Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
AO1 Review of Video Clip 2
Your Name:
Activity 1.
Record details of video clips to be reviewed
Type of video clip:
Brief detail about video clip (e.g. where you got the clip from)
Activity 2.
Identify the aim of the video clip
Target audience:
Aim of video clip:
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Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
Activities 3, 4, 5, 6 and 7
Grading: Pass grade candidates need to list the good and not so good features - they
are not required to provide an explanation of the features. Merit grade candidates
should provide detailed explanations and distinction grade candidates should provide
thorough explanations.
Activity 3. Identify and comment on the speed of loading the clip, the
use of different components and the clarity
Refer to the section ‘Factors to consider about speed of loading, components and clarity’ in
Chapter 11 of the Student’s Book when completing the table below.
Loading the clip, use of different components and clarity
Feature
Good features
Not so good features
Note: speed of loading may not be applicable to some types of clips e.g. TV adverts.
Speed of
loading clip
Compatibility
with video
players (file
format)
Use of
different
components
Clarity of voice
Identify and comment on any other aspects of loading and playing the clip and the use of
different components that you can think of.
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Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
Activity 4. Identify and comment on the picture quality, special effects,
synchronisation and transitions
Refer to the section ‘Factors to consider about the picture quality, special effects,
synchronisation and transitions’ in Chapter 11 of the Student’s Book when completing the
table below.
Picture quality, special effects, synchronisation and transitions
Feature
Good features
Not so good features
Picture quality
Special effects
Synchronisation
Transitions
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Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
Activity 5. Identify and comment on the volume, sound quality,
background sounds and sound effects
Refer to the section ‘Factors to consider about the volume, sound quality, background sounds
and sound effects’ in Chapter 11 of the Student’s Book when completing the table below.
Volume, sound quality, background sounds and sound effects
Feature
Good features
Not so good features
Volume
Sound quality
Background
sounds
Sound effects
Speech
Continuity
Identify and comment on any other aspects of the about the volume, sound quality,
background sounds and sound effects that you can think of.
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Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
Activity 6.
Comment on the use of use of titles and credits
Refer to the section ‘Factors to consider about titles, credits and captions’ in Chapter 11 of the
Student’s Book when completing the table below.
Feature
Titles, credits and captions
Good features
Not so good features
Titles and
credits
Captions
Identify and comment on any other aspects of the titles, credits and captions that you can
think of.
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Unit 23 Creating Video
Assessment Objective 1: Review several existing video clips
Activity 7.
Comment on the video clip as a whole
Refer to the section ‘Commenting on the video clip as a whole’ in Chapter 11 of the Student’s
Book when completing the table below.
The video clip as a whole:
How effectively does the video clip portray the message?
How does a movie trailer entice you to watch the full film? Does it give too much
away or not?
How does a TV advert persuade you to buy the product being advertised?
How does the clip succeed in persuading you to do something? (eg. change
your behaviour, follow a career etc)
How appropriate is the length of the clip?
How original is the video clip?
How captivating do you find the clip? Does it sustain your interest?
How appropriate is the video clip for the target audience?
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