Mission and Vision Statements
In Weeks Two and Three we examined mission and vision statements. Conduct an internet search to find an organization that lists its mission and vision statement on its website.
What do the mission and vision statements communicate? How might the organization use mission and vision statements when establishing goals for the organization? How might this process impact operational planning and the establishment of metrics? Respond to at least two of your classmates’ posts by Day 3. You must create one initial post and at least two responses, for a minimum of three posts for this discussion.
Google’s mission statement is to organize the world‘s information and make it universally accessible and useful .
Google’s vision statement is to develop a perfect search engine .
Google’s mission statement is the basis for managing and improving the present state of the organization. It covers all aspects of their business, such as the Android tablet, maps, analytics, calendars, ad-words, and e-mail, all of which are centered on the world’s foremost search engine.
Information is such a broad category with countless possibilities, much like the statement itself, and so there are correspondingly countless possibilities of goals to establish. The mission statement, much like the organizational culture, encourages creativity and leaves a wide opening for new ideas, and it provides a basis for establishing those countless possible goals. Google is such a dominant force that “organizing the world’s information” (what they currently do) sounds more like a vision statement; if there is any example of a corporation reaching their vision,
Google is it.
Google’s vision statement is powerful because it is timeless. Perfection is something that will continue to be striven for, but never reached. Google’s search engine may not be perfect, but it is unmatched and the source of an insane amount of advertisement revenue, so continuing to improve the search engine (and all the products and services centered around it) will increase profits. In terms of operational planning, such as with the management of Google’s 118 mergers and acquisitions, which are all information service-based companies, there is a constant push to integrate and connect more information and services across a vast array of networks and through various products. Google can establish metrics to survey and assess how effective and userfriendly their products are. The mission statement encourages their employees to make information more accessible and more useful, so favorable metrics would reflect higher degrees of user-friendly operation and wider scales of accessibility.
Technology has given people a good taste of simplicity and the hunger to integrate as many life aspects into one system or one platform will increase. The demand for a "perfect" search engine, to give you exactly what you are looking for, on the first page, on the first try, will also increase.
Google recognizes the potential of the human asset and offers unmatched benefits and work incentives in order to inspire the creativity and innovative mindsets needed to continue meeting the universal demand for information. An important aspect of Google’s operational planning is its reward systems , which is a powerful motivator the achievement of strategic objectives
(Abraham, 2012). In terms of organizational performance, I am sure that employee satisfaction metrics were also a part of building their strong organizational culture and realizing the true benefit of valuing the employee.
Abraham, S. C. (2012). Strategic Management for Organizations. San Diego, CA: Bridgepoint
Education, Inc.