Dr Andy Ruddock
Contact
Present Post
andy.ruddock@monash.edu, andyruddock@me.com
Senior Lecturer, Communications & Media Studies, Monash University
May 1995
Aug 1991
Mar 1991
June 1987
PhD in Communication, University of Massachusetts at Amherst.
MA in Communication, Penn State University
MA in History, Caius College, Cambridge.
BA (Hons.) in History, Caius College, Cambridge.
December 2009
GCHE, Monash University
Education
Teaching Qualification
Academic Professional Experience
Jan 2011Jan 2007-Dec 2010
Jan 2007-Feb 2008
Sept 1996 – Dec 2006
SENIOR LECTURER: Monash University
LECTURER: Monash University.
VISITING PROFESSOR: Seoul National University
LECTURER/ SENIOR LECTURER: Liverpool John Moores University, England.
Courses in: Media History, Introduction to Cultural Studies, Media Texts, Media
Audiences, Culture and Identity, Postmodernism, Local and Global Media,
Ethnography and Media, Political Communication, Social Relevance of Mass Media,
Advertising.
June 1995 – Aug 1996 LECTURER: Massey University, New Zealand.
Courses in: Television Studies, Cultural Studies, Graduate Research Seminar, MA
Thesis supervision.
Administrative Experience
Jan 2012-
Jan-July 2012
Jan 2008September 2004
-Jan 2007
June 2003-2006
September 2002-
January 2001-2003
MONASH UNIVERSITY COMMITTEES
Faculty of Arts: Virtual Learning Environment Committee.
School of English, Communications and Performance Studies: Education
Committee, Postgraduate Research Committee, E Publishing Committee.
DEPUTY POSTGRADUATE COORDINATOR, ECPS, Monash University
POSTGRADUATE CO-ORDINATOR, COMMUNICATIONS & MEDIA STUDIES,
Monash University
RESEARCH CO-ORDINATOR, SCHOOL OF MEDIA AND CREATIVE ARTS,
LJMU
Responsible for School/Faculty liaison; postgraduate supervision; RAE preparation.
CHAIR, UoA65/6 RESEARCH COMMITTEE, LJMU
Responsible for co-ordinating allocation of RAE capability funds in areas of Media
And Cultural Studies, Screen Studies, Journalism studies and Media Professional
Studies. Responsible for liaising with HEFCE.
EXAMS OFFICER & CHAIR, MEDIA AND CULTURAL STUDIES
MODULAR ASSESSMENT BOARD, LJMU
Supervision of all matters relating to student assessment and collation of
marks.
LINK TUTOR, DUBLIN BUSINESS SCHOOL BA (HONS) MEDIA
AND MARKETING
Drafting module proforma and programme specifications for JMU accredited degree.
Aiding in staff recruitment (writing job specs, interviewing). Supervising design &
delivery of media modules.
1
Research (Arranged by Australian Research Categories).
A1 Books
2013 (forthcoming)
2007
2001
Ruddock, A. Youth Media. London: Sage
Ruddock, A. Investigating Audiences. London: Sage.
Ruddock, A. Understanding Audiences: Theories and Methods. London: Sage
B1 Book Chapters
Forthcoming.
Forthcoming
2012 (forthcoming)
2012
2012
2011
2010
2009
2009
2008
2007
2002
1998
1996
Research methods: reasons for making controversial decisions, and reasons why
decisions are controversial Making Sense of Research: theory, practice and
relevance. London: Pearson.
Ruddock, A. “Born on Swan Street, Next to the Yarra”: Social Media and Inventing
Commitment. In B. Hutchins and D. Rowe (eds.) Digital Media Sport: Technology
and Power in the Network Society. New York: Routledge.
Ruddock, A. School Shootings and Cultivation Analysis: understanding the media
framing of male power. In G. Muschert and J. Sumialla (eds.) School Shootings:
Mediatized Violence in a Global Age. Chicago: Emerald Publishing.
Ruddock, A. Cultivated performances: What Cultivation Analysis says about media
and binge drinking. In H. Bilandzic & G. Patriarche (eds.) The 'Social' Media User –
European Perspectives on Cultural and Social Scientific Audience Research.
Chicago: Intellect Press: 53-68
Ruddock, A. Cultivation Analysis and Ritual Theory. In James Shanahan, Michael
Morgan and Nancy Signorelli (eds.) Living with Television Now: Advances in
Cultivation Theory and Research. New York: Peter Lang: 366-385
Ruddock, A. Cultivation Analysis. In V. Nightingale (ed.) Handbook of Media
Audiences. Oxford: Blackwell: 340-359.
Ruddock, A. “I’d rather be a cat than a poodle”: What do celebrity politicians tell us
about political communication? In L. Baruh & Ji Hoon (eds.), Reel Politics. Reality
Television as a Platform for Political Discourse Cambridge, UK: Cambridge Scholars
Publishing: 74-94
Ruddock, A. What’s wrong with national identity? A view from youth media studies.
In Zhou, X (Ed), National Image: Asian Communication and Media Studies. Beijing:
CUC Press: 216-226.
Ruddock, A. It’s the stories you tell: alcohol, violence & celebrity in Liverpool. In P.
Twohig & V. Kalitzkus (Eds.), The Tapestry of Health, Illness and Disease.
Amsterdam, New York: Rudopi: 137-162.
Ruddock, A. Invisible Centers: Boris Johnson, authenticity, cultural citizenship and a
centrifugal model of media power.
In K Wahl-Jorgensen (Ed).
Mediated
Citizenship. London: Routledge: 59-78.
Lewis, J., Morgan, M. & Ruddock, A. Images/Issues?Impact:The Media and
Campaign ’92. In R. Negrine & J. Stanyer (Eds.), The Political Communication
Reader. London: Routledge: 176-180
Ruddock, A. Uses and Gratifications research. In T. Miller (Ed). Television
Studies. London: BFI: 70-73
Ruddock, A. Real Pleasures: ER and its Internet Audience. In Moody, N & Hallam,
J (eds.) Medical Fictions. Liverpool: Eaton Press Ltd.
Ruddock, A. Unarmed and Dangerous: The British Press Meet Hegemony. In
Morgan, M. and Leggett, S. (eds.) Mainstreams and Margins: Cultural Politics in the
Nineties. Westport, CT: Greenwood Press.
C1 Refereed Journal Articles
2010
2010
2
(With D. Rowe & B. Hutchins). Contradictions in Media Sport Culture:
‘MyFootballClub’ and the Reinscription of Football Supporter Traditions through
Online Media. European Journal of Cultural Studies, 13 (4): 323-339
(With D. Rowe & B. Hutchins). Cultures of Complaint Online Fan Message Boards
and Networked Digital Media Sport Communities. Convergence: The International
Journal of Research into New Media Technologies Special Issue on 'Sport in New
Media Cultures', 16 (3): 298-315
2009
2008
2008
2007
2006
2005
1999
1998
1998
1998
1998
1997
1997
1995
(With B. Hutchins & D. Rowe). ‘It’s Fantasy Football Made Real’:
Networked Media Sport, the Internet, and the Hybrid Reality of MyFootballClub
Sociology of Sport Journal, 26 (1): 89-106
Ruddock, A. Media Studies on Fire: Audiences, Reception and the experience of
Anti-Social Behavior. Popular Communication: The International Journal of Media
and Cultural Studies, 6 (4): 248-261
Ruddock, A. Media Studies 2.0? Binge drinking and why audiences still matter.
Sociology Compass, 2 (1): 1-15
Ruddock, A. Get a real job: Authenticity and the performance, reception and study
of celebrity. Particip@tions: International Journal of Audience Research, 4 (2).
http://www.participations.org/Volume%204/Issue%201/4_01_ruddock.htm
Ruddock, A. Invisible Centers: Boris Johnson, authenticity, cultural citizenship and a
centrifugal model of media power. Social Semiotics, 16. 263-282
Ruddock, A. Let's kick Racism out of football-and the lefties too! Responses to Lee
Bowyer on a West Ham web site. Journal of Sport and Social Issues, 29 . 369-385.
Ruddock, A. Empirical or empiricist? Diegesis, 5. 2-5.
Ruddock, A. Active Netizens: Television, Realism and the ER Website. Diegesis, 2.
47-54.
Ruddock, A. Doing it by Numbers. Critical Arts, 12. 115-137.
Ruddock, A. Scientific Criticism? A Critical Approach to Resistive Audiences.
Atlantic Journal of Communication, 6 (1). 59-80.
Ruddock, A. “Bean Counting” Revisited: Postmodernism and Empiricism. The
New Zealand Journal of Media Studies, 2. 32-37
Ruddock, A. Seems Like Old Times: US Foreign Policy, Media Audiences and the
Limits of Resistance. Journal of International Communication, 3. 94-113.
Ruddock, A. It Just Doesn’t Matter: The Simpsons and Resistive Audiences. Metro
Education, 11. 16-21.
Ruddock, A. Critical Crunching: Cultivation Analysis and Critical Theory.
CommOddities, 2. 22-27.
D2 Reviews
2012
2011
2010
2008
2008
2008
1998.
Ruddock, A. Review of Alcohol Advertising and Young People’s Drinking. Barry
Gunter, Anders Hansen & Maria Touri. Social History of Alcohol and Drugs.
Ruddock, A. Review of Sport, Beer and Gender By Lawrence Wenner & Steven
Jackson (Eds.). Social History and Alcohol and Drugs
Ruddock, A. Review of Media Effects: Advances in Theory and Research by
Jennings Bryant and Mary Beth Oliver (Eds.). European Journal of Communication,
25 (2). 195-8
Ruddock, A. Review of Empowerment Through Media Education: An Intercultural
Dialogue by Ulla Carlsson et. al (Eds.) Global Media Journal (Mediterranean Edition,
3 (2). 37-8.
Ruddock. A. Review of Creative Explorations: New Approaches to identities and
audiences by David Gauntlett. Media International Australia inc. Culture &
Policy,127.
Ruddock, A. Review of Regulation, Awareness, Empowerment: Young People and
Harmful Media Content in the Digital Age by Ulla Carlsson (ed.). Global Media
Journal (Mediterranean Edition), 3 (1): 60-1
Ruddock, A. Review of Audiences: A Sociological Theory of Performance and
Imagination By Nicholas Abercrombie and Brian Longhurst. Journal of
Communication, 48 (4).
E1 Refereed Conference Papers
2012
Ruddock, Andy. "Busy Doing Nothing: Youth, "Produsage," and the Media Framing
of Antisocial Behavior." In 62nd Annual Conference of the International
Communication Association. Phoenix, AZ, 2012.
3
E2 Conference Proceedings
(2009)
Ruddock, A. We’re glad it’s all over: binge drinking cultures. In E. Tarasti (ed.)
Communication Misunderstanding: Proceedings of the 9th World Congress of the
International Association for Semiotic Studies. Imatra, Finland: International
Semiotics Institute: 1561-1568.
E4 Conference Presentations
2012, March 11
Ruddock, A. "From Media Management to Media Practice; the Role of Online
Fandom in Producing the Melbourne Heart as a Media Sport Phenomenon’." In
Managing the Media: Policy, Regulation and Engagement. Monash University,
Melbourne, 2012.
2011, May 28th
Ruddock, A. If you build it, they won’t come: What does “MyFootballClub” say about
the limits of digital fandom? 61st Annual Conference of the International
Communication Association. Boston, MA.
2011, May 27th
Ruddock, A. Cultivation Analysis and Cultural Studies: Why George Gerbner was
right about interpretation. 61st Annual Conference of the International
Communication Association. Boston, MA.
2010, June 25th
Ruddock, A., Rowe, D. & Hutchins, B. What Does Media Sport Cultivate? Lessons
From 'MyFootballClub'. 60th Annual Conference of the International Communication
Association. Singapore.
2010, June 24th
Ruddock, A. Cultivated Performances: What Cultivation Analysis Says About Media,
Binge Drinking and Gender. 60th Annual Conference of the International
Communication Association. Singapore.
2010, June 22nd
Ruddock, A. Political Celebrity and Public Opinion: Reality Media and the Changing
Parameters of Political Communication Research. 60th Annual Conference of the
International Communication Association. Singapore.
2010, May 6
Ruddock, A. Drinking Ambassadors: Students, social networking and the binge
drinking. Fourth Joint Symposium: Health Communication, Challenge and Evolution.
Communication University of China, Beijing.
2009, September 3rd
Ruddock, A. Old Whines in New Bottles? Media and influence in youth drinking
cultures. Transforming Audiences 2. University of Westminster, London.
2009, May 21
Ruddock, A. A History of Violence: Cultivation Analysis and Fan Studies. Affective
Audiences: Analyzing Media Users, Consumers, and Fans. 59th Annual Conference
of the International Communication Association. Chicago.
2008, November 16
Ruddock, A.What’s wrong with national identity? A view from youth media studies.
Asia Communication Forum, 2008. Chinese University of Communication, Beijing.
2008, July 31
Ruddock, A. “I’ve spent a lot of money on birds, booze and fast cars. The rest
I just squandered”. Public reactions to the death of George Best. 11th Conference
of the International Society for the Study or European Ideas. University of Helsinki.
2008, July 22
Ruddock, A &Nicholls, J. Media and Public Health. IAMCR, Stockholm.
2007, July 5
Ruddock, A. The end of audiences? ANZCA Annual Conference. University of
Melbourne.
2007, June 12
Ruddock, A. We’re glad it’s all over: binge drinking cultures. 9th World Congress of
the International Association for Semiotic Studies - Helsinki/Imatra
2007, May 26
Ruddock, A. Get a real job: Authenticity on the performance, reception and study of
celebrity. 57th Annual Conference of the International Communication Association.
San Francisco.
2007, February 11-9
Ruddock, A. Media Studies on Fire. Interdisciplinary.Net: Childhood and Creative
Engagements. Castlereagh Hotel, Sydney.
2006, November 17-18 Drake, P., Higgins, M. & Ruddock, A. Framing Cameron: the cultural politics of
political celebrity. Political studies Association Media & Politics Group Annual
Conference, University of Sunderland.
2006, July 14
Ruddock, A. Innocent bystanders. Making Sense Of Health, Illness and Disease
Mansfield College, Oxford
2006, April 4.
Ruddock, A & Higgins, M (with Drake, P). Framing politics: politicians and the
resources of celebrity.
Political Studies Association Annual Conference. University of Reading.
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2006, January 14th.
Ruddock, A. Does Boris Johnson have fans? MECCSA Annual Conference. Leeds
Metropolitan University
2005, September 14.
Ruddock, A. Non-Communication in political scandals. Celebrity and Cultural
Politics. University of Paisley, Ayr Campus.
2005 January 6th.
Ruddock, A. “Let’s kick racism out of football; and the lefties too!” Racism and fan
performances on a West Ham website. MECCSA Annual Conference. University of
Lincoln.
1999, 13th September. Ruddock, A. Passive or Uninvested? Methodological and conceptual Alternatives in
the study of News Media Audiences. Researching Culture, University of North
London.
1997,22nd November. Ruddock, A. Real Pleasures: ER and its Internet Audience. Association for
Research into Popular Culture, LJMU, Liverpool, England.
1995, 11th December. Ruddock, A. Television, Audiences and US Foreign Policy, 1982-1990. Cultural
Studies Association of Australia, CharlesSturt University, Bathurst, NSW.
1994, 17 April.
Ruddock, A. Critical Crunching: Cultivation Analysis and Critical Theory. Eastern
Communication Association Annual Conference, Washington D.C
1992, 15 April.
Ruddock, A. The British Press and Northern Ireland: A Cultural Analysis of the
Gibraltar Incident. Presented at: Mainstreams and Margins: Cultural politics in the
Nineties, University of Massachusetts.
K Commissioned Research Reports
2007
2007
2006
2006
1992
Ruddock, A. Young people, alcohol & advertising in rural Victoria. Victorian
Department of Education. 60pp
Ruddock, A. Exploring the symbolic world of student drinkers. Alcohol risk
reduction research commissioned by Liverpool City Council. 74pp
Ruddock, A. Communicating about Anti-Social Behaviour. Liverpool City Council
Anti-Social Behaviour Unit. 61pp
Ruddock, A. What do Liverpool’s Drinkers Care About? Alcohol-awareness
campaign evaluation commissioned by Liverpool City Council. 33pp
Lewis, J., Morgan, M. &Ruddock, A. Images/Issues?Impact:The Media and
Campaign ’92. Amherst, MA: Centre for the Study of Communication.
N Expert Commentary
2012
2012
2012
2012
2012
2012
2012
Ruddock, A. It’s the economy, stupid. On Line Opinion: Australia's e-journal of social
and political debate. Retrieved from onlineopinion.com.au website:
http://www.onlineopinion.com.au/view.asp?article=14263
Ruddock, A. Shock jocks unite – when commercial interests overcome public good.
The Conversation. Retrieved from theconversation.edu.au website:
https://theconversation.edu.au/shock-jocks-unite-when-commercial-interestsovercome-public-good-10052
Ruddock, A. Cruel summer: how Hillsborough brought Britain down to earth. The
Conversation. Retrieved from theconversation.edu.au website:
https://theconversation.edu.au/cruel-summer-how-hillsborough-brought-britaindown-to-earth-9583
Ruddock, A. (2012). ‘Be Surprised’ … why Big Brother won’t go away. The
Conversation. Retrieved from theconversation.edu.au website:
https://theconversation.edu.au/be-surprised-why-big-brother-wont-go-away-8786
Ruddock, A. The Aurora shootings: blockbuster movies can bring out our best. The
Conversation. Retrieved from theconversation.edu.au website:
https://theconversation.edu.au/the-aurora-shootings-blockbuster-movies-can-bringout-our-best-8416
Ruddock, A. Twitter, John Terry and the Sunshine Tigers: how racism dogs the
world game. The Conversation. Retrieved from theconversation.edu.au website:
https://theconversation.edu.au/twitter-john-terry-and-the-sunshine-tigers-howracism-dogs-the-world-game-8263
Ruddock, A. (2012). Private Parts: Prince Harry, celebrity, and the public/private
divide. Monash University Opinions. Retrieved from monash.edu.au website:
http://www.monash.edu.au/news/show/private-parts-prince-harry-celebrity-and-thepublicprivate-divide
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Keynote Speaker/Media Appearances/Invited Lectures
2012, September 19
2012, September 18
2012, September 17
2012, July 16
2012, May 11
2009, June 18
2008, November 18
2006, October 3rd
2005, December 13th.
2005, October 14th.
Ruddock, A. Understanding Critical Communication Research: Child Soldiers, Media
Business and Media Education. Paper presented at the International Scholars Series
of Journalism and Communications Studies, Communication University of China,
Beijing.
Ruddock, A. Understanding Political Communication: Barack Obama, Media
Convergence and Media Intimacy. Paper presented at the International Scholars
Series of Journalism and Communications Studies, Communication University of
China, Beijing.
Ruddock, A. Understanding Global Media: China, Reality Television and Global
Governance. Paper presented at the International Scholars Series of Journalism and
Communications Studies, Communication University of China, Beijing.
Ruddock, Andy. "‘Media Studies Is Just About How All the Stuff We Like Is Bad’:
Why Undergraduates Want to Know About Media Effects, and Why Critical Media
Researchers Should Listen to Them." In Research Unit in Media Studies Seminar
Series. Melbourne, 2012.
Ruddock, A. "Online Fan Communities - What Do Sport Audiences Tell Us About
the Role of Media in Social Life?" In Public Relations Institute of New Zealand
Annual Conference, 2012. Our Place Our Space – reshaping communities Auckland,
NZ, 2012.
Ruddock, A. Old Whines in New Bottles? Advertising, Binge Drinking and
New Media Influence Research. CCR Seminar Series, University of Western
Sydney.
Ruddock, A, Youth and Global Media Studies. Communication University of China,
Beijing.
Ruddock, A. New Audience Research and Public Health. University of Sunderland
Centre for Research in Media & Cultural Studies Research Seminar Series.
Ruddock, A. Authenticity and Leadership. Keynote address. BT E-Government
Vital Vision. BT Tower, London.
Ruddock, A. Guest speaker, “Authenticity and Performance”. Thinking Allowed.
BBC Radio 4. Laurie Taylor presenter, Natasha Maw producer.
Conferences Convened
2008, August 11-13
International and Intercultural Communications in the Age of Digital Media
Monash University, Melbourne, Australia (Chief Convenor).
External Funding
July 2007
September 2006
March 2006
March 2006
February 2006
Youth drinking in rural Victoria. Victoria Department of Education $10,000
Student drinking: Alcohol and the symbolic environment of Liverpool’s
undergraduates. CitySafe £9082
Anti-social behaviour: What does it mean to Liverpool residents? CitySafe £2053
Student drinking: Alcohol and the symbolic environment of Liverpool’s
undergraduates. CitySafe £1600
What do Liverpool’s Drinkers Care About? Alcohol-awareness campaign evaluation
commissioned by CitySafe. £2053
Postgraduate Supervisions
6
Completions
PhD
2010. Julie Freeman. Local E-Government: The Political Shaping of Civic Participation.
Associate Supervisor
MA
2012. Naureen Khamisa. Desperate Housewives in South Africa. Main Supervisor.
2009. Rebeka Vidic. Media Framing of Terrorism. Associate Supervisor.
I am currently primary supervisor for PhD projects on:
Youth Media and Ritual Theory
Political Blogging in Malaysia
I am associate supervisor for projects on:
Social Networking and Privacy
Professional Service
Vice Chair, International Communication Association, Popular Communication Division
I am on the editorial boards of:
Communication Theory
http://www.blackwellpublishing.com/editors.asp?ref=1050-3293&site=1
Participations: Journal Of Audience And Reception Studies
http://www.participations.org/editorial_board.htm
Sociology Compass
http://www.blackwell-compass.com/subject/sociology/editorial_board
I have also reviewed articles for Popular Communication: The International Journal of Media and Cultural
Studies, Journal of Sociology, Media International Australia, Continuum: Journal of Media and Cultural
Studies, Contemporary Drug Problems, Communication and Sport and Communication, Culture & Critique.
Referees
7
Professor David Rowe
Centre for Cultural Research
University of Western Sydney
Building EM,
Parramatta Campus
Locked Bag 1797
Penrith
NSW 2751
Australia
(02) 9685 9522
Fax +61 2 9685 9610
d.rowe@uws.edu.au
Associate Professor Peter Murphy
Head of School, School of Creative Arts, James Cook University
School of Creative Arts Building DA 300, Room 004
James Cook Drive Douglas4811
AUSTRALIA
phone 07 4781 3166
07 4781 3169
Peter.Murphy@jcu.edu.au
Associate Professor Shane Homan,
Head of Communications and Media Studies
School of ECPS
Monash University
Victoria
3800
Australia
Tel: (03) 9903 2309
Shane.homan@monash.edu
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