New life in the Maxhütte Steel Works
Abandoned steel plant populated by models for LIQUI
MOLY's pin-up calendar.
September 2014 – The German oil and additive specialist LIQUI
MOLY has again found a very special location for its new pin-up
calendar: the Maxhütte Steel Works in Bavaria. 14 models posed in
the abandoned steel plant. "These tastefully staged photographs are
intended to make everyday life in the workshop more pleasant",
stated Peter Baumann, Marketing Manager at LIQUI MOLY.
The Maxhütte Steel Works was once a major steel plant with over 9,000
employees. Although the blast furnaces have cooled down some time
ago, the temperature in the plant rises again when the LIQUI MOLY
models take over these industrial ruins. They inspect control cabinets,
lubricate the equipment and put the laboratory back into operation. Dust,
rust and slag are present everywhere; all of the shots speak of the past
and decay.
"The appeal of these pictures is the juxtaposition of the models and their
surroundings: Young women in old industrial ruins, slender bodies in
front of machines weighing many tons. Not only the motifs make this
calendar something special: It is also a particularly "long" calendar, with
13 instead of the usual 12 months, starting in December.
These calendars will be forwarded to workshops and other LIQUI
MOLY customers. If you didn't get one, you can try to obtain one of the
few calendars available in the LIQUI MOLY Teamshop at www.liquimoly-teamshop.de. But hurry: Last year the calendars were sold out very
quickly. Quick acting customers can also get one of the free copies
LIQUI MOLY is giving away at the Automechanika Trade Fair: This is
the world's largest Automotive Aftermarket Exhibition and will be held
from the 16th to 20th of September in Frankfurt, Germany. LIQUI
MOLY can be found in hall 9.1 at booth C06.
The LIQUI MOLY Motor Sports Calendar, which will be appearing
soon, appeals to other senses.
About LIQUI MOLY
LIQUI MOLY GmbH from Ulm in South Germany offers a wide range
of high-quality products such as motor oils, additives, vehicle care
products and service products. The range includes some 4000 items.
LIQUI MOLY develops and tests their products in their own
laboratories, manufactures exclusively in Germany and markets all of
their products themselves. LIQUI MOLY was founded some 50 years
ago and is now one of the leading companies in the industry. The
products are sold in Germany and in 110 other countries.
For more information, please contact:
Peter Szarafinski
Jerg-Wieland-Str. 4
89081 Ulm-Lehr
Germany
Tel.: +49 7 31/14 20 189
Fax: +49 7 31/14 20 82
Peter.Szarafinski@liqui-moly.de