Module List (Modules taught in English)
Code
Module
Hours per week
ECTS
421
Foundations of International Management
4
5
Learning objectives:
This module is based on a board-game business simulation. Similar to a pilot who learns flying an
aircraft in a flight simulator, teams of students take the responsibility for successfully running a
business in a competitive environment.
Topics:
International Management as a subject; analyzing the performance of a business; balance sheet,
income statement and cash-flow statement; managing profitability, productivity and liquidity;
organizing the value chain effectively; modern tools for managing the revenue side of a business;
modern tools for managing the expense side of a business, value based management.
Tuition material:
Case Studies and script.
Code
Module
Hours per week
ECTS
422
Core Competencies of International Management
4
5
Learning objectives:
This module begins with an overview over most important international management skills. Later
on, the emphasis is placed on working on newest case studies which change from semester to
semester. Success in business comes from experience and knowledge, from the ability to analyze
and reflect, from observing and interacting with others, and learning from these encounters. The
case method is based upon the belief that management is a skillful art rather than a collection of
techniques or concepts.
Topics:
Training of intercultural communication skills; case studies focussing on key management skills such
as: leadership, decision making, problem solving, planning, self management, controlling, emotional
intelligence, leadership development, innovation, team management, career planning.
Tuition material:
Case Studies and script.
1
Code
Module
Hours per week
ECTS
482
Data Modelling and Data Management*
4
5
Learning objectives:
Understand the importance of information and data management for enterprises, understand the
components of an Entity Relationship Model. understand the terms used in conceptual and logical
models, state the principles of normalization, develop an Entity Relationship Model, gain the
capability to use a state-of-the-art tool for Data Modelling and to develop an initial table design
from an entity-relationship-model, understand the concepts of object-relational databases, learn
how to use the best-known database query language, understand the requirements for and
concepts of database architecture, multi-user synchronisation, data protection, data security using
an example database management system; learn the basic concepts of data distribution, understand
the cooperation between database systems and ERP-systems, Learn the meaning of the terms Data
Warehouse, OLAP, Data Mining and Business Intelligence.
Topics:
Understand the importance of information and data management for enterprises, understand the
components of an Entity Relationship Model. understand the terms used in conceptual and logical
models, state the principles of normalization, develop an Entity Relationship Model, gain the
capability to use a state-of-the-art tool for Data Modelling and to develop an initial table design
from an entity-relationship-model, understand the concepts of object-relational databases, learn
how to use the best-known database query language, understand the requirements for and
concepts of database architecture, multi-user synchronisation, data protection, data security using
an example database management system; learn the basic concepts of data distribution, understand
the cooperation between database systems and ERP-systems, Learn the meaning of the terms Data
Warehouse, OLAP, Data Mining and Business Intelligence.
Tuition material:
Lecture notes and exercises, example solutions.
*This module will be offered every summer semester only
2
Code
Module
Hours per week
ECTS
724
International Marketing / Marketing Planning
4
5
Learning objectives:
Participants will learn to analyse and structure real-life tasks and to develop targeted solutions. They
will develop a better understanding for teamwork and for presenting and discussing their proposals.
Furthermore, the course will deal with the importance and special functions of international
marketing and thus enable participants to think strategically with regard to international markets
and international operations.
Topics:
Marketing planning: introduction to case studies; working in teams; presentation/discussion of
possible solutions; team-based analysis of case studies; situational analysis; technique of solving
problems.
International marketing: from simple exporting to transnational marketing; strategic approaches;
operative examples; market assessment and choice of market; international market research;
strategic options in international marketing; forms of market entry and market penetration; general
framework and special conditions concerning the marketing mix (product, price, place and
promotion); special features concerning organisation and controlling in international marketing.
Tuition material:
Lecture scripts, worksheets, and case studies.
Code
Module
Hours per week
ECTS
728
European Economy Politics**
4
5
Learning objectives:
The student shall learn to apply his knowledge, acquired in his mandatory economics classes, to
current issues of national and international economic policy.
Topics:
Current issues of national, regional and international economic policy, German and International
development politics, European politics of monetary and trade integration, international trade and
exchange rate policies.
**This module will not be offered regularly
3
Code
Module
Hours per week
ECTS
106
Business English Basics (B1 – B2)
2
3
Learning objectives:
This course should help students to extend their existing knowledge of languages at level B1-B2
(Independent User) generally and technically to expend to communicate in the international
business world.
They acquire basic knowledge in business English and work with them in different exercises.
The students have the ability to speak about their apprenticeship and their studies and know basic
university vocabulary. They know the vocabulary for describing companies and their structures.
They are familiar with the standard expressions of business correspondence and could write short emails and letters. They also know the common expressions to do business calls.
Topics:
Breaking the ice! communicative activity to encourage the free exchange of personal information.
The concept of the "Common European Framework for Languages" and the Dialang placement test.
Socialising! greetings, making introductions, building relationships, making contacts in job-related
situations, small talk, apologizing, etc. Talking about one's field of studies. Companies! structures,
hierarchies, departments, types of companies, management levels, positions and responsibilities.
Problem-solving! working on a case study and presenting results. Grammar review according to
students´ needs with special focus on tenses. Giving presentations in English! preparation,
performance, content, visuals, giving feedback. Communication! information overload, making
business calls, writing business letters and e-mails, reports, memos, checking voicemail, etc.
Practicing listening skills using audio materials. Reading authentic and adapted texts from the
business world to develop reading skills and built up a solid stock of key business vocabulary. Role
plays to practice learned phrases and vocabulary in everyday business situations.
Code
Module
Hours per week
ECTS
207
Business English Basics (B2)
2
2
Learning objectives:
The students enlarge their basic knowledge in business English and could adopt these in discussions
and presentations. Their terminology has enlarged with further topics. They are familiar with
common business texts. They dispose to do a professional presentation in English. They verify
teamwork by acquire and enforcing these presentation in groups.
Topics:
The course continues with a content-based approach in which students read and analyze articles
from the Financial Times, The Economist, etc. to develop reading skills and build up a stock of key
4
vocabulary. Topics covered include change, money and innovation. The career skills dealt with are
dealing with figures, describing trends, diagrams and charts, giving presentations in English,
preparation, group management, content, performance, visuals, giving feedback, participating in a
meeting. Understanding common business abbreviations. Practising listening skill, using audio
material from authentic business sources. Grammar review according to students needs with a
special focus on simple past vs. present perfect Practising, listening skills using audio materials. Role
plays to practise learned phrases and vocabulary in everyday business situations
5