Course Schedule
BA 5080 – Fall 2012, Section 1
Date
08/28/2012
08/30/2012
Topic & Assignments
 Introduction and Course Overview
 Case Analysis – Part 1 (Toolbox Analyses)
09/04/2012
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Glo-Bus
09/06/2012

Case Analysis – Part 2 (B&E Library Resources
& Summary)
TENTATIVE: Guest Lecture – Carla Frank,
Financial Systems Executive, Velti (mobile
marketing platform) and former Director of
Global Payroll, Google
Special Topics Lecture – Market Sizing,
Financial Analysis, & B&E Library Resources
INDIVIDUAL: Glo-Bus Quiz Due
GROUP: Glo-Bus Practice Decision Round
Toolbox Discussion – Market Sizing
Toolbox Discussion – Financial Analysis
Toolbox Discussion – B&E Library Resources
TENTATIVE: Guest Lecture – Eduardo
Muszkat, Owner, MCD Records (Brazilian
record label) and You, Inc. (Brazilian real estate
development firm)
Lecture – Chapters 1, 2, 9, & 10
Glo-Bus Discussion – Practice Decision Round
Toolbox Discussion – Business Model
Toolbox Discussion – Execution
Toolbox Discussion – Corporate Responsibility
CONTINUOUS IMPROVEMENT FEEDBACK
GROUP: Glo-Bus Y6 Decision Round
FREE DAY
FREE DAY
Lecture – Chapters 3 & 5
Glo-Bus Discussion – Y6 Decision Round
GROUP: Glo-Bus Y7 Decision Round
TENTATIVE: Guest Lecture – Manuela Pucci,
European Sales Manager, Quercetti (Italian toy
manufacturer) and former European Product
Manager, Kimberly-Clark Italy
Toolbox Discussion – Driving Forces
Toolbox Discussion – Porter’s 5 Forces
Toolbox Discussion – Generic Competitive
Strategies
Toolbox Discussion – Market Positioning Maps
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09/11/2012
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09/13/2012
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09/18/2012
09/20/2012
09/25/2012
09/27/2012
10/02/2012
10/04/2012
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Source
 Syllabus & Schedule
 Google Case (pp. 364-384)
 Strategic Toolbox
 Glo-Bus Website (User
Guide, Help Screens)
 Glo-Bus Overview
 Google Case (pp. 364-384)
 Strategic Toolbox

Special Topics Materials
(Blackboard Documents
Section)

Strategic Toolbox

Text, Chapters 1, 2, 9, & 10

Strategic Toolbox

Text, Chapters 3 & 5

Strategic Toolbox
10/09/2012
10/11/2012
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10/18/2012
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10/23/2012
10/25/2012
10/30/2012
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10/16/2012
11/01/2012
11/06/2012
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11/15/2012
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11/20/2012
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11/08/2012
11/13/2012
Lecture – Chapters 4 & 7
GROUP: Glo-Bus Y8 Decision Round
TENTATIVE: Guest Lecture – Gloria Sweida,
Owner, UWD Consulting (HR consulting
agency), former Owner, Custom Search
Solutions (executive search agency), and former
Account Executive, Bridgegate Group and
Robert Half International (headhunting agencies)
Toolbox Discussion – RBV
Toolbox Discussion – Value Chain
Benchmarking
Toolbox Discussion – Leveraging International
Competitiveness
Toolbox Discussion – SWOT Analysis
INDIVIDUAL: Chapter Review Quizzes Due
Hands-On Case Analysis Exercise
GROUP: Glo-Bus Y9 Decision Round
Group D Case Presentation
FREE DAY
FREE DAY
TENTATIVE: Guest Lecture – Mo Fini, Owner,
Tumi Music (www.tumimusic.com)
Hands-On Case Analysis Exercise
INDIVIDUAL: Case Analysis Paper Due
GROUP: Glo-Bus Y10 Decision Round
Group A Case Presentation
TENTATIVE: Guest Lecture – Jim Daffin,
Financial Advisor/College Unit Director,
Northwestern Mutual Cincinnati
Hands-On Case Analysis Exercise
TENTATIVE: Q&A session for students
interested in marketing careers – Erik Johnson,
Senior Principal, Borshoff Johnson
(www.borshoff.biz)
GROUP: Glo-Bus Y11 Decision Round
Group E Case Presentation
CONTINUOUS IMPROVEMENT FEEDBACK
Hands-On Case Analysis Exercise
GROUP: Glo-Bus Y12 Decision Round
GROUP: Glo-Bus Strategic Plan Due
TENTATIVE: Guest Lecture – Frank Goldberg,
Managing Director, Smart TV (www.smarttv.de); former Managing Director, dock11; and
former Consultant, AT Kearney
Group C Case Presentation
TENTATIVE: Guest lecture, Audrey Woods,
Project Manager, Gulf Coast IT&S, Hospital

Text, Chapters 4 & 7

Strategic Toolbox

Energy Drinks Case (pp. 263276)

Blue Nile Case (pp. 313-328)

Apple Case (pp. 350-363)

Southwest Case (pp. 401-436)
Corporation of America
(www.hcahealthcare.com), and former IT&S
Director, Retirement Plan Services,
OneAmerica (www.oneamerica.com).
11/22/2012
11/27/2012
11/29/2012
12/04/2012
12/06/2012
12/13/2012
 Hands-On Case Analysis Exercise
NO CLASS – THANKSGIVING
 GROUP: Glo-Bus Y13 Decision Round
 Group F Case Presentation
 TENTATIVE: Guest Lecture – Cat Macarie,
Owner, Cat Creatives (www.catcreatives.com)
 Group B Case Presentation
 GROUP: Glo-Bus Y14 Decision Round
 Glo-Bus Presentations
 Glo-Bus Presentations
 GROUP: Case Analysis Paper Due
 GROUP: Team Member Assessment Due
 INDIVIDUAL: Final Day for EC

Starbucks Case (pp. 446-483)

Cash Connection Case (pp.
484-499)