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About the Peabody
Awards
Summary
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Summary of award
history, importance and
prestige
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Tool bar or button
linked to search past
winners page
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Photo collage of past
winners
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Scrolling quotes about
the Peabodys or from
past winners
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Box with latest news,
events and
announcements
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Area to subscribe to the
Peabody email list
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Link/button to online
entry form
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Expanded summary of
award including a
discussion of its
importance and prestige
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Discussion of the
diverse range of
winners with photos
from memorable
winners
Content
Body:
The George Foster Peabody Awards recognize distinguished achievement
and meritorious public service TV and radio stations, networks, producing
organizations, individuals and the World Wide Web. The awards program,
established in 1940 and administered by the University of Georgia’s Grady
College of Journalism and Mass Communication, is the oldest, most
prestigious honor in electronic media. The Peabody Archive in the University
of Georgia Libraries is one of the nation’s oldest, largest and most
respected moving-image archives.
Title: About the Peabody Awards
Body: The George Foster Peabody Awards recognize distinguished
achievement and meritorious public service TV and radio stations,
networks, producing organizations, individuals and the World Wide Web.
The awards, first awarded in 1941 for radio programs broadcast in 1940,
perpetuate the memory of the banker-philanthropist whose name they
bear. The awards program is administered by the Grady College of
Journalism and Mass Communication at the University of Georgia. Selection
is made by the Peabody Board following review by special screening
committees of faculty, students and staff.
Info about notable winners
Entries may be submitted by any person or organization wishing to direct
the attention of the Peabody Board to a meritorious program, series,
individual or organization. In its selections, the Board will not necessarily be
restricted to those programs entered or recommended by the faculty, but
may consider reports of meritorious service developed from other sources
and may, on its own initiative, select a program, station or individual for an
award.
While the intent of the Peabody Awards is to recognize outstanding
achievement in broadcasting and cable, the competition is open to entries
produced for alternative distribution, including corporate, educational,
home-video release, CD-ROM and World Wide Web. In general, nonbroadcast or non-cable entries should be publicly available and part of an
overall broadcast or cable enterprise. Programs produced and intended for
theatrical motion picture exhibition are not eligible.
All entries become permanent property of the Peabody Archive in the
University of Georgia Libraries, one of the nation’s oldest, largest and most
respected moving-image archives.
Award
history
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Detailed history of
award
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Photos of past winners,
ceremonies and
founding figures
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Interactive timeline of
award
Title: History of the Peabody Awards
Body: The National Association of Broadcasters formed a committee to
establish a Pulitzer Prize for radio. One member of the committee, Lambdin
Kay, was a long-time manager of WSB Radio in Atlanta. Nicknamed the
Little Colonel, Kay became a champion of the awards program and made it
his special project.
Basing his concept on the Pulitzer program administered at Columbia
University, Kay approached John E. Drewry, dean of the Grady School of
Journalism and Mass Communication at the University of Georgia, about
sponsoring the project. By 1940 the awards plan had been endorsed by the
NAB and the Board of Regents of the University of Georgia.
The awards program was named in honor of George Foster Peabody, a
native Georgian, industrialist, financier and major benefactor of the
university. His daughter, Marjorie Peabody Waite, served on the first
Advisory Board and commissioned the design of the famous bronze
medallion.
The first awards, for radio programs broadcast in 1940, were presented at a
banquet at the Commodore Hotel in New York on March 29, 1941. The
ceremony was broadcast live nationwide from 10:15 p.m. until 10:45 p.m.
on CBS and included addresses by CBS founder and chairman William S.
Paley and noted reporter Elmer Davis, the recipient of the first personal
Peabody Award.
Television programs first received awards in 1948. Early television winners
included programs featuring Gen. Dwight Eisenhower and Howdy Doody,
NBC and Burr Tillstrom for "Kukla, Fran and Ollie," Ed Sullivan, and Edward
R. Murrow for his "See It Now" series. Cable television was first recognized
in 1981 when Home Box Office and Ms. Magazine won for "She's Nobody's
Baby: A History of American Women in the 20th Century."
Personal Peabody Award winners over the years have included Rod Serling,
Walter Cronkite, Orson Welles, Studs Terkel, Charles Kurault, Norman Lear,
Pauline Fredrick, Barbra Streisand, Oprah Winfrey and Christiane
Amanpour. In addition to broadcast entertainers and reporters, individual
winners have included former FCC Chairman Newton Minow for castigating
the industry for being a vast wasteland; rock musician Bob Geldof for
organizing Live Aid, the massive fund-raising effort on behalf of victims of
starvation in Africa; and investigative reporter Carol Marin for taking a
stand against the tide of sensationalism in television news.
Today the George Foster Peabody Awards are often cited as the most
prestigious awards in electronic media. Each year, from more than one
thousand entries, the Peabody Board selects outstanding works exhibiting
excellence, distinguished achievement, and meritorious service by radio and
television networks, stations, cable television organizations, producing
organizations, and individuals. Though there is no set number of awards, no
more than 36 have ever been presented in a single year.
George
Foster
Peabody
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Detailed information on
George Foster Peabody
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Photo of George Foster
Peabody
Title: George Foster Peabody
Body: George Foster Peabody, whose name the awards bear, was born in
Columbus, Ga. He became a highly successful New York investment banker
who devoted much of his fortune to education and social enterprise. Mr.
Peabody was especially interested in the state university of his native
Georgia and made significant contributions to the University's library, the
War Memorial Fund and to the development of the School of Forestry.
Along with his business partner Spencer Trask and Mr. Trask's wife, Katrina,
Mr. Peabody helped found Yaddo, the famous artists' retreat at Saratoga
Springs, N.Y. Mr. Peabody was a friend of Franklin D. Roosevelt, and he
suggested that the President establish a residence in Warm Springs, Ga., as
a palliative for his polio. Mr. Peabody was granted honorary degrees by
Harvard University, Washington and Lee University and the University of
Georgia, of which he was made a life trustee by special legislative act.
While he never saw television and only rarely listened to radio, the visage
of George Foster Peabody has become synonymous with excellence in
electronic media.
Lambdin
Kay
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Detailed information on
Lambdin Kay
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Photo of Lambdin Kay
Title: Lambdin Kay
Subhead: Co-founder of the Peabody Awards and the Lambdin Kay
Chair for the Peabodys
Body: The most coveted prize in broadcasting and cable got its start in a
small office on the top floor of Atlanta's historic Biltmore Hotel in 1938,
when a pair of legendary visionaries were brought together by a University
of Georgia graduate. That graduate, now in her nineties, is still an
influential voice in the broadcasting industry.
The National Association of Broadcasters had asked its awards chairman,
Lambdin Kay, to create a broadcasting award to honor the nation’s premier
radio programs and performances, as the Pulitzer did for the print press.
Kay, then the innovative general manger of WSB(AM) in Atlanta,
summoned his continuity editor, Lessie Smithgall. “Mr. Kay called me into
his office during a coffee break,” says Smithgall, “and asked if there was a
foundation at Georgia, my alma mater, where we would get help in
establishing these awards. Well, Mr. Drewry was my mentor and a good
friend at the university, and I suggested him to Mr. Kay.”
In 1997 Mr. and Mrs. Charles Smithgall established the Lambdin Kay Chair
for the Peabodys at the University of Georgia, currently held by Dr. Horace
Newcomb, Peabody Awards Director.
John

Detailed information on
Title: John Drewry
Drewry

John Drewry
Subhead: First Dean of the Grady College
Photo of John Drewry
Body: Dean John E. Drewry has influenced the education of thousands of
journalism students from the University of Georgia. This may not seem very
surprising, but one must consider that this influence continues even after
his death.
Born June 4, 1902 in Griffin, Ga., Drewry attended the University of Georgia
and in 1922 was the second graduate of the journalism program.
After completing his masters at UGA and proceeding to Columbia for further
postgraduate work, he succeeded founder S.V. Sanford as director of the
school in 1932, and accepted the position of dean when it was created in
1940. That same year he helped create the Peabody Awards recognizing
excellence in broadcasting. Dean Drewry played a large role in developing
the reputation of the journalism school as one of the finest in the world,
and his character and the respect he commanded from his peers still
supports that reputation.
A fascinatingly intelligent and well-read man, the Dean motivated his
students with wit, insight, and eloquence. His quarters ended with standing
ovations from the students who were fortunate enough to learn from the
scholar, from students appreciative of the opportunity to learn from a
teacher of his caliber.
Drewry's class, intelligence, and style influenced students as much as the
spirit of the late Henry W. Grady affected him. Drewry never missed an
opportunity to inform his students how the spirit of Grady watched over
them all and expected them to uphold the finest journalistic traditions.
Always impressive with his knowledge of the written and spoken word, the
Dean was also known for his ability to recognize the voice of any of his
200+ students during roll call and point out imposters. Many uncanny
abilities seemed to emanate from the man, but they were mostly skills of
perception that any extraordinary journalist would utilize.
Drewry wrote four books, edited 26 others, and wrote a column called "New
Book News" for 61 years. Many groups, associations, and organizations
have honored him, but nothing compares to the honor that those who
knew, loved, and learned from him possess.
Mission

Mission statement
Title: Mission of the Peabody Awards

The Peabody Cachet
Subhead: Mission Statement
Body: The intent of the Peabody Awards is to recognize outstanding
achievement in electronic media, including radio, television and cable. The
competition is open to entries produced for alternative means of electronic
distribution, including corporate video, educational media, home-video
release, World Wide Web and CD-ROM. Programs produced and intended
for theatrical motion picture release are not eligible for a Peabody Award.
Subhead: The Peabody cachet
No categories, no restrictions: Excellence is the sole criterion
By Horace Newcomb
Broadcasting & Cable
11/26/2001
Since joining the Peabody Awards program in July, I have heard one
question more than any other: What makes the Peabody so special?
Some who ask know little or nothing about the award and want to
understand why it is important to me. Others know a great deal, may have
won a Peabody themselves, but can't quite express the real honor they've
achieved. Still others think they know the answer; they just want to hear
what I have to say.
I'm always pleased to respond because, since my days as a member of the
Peabody Board, when I helped select two- or three-dozen winners from
among more than a thousand submissions, I've developed my sense of
what I call the Peabody distinction. That distinction lies in circumstances
structuring the selection process. But even more, it lies in the process itself.
Unlike other prizes, Peabodys are not awarded in categories. True,
submissions are designated as documentary, entertainment, news,
children's, educational, and public service. But this is an administrative
convenience. In the end, every entry competes with every other. Moreover,
all entries compete across media: radio, broadcast television, cable and, for
the first time this year, Webcasts. If no entertainment program, no
documentary, no children's program is deemed worthy of a Peabody, none
will be given. One criterion, excellence, determines selection for an award.
Another key Peabody distinction is that the search for excellence is
conducted not by professional peer groups but by an eclectic group of
citizens-critics, performers, media artists, academics, business leaders,
government executives-who bring an extraordinary range of experience,
expertise, perspective and concern to their task. Sixteen Peabody board
members with overlapping, limited terms make the final determinations.
From this group, varying meanings of excellence are offered, described and
applied. No classical definition is presented to board members. No claims
are made that a previous year's awards have established a touchstone. No
narrow notion of culture, purpose or venue restricts the term. Rather,
excellence might exhibit the sophistication of the latest technology or
appear in the efforts of an independent producer working with rented lowend equipment. It may result from all the polish and expertise of Hollywood
or from the efforts of a small-town radio station. Excellence may be framed
in terms of meritorious community service in one instance, of
enlightenment or instruction in another, of inspiration or astonishment,
even of alarm and warning. And certainly it may be defined in terms of
elegance and beauty.
This is not to say that notions of excellence are arbitrary or that the
committee is fickle. Rather, the truest distinction of the award, the best
answer for "what does the Peabody mean?" is that recognition of excellence
and selection for a Peabody emerge from careful, deliberative conversation.
This conversation is founded on mutual respect for difference. It recognizes
the limitations of individual experience and acknowledges the value of
collective wisdom. It is not a conversation defined by simple and easy
arrival at consensus. At times, it is difficult, contentious. But when the final,
small list of awards is unanimously affirmed, it is because these people,
these citizens know they have each been heard. They have engaged in a
serious exchange of ideas.
These deliberations are grounded in profound respect for the role of
electronic media in contemporary life. In fields so often dismissed-even by
their practitioners-as "trivial," the Peabody process recognizes the
thoughtful, the wonderful, the moving, the provocative, the significant. The
award is special because this persistent search for excellence challenges
those who produce, create and distribute to do better, to be better, to
accept the responsibility that comes with their access to mass media. It
calls on them to acknowledge the delight they take in their efforts and to
make works that honor their audiences.
This year, our call for entries has gone out under the cloud of concern that
now covers the world. We anticipate numerous submissions dealing with
recent events. But we also look for many other works, produced before and
after those events, programs of all types that have continued to comfort,
guide and instruct us since Sept. 11.
From among all these entries, careful consideration will once again lead to
selection of the few that rise to the level of the Peabody. And those few, we
believe, will again redefine-as they have for more than six decades-the best
that is possible for electronic media.
Award
Ceremony
Current
Winners
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Description of awards
ceremony including
location
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Photos of past
ceremonies
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Links and/or scrolling
quotes from acceptance
speeches and
presentations
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Ability to view
introduction video from
most recent awards
ceremony
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List and description of
current winners
Title: 65th Annual Peabody Winners
Photos of winners at
award ceremony,
program stills or footage
Hurricane Katrina ripped the roof off WLOX`s newsroom, toppled one of its
transmitting towers and destroyed two of its bureaus, yet courageous
employees of the station broadcast 12 consecutive days of life-saving news

Hurricane Katrina WLOX-TV, Biloxi, MS
and information to its storm-shocked Gulf Coast viewers. WLOX-TV.
Preparation and Coverage of Hurricane Katrina WWL-TV, New
Orleans, LA
From pre-storm advisories to investigative reports on why the levees failed,
WWL`s coverage of Hurricane Katrina began two days before the storm
battered and swamped New Orleans and continued, unbroken, thanks to
careful pre-planning and dedicated personnel, 99 percent of whom stayed
on the job. WWL-TV.
NBC Nightly News with Brian Williams: After the Storm: The Long
Road Back NBC
NBC`s stated goal was to cover the aftermath of Katrina "with as many
resources and as much time and intensity" as it had devoted to the 9/11
terrorist attacks. This commitment on the part of a broadcast network
resulted in extraordinary coverage and analysis. NBC Nightly News with
Brian Williams.
CNN Coverage of Hurricane Katrina and Aftermath CNN
No other national, 24-hour news service provided more essential, up-tothe-minute information for viewers, listeners and online users. CNN`s
continuous live coverage became a go-to channel for the most current news
about Katrina and its effects. CNN.
China: A Million Steps Ahead TVE, Madrid, Spain
More than 100 million Chinese have moved from the countryside to cities in
the past 10 years. The documentary gets both the big picture and smaller,
personal stories of miraculous, historically unprecedented cultural and
economic shifts. TVE.
American Experience: Two Days in October PBS
This extraordinary installment of WGBH Educational Foundation`s
"American Experience" juxtaposed concurrent 1967 events – the ambush of
an American battalion by Viet Cong and a student protest in Wisconsin – to
illuminate a turning point in the Vietnam War. Robert Kenner Films, WGBH
Educational Foundation, Wisconsin Public Television, Playtone, BBC.
This World BBC: Bad Medicine BBC 2
Resourceful, physical risk-taking reporting about a Nigerian doctor`s
crusade against counterfeit drugs illuminates an international scourge that
extends to industrialized nations as well as the Third World. BBC.
P.O.V.: Chisholm `72: Unbought & Unbossed PBS
Not just a lively remembrance of Shirley Chisholm, the United States` first
female presidential candidate, this documentary is also a thoughtful
analysis of the viability of third-party candidates. P.O.V./American
Documentary Inc., Independent Television Service, Realside Productions.
Boston Legal ABC
David E. Kelley`s series about a blue-chip Boston law firm somersaults
from comedy to drama to stinging political commentary with acrobatic
assurance and undisguised glee. David E. Kelley Productions in association
with 20th Century Fox Organization.
House FOX
An unorthodox lead character – a misanthropic diagnostician fond of saying
humanity is "overrated" – and cases fit for a medical Sherlock Holmes have
helped make "House" the most distinctive new doctor drama in a decade.
Heel and Toe Films, Shore Z Productions, Bad Hat Harry Productions, NBC
Universal Television Studio.
Edge of America Showtime
Inspired by the true story of an African-American teacher-coach at a Native
American reservation in Utah, "Edge of America" mines an atypical culture
clash for insight into two marginalized minorities. Showtime, Red House
Entertainment.
South Park Comedy Central
Primitive animation is part of the charm of TV`s boldest, most politically
incorrect satirical series. Its simple style also makes possible the show`s
unmatched topicality. Comedy Central.
American Masters: No Direction Home -- Bob Dylan PBS
Pulling together never-before-seen archival footage and interviews, director
Martin Scorsese creates as artful and intimate portrait of the poet, jester
and raspy voice of his generation as we`re ever likely to see or hear. Don`t
think twice, it`s all right. Thirteen/WNET New York, Grey Water Park
Productions, Spitfire Pictures, Cappa/DeFina Productions in co-production
with Vulcan Productions, BBC/Arena, and NHK.
The Wire: The Impact of Electricity on Music Canadian Broadcasting
Corporation
Audio dynamite, this consistently surprising eight-part radio series explores
how electricity changed – and continues to change – how we hear music,
how we play it, even what we think it is or can be. Canadian Broadcasting
Corporation.
BBC DoNation Season: Life on the List BBC
Public service campaigns rarely combine the potential and power of
electronic media – TV, radio, online, interactive – in ways as effective as
this concerted appeal for organ donors. British Broadcasting Corporation –
Factual and Learning and Drama.
Classical Baby HBO
This whimsical, charming, deceptively simple marriage of animation to the
music of Tchaikovsky, Bach and Ellington becomes an interactive treat for
young children and parents alike. HBO Family.
A Room Nearby PBS
Five people`s tales of their lonely lives become the soundtracks for
idiosyncratic animated vignettes. Peabody board members called it "a
beautiful gift." Independent Television Service.
Burning Questions KNBC-TV, Los Angeles, CA
KNBC-TV`s four-part investigative series confirmed health and safety
concerns about a multi-acre commercial-residential development built on a
site that includes a leaking subterranean gas reservoir. KNBC-TV.
How Far Will the Army Go? KCNC-TV, Denver, CO
An enterprising high-school journalist and KCNC-TV teamed up to document
U.S. Army recruiters helping a prospective recruit to forge a diploma and
beat a drug test. KCNC-TV.
A Place of Our Own (Los Ninon en Su Casa) KCET-TV, Los Angeles,
CA
This public-service project, designed to provide parents and child-care
providers with information about helping pre-kindergarteners develop
social, emotional and cognitive skills, included daily TV programs and web
sites in Spanish and English and more than 200 bi-lingual outreach
workshops. KCET/Los Angeles in association with Sesame Workshop and 44
Blue Productions Inc.
Radio Rookies Project WNYC Radio, New York
Teenaged reporters pick up microphones and let down their guards in this
series of remarkably immediate and illuminating first-person dispatches.
WNYC Radio/Radio Rookies.
15% of the United States KMEX-Univision 34, Los Angeles, CA
Inspired by the book "La Nueva California, Latinos in the Golden State,"
KMEX-Univision 34`s 19-part series examined the past, present and future
of the Latino community, revealing diversity and contributions far beyond
the usual television depictions. KMEX-Univision 34.
Save Our History: Voices of Civil Rights The History Channel
Not a professor or celebrity in sight. Just men and women, white as well as
black, recalling their personal experience of "the movement." The History
Channel special was eloquent, moving, invaluable. Documania Films, Sierra
Tango Productions, The History Channel.
What If Winter Never Comes? (Et si l`hiver ne venait plus?)
CBC/Radio-Canada
From the frontlines of global warming, the Arctic, this report brought
listeners voices of native people, the Inuit, whose way of life is literally
melting away. Deftly employed ambient sound enhanced the piece`s
power. La Premiere Chaine (French Radio Network) – CBC/Radio-Canada.
Viva Blackpool BBC America
What would have been at minimum an engrossing tale of ambition, greed
and corruption in depressed seaside city looking to gambling for salvation
becomes, with the addition of a song score of pop-music classics and
ingeniously staged production numbers, a riveting, at times jaw-dropping
entertainment event. BBC America, BBC.
The Staircase Sundance Channel
A controversial murder case in Durham, N.C., is merely the backdrop for
the intimate, grippingly constructed eight-chapter documentary in which
director Jean-Xavier de Lestrade explores a complex defendant, his divided
family and his spare-no-expense defense. Maha Films.
Yesterday HBO
This starkly beautiful, heart-breaking movie from South Africa about a
young mother who is diagnosed with AIDS put an indelible face on a
continent`s massive crisis. A Distant Horizon/Videovision Entertainment
Production in association with Anant Singh, The Nelson Mandela
Foundation, M-Net Exciting Films and Video Foundation of South Africa in
association with HBO Films.
The Queen of Trees BBC 2
Impeccable, creative cinematography aside, the wondrous thing about this
study of a single sycamore fig, Africa`s queen tree, is that it`s a microcosm
of the eco-complexity of the Earth at large. Deeble and Stone Productions,
NHK, Thirteen/WNET New York, Granada International, BBC, ZDF.
Children of Beslan HBO
Terrorists` September 2004 siege of a Russian elementary school recalled
in the words of children ages 6 to 12 who survived it. The simplest and
most direct of several documentaries on the subject, and the most
shattering. BBC in association with HBO Documentary Films.
Bleak House BBC
"Absolutely compulsive viewing" said the Peabody board of this masterful,
faithful-yet-modern adaptation of Charles Dickens` serial about a neverending London law suit. A BBC, WGBH-Boston co-production in association
with Deep Indigo.
The Shield FX
Riveting, densely layered adult entertainment – and more. No cop series
has posed harder questions than "The Shield" about how far we`re willing
to let law-enforcement officers go to keep us safe. Fox Television Studios in
association with Sony Pictures Television.
Battlestar Galactica SCI FI CHANNEL
A belated, brilliantly re-imagined revival of a so-so 1970s outer-space saga,
the series about imperiled survivors of a besieged planet has revitalized scifi television with its parallax considerations of politics, religion, sex, even
what it means to be "human." NBC Universal Television Studio.
Judging
Screening
Committees
Peabody Board

Description of how
awards are judged and
what it means to be
“Peabody worthy”
Title: Judging
Body: The Peabody Awards, the oldest awards in broadcasting, are
considered among the most prestigious and selective prizes in electronic
media. The Peabody Awards recognize excellence and meritorious work by
radio and television stations, networks, Webcasters, producing
organizations and individuals. Selection is made by the Peabody Board
following review by special screening committees of University of Georgia
faculty, students and staff. The 15 member Peabody Board is a
distinguished panel of television critics, industry practitioners and experts in
culture and the arts.

Description of screening
committees

List of student judges

List of faculty and staff
judges

Group photos of faculty
and student judges

Photo of board
Title: The Peabody Board

Discussion of the
breadth and depth of
experience of board
members

Discussion of prestige of
award based on
unanimous decision of
board
Body: The Peabody Board is a distinguished group of media practitioners,
critics, scholars, viewers, and listeners that makes the final selections each
year of recipients of program and individual awards. Selection is made by
the Peabody Board following review by special screening committees of
faculty, students, and staff.
Peabody
Director

Message from Dr.
Newcomb
Title: The Peabody Director: Horace Newcomb

Expanded bio of Dr.
Newcomb

Photo of Dr. Newcomb
Body: In July of 2001 I began my work as Director of Peabody Awards
program. From 1990 to 1995, I had served as a member of the Peabody
Board, and it was an honor then to work under the direction of Dr. Worth
McDougald and later, Dr. Barry Sherman. After more than thirty years of
studying, teaching, and writing about mass media in the academy, in
newspapers and magazines, and in the creative community, I can think of
no better place to be.
Subhead: From the Director
But it is not merely because of professional experience or future projects
that I am pleased to be working with the Peabody program. It is also
because mass media changed my life. Growing up in Mississippi in the '40s
and '50s, in a closed society, my world was opened as radio strengthened
my imagination, movies showed me places I could dream of visiting, and
television expanded my intellect and altered my actions.
Live TV brought wonderful, complicated drama. Matt Dillon and Joe Friday
instructed me to beware the use of violence. Buzz and Tod, suggested I get
out of town whenever possible, preferably on Route 66. The Defenders,
taught me about social justice with ideas and perspectives far broader than
those around me. Documentaries and news reports focused on the Civil
Rights Movement offered a direction I might never have known otherwise
and challenged me to go that way.
For me, then, the Peabody represents one fact more than any other. This
award represents respect for the role of mass media in contemporary
society. This does not mean we who administer and present the awards
celebrate all, or even most, of what is produced. On the contrary, the very
small number of Peabodys presented each year recognizes only the very
best of the best. Our deliberations are complex and thorough. Sometimes
our debates are fierce and our judgment severe. And the goals we set are
extremely difficult to achieve.
But we do recognize that individuals who produce the works we survey
must often struggle in industries unfairly dismissed as trivial. Still, it is
distressing that all too often that attitude is also found within those same
industries. It is sometimes easier to accept mediocrity with familiar phrases
- "Oh, it's just entertainment" or "If they keep cutting the news budget,
why should we make the extra effort."
The Peabody Award refuses such rationalizations. Every year for more than
half a century this program has reaffirmed that the work done in media
industries is a fundamental aspect of contemporary experiences intellectual, emotional, political, spiritual. These awards exist because
people working in those industries are capable of excellence, because they
do achieve excellence, and because they should be rewarded for work that
can stand as a model for their peers and for those who will follow them. For
these reasons we will continue to hold these individuals and these
industries to the high standards of the Peabody Award, standards
representing the highest mark of excellence in electronic media.
Subhead: Horace Newcomb
Horace Newcomb is the Lambdin Kay Chair for the Peabodys in the Grady
College of Journalism and Mass Communication at the University of
Georgia.
Newcomb is the author of TV: The Most Popular Art (Doubleday/Anchor,
1974), co-author of The Producer's Medium (Oxford University Press,
1983), and editor of six editions of Television: The Critical View (Oxford
University Press, 1976-2000). In 1973-74, while teaching full time, he was
also the daily television columnist for the Baltimore Morning Sun. From
1994-96 he served as Curator for the Museum of Broadcast
Communications (Chicago) with primary duties as editor of The Museum of
Broadcast Communications Encyclopedia of Television, a 3 volume, 1,948
page reference work containing more than 1,000 entries on major people,
programs, and topics related to television in the United States, the United
Kingdom, Canada and Australia. The MBC Encyclopedia of Television is the
definitive library reference work of first record for the study of television; a
second edition is now in preparation. Newcomb is also author of numerous
articles in scholarly journals, magazines, and newspapers.
His research and teaching interests are in media, society, and culture and
he has written widely in the fields of television criticism and history. Recent
lectures in Italy, Taiwan, Norway, Spain, Denmark, Finland, Sweden, Korea,
Switzerland, and China have focused on cultural exchange and international
media industries. In 1989 Newcomb was named one of three Outstanding
Teachers in the Graduate School at the University of Texas at Austin. From
1990-95 he was a member of the Board of the Peabody Awards program.
Newcomb received the B.A. from Mississippi College, Clinton, Mississippi in
1964. He studied as a Woodrow Wilson Fellow and University Fellow at the
University of Chicago, receiving the M.A. in 1965 (General Studies in the
Humanities) and the Ph.D. in English (American Literature), 1969. He
taught at colleges and universities in Iowa, Michigan, Maryland, and Texas
before joining the Peabody Program at the University of Georgia in 2001.
Current
Board
Members

Photos of each board
member with short bios
Past
Directors

Bio and photo of Worth
McDougald
Title: Past Peabody Directors

Bio and photo of Barry
Sherman
Body: Dr. Barry Sherman, Lambdin Kay Chair for the Peabodys, was the
Director of the George Foster Peabody Awards program in the Department
of Telecommunications at the University of Georgia, a post he held from
1991 until his sudden death 2000. He's credited with taking the
competition, which draws more than one thousand entries each year, to a
new level of prominence.
Subhead: Barry Sherman (1991 – 2000)
Sherman joined the Grady College in 1981 after teaching journalism history
at Western Michigan University and Penn State University. A scholar of
broadcast history, he said he was drawn to UGA by the opportunity to use
the Peabody Archives for research. He immediately became involved in the
Peabody Awards program and was named associate director in 1984 and
held this post until he was named successor to longtime awards director
Worth McDougald in 1991 saying, "I regard the directorship of the Peabody
Awards as a sacred trust…there is no more highly regarded or more
important program in the broadcasting and cable industries."
At the University of Georgia, Dr. Sherman taught a graduate course in
media management, an undergraduate introductory course in
telecommunications, authored Telecommunications Management:
Broadcasting/Cable and The New Technologies, co-authored three editions
of Broadcasting/Cable and Beyond: An Introduction to Modern Electronic
Media, served as a departmental advisor and as a consulting editor in Mass
Communication and Journalism for publishing giants McGraw-Hill.
Sherman was chairman of the telecommunications department and was
also the founding director of the Dowden Center for Telecommunication
Studies from 1988 until 1997, when he was named to the endowed
professorship. Dr. Sherman was twice recognized by the University of
Georgia for outstanding teaching and named the Frank Stanton Fellow in
1995 for his "outstanding contribution to electronic media education" by
The International Radio and Television Society Foundation. The next year,
he was invited to testify before the Library of Congress on the importance
of historical preservation of television and video materials.
During his tenure as director for the Peabody Awards he arranged popular
exhibitions of material from the Peabody archives at the Museum of Radio
and Television in New York, the Louis Wolfson II Media History Center in
Miami, the Museum of Broadcast Communications in Chicago and the
American Film Institute in Los Angeles. Sherman once said he considered
serving as director of the Peabody Awards the ideal job. "It combines the
best elements of my academic training and professional interests," he said.
"And besides, who else has a tape collection of 30,000 programs…it was an
opportunity to be a kid in a candy store."
The Association for Education in Journalism and Mass Communication
honors his memory with The Barry Sherman Teaching Award that
recognizes excellence and innovation in the teaching of media management
and economics. Sherman's family established a fund in his memory to help
students on the Peabody judging to attend the awards ceremony in New
York. For more information contact the Grady College of Journalism and
Mass Communication, University of Georgia, Athens, GA 30602.
Subhead: Worth McDougald (1963 – 1991)
Dr. Worth McDougald served as Director of the Peabody Awards program
from 1963 until his retirement in 1991 when he was named Director
Emeritus. But '63 did not mark his first association with the Awards. He had
begun that work in 1949, immediately upon joining the faculty of what was
then known as the Henry W. Grady School of Journalism as an Assistant
Professor. Under his thirty year leadership as Director, the Peabody Awards
program developed in many ways, including the review of more and more
entries, the establishment of rotating boards of specialists who select the
Awards, and the use of well-known media figures as Masters of Ceremonies
for the presentation of the Awards.
Dr. McDougald's service to the University of Georgia also extended far
beyond the Peabody Awards. During his tenure on the faculty he headed
the Department of Radio-Television-Film and developed and served as first
Director of the University's Instructional Resources Center. He also served
five years as a member of the UGA Athletic Board and was named to
emeritus status upon his retirement.
Like many in his generation, Dr. McDougald's education and career had
been interrupted and shaped by service to his country. He entered the
United States Navy in 1943, after attending Emory University for one year.
He was commissioned at the University of Notre Dame and completed the
Navy Communication School at Harvard before being ordered to the USS
Appalachian, an amphibious group flagship in the Pacific theatre, as
Communication Officer. His navy duty took him to Guam, Saipan, the
Phillipines and subsequently to all of the Japanese home islands when WWII
came to a close. He entered both Hiroshima and Nagasaki within a few
weeks after the atomic bombs destroyed those cities. In 1946 the
Appalachian served as Press Ship for both the air and underwater
explosions of atomic weapons at Bikini Atoll in the Pacific.
Following this assignment Dr. McDougald went on inactive duty and
completed his degree requirements at Emory University in 1947. He joined
the staff of radio station WWNS in Statesboro, GA as Program and News
Director. From there he was recruited to the University of Georgia by Dean
John Drewry in 1949. In 1951 Dr. McDougald was recalled to active duty
with the Navy and served during the Korean War as Naval Security Group
officer on the Staff, Commander-in-Chief, U. S. Atlantic Fleet with the rank
of Lt. Commander. After returning to the University, he received the MA
degree in Political Science from UGA in 1954 and the Ph. D. degree from
the Ohio State University in 1964.
Dr. McDougald has also been active in the Presbyterian Church, U.S. He
served for more than ten years on the church's General Council, General
Executive Board, and General Assembly Mission Board. He served as
Moderator of the Synod of Georgia and was a candidate for Moderator of
the General Assembly of the PCUS. An active Rotarian Dr. McDougald was
President of Athens Rotary Club in 1985 and was elected Rotary District
Governor of district 6910 in 1992.
Worth McDougald was named to the Georgia Broadcasting Hall of Fame by
the Georgia Association of Broadcasters. He is married to the former
Charlotte Ballenger and they have three children and five grandchildren.
Winners

Winners
Search
Discussion of the
prestige of winning a
Peabody

Discussion of notable
past winners

Scrolling quotes from
past winners

Pictures of notable
winners

Links to notable
Peabody Interviews

Directions on how to
use winners search bar

Winners search bar
Title: Winners
Body: Since 1941, the George Foster Peabody Awards have recognized
distinguished achievement and meritorious public service in television and
radio. Over the years the awards have recognized numerous stations,
networks, producing organizations and individuals for excellence in
broadcast communication.
Discussion of notable winners
Title: Search for Winners
Body: Peabody Award Winners - The Peabody Award Winners Archive is
now searchable by year, program title, producing organization, city and key
word(s). The Winners Archive holds information on all winners of the
Peabody Award. The first awards were presented in 1941 for radio
programming in 1940. Other milestones include the first television award
given in 1948 and the first cable award presented in 1981.
From the drop-down menu below enter your search criteria. Press "submit"
to begin your search. In addition to the year, program title, producing
organization and city, the official citation for each of the winning programs
will appear as well. You may perform a key word search in the citation
search option. For personal and institutional award winners, use the title
search option.
Subhead: Peabody Archive Librarians
If you have any additional questions about the Peabody Archives please
contact:
Ruta Abolins
Director, Media Archives and Peabody Awards Collection
University of Georgia Libraries
Athens, GA 30602
tel. (706) 542-4757
tel. (706) 542-7360
fax (706) 542-4144
or
Mary Miller
Peabody Awards Collection Cataloger
tel. (706) 583-0212
Peabody
Winners
Book

Description of what
winners book is and
links to download
different file formats of
book
Title: Peabody Winners Book
Body: The George Foster Peabody Awards were first awarded in 1941 for
radio programs broadcast in 1940. The awards, long considered among the
most prestigious prizes in electronic media, recognize distinguished
achievement and meritorious service by radio and television networks,
stations, producing organizations, cable television organizations and
individuals. Though there is no set number of awards, no more than 36
have ever been presented in a single year. This free downloadable Winners
Book lists all recipients of the George Foster Peabody Award by date.
To Download A Copy in .RTF format
This format can be used by most word processing software programs.
To Download A Copy in Adobe .PDF format*
* You will need the Adobe Acrobat Reader software on your computer. The
software is free, and can be acquired at www.adobe.com
The Peabody Awards
Collection

Discussion of collection
size, importance and
breadth
Title: The Peabody Awards Collection
Body: The Walter J. Brown Media Archives and searchable Peabody Awards
Collection at the University of Georgia Libraries contains most television and
radio entries to the George Foster Peabody Award since 1940. The Peabody
Award Collection reflects the best in broadcasting history, with titles from
news, documentary, entertainment, educational, children's, and public
service programming. Many of the kinescopes, film prints, tapes, or radio
transcription discs held by the Library are the sole surviving copies of the
work. The collection continues to grow, as every year's entries are
deposited with the Library after the awards process is completed.
Subhead: Peabody Archive Librarians
If you have any additional questions about the Peabody Archives please
contact:
Ruta Abolins
Director, Media Archives and Peabody Awards Collection
University of Georgia Libraries
Athens, GA 30602
tel. (706) 542-4757
tel. (706) 542-7360
fax (706) 542-4144
or
Mary Miller
Peabody Awards Collection Cataloger
tel. (706) 583-0212
Peabody
Awards
Collection
Search


Link to UGA libraries
and/or ability to search
for entries
Potential ability to open
and view digital files
Title: Search the Peabody Awards Collection
Body: The searchable Peabody Awards Collection at the University of
Georgia Libraries contains most television and radio entries to the George
Foster Peabody Award since 1940. The Peabody Award Collection reflects
the best in broadcasting history, with titles from news, documentary,
entertainment, educational, children's, and public service programming.
Many of the kinescopes, film prints, tapes, or radio transcription discs held
by the Library are the sole surviving copies of the work. The collection
continues to grow, as every year's entries are deposited with the Library
after the awards process is completed.
Button to Search Collection (linked to
http://www.libs.uga.edu/media/collections/peabody/pbdatabase/index.html
)
Subhead: Peabody Archive Librarians
If you have any additional questions about the Peabody Archives please
contact:
Ruta Abolins
Director, Media Archives and Peabody Awards Collection
University of Georgia Libraries
Athens, GA 30602
tel. (706) 542-4757
tel. (706) 542-7360
fax (706) 542-4144
or
Mary Miller
Peabody Awards Collection Cataloger
tel. (706) 583-0212
Research
Peabody
Interviews

Searchable archive of
award reception winner
interviews and/or
selected interviews
featured prominently on
the page (perhaps video
can be accessed via
Google video like the
interviews of the
Archive of American
Television)
Preserving
the
Peabody
Awards
Collection

Discussion of the
importance of
preserving collection
and the methods of
preservation being
conducted

Discussion of those
helping to preserve the
collection

Discussion of the
research opportunities
available and how to
access the Peabody
Awards Collection for
research purposes

Brief descriptions of
research conducted
using the Peabody
Awards Collection
including links to
expanded descriptions
News and Events

Brief description of
latest news and
announcements with an
invitation to visit
frequently for updates

Links to full text of
latest news and
announcements

Titles of press releases
with links to full text

Link to press release
archives
Events

Descriptions, dates and
links (when appropriate)
of upcoming events
Peabody
in the
News

Recent coverage of the
Peabody Awards in the
news with links to full
text articles
Live
Announce
ment

Streaming video of
award announcement
Media Kit

Links to media images,
board members’ and
director’s bios, fact
sheet and/or
backgrounder on the
Peabody Awards

Request more
Press
Releases
information or images
form
Peabody Programs
Peabody
Center for
Media and
Society

Contact information for
appropriate press
contacts

Discussion of Peabody
Programs and broader
program goals

Goals of program
Title: The Peabody Center for Media and Society

Description of Center
Initiatives
Body:

Photos of Peabody
facility
The goals of The Peabody Center for Media and Society are:

to establish the premier site for reasoned deliberation of increasingly
significant connections linking electronic media and vital social topics
and issues

to address the policy communities dealing with these issues

to survey and assess changes that have occurred and those now
taking place with regard to media, culture, and society

to engage and inform the public with regard to media-related
matters that touch daily experience
To accomplish these goals the Center will become the home of:
The Peabody Seminars
www.peabody.uga.edu/peabodyseminars
The Peabody Seminars, the capstone project of the Center, will bring
together policy makers, media executives, academic researchers and citizen
members of the Peabody Board on an annual basis to address immediate
social issues in which electronic media are central. The deliberations of the
Peabody Seminars may result in specific commentary on the state of media
related issues and in direct public responses to topics defined as "social
problems" concerning contemporary media industries, media content, and
media distribution. The Seminars may also define and distribute specific
policy suggestions and recommendations. The Center will regularly publish
the results of Seminar deliberations in "white papers" and make them
available to appropriate audiences. No organization currently affords such
an opportunity for efforts of this significance and magnitude on a regular
basis. The acknowledged authority of the Peabody Awards appropriately
extends to such an activity and immediately lends authority to the outcome
of Seminar deliberations.
The Peabody International Initiatives
As changes in media industries continue to develop throughout the world,
the Peabody Center will be the locus of ongoing discussion, evaluation,
training, and dissemination of vital information. Peabody programs will also
be presented at international venues abroad.
The Peabody Public Programs
Developed from the Archive and the research efforts, these programs will
address media related topics and be open to the university and local
communities and to visitors from around the state, the nation, and the
world.
The Peabody Master Classes
This existing program was initiated in 1992 to integrate the Peabody
Awards more directly into the academic life of the University and under
auspices of the Center will be further integrated into other activities.
All these activities are enhanced by the availability of the Peabody Archive
in the University of Georgia Library. This collection contains nearly all the
entries submitted for adjudication from the late 1940s to the present and
comprises an invaluable resource, a veritable electronic social history of the
second half of the 20th century. The Peabody Center will work closely with
the University Library to maintain, enhance, and open the Peabody Archive
for purposes of research and teaching.
Call for Entries

Brief description of
submission process
Title: Entries
Body: Entries may be submitted by any person or organization wishing to
direct the attention of the Peabody Board to a meritorious program, series,
individual or organization. In its selections, the Board will not necessarily be
restricted to those programs reviewed by the screening committees, but
may consider reports of meritorious service from other sources and may, on
its own initiative, select a program, station or individual for an award.
Frequently
Asked
Questions

Current list of FAQs
along with potential new
questions with links to
answers
Title: Frequently Asked Questions
When is the Deadline for Entries?
What programs are Eligible?
What are the Entry Fees?
Who may submit an Entry?
Are there categories for Entries?
What Supporting Materials are needed?
Are non-English language entries accepted?
When is the Winners Announcement?
How do I contact the Peabody Awards?
Eligibility

Information on what
types of programs are
eligible to enter

Submission categories

Information on The
Peabody/Robert Wood
Johnson Foundation
Award for Excellence in
Health and Medical
Programming

Button to go to entry
form
Title: Eligibility
Body: The intent of the Peabody Awards is to recognize outstanding
achievement in electronic media, including radio, television and cable. The
competition is open to entries produced for alternative means of electronic
distribution, including corporate video, educational media, home-video
release, World Wide Web and CD-ROM. Programs produced and intended
for general theatrical motion picture release are not eligible for a Peabody
Award.
Title: Submission Categories
A station, organization, or individual may submit more than one program or
series in each category. However, a particular program or series may be
entered in only one category. Categories are used for administrative
purposes only. All entries are in open competition with all other entries. The
Peabody Board may recognize more than one winner from a given category
or may choose to make no award in that category. Awards are announced
and presented without mention of the category in which they were
submitted. Submission categories are:

News Includes spot coverage, reporting, investigation,
interpretation and commentary on news events. Breaking news
coverage should be submitted as aired in real time without
significant editing.
Entry
Formats

Information on entry
formats for radio,
television and Web

Entertainment Regularly scheduled or special programs
characterized by excellence in the presentation of drama, comedy,
music, the performing arts, variety or sports.

Programs for Children Series and special programs or projects
primarily intended for an audience of children (2-11) or youth (1217).

Education Creative and effective use of electronic media to enhance
teaching and learning. Documentation of educational objectives and
outcomes should be included.

Documentary In-depth examination of issues of local, national or
international importance or of contemporary or historic events.

Public Service One-time or continuing projects using a single
medium or a variety of means to respond to an important public
problem or issue. Evidence of results should be provided.

Individuals, Institutions or Organizations A body of work or a
record of accomplishments by an individual or institution in radio,
electronic media which represents exceptional achievement and
meritorious public service.
Title: Entry Formats
Subhead: Radio
FOR ARCHIVAL PURPOSES: Please submit radio entries on CD or
high quality audio cassette.

Information on editing
and compilations

Information on NonEnglish language entries
REVIEW COPIES: Preferred: Five copies of each entry on CD.
Acceptable: five high quality audio cassettes; open reel and DAT are
also accepted. All audio entries must be submitted in protective cases.

Button to go to entry
form
Subhead:Television
FOR ARCHIVAL PURPOSES: Please submit television entries on first
generation Beta-SP videocassette without visible time code
window.
REVIEW COPIES: Preferred: Five copies of each entry on DVD.
Acceptable: Five ½” VHS copy of each entry. We cannot accept 1”,
8mm, D2 or other formats. Television entries must be submitted in
North American NTSC standard. All video entries must be submitted in
protective cases.
Subhead: Web
Web entries should correspond to one of the above entry categories and be
“original to the Web,” meaning the entry was produced exclusively for the
Web and not re-purposed in any way. If the entry was done “in
collaboration with another medium” (e.g., the Web site is an added value in
content, interactivity, or multimedia to a broadcast or cable production),
the site should be included as part of a broadcast or cable submission. The
date the entry went online must be specified when the entry is submitted
for competition. Entrants must keep their nominated entries on site, intact
and accessible from submission until the Peabody Awards are presented on
June 5, 2006. The site must be accessible in a current version of the
leading browsers and to both Windows and Macintosh platforms. For
judging and archiving purposes entrants must also submit the entry on
CD-ROM or DVD, formatted for Macintosh OS or Microsoft Windows
platforms.
Head: Editing and Compilations
Program entries should be submitted in their entirety, as originally
broadcast or cablecast. In the case of breaking news or ongoing news
events, entrants are asked to provide the Peabody Board with a
comprehensive sampling of their coverage, including real-time recordings of
the beginning of their coverage, and substantive samples of their coverage
throughout the duration of the news event.
Head: Non-English Language Entries
If the program soundtrack is not in English, entrants must provide one of
the following: ·

burned-in subtitles in English

second audio track in English

dialogue dubbed in English
Of these, the Peabody Board prefers subtitles for non-English language
television entries.
Entry Fee

Discussion of the entry
fee including how the
money goes to support
Peabody
Title: Entry Fee

Discussion of fee waiver

Button to go to entry
form
Individual programs aired in "anthology series," (e.g., 60 Minutes,
American Masters, P.O.V., Dateline, Sports Center, etc.), are considered
individual entries. Each program must be accompanied by an individual
entry fee.
Body: An entry fee of $150 in U.S. currency for radio entries or $250 for
television and Web entries must accompany each entry. Combined radio,
television and Web entries should include the $250 entry fee.
Entry fees are used for administrative expenses of the awards program. The
Peabody Awards program is an educational, non-profit program; our federal
non-profit tax ID number is 58-6001998. Please make checks payable to
"Peabody Awards." Entry fees may be charged to VISA, Mastercard,
Discover or American Express (see entry form).
Reporters, independent producers, directors and others who find the entry
fee prohibitive may apply for an Entry Fee Waiver through a special grant
program underwritten by Home Box Office, Inc. A limited number of entry
fee waivers is available from the Peabody Awards/HBO Fund for
Independent Producers. Awards will be made on the basis of demonstrated
financial need and appropriateness of the production to the goals and
objectives of the Peabody Awards. Applicants for an Entry Fee Waiver must
include their entry fee, which will be refunded upon the award of a waiver.
Applicants for a waiver must also check the appropriate space on the entry
form and must submit with their entry: (1) a personal letter to the director
of the Peabody Awards indicating the circumstances surrounding the
production that qualify it for a waiver and (2) up to three letters from
stations, networks, grantors or producing organizations supporting the
waiver request. A special committee of the Peabody Awards will review
waiver requests and will notify applicants of their decision.
Important
Dates

Details on timetable for
awards submissions,
deadlines,
announcements and
ceremony
Title: Timetable
Body: All program entries must be for programs originally broadcast,
cablecast or released for non-broadcast distribution during the calendar
year (January 1-December 31). The deadline for receipt of entries is
January 17. All entries must be shipped PRE-PAID to be received by our

Button to go to entry
form
offices by 5:00 p.m. Eastern Time on that date. Acceptance of late entries
must be approved in advance by the director of the Peabody Awards, Dr.
Horace Newcomb; late entries incur a late fee of $100 each. No entries
will be accepted under any circumstances once the jurying process
begins. No entry materials will be returned.
Subhead: Important Dates
Support
Materials
Online
Entry

Discussion of support
materials

Button to go to entry
form

Paragraph encouraging
online submission
Deadline for receipt of entries
All entries are to be received in
our office by 5:00 p.m. Eastern
Time
January 17, 2007
Winners Announcement
TBA
Awards Presentation
June 4, 2007
Title: Support Materials
Body: There is no limit on the amount and kind of support materials that
may be submitted with an entry, including scripts, press kits, photographs,
letters of endorsement or promotional items. Materials should enhance an
entry and provide additional evidence to aid the Peabody Board in its
deliberations. Please do not affix program tapes to print or support
materials. Any corrections or retractions following the original broadcast or
cablecast should be noted on the entry form and documentation included
with the entry. In addition, any follow-up reports and/or evidence of impact
following the original broadcast or cablecast may be submitted past the
entry deadline until the conclusion of the judging (Jan. 14-April 3).
Do we just want this page to be http://dbs.galib.uga.edu/cgibin/parc_entry.cgi?userid=guest&password=guest or do we want it to look
Form
Peabody Sponsors
Contact Us
Other potential features:
 Blog(s)

Online entry form

PDF of entry form

Brief paragraph about
sponsors and awards
luncheon

Sponsor logos

Who to contact to
become a sponsor

Contact information
(maps, address, emails

Photos of Peabody
facility

Contact emails
like the site?
Title: Official Sponsors
Body: The Peabody Awards program is an independent, not-for-profit
activity of the Grady College of Journalism and Mass Communication,
University of Georgia. Your entry fees and your attendance at our awards
luncheon help perpetuate the Peabody program and ensure the financial
independence and integrity of the awards. The following organizations are
Official Sponsors of the Peabody Awards.