R OB B A B C OC K
613 Forest Avenue
Palo Alto CA 94301-2625
(408) 832-1781
rob@rebjr.com
SUMMARY OF QUALIFICATIONS
Results-driven, entrepreneurial-minded professional with over 20 years experience in product
management, development, and marketing. Thrives in corporate or startup environments. Especially
skilled at working effectively with product, engineering and quality assurance teams, sales, technical
support, and customers. Able to execute multiple roles with a broad range of technical, creative,
analytical, marketing and business skills. Technically proficient, hands-on, and up-to-date in web
technologies, web apps, social networking, Internet e-commerce, and industry trends. Not your typical
marketing guy!
EXPERIENCE
Golf Trip Gurus
Palo Alto, CA
Founder & Head Guru
2010+
Developing web application to connect golfers who love to travel and want to give and receive expert local advice for
planning golf trips. Building web site and application from scratch using the Codeigniter PHP framework, HTML5,
CSS3, jQuery—all self taught—and a lot of hard work and perseverance. Web site: www.golftripgurus.com
Adobe Systems Incorporated
San Jose, CA
Senior Strategic Business Development Manager
2007–2010
In-house business consultant to multiple product teams (InDesign, Flash Media Server, Dreamweaver, Fireworks,
Cold Fusion, etc.) coaching them through the SyncDev process for testing and validating new product concepts
through direct customer engagement.
Golf Adventure Guides
San Jose, CA
Publisher/Author/Founder
2002–2007
Write, design, produce, and publish high-value travel guides for planning golf trips to Ireland and Scotland saving
customers thousands of dollars compared to using a tour operator. Devised and implemented a fully automated
online document delivery system with payment via PayPal and subsequent delivery of PDF files via secure download
links. Developed web site design and coding using PHP, mySQL, HTML, CSS, and JavaScript. Improved sales yearly
by driving increased web site traffic through Google AdSense keyword ads, search engine optimization techniques,
self-authored promotional movies and slideshows, and a golf travel blog. Web site: www.golfadventureguides.com
Movaris
San Jose, CA
VP Marketing
1999–2002
Movaris is an enterprise software provider. Hired as the fifth employee and performed multiple company roles:
marketing, product management, public relations, webmaster, technical support, and technical documentation.
Spearheaded the rebranding of the company (previously known as End The PaperChase and paper2net.com) to a
more professional image by renaming the company to Movaris. Revitalized corporate identity materials (web site,
collateral, business cards, letterhead, presentation templates, etc.). Directed a team of product managers, userinterface designers, and technical pubs.
As part of a small startup team I was also actively involved with sales calls, customer relations, product development,
and quality assurance activities. My strong technical and analytical skills were utilized to deploy customer-specific
business process solutions by working closely with customers on site, determining their specific needs, and then
personally developing customized solutions utilizing a combination of Movaris tools and JavaScript programming
within Adobe Acrobat.
ROB BABCOCK
Googol Press
San Jose, CA
Partner/Co-Founder
1998–2000
Co-founded music publishing business. Led marketing and technical initiatives of the company. Designed and
implemented e-commerce website pioneering MP3 downloads before the Apple iTunes store. Our first CD Googol
On!, which targeted parents with small children, was recognized with awards from the Parents’ Choice Foundation
and The National Parenting Center. The second CD Passages was dedicated as a fundraiser for hospice. The third CD
Dreams In The Making helped create a new genre of positive music and led to the establishment of an additional notfor-profit organization, The Positive Music Association.
Adobe Systems Incorporated
San Jose, CA
Senior Product Marketing Manager
1991–1998
Led original Adobe Acrobat product management team and was an instrumental team player in the success of what is
now one of Adobe’s flagship products, Adobe Acrobat. Delivered the product specifications and guided the strategic
planning of the first four major releases of Adobe Acrobat (1.0, 2.0, 3.0, 3.1) on multiple platforms (Windows,
Macintosh, Unix, DOS). Worked closely with customers, marketing, engineering, and quality assurance to analyze
and successfully deliver the set of features in each product release to meet customer needs in a timely fashion.
Performed key roles in the Adobe Acrobat product launch, market positioning, product marketing, packaging,
collateral, and public relations activities and many other key marketing initiatives including press tours, customer
briefings, tradeshows, and seminars. Lived and breathed Adobe Acrobat during the early years — even while it was
known by it’s code name Carousel — and am extremely proud of the contribution I made to this amazing product!
Product Manager
1988–1991
Responsible for product management of PostScript Level 2 — the first major revision to the industry-standard
PostScript language since its invention in 1982. PostScript was Adobe’s flagship software product at the time and
most important part of their business. Drove to completion the on-time publishing of the 800-page PostScript
Language Reference Manual, Second Edition, establishing PostScript as an industry standard.
Product management responsibilities for Display PostScript, which was designed to bring the power of the PostScript
imaging model to real-time computer display environments.
Qubix Graphic Systems
San Jose, CA
Manager Technical Marketing
1986–1988
Product marketing and management for technical illustration hardware/software product targeted at the aerospace
industry.
Auto-trol Technology
Denver, CO
Systems Engineer / Product Marketing Specialist
1984–1986
Systems engineer role supported the sales team and customers (pre- and post-sale). Product marketing role was at
the corporate headquarters helping to customize, document, and demonstrate our technical illustration software.
Westinghouse
Sales Engineer
Sales and marketing support for internal company sales team and regional distributors.
Asheville, NC
1982–1984
EDUCATION
University of California Santa Barbara
BS Mechanical Engineering, 1982
 Graduated with High Honors
 Nine Times on Dean’s List of Scholastic Excellence
Santa Barbara, CA
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