New Educational/Professional Product Proposal
For the purposes of this form, a ‘product’ is considered to be a course, conference, meeting, book, electronic
product, eLearning product or any combination of these. The completed proposal form will be submitted to the
Education Quality Assurance Committee for consideration. Please provide a comprehensive overview (Section 3)
to assist the Committee in making a decision.
This form is split into two sections:
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
Section A is designed to be completed by the product proposer.
Section B is designed to be completed by RCOG staff.
Section A: to be completed by the product proposer
1. Product and contact details
Product title:
Product proposer:
Telephone:
Email:
Date of submission to EQAC:
2. Product proposer(s) details
For all initial proposals please attached a brief paragraph about your clinical background, including details of
any previous work or publications in this area and any declaration of interests
3. Summary overview of product
You must address all these points in order:
(a) educational or professional objectives;
(b) background, rationale and detailed product description including how the product will ultimately benefit
women’s health (note: a product may be purely educational, e.g. related to exam or assessment and that
therefore the impact on women’s health may be indirect);
(c) the lifetime of the product and how quality will be assured over this period (see also 7. in Section B
below);
(d) any distinguishing features the product will have over its competitors;
(e) any risks associated with the product (e.g. is the audience size quite small, or do you know of any
competing products currently in development?);
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4. Content
Please tick the appropriate boxes which relate to subject areas and/or the areas of the curriculum which the
product will support
Content type:
Educational level
Core curriculum
ATSM
Academic
Subspecialty
Other (please specify):
Professional
Clinical practice/CPD
Scientific
Research
Training
Patients
Product aimed at patients/members of the public
Subject area(s):
Acute gynaecology
Antenatal care
Basic clinical skills
Clinical governance
Colposcopy
Early pregnancy
Ethics and law
Fetal medicine
Gynaecological oncology
General gynaecology
Hysteroscopy
Labour and delivery
Laparoscopy
Maternal medicine
Medical education
Menopause
Paediatric and adolescent gynaecology
Postoperative care
Postpartum and neonatal problems
Professional development
Research
Sexual and reproductive health
Subfertility
Surgery
Teaching, appraisal and assessment
Ultrasound
Urogynaecology & pelvic floor problems
Women’s health
4.1. Have you discussed your proposal with any relevant RCOG committees or specialist societies?
Yes
No
4.2. If the answer is yes, please give details of the committee or specialist societies where the proposal was
discussed and describe the outcome of your discussion.
4.3. Is the content covered in any other RCOG products that you are aware of?
RCOG course or conference
StratOG tutorial
Other (please specify):
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RCOG–Cambridge University Press book
Other eLearning material
5. Audience
Audience types:
O&G
Multiprofessional
Obstetricians
Gynaecologists
O&G trainees (ST1–3)
O&G trainees (ST4–5)
O&G trainees (ST6–7)
SAS doctors
Neonatologists
Obstetric anaesthetists
Other (please specify below)
GPs
Midwives
Radiologists
Sonographers
Medical students
Members of the public
Nurses
(please specify type of nurse below)
Worldwide
Rest of Europe
Americas
Middle East
Africa
Asia
Australasia
Anticipated audience size:
Global reach of product:
6. Product type and development
Suggested product types:
Book
Conference (lecture-based only)
Conference (lecture/workshop-based)
Course (practical skills based)
Abstracts
Application for iPhone/mobile
CD-ROM
eBook
Interactive e-book
Other (please specify below)
Course (workshop-based)
Web-based product
Lectures
Printed book
Practical demonstration workshops
Rotational workshops
Special interest workshops
Webinar
eLearning tutorial
eLearning module
6.1 When do you propose to launch the product and how long would it take to develop it?
6.2 What existing competitor products are there and who produces them?
Please highlight any products that are open source or free to access, and how these might be integrated
into your proposed product. Include names, organising bodies and dates, where appropriate.
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6.3 Why is this product going to be different and better than what is in the market already?
6.4. Why do you think this format is the most effective way of delivering this product?
Give details of any accompanying product that you think would be beneficial (e.g. a course manual for a
training course; an interactive electronic version of a book; a CD-ROM to accompany a book or course)
7. Communication and promotions
7.1. Give details of any relevant colleges/organisations for partnership, endorsement and/or accreditation
7.2. Give details of possible marketing opportunities to relevant specialist groups/societies, journals,
publications, websites, national and international reports or events
8. Financial opportunities
Give details of any funding opportunities (e.g. sponsorship, advertising and exhibition sales opportunities.
Please include the organisation name(s) and contact details)
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Section B: to be completed by RCOG staff lead
1. Product category (primary or secondary – see QAF section 3)
2. Who will be the RCOG staff lead (individual or directorate)?
3. Which other directorates need to be involved to support the development and maintenance of the
product?
4. How does the proposed product fit in with the RCOG’s strategic objectives and any relevant
directorate/team strategic objectives?
5. Is any market research needed, or does the College have sufficient market insight already?
6. Do you have any comments on the proposed timescale for development and launch? Please include a
suggested timeline for development
7. How will this product be quality assured?
You should include details of: (a) input from the product’s primary audience as part of product
development; (b) peer review of initial content; (c) proposed review timescale to ensure continued
appropriateness of product content and format; and (d) evaluation of product success – see also Part 3.
in Section A (above).
8. What resources are needed for both the initial development of the product and the ongoing maintenance
of the product throughout its lifespan?
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9. What are the potential challenges and barriers to implementation?
10. Would the RCOG need or want to charge a fee for this product or would the College consider offering
this product free of charge or as a membership benefit? What price would you suggest?
11. How would the development of the product be funded (from your existing revenue budget, the existing
capital budget, by applying for restricted funds, by requesting out of budget expenditure from F&GP)?
12. Please comment on the suggested relevant colleges/organisations for partnership, endorsement and/or
accreditation
13. Please comment on the suggested possible marketing opportunities to specialist groups/societies,
journals, publications, websites, national and international reports or events
14. Please comment on the suggested any funding opportunities (e.g. sponsorship, advertising and
exhibition sales opportunities Please include the organisation name(s) and contact details where known)
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