Collaborative Challenge: McSpotlight
Assignment: Gather with two or three classmates at a shared computer
space. Visit the Comprehensive Activist Website, McSpotlight
(http://www.mcspotlight.org/). Website. Conduct a rhetorical analysis of the
online features.
Spend some time at the Media section of the site. Watchthe 30-second
Quicktime ad for Peter Heller’s Jungleburger, a documentary
that focuses on the Costa Rican cattle raising and meat export business and
investigates how the fast food industry affects third world countries.
(http://www.mcspotlight.org/media/videos/jungleburger.html)
What argument is the trailer making? How is the image of McDonald’s
constructed? As a group, storyboard your own film in response to this texts.
Christine Alfano & Alyssa O’Brien, Envision In Depth. 2nd edition. NY: Pearson, 2010.