Annual
ROI Addendum
BUSINESS NAME: ___________________________________________
It is Valpak’s sole intention to assist you “The Client” in building Market share, a positive Cash Flow
and to provide your business a strong Return on Investment (ROI) or every marketing dollar invested
into your new Valpak Direct Mail Marketing Program. A strong commitment by our clients to their
own success and growth is critical to the success of this program. To reach the pinnacle or maximum
Return on Your Investment will take multiple mailings, patience and a commitment by both parties to
achieve our investment goals. You should be reviewing the Category Confidence Guide to identify
how many NTA’s, or Markets you should be participating in and the frequency required to achieve the
maximum return on your investment. Some of the key factors that go into a successful program are as
follows: ROI Goals are reasonable and based on your Industry Average. The Offer on the Ad must be
equal to or greater than 20-25% in Value towards your average ticket item. Correct Market Penetration;
cover your entire Primary Marketing area or the mile radius in which over 85% of your business comes
from. Frequency & Consistency in any marketing program is one of the most important factors in your
level of success. You are building awareness and trust with each consecutive mailing. The companies
Goods and/or Services are above industry average resulting in returning customers & loyalty. If all the
above stated provisions are met it is highly likely that you will be very successful in the Valpak
Program seeing returns of 100-400% for each and every dollar invested. Below is your Annual ROI
Schedule that your Marketing Consultant will review with you. A monthly Cash Flow Analysis, Six
Month, One & Two Years ROI Analysis will be emailed to you from the President of Valpak directly.
Number of Customer visits per month on average?
_____________ (A)
Average Sales Receipt per Visit on Average?
$_____________ (B)
Annual Value of each new Customer on average:
$_____________ (C)
(A x B x 12 = C)
Your monthly Valpak Marketing Investment is?
Monthly Number of New Clients needed to break even is:
$_____________ (D)
_____________
(D / C)
Length of your Valpak Program is?
_____________ (E)
Total number of New Clients needed to break even is:
_____________
(D x E / C)
If the Returns outlined above are not being met by your sixth mailing this agreement may be canceled without consideration.
Client Name: _______________________________
Date: ________________
Consultant: ________________________________
Date: ________________
First Valpak Mailing Client is to participate in:
______________________