Lesson Title – Psychological Pricing Strategies Course – Marketing I
Grade Level –10-12
Author – Kelli Buffo
School - CTHS
Length of Lesson – 2 days
CTE Academic Integration Lesson Planner
What do I want students to learn?
Standards and Benchmarks
NBEA Standards…or MarkEd Standards…
or … ITEA Standards
Explain the nature and scope of the pricing function
Explain the factors affecting pricing decisions
Standards and Benchmarks
ACT College Readiness Standards
Reading 16–19 Identify a clear main idea or purpose of
straightforward paragraphs in uncomplicated literary narratives
Reading 7–8 Show understanding of the persuasive
purpose of the task by taking a position on the issue in the
prompt
Show some recognition of the complexity of
the issue in the prompt by acknowledging counterarguments to
the writer’s position
providing some response to counterarguments
to the writer’s position
NCTE English- Read texts to acquire new information
NCTE Language- Apply strategies to interpret text
Students will:
Students will:
•Know: (Content and Vocabulary)
•Do: (Skills, Strategies, Processes and Literacy)
Describe pricing strategies that adjust the base price
List the steps involved in determining a price
Evaluate pricing strategies
Asses which pricing strategy are most effective for the
intended use
Prepare a power point presentation providing examples
of each strategy
Vocabulary:
Product mix pricing strategies
Price lining
Geographical pricing
Segmented pricing strategy
Psychological pricing
-odd-even pricing
-prestige pricing
-multiple-unit pricing
-Everyday Low Price
Enduring Understandings (Big Ideas)
For example… principles, themes, generalizations or macro-concepts
Price adjustments are a marketer’s way of being creative with pricing. Businesses use them to stay competitive.
The right pricing strategy can help increase sales and profitability.
Essential Questions
Guiding, driving questions which lead to enduring understandings
What items have you purchased recently at discounted and promotional prices?
Why do you think stores use special pricing?
What is the effectiveness of pricing strategies?
How am I going to assess student learning?
Assessments: Formative assessments and/or Summative assessments
Formative Assessment
-Students will write one sentence for each key term.
-Students will identify which pricing strategies are being uses and explain why they made this statement.
-Students will present their power points to the class.
Lesson Title – Psychological Pricing Strategies Course – Marketing I
Grade Level –10-12
Author – Kelli Buffo
School - CTHS
Length of Lesson – 2 days
Instructional Plan
Prerequisite Skills: Preparation
What prior knowledge, skills and understanding do the students need? How will you assess their background
knowledge and readiness?
Students will be asked to read section 26.2 and complete the provided outline.
Pricing strategies and local businesses will be discussed.
Instruction and Activities:
What procedure (sequence), teaching strategies, and student activities are used in this lesson? State the student
roles, teacher roles, and grouping for this lesson.
Students will read section 26.2 in Marketing Essential and complete the outline
Teacher will use a power point presentation to discuss the specific strategies
Students in small groups will discuss the specific strategies with each other.
After it is understood that student understand the strategies they will be taken to the computer lab and asked to prepare a
power point and find an example of strategy
Academic Integration
What core academic topics are integrated? What terminology is common? What terminology is different?
Include specific examples to be used to introduce, teach, or review the topics.
Product mix pricing strategies
Price lining
Geographical pricing
Segmented pricing strategy
Psychological pricing
-odd-even pricing
-prestige pricing
-multiple-unit pricing
-Everyday Low Price
Specific ACT Readiness Examples:
Identify a clear main idea or purpose of straightforward paragraphs in uncomplicated literary narratives
Show understanding of the persuasive
purpose of the task by taking a position on the issue in the prompt
Show some recognition of the complexity of
the issue in the prompt by acknowledging counterarguments to the writer’s position
providing some response to counterarguments
to the writer’s position
NCTE English- Read texts to acquire new information
NCTE Language- Apply strategies to interpret text
Lesson Title – Psychological Pricing Strategies Course – Marketing I
Grade Level –10-12
Author – Kelli Buffo
School - CTHS
Length of Lesson – 2 days
Resources
What materials and resources are needed for this lesson? Describe the learning environment where this lesson
will take place.
Materials Needed:
Marketing Essentials - prepared power point
Chapter 26.2 Pricing Outlines
Marketing Essentials- Textbooks
Newspaper sales ads for discussion
Learning Environment:
Classroom and computer lab
Specific Teacher Web Resources:
glencoe.com