LINGUA INGLESE - 21 settembre 2004
IN STAMPATELLO:
Parte A.
PUNTEGGIO ____
GIUDIZIO ______________
Cognome _______________ Nome _______________ Nu. matricola: _____________
Choose the best option to complete the text below and write your answer (A, B, or C) in the
appropriate space in the right-hand column.
A bad storm (_1_) A. turns B. turned C. has turned into a really severe
hurricane last night, (_2_) A. it forced B. it has forced C. forcing the government
of the Cayman islands to evacuate thousands of people from the areas which
(_3_) A. will like to be B. will being C. are likely to be most seriously affected.
According to unconfirmed reports, up to 54 people (_4_) A. have died B. had died
C. are died so far, but this figure (_5_) A. can rise B. would rise C. may rise over
the next few days. The island of Cuba and the coast of Florida (_6_) A. now
prepare B. now are preparing C. are now preparing for Hurricane Ivan. Jamaica,
which was hit a few days ago, (_8_) A. asks already B. has already asked C. already
asked for international aid. “We think (_9_) A. to send B. we will be able to send
C. to be able to send food and medicine, as well as rescue and reconstruction
workers to Jamaica very soon,” a spokesman for the South American states
(_10_) A. told B. has told C. said last night.
1.
…………
2.
…………
3.
…………
4.
…………
5.
…………
6.
…………
7.
…………
8.
…………
9.
…………
10. …………
Total …..….. / 10
Parte B.
Choose the best option to complete the text below and write your answer (A, B, or C) in the
appropriate space in the right-hand column.
Drawing up a marketing plan depends heavily (_1_) A. from B. of C. on
something called a SWOT analysis. The letters S-W-O-T stand for Strengths,
Weaknesses, Opportunities and Threats, (_2_) A. what B. whose C. which are the
four main elements in the audit companies (_3_) A. have need of performing B.
need performing C. need to perform before they decide on strategic and tactical
marketing plans. The former covers a (_4_) A. three years period, B. three year
period, C. three year’s period, whilst the latter deals with a single financial year. A
SWOT analysis requires research into (_5_) A. company’s position B. the
company’s position C. position of company
compared with that of its most
successful competitiors. However, a marketing plan is not only concerned with
Strengths, Weaknesses, Opportunities and Threats, but also with the company’s
responses (_6_) A. at themselves. B. to their. C. to them. If your company is
(_7_) A. weaker that B. weaker than C. the weaker of its best competitors in a
given area, you have to find ways of improving your position in that area.
Contingency plans also have to be made to deal with (_8_) A. the threat B. some
threats C. any threats identified (_9_) A. at B. on C. in the SWOT analysis.
(_10_) A. Talking to B. To talk C. Talking as many members of your staff as you
can is therefore really important if you want to get as many useful ideas as
possible.
1.
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2.
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3.
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4.
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5.
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6.
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7.
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8.
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9.
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10. …………
Total …..….. / 10
Parte C. Complete the text using the words and expressions given below. Insert your answers in the appropriate
spaces on the right. You can only use each word/expression once.
OR
SO
DESPITE
WHICH
THEREBY
IN SPITE
WHO
ON THE ONE HAND
BECAUSE
Do you think sponsorship is good (_1_) bad for sport? (_2_),
(1) ........................................
it obviously brings a lot of money into sport, (_3_) enabling the
(2) ........................................
poorer members of society to get involved, but this is not the whole
(3) ........................................
story. (_4_) sportsmen and women can earn huge amounts of money
(4) ........................................
by winning, they may be tempted to use illegal drugs to improve their
(5) ........................................
performance - behaviour
might even put their lives at risk.
(6) ........................................
the obvious advantages then, sponsorship is not all good.
(7) ........................................
(_6_)
People (_7_)
(_5_)
get sponsorships usually have to be physically
attractive, as well as good athletes, (_8_)
(8) ........................................
ugly people, however
brilliant they may be, will always be at a disadvantage.
Total …..….. / 8
Parte D.
Choose the correct transcription of each word. Insert your answers in the appropriate spaces on
the right.
1. government (A)
/
/
(B)
/
/
(C)
/
/
1.
………
2. image
(A) /       /
(B) /        /
(C) /       /
2.
………
3. public
(A) /        /
(B) /        /
(C) /        /
3.
………
4. persuade
(A)
//
(B) /          /
(C) /         /
4.
………
Total …..….
4
C.d.L. in Scienze della Comunicazione, D.U. in Tecnica Pubblicitaria
LINGUA INGLESE – 21 settembre 2004
1. Type your surname and first name in capital letters in the top left-hand corner of the page.
2. Choose ONE of the three options below. Your answer should be between 170 and 220 words.
You have two hours to type, correct, print and hand in your paper.
3. When you have finished, indicate the number of words you have written on the right-hand
side of the page, at the bottom of your text.
4. DO NOT PRINT your paper without asking the professor’s permission.
OPTIONS:
1. Write a newspaper article about an Italian tourist being attacked by a 'baby'-gang in Santo Domingo.
The man was travelling with his mistress, but his wife thought he was in Los Angeles attending a business
meeting.
Page layout
Headline
Article
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, two columns; first-line-of-paragraph indentation 1 cm; justified; line spacing
1.5;
_________________________________________________________________________________
2. Write a critical analysis of the communicative strategies used in the advert provided. Focus your
attention on the linguistic strategies used.
Page layout
Title
Analysis
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, first-line-of-paragraph indentation 1 cm; justified; line spacing 1.5;
_________________________________________________________________________________
3. Imagine that you work for British Airways. Write a press release announcing the creation of special
daily flights for smokers on the London-Edinburgh route. Insert two quotations in the press release (a
direct quotation and an indirect one).
Use the standard layout for a press release
C.d.L. in Scienze della Comunicazione, D.U. in Tecnica Pubblicitaria
LINGUA INGLESE – 21 settembre 2004
5. Type your surname and first name in capital letters in the top left-hand corner of the page.
6. Choose ONE of the three options below. Your answer should be between 170 and 220 words.
You have two hours to type, correct, print and hand in your paper.
7. When you have finished, indicate the number of words you have written on the right-hand
side of the page, at the bottom of your text.
8. DO NOT PRINT your paper without asking the professor’s permission.
OPTIONS:
1. Write a newspaper article about a Frenchman being bitten by a monkey while watching a circus show
in Paris. The man was with his two kids. He may have caught rabies.
Page layout
Headline
Article
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, two columns; first-line-of-paragraph indentation 1 cm; justified; line spacing
1.5;
_________________________________________________________________________________
2. Write a critical analysis of the communicative strategies used in the advert provided. Focus your
attention on the linguistic strategies used.
Page layout
Title
Analysis
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, first-line-of-paragraph indentation 1 cm; justified; line spacing 1.5;
_________________________________________________________________________________
3. Imagine that you work for M&S (= British department store). Write a press release announcing the
launch of household products made out of recycled rubbish.
Use the standard layout for a press release
C.d.L. in Scienze della Comunicazione, D.U. in Tecnica Pubblicitaria
LINGUA INGLESE – 21 settembre 2004
9. Type your surname and first name in capital letters in the top left-hand corner of the page.
10. Choose ONE of the three options below. Your answer should be between 170 and 220 words. You
have two hours to type, correct, print and hand in your paper.
11. When you have finished, indicate the number of words you have written on the right-hand side of the
page, at the bottom of your text.
12. DO NOT PRINT your paper without asking the professor’s permission.
OPTIONS:
1. Write a newspaper article about an Erasmus student from Edinburgh being attacked by a pack of dogs in Viale
delle Scienze (Palermo).
Page layout
Headline
Article
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, two columns; first-line-of-paragraph indentation 1 cm; justified; line spacing 1.5;
_________________________________________________________________________________
2. Write a critical analysis of the communicative strategies used in the advert provided. Focus your attention on the
linguistic strategies used.
Page layout
Title
Analysis
Page margins: 2 cm
Times New Roman 16, bold, centred, all in upper-case letters
Times New Roman 12, first-line-of-paragraph indentation 1 cm; justified; line spacing 1.5;
_________________________________________________________________________________
3. Imagine that you work for London City Council. Write a press release quoting the mayor, announcing the
opening of a fourth lane on the M1 (= motorway from London to Leeds).
Use the standard layout for a press release