NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
Please complete all sections of this General Category entry form and email to Frost & Sullivan
(nziba@frost.com) by 5pm New Zealand time on Friday 17 May 2013.
All entry information is held on a commercial-in-confidence basis.
For queries please contact Frost & Sullivan: phone 0800 468 249 (0800 INT BIZ) or email nziba@frost.com For more information, refer to www.nzte.govt.nz/awards
If any of your details have changed from stage one please update where appropriate below.
YOUR BUSINESS DETAILS
Organisation name:
Trading name:
Name of CEO or equivalent:
Title of equivalent:
Company Registration number:
Postal address for CEO or equivalent:
Name and title of primary contact person:
Phone number for primary contact:
Email address for primary contact:
Name of alternative contact person:
Email address for alternative contact:
Phone number for alternative contact:
Website address:

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
INDICATE THE CATEGORIES YOUR BUSINESS HAS ENTERED
GENERAL CATEGORIES SUPPORTED BY
PLEASE TICK ONE
ANZ Best business operating internationally – under $10million
This award recognises success by net return to the New Zealand economy for businesses with total annual revenue under $10 million.
ANZ Best business operating internationally – $10million to $50million
This award recognises success by net return to the New Zealand economy for businesses with total annual revenue between $10 million and $50 million.
ANZ Best business operating internationally – over $50million
This award recognises success by net return to the New Zealand economy for businesses with total annual revenue of over $50 million.
SPECIAL CATEGORIES
AUT Business School Most innovative business model in international business
This award recognises innovative approaches and business models employed to maximise international revenue, control costs and risk, access markets, leverage networks and expertise. For example joint ventures, partnerships, strategic alliances, distribution channels, capital structures/investment, licensees, franchises, and acquisitions.
Best use of design in international business
This award recognises the best use of design to succeed in a global market niche. Applicants will have achieved demonstrable success by using design to anticipate customer needs and by designing innovative products, services and brands.
James & Wells Best Commercialisation of Intellectual Property (IP) in International Business'.
This award recognises success in developing and commercialising IP in international markets; incorporating
IP strategy, processes and monitoring.
Callaghan Innovation International success through the application of innovation
This award recognises the application of innovation of making products and services successful in international markets .

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
DECLARATION
PLEASE TICK EACH BOX TO CONFIRM
I have reviewed the information provided by my organisation in this entry.
I understand that the programme evaluators and judges will review this entry.
Should my entry require a site visit by the evaluators, we agree to host the site visit and to facilitate an open and unbiased examination.
I have read and agree to the terms and conditions of entering the New Zealand International Business Awards
2013 at www.nzte.govt.nz/awards and agree to participate as outlined.
TO THE BEST OF MY KNOWLEDGE
No untrue statement of a material fact is contained in this entry.
No omission of a material fact that I am legally permitted to disclose and that affects my organisation’s ethical and legal practices has been made. This includes, but is not limited to, sanctions and ethical breaches.
Neither the organisation nor any key officers or stakeholders are under investigation by any New Zealand or international statutory body (e.g. Accident Compensation Corporation, New Zealand Police, Health and
Disability Commission, Inland Revenue, or other).
My organisation is not involved in any major commercial dispute either in New Zealand or overseas.
Name: Title:
Signature: Date:

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
GENERAL REQUIREMENTS
Before completing this entry form, please read the following guidelines:
1. ENTRY FORM
Use the template provided by Frost & Sullivan or go to the website to download the entry form www.nzte.govt.nz/awards Email your completed entry to nziba@frost.com
Entries close 5pm Friday 17 May, 2013.
Answers to general and special category questions should not exceed the stated word limit for each question.
Note: If your answer exceeds the maximum word count, the excess may not be evaluated.
2. TELL YOUR STORY
All the questions in the application are crafted to allow you to tell the whole story of your company, with the central theme being success in internationalising. This is an opportunity to describe your business to the judges: what you produce or provide, what makes you stand out from your competitors, as well as some of your international successes and milestones.
A common error is to go into too much detail about a product or service, burying the application in jargon and acronyms.
Keep it simple and clear. Use plain English, watch out for overuse of capitalisation, italics, bold text.
The judges are looking for smart strategies, strong company infrastructure and proven innovation. Do not assume that the judges or the assessment team has any prior knowledge of your business over and above the information included in your 2013 stage one entry.
3. RESULTS
The Results section (five) is worth 40% of the evaluation score so warrants extra attention and effort. Results reported should show how you are able to prove your success in your chosen markets and in the provision of products and/or services. Present the information effectively. Use the most effective tools to present the information clearly and simply.
Graphs, charts, tables or other tools may do this better than words.
Examples:
 Process flow charts or matrices are often useful for answering ‘how’ questions succinctly.
 Lists, matrices or tables can be used for answering ‘what’ questions.

The focus of these awards is international business success so please always separate out domestic versus international when presenting results or other relevant data.
 Graphs and tables are often useful for illustrating results. They should be clearly labeled for easy interpretation.
Be aware you may need to provide some discussion of results, to make sure the evaluators understand and interpret them correctly. Graphs and tables do not count in the word limit but they must be included in the application form itself and not sent as separate attachments.
4. USE YOUR SPACE ALLOWANCE CAREFULLY
Keep in mind the overall score given to each of the sections as you answer and give higher scoring sections more attention.
5. DEFINE YOUR TERMS AND ABBREVIATIONS
Please provide a glossary of terms and abbreviations, in table format and in alphabetical order, if you believe this is required to assist understanding.

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
SECTION ONE: LEADERSHIP AND PLANNING (10 POINTS)
The purpose of Section One is to examine how effectively the leadership team guides the organisation to achieve its business goals, in relation to international business.
This includes how the leader/s:
 set direction and communicate effectively

plan and develop business objectives and target.
Describe your international business planning process. What are the key objectives and the related targets?
Describe how the leaders, directors and/or stakeholders in the business set direction, objectives and targets for the companies’ international business. Please describe how the international business targets and plans are communicated both internally and externally.
(word limit - 500)

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
SECTION TWO: MARKET AND CUSTOMER FOCUS (20 POINTS)
The purpose of Section Two is to examine how, in relation to your international business, you:
 identify markets, customer groups and market segments
 listen and learn to determine customer requirements
 assess customer satisfaction of your product(s) and/or service(s).
Which international markets are you doing business in? How was the decision to target these markets arrived at?
Please describe the factors that led to your decision to target these markets.
(word limit - 500)
Within the markets that you target (as referenced in question 2.1), which market segments / types of customers do you focus on? Why do you focus on these market segments / types of customers? (word limit - 500)

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
What specific activities do you carry out to understand the needs and requirements of the market segments / customer types that you are targeting internationally?
(word limit - 500)
SECTION THREE: DIFFERENTIATION AND BUSINESS MODEL SELECTION (20 POINTS)
The purpose of Section Three is to examine the way in which you have:
 successfully differentiated your products and/or services in international markets
 reviewed and assessed alternative business models / approaches to international business, and selected the most appropriate approach / model
 monitored the on-going performance of your products and/or services in international markets.
Which business model do you utilise for your international business and what are the factors that determined that decision?
Examples could be establishing wholly owned overseas subsidiaries, use of independent agents or distributors, use of affiliated or partner organisations, etc. Explain why this approach was taken. What are the main benefits of your chosen business model? (word limit - 500)

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
Describe how you have differentiated your products and/or services in order to compete successfully in international markets. (word limit - 500)
How do you monitor the on-going performance of your products and/or services in international markets?
You may wish to include factors such as: sales volumes, market share, business partner feedback, customer feedback,
PR activities, average selling prices, margins.
How often is monitoring undertaken? (word limit - 500)

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
SECTION FOUR: ORGANISATION (10 POINTS)
The purpose of Section Four is to examine how , in relation to your international business:
 you have provided staff with the necessary skills, competences and capabilities to succeed in international business
 you have adjusted your organisational structure, roles and responsibilities of staff members etc to succeed in international markets.
How have you developed / supported your staff and business partners to succeed in international business?
Factors you may wish to include are: training and development, mentoring, relocation/ secondment, recruitment and retention. (word limit - 500)

NEW ZEALAND INTERNATIONAL BUSINESS AWARDS 2013
SECTION FIVE: RESULTS (40 POINTS)
The purpose of Section Five is to examine the data and information that provides evidence of performance through business results, outputs and outcomes.
Summarise the success that your organisation has had in international markets over the past three years.
Please include graphs or tables if required (this is not part of the word count).
Specifically include information on: a) International revenue of the past three years. b) International revenue as a proportion of total revenue over the past three years - the international markets in which you are conducting business, and how this has developed over the past three years. c) The other factors that demonstrate your success in international markets (e.g. market share in individual markets, growth in number of international customers, international customer satisfaction etc). (word limit - 750)
Please summarise the impact that international business has had both on your company and on the New Zealand economy over the past three years. Please include graphs and tables if required (this is not part of the word count)
Specifically include information on: a) Jobs created as a result of international business. b) Total investments made to support international business. c) Profitability over the past three years. d) Benefits to other New Zealand companies or institutions derived from your international business. (word limit - 750)
NEXT STEPS
Please email your completed entry to nziba@frost.com by 5pm Friday 17 May, 2013.
You will be notified early June on the status of your application.
Please contact Frost & Sullivan by telephone 0800 468 249 (0800 INTBIZ) or email nziba@frost.com if you have any queries.