-apparel.com
Same on Yahoo:
http://search.yahoo.com/search?p=site%3A+www.embroidered-uniforms-corporateapparel.com&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8
Links
http://search.yahoo.com/search;_ylt=A0geu5GjWwtKQWIA3p1XNyoA?p=links%3A+www.embroidereduniforms-corporate-apparel.com&y=Search&fr=yfp-t-501&fr2=sb-top&sao=1
How else to build up backlinks to the website:
www.submitedge.com
SubmitEdge is a webmasters tool to generate lots of backlinks to the homepage of the site and deep
links.
SubmitEdge can perform a number of activities for you including:
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Article Distribution
Directory Submission
Social Bookmarking
DMOZ Submission
Blog Review Service
Press Release Distribution
Guaranteed and Permanent Links
Various other webmaster functions
Questions after the class.
bill@imageuniforms.com
Office 713-662-2021