Sponsor
Li&Fung Institute of SCM & Logistics, The Chinese University of Hong Kong
Institute of supply chain integration and service innovation, South China University of Technology
Kelley School of Business, Indiana University; The Centre of Business Excellence, Wuhan University
London Business School; Service Marketing and Service Management Research Center, Fudan University
Co-organizer
The Institute of Purchasing & Supply of Hong Kong;
Hong Kong Productivity Council;
Institute for Supply Management Pearl River Delta
CUHK Faculty of Business Administration ShenZhen Executive Education Center(BAEEC)
Hong Kong Logistics Association; The Chartered Institute of Purchasing & Supply - Hong Kong Branch
IBM China Procurement Center, ShenZhen
Time: November 5, 2011
Venue: Century Plaza II, Century Plaza Hotel, Shenzhen
Quality has become the bottleneck for the development of Chinese brand to a worldwide brand. The rapid growth of Germany and Japan after the world war has proved that quality is the key factor to success. How can companies turn passive to active in face of more and more complex economics environment? How can companies overcome the quality obstacle and win the competition?
Funded by the National Sciences Foundation of China and Hong Kong Research Grant Council, Li&Fung
Institute of SCM & Logistics of The Chinese University of Hong Kong, together with Kelly Business School of
Indiana University, London Business School, The Centre of Business Excellence of Wuhan University, Service
Marketing and Service Management Research Center of Fudan University, CUHK Faculty of Business
Administration ShenZhen Executive Education Center(BAEEC), IPS Hong Kong and ISM-PRD organize this executive forum. We will invite distinguished professors and practitioners on quality management from America,
Europe and China, to share the latest theories and best practices regarding how to improve quality from a supply chain perspective.
As the competition now is not limited at the firm level, companies have to seek to gain advantages over competing supply chain. High quality can not be achieved without the cooperation through the whole supply chain. Therefore, quality practices must advance from traditional firm-centric and product-based mindsets to an inter-organizational supply chain orientation involving customers, suppliers, and other partners.
Topics of this forum:
1) Supply chain leadership for quality and social responsibility
2) Strategic supply chain design for quality
3) Upstream (supplier) and downstream (customer) quality management system
4) Internal quality integration
5) Supply chain quality risk management and product recall system
All managers in supply chain management and quality management are welcomed. We will also provide a diagnosis of causes of problems in different links of the supply chain which can cause quality and safety risks using the latest questionnaire we have designed.
If you finish the questionnaire of “Supply Chain Quality Management and Product Recall Survey” and send back to Ms. Haiju Hu before November 3, we will invite you to dinner with the speakers for free. You can discuss with them face to face, and their professional knowledge will help you to improve your supply chain quality management process.

Xiande Zhao ， Professor
Professor of Operations Management in the Department of Decision Sciences and Managerial Economics;
Director of Center for Supply Chain Management and Logistics, Li & Fung Institute of Supply Chain
Management&Logistics at the Chinese University of Hong Kong; Special Appointment as “One Thousand Talent
Professor” under China’s Global Search of One Thousand Talent Theme and Director of Institute for Supply Chain
Integration and Service Innovation, South China University of Technology. Prof. Zhao is a pioneer of quality management, operations management and supply chain management in China. He has published over 60 papers in the top tier journals—“Journal of Operations Management”, “Decision Sciences”, “International Journal of
Production Research”, “Journal of Consumer Research”, “European Journal of Operations Research”, etc. He is chief editor or associate editor of several international journals. He also provided executive training and education for companies and government, including SME bureau of Dong Guan City, China Mobile, China Telecom,
China Unicom, Xi'an Jansen, DHL, FEDEX, TNT, UPS, Japan Airlines, etc.
Barbara Flynn, Professor
Richard M. and Myra Louise Buskirk Professor of Manufacturing Management; Director of Center for
International Business Education and Research (CIBER); Senior fellow of Research Center on Chinese Politics and
Business at Indiana University; Winner of Distinguished Scholar Award, Academy of Management, Operations
Management Division, 2005; Associate Editor of “Decision Sciences”, “Journal of Operations Management”, and
“Journal of Supply Chain Management”. Prof. Flynn has published a large number of papers in the top tier journals, such as “Decision Sciences”, “Journal of Operations Management”, “Production and Operations
Management”, etc. She was editor-in-chief of “Decision Sciences”, “Journal of Innovative Education”, and
“Quality Management Journal”, and president or chair of Decision Sciences Institute and Production and
Operations Management Society. She provided consulting and executive education for Iowa Department of
Transportation (IDOT), American Express, Newell-Rubbermaid and Dakota State University.
Mr. Daniel Chan
President, Institute for Supply Management Pearl River Delta; Global PCB Council Chairman, IBM; Honorary
Advisor of HKPC and HKPCA; The member of Environmental Protection Industrial Training Group of Vocational
Training Council. Mr. Daniel Chan started his career in electronics industry from 1983 after graduation from
University of Hong Kong, and then joined in Wong’s Circuit PTH Company Limited as the process engineer and the product manager. He joined IBM in 1987 as the procurement engineer and has worked in IBM global procurement organization for more than 20 years with various responsibilities. At present, he is the Chairman of
IBM Global PCB Council. Academically, he has been awarded of Bachelor of Science with Honors in Chemistry,
Postgraduate Diploma in Management Studies, Postgraduate Diploma of Procurement Management and Master
Degree with Credit in China Business studies.
Chris Voss, Professor
Professor of Operations Management at London Business School, where he has served as deputy dean, and a senior fellow at the UK’s Advanced Institute for Management Research. He obtained his PhD from London
Business School. He is a fellow of DSI, EurOMA and POMS and was elected distinguished scholar by the OM division of the Academy of Management in 2008. He has researched and written extensively in the area of service operations and is founder and leader of the International Service Study, a multi-country study of service operations, and was president of the POMS college of Service Operations from 2006-2009. His research has been published in: Journal of Operations Management, Production and Operations Management, Journal of Service
Research and Journal of Product Innovation Management, and others. He was founder and long-term chairman of the European Operations Management Association, and serves on several editorial boards.

1:00-2:00 PM Registration and Reception
2:00‐ 2:10 PM Opening and Welcome
2:10-2:50 PM
Barbara Flynn, Professor
Richard M. and Myra Louise Buskirk Professor of Manufacturing Management
Director, Center for International Business Education and Research (CIBER), Kelley School of
Business, Indiana University
2:50-3:30 PM
Xiande Zhao, Professor
Professor, Department of Decision Sciences and Managerial Economics
Director, Li&Fung Institute of SCM & Logistics, The Chinese University of Hong Kong
3:30-4:00 PM Diagnose of supply chain quality management problems
4:00-4:20 PM Tea Break
4:20-4:50 PM
Mr. Daniel Chan
President, Institute for Supply Management Pearl River Delta
Global PCB Council Chairman, IBM
4:50-5:20 PM
Chris Voss, Professor
Professor, London Business School
5:20-6:20PM
Panel Discussion
（ Mr. David Lee/Vice-chairman, IPSHK; Mr. Daniel Chan/ President, ISM-PRD; Prof. Xiande
Zhao; Prof. Barbara Flynn and Prof. Chris Voss ）

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： 500 RMB / 600 HKD per attendee
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380 RMB / 460 HKD per attendee (Members of sponsors and co-organizers)
Dinner Fee*
200 RMB /240 HKD per attendee
*The dinner fee will be waived, if you finish the questionnaire before Oct. 30, and send back to Ms. Haiju Hu
Payment ：
： Account Name: 香港中文大学深圳研究院
Bank : 中国银行深圳高新区支行
Account No. :7705 5795 8034
： Crossed cheque payable to “The Chinese University of Hong Kong”
Please send the registration form to the following address:
Ms. Haiju Hu
Tel. 852-3163 4491
Mobile: 852‐6762 4065
Fax: 852‐2994 4017
Email: huhaiju@baf.msmail.cuhk.edu.hk
Address: Room 941, Cheng Yu Tung Building, The Chinese University of Hong Kong, Shatin, N.T., Hong Kong

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