Contents Part One New Orientation of Public Administrative Ethics and Reform Ethics Management in the 21st Century: Building Organizations of Integrity ......................... Donald C. Menzel 3 Ethical Dilemma in China’s Service-oriented Government Construction and Possible Solutions ............................... ................................................................................................................. ZHANG Zai-sheng LIANG Xiao-jie 12 The Socio-Cultural Context of Governance and its Influence upon Building of Democratic State in Russia ............. ............................................................................................................................ Semennikova Liubov Ivanovna 18 On Gender Theory into Chinese Public Administration Research and Practice ................................. BAO Jing 23 Toxic Politics, Administrative Reform, and the 'Greening' of the U.S. Military ...................... Robert F. Durant 29 Knowledge Management: One key to Effective Public Administration in the 21st Century .Charles T. Townley 43 Learning to Do; Developing Local Government Training Centers for Public Administrators in Serbia & Montenegro...................................................................................................................... Raymon R. Bruce 48 Administrative Reform in China: Strategic Choices, Structural Adjustments and Institutional Innovations ............... ................................................................................................................................................ DAI Chang-zheng 54 Effect of Governmental Stimulating Intensity on Games of Cooperative Innovation between a University and an Enterprise ........................................................................................................... LI Ying-bo ZHOU Li 68 The Valid and Appropriate Basis of Public Service-oriented Government ................................... ZHANG Zhen 74 Research on the Reformation of Chinese Regulation System Based on the Theory of State Capture in Transition Economies ......................... LU Zheng-gang ZHAO Ding-tao WU Hua-qing DU Shao-fu 79 The Change of Public Administration Model: from New Public Management to New Public Service ....................... ......................................................................................................... LI Hua-jun CHEN Hao-cun YANG Lei 85 Establishing the Harmonious Society in P.R. China under Intensifying Government Function in Public Administration ................................................................... SONG Li-ming ZHONG Ying-feng 91 Developing a Web-based Knowledge Management System for Governmental Innovation............... WEN Quan 96 The Goal and Instrument for the Construction of Service-oriented Government in China .......................................... ................................................................................................................................. ZHAO Li HAN Yan-yan 102 New Explorations of Strengthening Administrative Ethic Construction in China ——Integration of Institutional Autonomy and Moral Driving Autonomy .................................................. ZHANG Ping ZHANG Ying 106 Study on Exchange Relationship between Government and Non-governmental Organization ................................... .....................................................................................................................................WANG Yi WANG Kai 110 Chinese Government Administration Innovation And Double Movement: Steering and Regulating .......................... ........................................................................................................................................................ LI Ling-ling 116 The Application of Social Network Theory in the Field of Public Management Study ............................................... ....................................................................................................... CHEN Lu CHENG Lei JING Runtian 120 The Primary Researches on Characteristics and Monitoring System of Talents Environment in Chinese Universities ........................................................................... ZHOU Er-hua ZHAO Shu-song 127 The Orientation of Government Leader’s Achievements Assessment and Performance Evaluation ........................... ...................................................................................................................................... LI Xing-min JIAN Li 134 Thoughts on Constructing “Technological Cities” with Chinese Characteristics ........................................................ ......................................................................................................................... SHEN Xiao-rong WANG Jie 139 A Dilemma in Administrative Ethics——Human Nature Hypothesis Oriented for Administrative Man .................... ........................................................................................................ DENG Shu-hua LIN Li-ping DAI Hua 144 Government Innovations in Building Harmonious Society ................................... LING Lan HUO Ying-yi 148 On Chinese Local Government’s Double Roles and Its Interior Resistance in Reforming Administrative System ............................................................................................................................ YANG Jun-hui YANG Yang 154 Optimal Government Spending:The Case in China ............................................ HUANG Yan-fen GU Yan 159 Government Role in China’s Venture Capital ................... Mannie Manhong Liu LI Zhao-hui ZHU Li-qun 164 1 Inter-organizational Cooperation Analysis on Fighting With the Cross Strait Crime .................................................. ......................................................................................................................... Yungnane Yang Jen-Jaw Song 170 Offering Same-Sex Domestic Partner Benefits to Government Employees: Reasons, Examples, and Methods ..................................................................................................................... Evelio E. Astray-Caneda III, MPA 177 Importing Governance into the Thai Polity: Competing Hybrids and Reform Consequences ..................................... ..................................................................................................................................... Bidhya Bowornwathana 185 Part Two E-Government E- Governance: Taipei City Government Online Services Change in Administrative Processes ................................. ...........................................................................................................................................Shih-Hsien CHANG 197 Online Vehicle Sales by Licensed Michigan Dealers -Barriers to Regulation and Related Issues- ............................. ...................................................................................................................................................... Joanne Gram 207 Institution and Technology Develop Coordinately: The way of E-government in China ............................................ ............................................................................................................................. ZHAO Xiao-yuan SU Jun 221 Study on Missions of E-Government Based on Value Chain ........................................ LI Fei QI Zhong-ying 227 Case Study on E-government Maintenance Outsourcing.............. YANG Bo ZUO Mei-yun FU Hong-jiao 233 Decision and Analysis of the E-government Construction in China—Based on Analysis of E-Service ...................... ........................................................................................................................ WANG Zu-zhu XIE Yang-qun 239 A Study of the Government Reengineering Problem Based on the “One-Stop” Service of E-government ................. .................................................................................................................................................... TAN Ling-ling 246 Research on Performance Evaluation of Public Management Based on Web Technique ............................................ ........................................................................................................................................................... HAN Jing 253 A Platform Research toward E-Government Integrated Application Based on the Homemade Software and Hardware ...........................................ZHANG Zhong-lei ZHAO Yong-sheng ZHANG Fu-zeng 259 The Relations and Interactions of E-Government and E-Commerce ........................................................................... ............................................................................................................ ZHANG Xiao-dong CHEN Mao-xing 262 Study on Comprehensive Effect Evaluation of E-government ................... WANG Jing-min WANG Li-ping 266 The Evaluating System for the Development of E-Government In Chinese Construction Industry ............................ .................................................................................... WANG Han-chun SHANG Chun-jing SUN Yu-hua 272 Study on How to Construct Educational E-Government in China ......................................................... LI Yang 280 Impact of E-government Implementation on China’s Changing State and Society Relationship ................................ ....................................................................................................................... YANG Sheng-yi LIU Ting-ting 286 Game Analysis of Information Rent-seeking in Government Information Publicity ................................................... ........................................................................................................................... TANG Zhi-wei CHENG Yan 293 The Researches on Public Security in the E-Government ............ ZHANG Yan-lin LIU Yan CHEN Ge-lin 298 Study on Electronic Government Cooperation Work Model Based on Grid Workflow ............................................... ....................................................................................................................WANG Li LI Zhishu YIN Feng 305 The Electronic Government and the Construction of Chinese Public Service ....................................... LI Ping 310 Digital Jiuzhaigou Project: A Successful Exploration into Administration of Environment & Natural Resources Protection and Development ........................................................................... GAO Tian-peng 318 Interrelation Between Federal and Regional Components in Regional E-government Development in Russian Federation ...................................................................................................... Evgeny M. Styrin 324 Enhancing E-Government and Internet Technology in the Public Sector ...................... Michael E. Milakovich 330 Part Three Emergency Issues City of Dallas Disaster Recovery Efforts for Hurricanes Katrina and Rita .................................. Molly McCall 343 Emergency Contracting for Hurricane Katrina in New Orleans Gulf Area ............ Mary M. Dickens Johnson 362 On the Financial Risk Management Strategy for the Government Foreign Debt ....... DAI Zhi-min XU Ying 368 Performance Evaluation on Governmental Crisis Management ................................................... WU Jian-xun 374 2 A Discussion about the Emergency Mechanism on Thunderbolts and the Early-warning System of Public Departments ........................................................................ZHAO Bang-hong WANG Yu-ding 381 On the Significance of Chinese Peasants Participating In Response to Rural Public Emergencies ............................. ................................................................................................................. ZHU Xiao-ning WANG Xiao-fang 387 Study on Building up Scientific and Rational Emergency Management Mechanism in China ................................... ............................................................................................... HU Hong LIU Xiao-ming YANG Xiao-kuan 391 Research on Management Mechanism for the Emergent Public Crisis Event ....... ZANG Hong-yu LIU Dan 398 The Inquires into Society Emergency Mechanism ................................................ LI Bai-qi YANG Shu-hou 403 The Dissemination of Public Crisis Processing by Local Governments of West China via Network .......................... .........................................................................................................................................................ZHAN Xun 407 Publicness Crisis in Public Management and its Regression .......................... CHEN Yu-feng CHEN Ye-wei 412 Information Game in Outburst Public Crisis Among Government, Mass Media and the Public ................................. .......................................................................................................................... WANG Xiao-chuan LIU Jing 419 The Analysis on the Factors of Crisis Management System ...................................... LIU Jun LIU Xiao-feng 424 Study on the Non-linear characteristic of Rural Public Crisis in China ............... ZHU Gui-fang YANG Han 428 Study on Establishment of Real Estate Bubble Injury Advance Alert Mechanism ...................................................... ....................................................................................................................... HAN Guo-bo GAO Quan-chen 433 Study on Establishing China-ASEAN Crisis-Contingency Cooperative Mechanism .................................................. ................................................................................................................... GOU Sheng-ping ZHU Guo-yuan 437 Implications of Asian Financial Crisis for Developmental State’s Role ...................................................................... .................................................................................................... HU Xi-qin ZENG Hai YANG Ying-ming 443 Part Four Policy & Social Services and Practice Studying Strategy Development in Government Organizations: Integrating Strategic Management and Theories of Social Practices .............................................................................................................. Michael Barzelay 451 The Analysis of Public Policy on the Construction of University Science Parks In China ................... FAN Xu 463 Market Failure and Government Failure in AVS Standard Setting: A Study based on Policy Process & Instruments Framework ................................................................................................. SU Jun DU Min 470 How To Foster Entrepreneurship By Government Public Policy: A Comparative Analysis Between China, EU and USA ....................................................................................................................... CHEN Tie-jun 477 Public Service Motivation and Job Satisfaction in China: Investigating Generalizability and Instrumentality ........... ........................................................................................ LIU Bang-cheng TANG Ning-yu ZHU Xiao-mei 484 On Public Policies and Government Executive Ability .............................................................. TANG Shi-jun 490 Policy Orientation on China’s Rural Medicare System: From the Viewpoint of a Public Good .................................. .......................................................................................... LIU Feng-tao ZOU Qing-wu ZHANG Rui-feng 497 Effect of Economic Growth of China on Technological Innovation and Government Policy ..................................... ..................................................................................................................... ZHAO Yu-lin ZHOU Shan-shan 503 Research on the Government Execution in the Perspective of Policy Networks ......................................................... ......................................................................................................................... WANG Chun-fu XU Yue-qian 509 Path Selections to Enhance Execution Strength of Peasant Worker Policy of China ............................ LI Ji-xiu 514 The Social Capital Explanation of China's Population Control Policy .......................................WANG Xue-yi 519 Inter-governmental Game Model and Policy in the Transfer of Climate-sound Technologies .................................... ................................................................................... ZHANG Fa-shu HE Jian-kun LIU Bin LI Ying-bo 525 Reconstruction of Rural Public Goods Supply Mechanism of China .......................................... DENG Wen-li 534 The Analysis of Improvement of Government Executive Ability——Based on the Perspective of Public Policy ........................................................................................................................ DENG Hua ZHANG Feng-jun 540 Research on Transmission Mechanism, Bottleneck and Optimization of the Industry Policy ..................................... ....................................................................................YANG Yong-zhong CHEN Juan HUANG Zhi-gang 545 Dynamic Quantitative Analysis of Correlation Between the Development of Infrastructure Construction in Chinese Rural Areas and Peasants’ Income Growth ................................. LIU Lun-wu XIAO Long 551 The Researches of Corporate Political Strategy and Action in Chinese Transitional Environment ..... WEI Wu 559 3 Study on the Objectives of the Economic Regulation Policies in Views of Political Economics ................................ ................................................................................................................................. WU Qun-li WANG Ting 566 The Study of Science & Technology Policy under the Influence of Defense R&D Activities ...... KANG Liang 572 Public Policy Appraisal in the Process of SME Growth——Empirical Data from 309 SMEs of 23 Province & Cities in China ........................................................................................................ HAO Chen Li Rong 577 The Research on Constructing Market Exploring Service Platform for Small and Medium-Sized Enterprises ........................................................................................................................................ ZHENG Xin CUI Yi 583 The Government Supporting System for Social Security Net Based on Sichuan Weak Community........................... ......................................................................................................................................... LI Bing XU Yan-na 589 The Measurement and Evaluation on Agricultural Policy Support in China ............................................................... ............................................................................................... ZONG Yi-xiang CUI He-rui LIU Xiao-dong 595 The Difficulties on the Process of Administration Publicity in China and the Solution for the Problem..................... ....................................................................................................................... GUAN Li-xin ZANG Hong-yu 602 On China Local Government’s Impact on Controlling Gap Between the Rich and the Poor in City........................... ........................................................................................................................ LIAO Xiao-ming HU Jian-jun 607 An Analysis on the Plural Subjects Model in the Process of Marketization of Public Services .................................. .......................................................................................................................... LUO Da-ming SHI Zheng-yi 612 On Communal Functions of Chinese Villages and Township Local Governments ...................................................... ............................................................................................. SHEN Xi-lin TIAN Xiao-li WANG Da-chuan 619 The Enforcement Effect of Telecom Tariff Policy in Hongkong Securities Market .................................................... ........................................................................................................................ WANG Gui-pu LOU Xu-ming 625 Research on the Impact of China’s Policies Changes on China’s and the Global Trade Structure............................... ......................................................................................................................... LIU Xiao-lan LAI Ming-yong 631 Part Five Performance Issues Environmental Risk and Problems of EU Administrative Governance ..................................... Chad M Briggs 639 Choice on Governance Mode of Human Capital——Based on the Analysis on Task Complexity ............................. ................................................................................................................................................PENG Zheng-yin 647 Institutional Management of Scientific Research Projects In China: Current Situation, Problems and Countermeasures ............................................................................... WANG Ming-ming DAI Hong-yi 656 New Trend of Assessment in HR Management—Person-Organization Fit ....................... LI Yuan LI Li-Mei 668 Construct Food Supply Chain Quality Managing System from the Angle of Public Administration .......................... ......................................................................................................................... MAO Wei ZHENG Feng-tian 673 The Paradoxical Movement of the Social Ecosystem and Its Adjustment .......................... ZHANG Zhong-lun 678 Study on MNC’s Marketing Entry Models Given the Context of International Political and Economics Relations ................................................................................................................................ ZHAO Shu-rong PAN Na 687 Analysis on Governmental Weigh Administration between Resource Environmental Protection and Economic Development.................................................................. HE Yong-gui BAI Jie QI Jian-xun 694 Urban Tourist Environment Security Management and Early-Warning Research ....................................................... ................................................................................... WANG Hui JIANG Bin ZHOU Jia-ming LIU Xin 701 Environment, Natural Resources and Administration in China .................................... SONG Bin BAO Jing 707 The Innovation of Government Regulation and Slanting Allocation of Resources in China ....................................... ...................................................................................... CHEN Shi-zhong YANG Hai HUANG Ying-liang 714 The Present Condition and Regulation Result of Farmland in China .......................................................................... ........................................................................................ ZHAO Shu-qin ZHANG Ju-gang SHEN Fu-ping 720 Research on China Government Employee System in a Transitional Economy .......................................................... .......................................................................................................................... LIU Li-wei ZHAO Er-dong 726 Improve the Managerial Mechanism and Increase the Administrative Efficiency of Public Servant in China ............ ................................................................................................ YUE Hou-bin LIU Yu-hui WAN Chun-fang 732 Innovation of Human Resource Management Based on Knowledge ........................................................................... ....................................................................... QIU Li-na LI Ren-pu ZHAO Yong-sheng TANG Xin-ting 738 4 Innovates the Public Management Mechanism and Advances the Construction of Harmonious Society.................... ..................................................................................................................................................... YAN Ru-chun 745 Analysis of Hospital Human Resources Competitive Value Chain .............................................................................. ...................................................................... FAN Jian-ping LIANG Jia-hua WU Mei-qin HOU Li-ping 749 An Empirical Study on the Informal Acceptability of Theory Research Quality ......................................................... ............................................................................... LONG Chao-shuang ZHANG Guang-jin LIANG Shan 760 Knowledge Employees’ Performance Appraisal: Current Situation, Problems and Prospect ...................................... ............................................................................................. TIAN Jia-hua ZHANG Guang-jin ZENG Wei 768 A Comparison of NGOs between China and Western Countries ............................... XU Wen-li LIANG Yan 773 The Cultivation and Management of Public Human Resources in the Perspective of Scientific Outlook on Development.............................................................................................. MA Yong-chun QING Zu-fu 779 The Evaluation Model of Network Media’s Credibility ...................................... WU Man-yi CHANG Ning 785 Study on the Policy-making for the Construction of Ecological City .......................................................................... .............................................................................................. LIU Xiao-feng HUI Xiao-feng YU Xing-hua 790 Research on Relationships between Image and Management...................................GUAN Wen-hu PAN Na 795 Part Six Public Administrative Issues Political Support, Red Tape, Goal Clarity, and Agency Performance ............................................... Greg Chen 801 On Adopting the Method of Ranking Contributions in Academic Promotion Review of University Teachers in China ................................................................................................................................... DONG Fan 815 Government Performance Measurement Based on Data Envelopment Analysis-Empirical Research on Eight Cities of Sichuan Province ................................... ZHU Min ZHANG Ming-xing ZHANG Hong-min 820 Research on the Environmental and Economic Policy of Water Resources Management of Songhua Rive Basin ........................................................................................................................ SHANG Jie JIANG Guo-gang 826 Analysis on Status Quo and Countermeasures to China Public Sectors’ Performance Appraisal ................................ .......................................................................................................................... CHEN Xiao-lin ZHANG Lei 834 Government Organization Performance Measurement Based on Combinatorial Evaluating Methods........................ .................................................................................................................................WANG Qian HE Dai-xin 840 The Analysis on the Reasons of the Weakening of China’s Local Government’s Executive Force .......................... .......................................................................................................................... LIU Zhi-yong HUANG Peng 846 Study on Governmental Executive Capability and Governmental DNA .............. LI Xian-bai WANG Ya-fei 851 Measuring City Government Efficiency in China: 1986-2004 ...............ZONG Jia-feng CAO Min LI Jing 856 The Effective Government and the Government’s Executive Ability ........................................ CHEN Jin-wen 860 The Enlightenment and Introduction of Enterprise Performance Appraisal’s to Official Performance Appraisal System ........................................................... ZHANG Tong-quan LI Jun WANG Fei-peng 864 Exploration of the Actual Restraint to the Performance Budget’s Application in China.............................................. ............................................................................................... ZHU Xiao-ning HUA Yan-ling CHENG Yao 870 Study on the Way of Enhancing Government’s Competing Power Under Globalization Background ........................ ................................................................................................................................................ ZHENG Shu-fen 875 Conceiving Multi-valuators in Chinese Civil Servant Performance Evaluation Mode ................................................ ...................................................................................................................................... GUO Lei CHEN Hua 880 On International Communication Mechanism of Sichuan Cultural Industry .................................... XIE Mei 886 Study on the Architecture of Integrated Urban Public Administration Platform .......................................................... ............................................................................ YANG Xiao-jia ZHAI Jun CHEN Yan SHANG Lin-na 891 Principles of Government Performance Management ............................................................... MA Guo-xian 897 Part Seven Public Law & Citizen Empowerment Toward Realizing True “Resident Participation” ................................................................................ Jiro Naito 905 Research on the Actualities Analysis and Countermeasures of the E-Governance Legislation in China ..................... .......................................................................................................................................................... FENG Wei 915 5 An Empirical Study on Motivation of Issuing Convertible Bond From The Angle of Private Benefits of Control Rights in China ......................................................................... XIE Gang WAN Di-fang LV Zhen-yu 922 Research on Relations Between Open Governmental Affairs & Citizen Participation .............................. LI Li 930 On Judicial Control over Administrative Discretion —by Analyzing Chinese Administrative Litigation Law ..................................................................................................................................CHEN Yan WU Wei-jun 934 Citizen Participation in Governmental Decisions ............................................. LI Guo-qing LOU Cheng-wu 940 On Legal Definition of Public Interest in Public Administration of China .................................................................. ........................................................................................................ DING Ke ZHU Xiao-ning WANG Wei 945 Study on the System of the Right of Citizens to Participate in Deliberation and Administration of State Affairs in China .................................................................................................................................. REN Li-sha 949 New Requirement, New Mechanism and New Methods —— Practice and Innovation on the Local Government Ensuring the Citizen Rights and Benefits ..................................... ZHANG Rong-chang CHAO Xiao-li 956 A Study on Establishing China’s Wage Law System ................................................... FU Hua SUN Er-gang 960 Analysis and Governance of Costs of Corruption.................................. CHEN Xiang-yang ZHANG Ji-ping 966 Comments on Anti-Money Laundering Suspicious Activity Report Regime .............................. GAO Zeng-an 970 Citizens’ Right to Learn the Truth and Government Information Publicity ................................................................. ............................................................................................... LIU Yong-bo SHANG Ji-zheng WANG Dan 976 Part Eight Technical and Economical Issues in Public Administration Utility Betterment Fee Analysis, Processes, and Management Issues in Cape Coral, Florida - A CASE STUDY ...... ................................................................................................................................... Donald A. Forrer, D.B.A. 985 The Discussion on the Small-medium Sized Joint-stock Banks To Develop Internet Banking Business .................... .................................................................................................................................................. WANG Wei-fan 996 An Analysis of Governmental Economic Activities on Non-point Source Pollution Treatment in Rural Areas in China ................................................................................. CHEN Hong SHI Shu-ai SHANG Xin 1002 The Public Policy Study of Pricing Mechanism in One Case of Multi-manufactures ................................................. ...................................................................................................................HU Rong-cuo CHEN Shao-gang 1009 The Comparative Research on Technology Innovation Performance of Regional L&M Industry Enterprises in China ............................................................................................................................ LIU Man-feng 1015 The Application of Neural Network on Transportation Prediction Based on GRA-PCA ............................................ ...................................................................................................................................... QU Li-li CHEN Yan 1022 Analysis on the Cost, Benefit and Scarcity Resources for Urbanization Development Strategy in China ................... ............................................................................................... DING Guo-ping YUAN Ze-pei JIANG Jue 1029 Strategic Thought on Shipping Construction in Changjiang River and Port Development in Delta of Changjiang River ............................................................................................................ HUANG Qiang 1035 The Harmonious Research of Supply Chain about the Revenue Sharing Contract Based on the Option Decision-making Model .................................................................... ZHAO Li-xia CHEN Shao-gang 1041 DEA Based Analysis of Local Financial S&T Input and Relative Efficiency of S&T Output in China ...................... ............................................................................................................................. SHEN Yuan QI Shi-xiong 1046 Empirical Analysis of the Change of the Provincial Scientific and Technological Activities’ Efficiency in China ——Base on the Nonparametric Malmquist Index Method.......................SUN Yu-tao LIU Xiao-ying 1053 Research on the Design for the National Unified Cyber Marketing Platform of Chinese Book Supply Chain ........... ..................................................................................................................... HUANG Li-juan YU Guo-ping 1059 Study on Power Adjusting and Port Scale Building......................................... YANG Yan-bing YANG Zan 1064 Regional Public Management and Domestic Regional Economic Integration in China .............................................. .............................................................................................................................. TIAN Zu-hai GAO Ming 1072 Factor Analysis on Performance Evaluation in the Local Public Service Administration —— Positive Study on 11 Municipal Local Governments in Hunan Province ......................... SHENG Ming-ke YAN Jia-hua 1079 A Case Study on Strategic Pathway Selection by Real Estate Corporations in China ................................................. ........................................................................................................................XU Ting-wu YANG Bao-ling 1086 6 Researches on Governmental Function and Automobile Logistics Industry Cluster in National Innovation System ........................................................................................................ MAO Jia ZHANG Xiu-e MIAO Qing 1091 Fiscal Constraint, Local Government Behavior and Regional Financial Efficiency in China——Angle of View under the Background of Fiscal Decentralization ........................... SHEN Neng LIU Feng-chao 1096 The Effects of Governmental Input on the other Input in Science & Technology——Empirical Analysis from China .......................................................................... LIU Feng-chao SUN Yu-tao MENG Lin 1103 Customer Knowledge Sharing, Transferring and Innovating Model Based on Knowledge Chain .............................. .......................................................................................................................................... XIA Ji YANG Jun 1109 A New Leading Type of City in China——Reflection about the Development Strategy of Technological City in China .............................................................................................................. YANG Jing LIU Yuan 1115 Application of Data Envelopment Analysis in Government Management by Objective ............................................. ................................................................................................................................. HE Dai-xin Wang Qian 1121 The Researches on Introduction of PPP in Construction Enterprises Reform of China ............................................... ................................................................................................................. WANG Yong GUAN Zhong-liang 1126 Creation of Regional Brand and Role of the Local Government——Regional Branding Case Analysis of Wenzhou Shoe Industry Cluster ........................................................................... SUN Li-hui ZHAO Chun-xiao 1132 Research on Appointment and Removal System, Execution Guarantee System, Motivation and Regulation System of Top Management——Based on Corporate Governance Evaluation of Public-listed Companies in China ..... .................................................................................................................ZHANG Guo-ping GAO Jia-yong 1145 To Standardize Ecotourism Development in China -by Introducing the International Standard.................................. ..................................................................................................................................................... Mingqing La 1157 THE ROLE OF ADMINISTRATIVE ETHICS IN INCREASING THE EFFECTIVENESS OF PROFESSIONAL ACTIVITY OF FEDERAL AND PUBLIC EMPLOYEES ... Nadezhda N. Arkhipova Olga L. Sedova 1163 Limits to the Role of Markets in Public Service Reform ............................................................ Colin Crouch 1168 Innovating Long-Term Planning Practices: An Historical Account and Clinical Analysis of Brazil’s First National Development and Integration Study ................................................... Michael Barzelay Sergio Seabra 1178 7