General Motors Co-op
General Requirements
1) Only advertising that promotes routine service or maintenance as recommended
in the vehicles’ Owner’s Manuals will be eligible for iMR reimbursement. Offers for
vehicle newer than 2004, must include communication about Simplified
Maintenance, rather than mileage driven reminders for an LOF. Mileage or timedriven reminders can only target vehicles older than 2004.
2) The correct GM Parts and Goodwrench Ingredient logo at the rate of 5 percent of
the total advertising space must be appear in every coupon and on the front and
back of every fold or page of the ad.
3) Do not mention or use competitor logos or products or parts not supplied by GM
vehicle divisions.
4) Do not mention flushes/drain and refill, nitrogen tire fill specials or coupons,
anything fuel injector related, throttle body service, recall campaigns or
warranty.
5) GM LAM Program Headquarters must receive claims within 90 days of the
advertising or promotional activity.
Reimbursement Rates

100% Reimbursement
o
Includes DPS’ service reminder communications – mail and email
Toyota Parts & Service Co-op
General Requirements for Direct Mail – Service Reminders
Maintenance Service Reminder Mailers sent to current customers to remind them of
specific scheduled maintenance due based on Toyota’s factory-recommended
maintenance for each applicable model. Algorithms to estimate a customer’s current
mileage must be based on mileage and dates obtained form customers’ repair orders
or Retail Delivery Record (RDR). Reminder mailers are eligible for co-op for
addresses obtained from the respective dealer’s Retail Delivery Records (RDRs) or
repair order database. Mailers generated for addresses obtained from any other
source do not qualify for co-op reimbursement.
Service Reminder Mailers must include the following:
1) A minimum of the last seven (7) characters of the customer’s VIN on the actual
mailer.
2) Estimated mileage based on customer’s last service visit or RDR date (if no RO
available).
3) Must include model and model year.
4) Must mention within the body of the letter the specific scheduled maintenance
based on Toyota’s factory-recommended maintenance (i.e., 5,000-Mile Service,
30,000-Mile Service, 60,000-Mile Service, etc.).
5) The URL www.ToyotaOwnersOnline.com or logo must be included on all direct
mailers unless the dealership includes its own website URL as approved under the
Toyota Dealer Agreement (the URL needs to be Toyota specific. It cannot be for a
group of dealership. For example: www.corwinauto.com is not acceptable).
6) Only SRL, FST and NCT communications mailed to Toyota makes and models
qualify for reimbursement. These mailers have to be on letters only. Toyota
Dealers mailing to non-Toyota makes and models and mailing IN and DS
communications have to mail on postcards.
7) At least one offer has to be a specific price (“free” or “%/$” discounts don’t
qualify as price).
8) “Toyota Parts & Service” and “Toyota Moving Forward” logos must appear in
coupon/offer area.
9) If advertising for “Express Lube” or “Express Lube Plus”, respective logos must
appear.
10) A statement/headline identifying the products and/or services are for Toyota
vehicles only must be mentioned per offer.
Reimbursement Rate


Service Maintenance Reminder Mailers are capped at $0.35 each (50% of up to
$0.70). Reimbursement is mailed via check payable to the dealership
approximately 10 working days from receipt of a properly filed claim form.
eReminders and Telemarketing are not reimbursed for co-op.
Obtaining a pre-approval will help ensure that all components of an ad will qualify.
Toyota Parts & Service Co-op
General Requirements for Direct Mail – Conquest
Conquest mailers are eligible for co-op only for addresses obtained from Toyota’s
Dealer Web Portal (DWP), which can be found at www.toyota-dwp.com.

DWP is updated monthly

The DWP date (date when list was generated as found on DWP receipt) must
be within 30 days prior to the postal receipt date

Co-op reimbursement for individual dealer conquest mailers is limited to twice
a dealer’s 10-year UIO per mailing
Conquest Mailers must include the following:
1) The URL www.ToyotaOwnersOnline.com or logo must be included on all direct
mailers unless the dealership includes its own website URL as approved under the
Toyota Dealer Agreement (i.e. “www.corwinauto.com” is not acceptable)
2) At least one offer has to be a specific price (“free” or “%/$” discounts don’t
qualify as price)
3) “Toyota Parts & Service” and “Toyota Moving Forward” logos
4) If advertising for “Express Lube” or “Express Lube Plus”, respective logos must
appear
5) A statement/headline identifying the products and/or services are for Toyota
vehicles only must be mentioned per offer
6) Original Toyota’s Dealer Web Portal (DWP) receipt
Reimbursement Rate
Conquest Direct Mailers are capped at $0.25 each (50% of up to $0.50)
Suzuki Co-op Advertising Program
General Requirements
All co-op claims must be postmarked within 60 days after the last day of the month
in which the advertising airs or is published.
Must include the following:
1) One of the five approved Suzuki Parts and Service logos must appear without
alteration in all visual executions
2) If an automotive logo is to appear in advertising, a proper logo must be used.
3) If advertising mentions Suzuki’s “America’s #1 Warranty”, the advertising also
must include either the 100,000-mile/7-year Powertrain Limited Warranty or one
of the approved “America’s #1 Warranty” logos
4) The dealer’s legal DBA, which must be registered with American Suzuki Motor
Corporation (ASMC) Corporate, must be used in all advertising
5) The letter “S” in “Suzuki” must always be capitalized
6) The Suzuki logo may appear inside a box but must not appear inside a balloon, a
starburst or any other shape or graphic treatment
7) Advertising must not display or promote products or services that are in conflict
with recommended Suzuki policy, procedures or maintenance guidelines
8) Advertising must not portray services that are neither required nor endorsed by
Suzuki as “factory recommended”
9) Advertising must not include claims or accolades (for example, “biggest”,
“newest”, “best”, “#1”) unless they are true and a source for the claim and the
time frame are clearly identified in the ad
10) Advertising must not start or imply that any Suzuki dealer has any favored
status over another Dealer
11) Advertising must be devoid of politically controversial, religiously offensive,
racial, sexual, violent or discriminatory overtones
12) A 1-pt. (minimum) rule or box must be used to separate Suzuki Parts and
Service from all other advertising. Only the Suzuki Parts and Service portion of
advertising is reimbursable
Reimbursement Rate

All eligible advertising forms except e-mails are reimbursed at a maximum of
50% for eligible Suzuki Pars and Service advertising expenditures via a credit to
the advertising dealer’s “parts statement” E-mails are reimbursed at 60%.
Mazda Parts & Service Co-op
General Requirements
Dealers need to be enrolled in Mazda Customer Programs to be eligible for retail
direct advertising co-op.
Must include the following:
1) Feature a prominent Mazda logo in a correct format, including color schemes &
trademark symbols
2) Display a prominent exclusive Mazda DBA (Morries Mazda)
3) Not mention or portray other manufacturers
4) Denote coupons and services for Mazda’s only or valid only at (Morries Mazda)
5) Present an offer
6) The Mazda logo must be displayed in compliance to corporate standards. Eligible
co-op logos must be the promotional logo, which includes the brand symbol along
with the Mazda font.
Reimbursement Rate

If the dealer is enrolled in the Mazda Service Reminder program, they are eligible
for 50% co-op.

If they are just enrolled in the Mazda Quarterly Coupon Mailer programs, they are
eligible for 25% co-op.

If dealers are not enrolled in either of these programs, they do not qualify for
retail direct mail co-op reimbursement.
KIA Co-op Advertising Program
General Requirements
All claims submitted must be postmarked no later than 60 days after the month in
which the ad runs.
Must include the following:
1) Advertising must cover the dealer’s primary selling area.
2) Verification of advertising rates and circulation must be provided.
3) The un-modified Kia logo and brand name must be used and appear prominently
in the ad. Advertising must contain the approved Kia signature logo or the Kia
Genuine Parts, Genuine Service, Genuine Care logo and mention Kia Genuine
Parts, Kia Genuine Service, or Kia Genuine Accessories.
4) Kia Genuine Parts and Service must be clearly identified and ads must be
separate from non-Kia products and services.
5) The primary purpose of the retail ads MUST be to increase the sale of Kia
Genuine Parts and/or Service to Kia owners. Sales department information must
be excluded form ALL parts and service advertising and marketing to be eligible.
6) Non-compliant services are as follows:

Engine Oil Additives and/or Flushes

Transmission Fluid Additives (ATF conditioners etc) and/or Flushes

Power Steering Fluid Additives and/or Flushes

Nitrogen Tire Fills

Fuel Injection (Induction) Cleaning and/or Flushes

Brake Fluid Flushes

Engine Cooling System Flushing

Oil change intervals more frequent than the “Normal” maintenance
schedule for Kia vehicles.
7) Kia "NORMAL" interval is 7,500 miles, but have an extreme schedule which is 3
months 3K.
Reimbursement Rate

50% of dealers advertising costs for approved retail and wholesale ads,
marketing programs and materials.

E-SRL’s are eligible for co-op reimbursement.

EAppends are eligible for co-op reimbursement.

EBlasts are eligible for co-op reimbursement.
Hyundai Parts Co-op Advertising Program
General Requirements
Claim form and supporting documents must be submitted no later than 45 days after
the month in which the ad runs. Funds must be spent in the quarter that they are
allocated.
Must include the following:
1) All advertising must be structured so there is an exclusive Hyundai section. The
use of other Dealer Signature tags will result in proration of you’re the
reimbursement at the sole discretion of HMA Parts & Service.
2) All ads must be dedicated to promotion of Hyundai Parts & Service: Customer
Retention, Wholesale and Retail
3) All ads must included the Hyundai dealership name, address, phone number
along with P & S hours of operation
4) All merchandising materials must include the Dealer Signature tag. The Dealer
Signature tag must be Hyundai brand only.
5) All ads must reflect favorably on the Hyundai brand and its products. They
require the use of the Hyundai Genuine Parts logo or the Genuine Parts & Service
logo. When using the Hyundai logo, the flying H and the Hyundai logotype must
be used together at all times (the Hyundai logo or flying H can no longer be used
independently).
6) All dealers must follow the Hyundai Brand Guidelines which are available at
Hyundaiadplanner.com
7) The Hyundai name and logo may not be altered in any way
8) The Hyundai name and logo may not be used as part of a dealership name or
signature. A clear area equal to at least half the height of the “H” in “Hyundai”
must be maintained around the combined mark. No text or visual elements
should be placed in the clear area, regardless of whether the mark is positive or
reversed.
9) Ads may not depict Hyundai vehicles being used in an unsafe or improper
manner.
10) Ads may not violate federal, state or local laws or regulations.
Reimbursement Rate

Co-op reimbursement at 50%. Reimbursement is posted to dealer’s monthly
parts statement.

Hyundai will reimburse for eReminders at 50%.
BMW Aftersales Co-op Program
General Requirements - BMW Service Connection Program
All of the communications’ design, format and text is pre-approved to meet all
corporate identity specifications and are in accordance with BMW NA co-op
guidelines.
Reimbursement Rate

BMW Service Connection Program communications are reimbursed at 60%
General Requirements – Aftersales Direct Mail / Special
Projects

Must adhere to BMW Corporate Identity Guidelines

Must contain at least one term pertaining to BMW Aftersales Business
Development and Marketing, such as:

Original BMW Accessories

Original BMW Parts

BMW Service

Factory Trained Technicians

BMW Lifestyle

BMW Certified Collision Repair Center (if an approved CCRC)

Original BMW Parts

Original BMW Accessories

If marketing a program that BMW has an official program name for, the
appropriate name must be used in the marketing materials (ie. BMW Spa, Glass
Repair from BMW, BMW FastService)

Any promotional activities that do not solely promote BMW Aftersales services or
products will not be considered for reimbursement.

All special event expenditures must be approved and submitted on the Special
Events Expenditure Report Form and must be signed by a BMW NA Aftersales
Market Manager.
Reimbursement Rate

Aftersales Direct Mail / Special Projects are reimbursed at 50%
Mitsubishi Parts and Service Co-op Mass Mail ONLY
General Reimbursement Guidelines
1. All claims for Eligible Parts and Service Advertising must be received by ACB by
the set claim submission deadline, using the required claim form.
2. Such things as regularly scheduled Service Reminders, production costs, agency
fees, or commissions are not eligible for reimbursement under this program.
3. All Parts and Service Advertisements must run for a set time during the
Promotion Period, but it does not need to run for the entire period.
4. All Eligible Parts and Service Advertising, excluding radio, must feature the
Genuine Mitsubishi Parts logo. Additional logos suggested: Genuine Mitsubishi
Accessories and/or Diamond Care Service.
5. Eligible Parts and Service Advertising consists of measured media such as
newspaper, magazine, circulars, flyers, Yellow Pages, Pennysaver, radio, TV,
Internet and retail direct mail. All of these mediums must feature an offer.
Other efforts will be reviewed and approved on a case-by-case basis.
6. If other manufacturer ads are featured, the Mitsubishi portion must be clearly
separated by a border. If not separated clearly, the entire ad will be ineligible for
reimbursement. Only the clearly separated Mitsubishi portion is eligible for co-op.
7. If an ad is shared with the Sales Department, only the Parts and Service portion
will be eligible for co-op.
8. Advertisements must be in good taste and reflect favorably on Mitsubishi Parts
and Service.
Reimbursement Rate

Participating Dealerships who submit a complete and approved claim will be paid
$0.50 for each $1.00 they spend on Eligible Parts and Service Advertisements, up
to their maximum Eligible Co-op Amount.
Quick Lane Co-op
The dealership name should read as: Quick Lane of…… or Quick Lane at……..
No service department hours to be referenced in a Quick Lane ad
Quick Lane logo must be more prominent than the dealership logo