San Antonio
2CE, LLC.
Battlefield Live San Antonio
Confidential Business Plan
August, 2012
Contact:
Alfred J. Noriega
Direct: 210-309-9342
Email: ajn451@yahoo.com
© This document contains confidential and proprietary information, which remains the exclusive property of 2CE
LLC. The information contained herein shall not be disclosed to anyone other than the recipient and shall not be
duplicated in whole or in part for any purpose other than for evaluation. All rights reserved. Nothing contained
herein shall be construed as an offering of securities, which will accomplished by Private Offering Memorandum
distributed directly to accredited investors.
Table of Contents
_____________________________________________________________________
Table of Contents ........................................................................................................................................ 1
Executive Summary .................................................................................................................................... 2
The Company ........................................................................................................................................... 2
Financing and Use of Proceeds................................................................................................................ 2
The Games – Description & Pricing.......................................................................................................... 2
Business Plan .............................................................................................................................................. 4
The Company ........................................................................................................................................... 4
Our Mission ............................................................................................................................................... 5
Background and Business Overview ........................................................................................................ 5
The Market ................................................................................................................................................ 7
Customer Needs: ...................................................................................................................................... 9
Products and Solutions – Battlefield Live San Antonio .......................................................................... 10
The Equipment........................................................................................................................................ 10
The Games – Description & Pricing........................................................................................................ 11
Customer Acquisition .............................................................................................................................. 12
Marketing Strategy ................................................................................................................................ 157
Focus & Rollout Milestones .................................................................................................................... 16
Operational Plan ................................................................................................................................. 1916
Key Operational Processes .................................................................................................................... 17
Revenues ................................................................................................................................................ 17
Financial Projections ................................................................................. Error! Bookmark not defined.
Management ........................................................................................................................................... 17
Financing and Use of Proceeds.............................................................................................................. 18
Executive Summary
Company Profile
The Company
Name:
Battlefield Live San Antonio–
2CE LLC
2CE LLC – dba “Battlefield Live San Antonio” is a privately held live
action entertainment company, devoted to giving back to the
community! A large portion of profit will be used actively in the
community for the betterment of our fellow man.
Address:
BattlefieldSports.com is a wholly owned private company, owned and
operated by Battlefield Sports Ltd. of Brisbane, Australia. Majority
stockholders are Peter Lander and Nicole Lander. Incorporations
outside the country of Australia using Battlefield Sports products,
branding, marketing and administration are licensed for operation by
Battlefield Sports Ltd.
Point of Contact:
Alfred J. Noriega- President
San Antonio, TX
Ph: 210-309-9342
What is Battlefield LIVE?
Industry:
Live Action Entertainment
Battlefield LIVE is a combat simulation game where players of all ages
and abilities can engage each other in a highly realistic but ultimately
safe battlefield scenario.
Market Segment Size:
~$100,000 per year
Play can be made in almost any environment whether indoors,
outdoors, woodland or urban. The technological advances made in
recent times have made the transition from indoor laser arenas to long
range outdoor venues possible and Battlefield Live has proven itself the
world leader in this area.
As well as being a cash business Battlefield Live gives a direct portal to
young people giving them an opportunity to develop skills in an
environment they actively enjoy. Battlefield Live gaming has a very low
environmental impact as there is no paint or plastic being shot around
the battlefield as in Paintball and Air soft.
Product Categories:
Military & Video Game Simulation
Details:
Founded: August 2012
Employees: 1
Current Funding Goal:
$20,000 equity capital
Use of Funds:
Working capital to scale-up
operations, development and
sales and marketing efforts
Financing and Use of Proceeds
The total funding required is $20,000.
The company will borrow funds and accept investor capital to meet requirements.
All proceeds will be used for obtaining equipment inventory and assets to successfully launch the
company.
The Games – Description & Pricing
Military Simulation (milsim)

Features:
A 15 minute milsim typically played as 5 players against 5 players. An objective is set and the
team that achieves that objective first wins the game. You can only win as a team. No individual
scores are recommended.

Benefits:
The game will grant the player a memorable experience that they will want to repeat again and
again.

Price:
$6.00 per game per person. Will vary based on event.

Expected purchase frequency/quantity:
A Frequent Gamer will be expected to purchase more than three games per visit and make one
visit per month.

Summary:
Game admission will provide an experience unlike anything the gamer has ever felt before. This
will be the logical progression for these people after enjoying combat video games for years.
Party Packages

Features:
Parties for birthdays, sports teams and corporations will be marketed from the beginning. It will
create a memorable experience for any group especially those wanting to build camaraderie and
team building.

Benefits:
Parents and team organizers will be able to an all inclusive activity that will be sure to delight their
group.

Price:
$250 for 12 gamers for one hour. $100 for each additional hour. Food packages can be
arranged. Will vary based on event.

Expected purchase frequency/quantity:
Six per month.

Summary:
All encompassing experience that organizers will love to do for their group. Relatively low cost
versus other options.
Markets
Target Market:
The game is so versatile it can be adapted to suit almost any age range from the age of around 6 or 7.
The easiest market to attract is of the gamer generation who want to go the step beyond controlling a
player on screen to actually being the soldier on the ground. With very little effort however we can go
beyond to other sectors as well, into younger school groups or into the older corporate market.
Mass Market:
Outdoor gaming is becoming a mass market activity. The core player base is predominately split into two
major groups. Firstly the gamer generation; those who have grown up with or are familiar with computer
games. And secondly the birthday parties of children too young to play other combat sports such as
Paintball and Airsoft.
Expanding from those as a starting point there are strong markets for those people who might not
normally take up a combat sport for recreation. School groups and uniformed groups such as Scouts and
Guides also make up a large market as the benefits of working together and having fun over ride the
combat overtone.
College parties and corporate groups are frequent players with current Battlefield Live operators as they
want the thrill and adrenaline rush of combat, along with the added team building components but want to
avoid the pain and often unsightly bruises associated with paintball and other combat sports.
Business Plan
The Company
2CE LLC – dba “Battlefield Live San Antonio” is a privately held live action entertainment company.
Battlefield Sports Ltd. is a wholly owned private company, owned and operated by Peter and Nicole
Lander of Brisbane, Australia. Incorporations outside the country of Australia using Battlefield Sports
products, branding, marketing and administration are licensed for operation by Battlefield Sports Ltd.
What is Battlefield LIVE?
Battlefield LIVE is a combat simulation game where players of all ages and
abilities can engage each other in a highly realistic but ultimately safe
battlefield scenario. Battlefield Live San Antonio will have access to the
instructions for over 100 games for use at its location in San Antonio. Play
can be made in almost any environment whether indoors, outdoors,
woodland or urban. The technological advances made in recent times have
made the transition from indoor laser arenas to long range outdoor venues
possible and Battlefield Live has proven itself the world leader in this new
sport.
As well as being a cash business Battlefield Live San Antonio will provide a
direct portal to young people giving them an opportunity to develop skills in
an environment they actively enjoy. There is a very low environmental
impact as there is no paint or plastic being shot around the field as in
Paintball and Airsoft.
How does it Work?
The gaming guns used fire infra red beams to simulate direct fire at ranges
of up to 200 meters. These beams are completely safe and will not cause
any damage to the player or combat area. The equipment is 100% portable
and can be set up almost anywhere. The style of play has been influenced
by the computer gaming generation, players who are looking more and
more for a realistic combat experience but without the risk of a projectile
and getting hurt.
Battlefield Live San Antonio will offer a completely new type of live military
simulation (milsim) sport. It is 100% portable but will have a headquarters
located in San Antonio. This activity will be of great appeal to those who
play combat video games especially those who are 13 years old and up.
Our Mission
“Provide compelling live action gaming to an active and socially engaged gamer
generation”
Battlefield Live San Antonio intends to:





Provide live action game events offering customers quality entertainment and real life experience
Establish the company as the leading brand for live action games and events in Malibu
Grow by providing quality products and services at great value
Build positive, lasting relationships with customers
Translate popular video games into live action events
Background and Business Overview
Battlefield Sports is a proven venture with a long track record of development spanning back to the late
1980’s. The business concept was first incorporated in 1991 in Brisbane Australia as TimeScape.
TimeScape’s concept of live action video
gaming was a decade ahead of its time. Since
1991, the Battlefield Sports concept has grown
from a handful of operators in Australia to over
300 operators in over 30 countries doing
business with millions of players. Worldwide
revenues are estimated at over $20 million per
year.
1998: A technological breakthrough enables the
extended range of infrared equipment up to over
150 meters in daylight. This breakthrough
enables the manufacture and marketing of a
new type of combat simulation guns.
1999: Scapequest, Ltd. establishes a pilot
battlefield in Cairns, North Queensland,
Australia
2001: Scapequest, owned by Peter Lander, establishes production of outdoor laser equipment.
2002: Research and development focuses on new products such as the claymore mine... A 5 Star playing
facility opens with the addition of Thunderbird Park. The first battlefield opens in the USA, July 4th. Sales
begin to go international.
2003: More battlefields open in Canada, Sweden, Austria and Belgium. A new military spec M16 model
is launched. Over 800 international media outlets have covered the new business venture.
2004: Over 100 new operators exist around the world. The Commando, a compact carbine model with
extra long range is launched with a new M4 and Scorpion SMG.
Over the years since its introduction to the gaming world Battlefield Sports has garnered consistent
recognition for its achievements in providing a compelling and successful gaming experience and
business model.
Corporate Awards & Honors
2002 Awards

Emerging Exporter Award, Premier of Queensland’s Export Awards

e-Commerce Business Achievers Award
2003 Awards

Winner, Emerging Exporter Award, Cairns Region, Premier of Queensland’s Export Awards

Finalist, e-Commerce Business Achievers Award

Inductee, Australian Technology Showcase, 2003-2006
2004 Awards

Finalist, Arts/Entertainment Award, Premier of Queensland’s Export Awards

Winner, Manufacturer Award, Cairns Region, Premier of Queensland’s Export

Finalist, Sport Export Award, Australian Sport

Finalist, Smart Award

Business Achievers
2005 Awards

Cairns Region Exporter of the Year, 2005

Winner, Manufacturer Award, Cairns Region, Premier of Queensland's Export Awards 2005

Queensland Finalist, Smart Award, July 2005

Finalist, Business Achievers (Tourism) Award 2005
2006 Awards

Top 20 Coolest, Cool Company Awards, Anthill Magazine, July 2006 (nationwide competition)

Finalist, Manufacturing category, Business Woman of the Year, Queensland Business Review,
March 2006

Winner, Business Achievers (Hall of Fame) September 2006
2007 Awards

Winner, Business Champions Award, Specialized Business (Qld), September 2007

Winner, Member of the Year (QLD), Australian Technology Showcase, June 2007

Finalist, Technology category, Business Woman of the Year, Queensland Business Review,
March 2007
2008 Awards

Winner, Australian Business Awards, Innovation & International Business, (federal award)
September 2008

Finalist, Next Big Thing Award, national innovation competition, April 2008
2009 Awards

Finalist, Arts/Entertainment Award, Premier of Queensland's Export Awards 2009 (statewide)
October 2009

Winner, Nokia Business Innovation Award, QLD Telstra Business Woman of the Year,
September 2009

Finalist, Services category, Business Woman of the Year, Queensland Business Review,
August 2009

Winner, Trutnee Awards, Best Laser Tag Photograph, (international award) January 2009
The Market
Battlefield Live San Antonio will provide a unique digital generation entertainment experience that bridges
the divide between video games and theme parks.
Indoor or outdoor environments will be created to simulate video
games where teams of players experience the live action of combat
and battle.
The technology making this experience possible includes awardwinning infra-red “guns” (very similar to the guns used in the most
popular video games) combined with special FX to enhance the
experience through all five senses.
Battlefield Live gaming is a “fusion” event that combines elements
of entertainment, video games and organized sports to provide an
experience that is now termed “exertainment” or “exergaming” - the
coming together of exercise and entertainment.
No longer satisfied with longer, slower and more predictable
entertainment, today’s digital generation wants a faster, diverse,
random game – exactly the type of experience Battlefield Live
Malibu will deliver.
Think player participation in Cirque De Soleil plus video games to understand the concept.
Worldwide, video game sales in 2008 topped $32 Billion. The Wall Street Journal predicts the market will
top $50 billion by 2012. Video games are literally bigger than Hollywood. Outdoor gaming is aligned with
a trend that has a clear trajectory and is unlikely to reverse.
In addition to the video game phenomenon, a new generation of consumers is rejecting traditional forms
of entertainment in favor of extreme sports and entertainment. From 1998–2008, the largest gains in
sports participation have come from the new “Extreme Sports.” (Source: American Sports Data, Inc.,
January 2009). Paintball, snowboarding and skateboarding exemplify this trend. Rapid motion and
unpredictable action are the common denominators.
Markets
Target Market
The game is versatile. It can be adapted to suit almost any age range from the age of around 6 or 7. The
easiest market to attract is of the gamer generation who want to go the step beyond controlling a player
on screen to actually being the player on the ground. With very little effort however we can go beyond to
other sectors as well, into youth groups or the corporate market.
Mass Market
Outdoor gaming is quite simply a new mass market activity. The core player base is predominately split
into two major groups. Firstly the gamer generation; those who have grown up with or are familiar with
computer games. Second, the birthday parties and events of kids too young to play other combat sports
such as Paintball and Airsoft.
Expanding from those as a starting point there are strong markets for persons who might not normally
take up a combat sport for recreation. Youth groups also make up a large market as the benefits of
working together and having fun are demonstrated by existing operations with summer camps, the YMCA
and Salvation Army recreations centers.
College parties and corporate groups are frequent players as they want the thrill of battle games along
with the added team building components; but also want to avoid the pain and often unsightly bruises
associated with paintball Airsoft and other projectile using activities. Attached is marketing promotion
used by operators to attract group and corporate events.
Battlefield Live San Antonio Target Customers
Customer Profile:

Age: 8 – 37; average age is 28 but gamers can be found of all ages including retirees.

Income: All people with disposable dollars set aside for entertainment purposes in the amount of
$25 per month.

Gender: 43% of all gamers are female. This means both genders will be targeted.

Location: Because of the uniqueness of our business, we expect to draw not only from Bexar
and surrounding counties.

Family size: Families will be targeted primarily for birthday parties but also a family friendly
activity that all will enjoy.
Customer Needs:

Speed: Our clientele is used to being able to enjoy their entertainment at the push of a button.
Because we will be a business that caters to local residents, they will not have to drive far to
enjoy the live gaming experience. This will deliver a memorable experience on a quick and
frequent basis.

Quality: There is no business in our area that will provide as realistic “high” as the military
simulation that so many gamers only get through a video monitor currently. Experience at other
locations indicates they will come back again and again.

Location: We cater to consumers by bringing the experience to them.

Comfort: Comfort will be met by customizing location to consumers needs.

Price: Pricing is very reasonable allowing for multiple games to be played for about what they
would spend a movie theatre.

Ease of use: The gaming guns require no special knowledge and can be utilized by even young
children with minimal training time.
Our relevant market size is calculated as follows:
1. Number of customers who might be interested in purchasing our products and/or services each
year? Bexar County Population 2.2 million. One percent of that number is 22,000 people that we
will call Frequent Gamers. This does not include clientele who will utilize our services for birthday
parties, corporate parties, local law enforcement and church youth groups.
2. Amount these customers might be willing to spend, on an annual basis, on our products and/or
services: $25/month x 12 months = $300
As the analysis shows, our relevant market is large enough for our company to enjoy considerable
success.
A breakthrough
concept in live
gaming
entertainment !
Products and Solutions – Battlefield Live San Antonio
The Equipment
Gaming Guns
Battlefield Sports will be the supplier of our Gaming Guns. Battlefield Sports is constantly adding new
products and improving existing equipment. The most popular line of current products can be seen on
the web site at http://www.battlefieldsports.com
As of August 1, 2009, Battlefield Sports has released its unmatched new technology called “SATR”
which stands for “Small Arms Transmitter/Receiver.” SATR takes the whole level of live gaming
technology to new heights. The increased amount of features on equipment is over four times more than
existing equipment on the market. New features include a special hit / feedback system using wireless
communications spanning far greater distances than any current products. Guns can be programmed to
“communicate” in over 10 different languages. Special gun settings enable more gaming activities to be
going on at one location. These are a few of the new features that create greater revenue for operators.
.
S.A.T.R.
SATR is short for Small Arms Transmitter/Receiver. It is the opto-electronics heart of the Battlefield
Sports infrared combat simulation system. The new generation system has the following key features:




Performs real time hit feedback via radio so the player is immediately informed when they make a hit
or eliminated a player from the game. Feedback includes sound and short flashes in the scope.
Has full software support for 40 different weapons to simulate infantry combat including a selection of
handguns, submachine guns, rifles and machine guns
Game control from a central radio frequency master controller unit
Multi-function referee gun that can pause, disable, reload and re-start SATR units at a range of 300
feet in direct line of sight. It displays the number of reloads, re-spawns and hits performed.
Super Sensors
Battlefield Sports has developed the industry leading infrared sensor technology now in its 4 th generation.
The latest generation features only 11% degradation in performance when used in direct sunshine versus
night-time range. The benefit is that a player standing in direct sunlight is not at a significant advantage
versus a player in the shade. Most infra-red sensors degrade between 30-95% in direct sunshine.
The Games – Description & Pricing
Military Simulation (milsim)

Features:
A 15 minute milsim typically played as 5 players against 5 players. An objective is set and the
team that achieves that objective first wins the game. You can only win as a team. No individual
scores.

Benefits:
The game will grant the player a memorable experience that they will want to play over and over.

Price:
$6.00 per game per person. Will vary based on event.

Expected purchase frequency/quantity:
A Frequent Gamer will be expected to purchase three games per visit and make one visit per
month.

Summary:
Game admission will provide an experience unlike anything the gamer has ever felt before. This
will be the logical progression for these people after enjoying combat video games for years.
Party Packages

Features:
Parties for birthdays, sports teams and corporations will be marketed from the beginning. It will
create a memorable experience for any group especially those wanting to build camaraderie and
team building.

Benefits:
Team organizers will be able to participate in an all inclusive activity that will be sure to create
enthusiasm in their group, as previously demonstrated at existing locations.

Price:
$250 for 10 gamers for one hour. $100 for each additional hour. Food packages can be
arranged.

Expected purchase frequency/quantity:
Six per month.

Summary:
Battlefield LIVE San Antonio will offer games that are a new experience. Organizers and party
planners will get positive feedback from the groups they schedule due to the excitement of the
games and the relatively low cost.
Customer Acquisition
Customers will purchase from us via the following methods:

Company website:
Our website will have a feature to book their parties or team events.

Private website:
Will allow consumers to book online and have a representative contact them to confirm and
acquire funds.

Payment Method:
Clients may pay by cash or credit card.
Competition
There is a substantial level of competition for entertainment expenditures from the public. Competitive
products cover a range of entertainment and exercise venues including video games, paintball fields,
laser tag facilities and fitness centers. However there is significant product differentiation among all the
main categories to conclude that threats to any category from any other category of business are not
significant. The closest gage to an increased or decreased level of enthusiasm for Battlefield Live
products would be the video game industry. Although video games are competition they are also the
main reason Battlefield LIVE operators exist; both types of business continue to expand.
Video Games
Video games dominate entertainment among youth today. The advantages of video games are:
1.
Extremely inexpensive per minute of entertainment
2.
Readily accessible whenever or wherever required
3.
Highly interactive
4.
New games are continually improving graphics and game play
Video games offer vicarious experience and the product differentiation from Battlefield Live is large
enough to make video games more of a complimentary product.
Paintball
The major competitor product is paintball. Interestingly, paintball looks like its moving back towards a
combat simulation. No matter what the general strategy in the industry, it suffers from declining revenues
with 3 major problems. It has a working class customer much affected by recession. Environmental
crackdowns are growing against shooting paintballs. Insurance companies are reducing coverage,
further restricting the age groups they will insure. Plus, they continue to raise insurance premiums.
Players of paintball are mostly male, over 90%. Nationwide, Battlefield LIVE players include over 30%
females. Due to the very small percentage of players being female at paintball locations, there is also a
very small percentage of corporate team business comprising the revenue for the paintball industry.
Due to zoning and environmental problems most paintball locations are a considerable distance from
population centers.
Nearly 90% of frequent paintball players are aged 12 ~ 24. With insurance companies no longer willing to
cover risk on ages 13 and under there has been a drop in business of 5% not counting the effects of the
recession.
Laser Tag
This business is known for high overhead and a demographic of younger kids, targeting under 15 due to
their small indoor locations with restricted space. It doesn’t resemble video games enough and violates
the most important rule of the current gamer generation: clans or team versus team competition on a
repetitive basis.
Competitive Advantages
Battlefield Live San Antonio is positioned to outperform competitors for the following reasons:

Products and/or Services
Our services are superior to our competitors because we will be the only business of its type in
the area. We can deliver an entertaining, ever changing game in a location that is easily reached.
Military simulations allow for teams to play dozens of different scenarios within a location of
choice that will feature indoor/outdoor, movable obstacles which can be changed to keep games
fresh.

Human Resources
Our management team has unique experience in the industry including marketing skills to reach
the right clientele. We will deliver an experience each gamer will enjoy.

Location
We are a mobile business that will take the experience to the consumer and offer our services at
faires and events.

Operational Systems
We have developed systems that enable us to provide high quality gaming experience via the
Battlefield Sports SATR system gaming gun. This will simulate a real battle scenario with multiple
types of weapons where a group of players can work together to accomplish a goal.

Marketing
We have unique marketing skill sets that enable us to attract new customers at a low cost These
skill sets include providing games for little cost at social functions such as fairs, sporting events
and conventions in order to create a “Frequent Gamer,” becoming a loyal customer.
BattlefieldLive of Albany, NY has proven the marketing model for indoor locations generating
outdoor business. Currently their indoor location generates outdoor business revenue in excess
of their indoor location after 2 years of operations. Customers who use the indoor facilities are
informed of outdoor locations and mobile business setup options. Their current balance if income
generated from the indoor location is now approximately 50% indoor and 50% outdoor.

Infrared Technology
The advantages of infrared technology distinguish Battlefield Live’s action games from
competitors:

1.
Weapons are more accurate and shoot farther
2.
Hit points setting can vary the level of difficulty easily
3.
Realistic sound effects and muzzle flash
4.
Damages to props is minimal enabling higher quality sets and playing environments
5.
Infrared technology is not difficult to control as the number of players increase
Fast Growing Consumer Category
Since 2001 “Recreation and Cultural Services” is one of the fastest growing consumer categories
(second only to Communications). As lifestyles and preferences are changing, consumers continue
to spend on services such as recreation and entertainment. Nintendo moved into the future with the
successful launch of their game “Wii” as a first step spanning video games into an action activity.
Growth for existing Battlefield Live operations in Orlando (HardKnocksOrlando.com),
BattlefieldLive
Albany, N.Y., Cedar Springs, Lake Stevens, WA, and Oasis Lanes, El Paso, TX, all indicate
annual growth in excess of 20% per year with all companies reaching a break-even level in the
first 90 days of operation.

Safe Activity with Low Risk
Battlefield Live has substantial competitive advantages over both indoor laser tag and paintball.
1. There are no projectiles
2. Wearing protective glasses and armor is unnecessary
3. There are no explosions or firing caps to launch a projectile
STRENGTHS
OPPORTUNITIES
1. Brand Recognition
1. Projected growth and expansion opportunity -
60% percent of the US population play video
games and are familiar with the most common
video games and genres.
Battlefield Live can grow with the video game
market, currently at 20% growth annually. It is the
fastest growing entertainment service.
PriceWaterhouseCoopers predicts that global
video game sales will expand to $56 billion in
2012.
2. Realism of the gaming “Experience” Battlefield Live game is the most realistic simulation
of popular video games. The company has the
technology to deliver the closest thing to a live
action video game experience.
2. First to market opportunity. This is a
pioneering concept. The Company has no direct
competition. Presumably It can be well established
and branded in the market place before
competitors as proven by existing local operators.
Marketing Strategy
No longer satisfied with the longer, slower, linear and more predictable kind of entertainment experience,
today’s digital generation want a faster, diverse, random game – the type of experience Battlefield Live
Malibu delivers.
Immersion in the “Experience” - Battlefield Live Malibu will continuously work to make the gaming
experience as realistic as possible, creating more player excitement.
Aligning with movies and video games: Games will be designed to simulate to popular existing video
games and movie events.
Marketing - Promotional Plan
Battlefield Live San Antonio will use the following methods to attract new customers:

Blimps, Banners, and/or Billboards: Local Sporting events allow banners at low cost.

Contests: Fraternity and Sorority tournaments, ROTC tournaments, Corporate Wars, and military
vs. Law Enforcement tournaments.

Coupons: Coupons will be emailed to youth groups to encourage team play.

Direct Mail: Targeted groups that have been identified to include ROTC directors, and corporate
human resource manager and fund raising groups such as Kiwanis, Lyons and Rotary Clubs.

Door Hangers: Our employees will go to area neighborhoods to promote our nearby location.

Email Marketing: The membership program will enable emailing players about special events.

Event Marketing: Tournaments, Haunted House and other special events will be advertised to
our membership and via cable/radio ads.

Gift Certificates: Discounts will be given for packages that encourage players to come back
multiple times per month.

Online Marketing: We will promote our events online at www.battlefieldliveSanAntonio.com

Press Releases/PR: We will utilize press releases on a frequent basis especially when we use
our services to help charitable organizations to raise money.

Radio Ads/TV Ads: Radio and cable Ads will be used in Richmond to generate name recognition.

Telemarketing: Ownership will utilize the phone in order to generate corporate parties and team
building exercises.

Trade Shows: Battlefield Live will be on hand to show what we offer at county fairs and sporting
events in the area.
Additional Revenue Streams
Battlefield Live San Antonio will market and realize revenue from the sale of branded hats, T-shirts,
bandanas, headbands, coveralls and equipment.
Focus & Rollout
The key milestones Battlefield Live Malibu expects to accomplish include the following:
I. Completed By September 1st, 2012.

LLC created in the name of 2CE.

Financing obtained in the amount of $20,000.
II. Completed By Sept 15th, 2012

A manager/Commanding Officer hired.

Guns purchased and shipping arranged.

Begin Marketing.
III. Completed By October 1st, 2012

Three referees hired.

Guns arrived and training on their use begun.

Continue Marketing, Halloween event planned and organized
IV. Completed By: October 15th , 2012

Dry runs setup to perfect gaming experience.

Acquire vendor slot for Wurstfest.

Website up and running.
V. Completed By: November 1st , 2011.

Open for full fledge business.

Begin function at Wurstfest.
.
Operational Plan
“Provide a compelling live gaming experience for a
more active and socially engaged gamer generation”
Key Operational Processes
The key day-to-day processes that our business performs to serve our customers are as follows:

Product Development: Games and mazes need to be changed frequently and will be a team
activity for all staff. The environment will be refreshed to challenge players to new games on a
regular basis.

Sales: Game sales will take place on site by all employees but will be overseen by the
Commanding Officer (CO).

Marketing: All marketing is overseen by the ownership.

Customer Service: Customer Service is a vital part of any business but especially a service
entertainment business. All staff will be required to make sure every client gets an unforgettable
experience. Training in customer service will be on-going and of the utmost importance.

Administration: This function will be completed by ownership.

Accounting/Payroll: Basic Accounting and Payroll will be completed by ownership.

Human Resources: Human Resources will be taken care of by Alfred Noriega in the initial
phases of start-up and then delegated to an administrative support staff member.
Revenues
Battlefield Live San Antonio will derive its revenue from the following primary sources:
Sales of Game Passes
Corporate events
Party Events
Merchandise
Concessions
Management
Alfred J. Noriega
President
Key Functions: Marketing, Human Resources, Sales
Alfred has worked in many phases of the business.
Positions to be filled when necessary:
Manager, for sales, game oversight, and risk management - Must be familiar with military simulations,
and able to coach and instruct others.
2 Referees, game management – Must be able to facilitate games in an orderly manner, be good with
people and able to deal with problems as they arise.
Financing and Use of Proceeds
The total funding required is $20,000.
The company will borrow funds and accept investor capital to meet requirements.
All proceeds will be used for obtaining equipment inventory and assets to successfully launch the
company.
“Battlefield Live San Antonio will provide a compelling live gaming experience for a more
active and socially engaged gamer generation”