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Position Description as at 6th December 2013
Position Details
Title
Manager – Marketing and Communications
Unit
Marketing and Communications
Time Fraction
Four days per week (0.8 EFT)
Position Relationships
Reports to CEO
Principal Location
City office (with visits to other LifeWorks’ branches)
Position Purpose
In line with LifeWorks’ Strategic Business Plan and
associated Key Performance Indicators, continue to
raise the profile of the organisation to maximise
client access.
Major Responsibility Areas and KPI’s
Major Responsibility Area
Key Performance Indicators
1. Strategic brand management

Ensure that LifeWorks is presented both
internally and externally in a consistent manner
in accordance with the brand style guide.

Ensure that all marketing and communication
activities are aligned to the LifeWorks brand
values.
Associated Tasks

Set the strategic direction for and
oversee the management of the
LifeWorks brand.

Manage LifeWorks’ brand assets
including logo and visual identity in
accordance with the Style Guide.

Strategically manage the marketing
budget to maximise brand
awareness, recognition and recall.
Major Responsibility Area
Key Performance Indicators
2. LifeWorks Website

Ensure LifeWorks’ website is current, accurate
and updated on a regular basis.
Associated Tasks

Ensure LifeWorks website evolves to meet
current market trends.

Regular reporting and analysis of website
activity.

Ensure LifeWorks’ website design and content
is optimised for search.

Manage LifeWorkorks’ website by
developing and loading content,
including regular news releases and
updating of upcoming program feed.

Regularly review the website to
ensure content is current and
updated.

Manage new web development
initiatives.

Ensure the website is optimised for
SEO and SEM.

Monitor website orders.

Manage domains.

Monitor website activity via Google
Analytics and provide regular activity
reports to Management and Board.
Major Responsibility Area
Key Performance Indicators
3. Digital Marketing

Develop engaging content for social media
platforms and monitor activity.

Develop and execute regular EDM campaigns.

Create and monitor regular Google adwords
campaigns.

Ensure LifeWorks’ database is current and
accurate.
Associated Tasks

Design and manage EDM campaigns
for all business lines.

Manage social media platforms.

Manage online advertising including
Google adwords campaigns.

Database management.
Major Responsibility Area
Key Performance Indicators
4. Marketing Materials

Ensure that LifeWorks printed marketing
collateral is produced and distributed in a timely
manner and within budget.

Ensure that branches and departments have
access to relevant marketing materials as
required.
Associated Tasks

Manage the design, budget and
delivery of printed marketing
materials including brochures,
posters, annual reports, business
cards and branded stationery.

Set up and manage templates for
flyers, certificates, powerpoint
presentations and other collateral.

Manage design and production of
manuals and facilitator guides.

Manage LifeWorks signage and
outdoor advertising across all
branches.
Major Responsibility Area
Key Performance Indicators
5. Advertising

Ensure that LifeWorks’ directory listings are
current.

Ensure that LifeWorks’ campaigns are
produced and placed or distributed in a timely
manner and within budget.
Associated Tasks:

Manage directory listings.

Manage advertising and direct mail
campaigns where required.

Report and analyse campaign
results.
Major Responsibility Area
Key Performance Indicators
6. PR and Community Relations

Ensure that media enquiries are handled in an
efficient and responsive manner.

Ensure that LifeWorks staff are appropriately
briefed and supported for media and local area
networking activities.

Maintain and update LifeWorks’ expo kit and
presence at community and local area
marketing functions and events.
Associated Tasks:

Manage LifeWorks’ public profile.

Handle media enquiries and manage
clippings.

Write and distribute press releases.

Provide media training and support to
LifeWorks’ staff.

Co-ordinate LifeWorks’ events and
manage LifeWorks’ stalls and
presence at expos, community
events and conferences.

Represent LifeWorks at networking
and local area marketing events.
Major Responsibility Area
Key Performance Indicators
7. Image and Video Library

Ensure that LifeWorks’ image and video library
is maintained and updated on a regular basis.
Associated Tasks:

Ensure that LifeWorks images and videos are
used in accordance with the brand style guide.

Manage and edit LifeWorks’ image
and photographic library.

Manage photoshoots co-ordinate
casting and provide art direction.

Film, edit and produce videos of
LifeWorks’ events and programs.

Manage associated copyright and
documentation.
Major Responsibility Area
Key Performance Indicators
8. Internal Communications

Ensure that LifeWorks’ intranet is current,
accurate and regularly updated with relevant
and engaging content.

Ensure that LifeWorks staff are kept up-to-date
with relevant and timely communications.

Provide regular information sessions for staff.
Associated Tasks:

Manage and regularly update
LifeWorks’ intranet.

Manage internal communications for
LifeWorks’ branch network.

Provide communications advice and
participate in LifeWorks’ project
teams.

Assist in the preparation of reports,
tender documents, grant applications
submissions and correspondence as
required.

Provide marketing information and
updates to staff via presentations and
communication initiatives.
Professional Qualities Required:

Tertiary qualifications in marketing, communications or related field.

Excellent copywriting, editing and proofing skills.

Proficiency with Adobe Creative Suite.

Experience with website CMS, SEM, EDM and social media.

Ability to collate marketing metrics and analyse activity reports including Google Analytics.

Ability to develop and implement targeted campaigns, in both a business-to-business and
business-to-consumer environment.

Ability to manage multiple projects and deadlines simultaneously.

Ability to work autonomously, as well as in a team environment.

Strong customer service focus and ability to foster productive relationships and networks.
Personal Qualities Required:

High level interpersonal capacities

High level strategic thinking and problem solving skills.

Strong initiative and creativity.

Finely tuned attention to detail.

Helps to lead and influence organisational performance

Contributes to organisational effectiveness

Affinity with LifeWorks’ values

Generosity of spirit

Team player

Flexibility
Terms and Conditions:

Salary will be negotiated according to qualifications and experience.

The position is subject always to ongoing funding and satisfactory annual performance
reviews.

As an agency funded partially through the Commonwealth Department of Social
Services all employees are required to sign an Oath of Confidentiality.

Travel to the branches of the organisation.

Some out-of-hours work required as per marketing events and functions.

National Police Check and Working with Children Check are mandatory.

Current driver’s licence.
Acknowledgements:
Position Title:
Name:
Signature:
CEO’s Name:
Kaye Swanton
Date
CEO’s Signature:
Probationary Review:
Date
Date
Created:
Circulated:
Re-circulated:
Re-circulated:
Authorised by: Chief Executive Officer
Reviewed:
Reviewed: