Article Review #1
Marketing Mix, Marketing Concept
1.
You are to find an article from a business publication that relates to a concept
learned in class this week. Topics include:
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4 P’s of Marketing: planning/product, place, price, promotion
Marketing Concept
Benefits of Marketing
2.
Your article must be approximately one page in length.
3.
You are to highlight the key points of the article, and underline the supporting
details.
4.
Then make a sheet of 2 column notes of the main points and supporting details of
the article.
5.
Next you will write 2 paragraphs about the article. Paragraph #1 will be summary
of the article. Remember that a good summary is not simply a “retell”. Spice
things up with your own words. Remember that strong paragraphs have:
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introduction
main points
supporting details (examples from the text)
concluding statement
Paragraph #2 will be summarizing what you learned about marketing from
reading this article. Some things to think about:
 application to your own life
 as you go into a marketing career, what will you remember from reading
this article?
 when you are out shopping, is there something from the article you will
remember?
 Does the article make you want to learn something more about marketing?
6.
You will staple your highlighted article, 2 column notes and grading rubric to the
article review.
7.
See the attached rubric for grading criteria. Emphasis will be placed on content.
8.
Your review may be typed or neatly handwritten. Be sure to proofread!