JOB DESCRIPTION
JOB TITLE:
DEPARTMENT:
Product Manager
Cardiovascular, Taiwan
MAIN PURPOSE OF JOB
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To work with the Marketing Manager to identify markets and develop product marketing
strategies to drive the market share for Cardiovascular products, includes product launches.
To provide technical and educational support for the sales team and be the expert reference
for a specified product ranges. Initiate and conduct product training when and where
necessary for the sales team. Enable the sales team to achieve the highest level of technical
know-how in the local industry and enable them to be the best in class as therapy and product
consultants.
To work closely with the sales team and implement marketing to achieve annual sales target.
Liaise with Regulatory team in regards to new products and opportunities.
Manage product stock levels in warehouse and on consignment. Develop plans to minimize
obsolescence.
To ensure that the Company’s agreed quality standards are maintained with regard to its
products, procedures, policies, operations and customer contact.
MAIN JOB DUTIES / RESPONSIBILITIES
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Work with the Sales & Marketing Manager to develop and implement plans which
allow sales targets to be achieved or over achieved including:
o Conduct marketing activities for the assigned products such as market research
and analysis of competition, product positioning, product launch and promotion,
distribution, advise on list pricing strategy base on market & competitor practice.
o Develop and implement launch plans for new products that include meeting with
regulatory and reimbursement requirements.
o Develop and implement an educational training plan to meet customer and staff
needs.
o Conduct product and clinical trainings and ensure the sales team members are
educated to the level appropriate to their responsibilities with respect to product
and applications knowledge for Cardiovascular products.
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Work with customer service, inventory control, and regional and global Medtronic
resources, provide the sales team with support for their activities:
o Managing stock levels including forecasting and inventory for all Cardiovascular
products including short dated and slow moving stock.
o Manage obsolete inventory.
o Technical training and application support including product quality complaints
and issues.
o Ensure a thorough understanding of, and adherence to, any government or
corporate compliance issues.
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JOB DESCRIPTION
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Act as the bridge between local sales team and Regional/ Greater China marketing
team to ensure a thorough understanding of SBU initiatives and regional resources that
can be leveraged.
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Responsible to develop local product strategy, tactical and implementation plan (with
input from Sales), as well as organizing, executing and monitoring of marketing plans
to achieve both short and long-term financial objectives and business growth.
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Develop and maintain productive working relationships with sales team and within
Medtronic TW to ensure maximum sales support, high level of customer service and
contributions to the development of a strong team effort.
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Meet the Sales Manager and the sales team regularly to report critical activities, plans
and objectives, and share competitive analysis and information.
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Identify, establish and maintain productive working relationships with customers, key
accounts and their key decision makers.
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To provide technical/ clinical leadership and serves as technical/ clinical adviser on all
matters concerned with designated products (to both sales and external customers).
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Work closely with sales team and marketing communication team to develop customer
engagement programs for KOL and patient awareness programs, which are in line
with local and global strategic directions, and leveraging the programs to support
market expansion or market penetration.
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Act as the project leader of key customer engagement programs and events.
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Work within and actively promote Medtronic’s core mission, corporate strategies,
policies, procedures and Code of Conduct.
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Other duties as delegated by the immediate manager.
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JOB DESCRIPTION
JOB QUALIFICATION
REQUIREMENTS
Knowledge / Education
 Bachelor degree in Science, Marketing or
Business Administration
 Master degree in Business and Administration or
Marketing preferred
Job Experience
 At least 3+ years experience in marketing area
with 1+ years product marketing management
 Or, min. of 2 years in product marketing role with
Medtronic
 Previous product/therapy launch experience
preferred
PREFERENCES
 Preferably in Medical, Biomedical Science,
Marketing
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Exposure to or network in Cardiovascular
industry
Solid sales experience and collaborations
with local cardiologists
Skills / Competency
 In depth product and industry knowledge
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 Thorough understanding of marketing
mechanism and able to develop & implement
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Medtronic product marketing strategy
independently
 Strong planning and analytical skills
 Excellent interpersonal/communication skills,
including effective negotiation/influencing and
presentation skill
 Sound project management skill
 Ability to understand and communicate complex
technical concepts
 Willingness to learn, seeking continuous improvement in
skills, knowledge and techniques
 Ability to quickly establish credibility with customers
and field force
 Good organization and time management skills,
including working independently and unsupervised, able
to prioritize and handle multiple tasks
 Exceptional customer focus
 A good team player as well as an independent
worker
 Technically minded with attention to detail
 Self motivated and positive
 Likes Change and Variety
 Passion and drive to win
 Proficiency in written and oral English and Chinese
 Mandarin at working level is required
 Good MS Office Application skills
 Support and act according to Medtronic core
competencies of thinking, people, personal and results
dimensions
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Excellent attitude on learning and
improvements.
Excellent selling skill with track
records.