Speech 04: Persuasive Speech
Tien Ly
Submitted to Professor Sara Billington
COMM 1020-015
Speech 4: Persuasive Speech
11/25/12
Persuasive Speech: Audience Assessment
Specific Goal: My audience will know the advantage of owning a Subaru if they live in Utah. Hopefully after this speech my audience will go out and get a Subaru in the future.
Type of Claim: This is a claim of facts.
Ethos: Primary Ethos: I have owned 7 cars and been working on cars since I was 16. a) Competence: Since 16 I’ve been changing tires, oil and even complete engine swap. I have owned 7 cars since 16 years old.
b) Fairness : I will explain other cars and how they work so the audience will have a little more knowledge of what I know.
Secondary Ethos : How many authoritative references will you cite out loud in your speech? 3
Audience Assessment: Most of my audience members will probably have an attitude toward my proposition that is highly favorable.
Adaptation to Audience Attitude : a. Common ground : I will present information on the opposing side as well as my side. b. Latitude of acceptance : I know that most of my audience will understand that having an all wheel drive car is really important if you live in Utah.
Baby Steps : By explaining the importance of driving safe in the snow.
Pattern of Organization: Topical
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Persuasive Speech: Key-Word Outline
Introduction
Hook: Has this ever happen to you? You wake up got ready ate breakfast then when you walked outside you see this. (A picture of a car with lots of snow on it) After 20 minutes of brushing the snow off your car, you end up getting stuck trying to leave the driveway. Yes, this had happen to me in several occasions. I have owned 7 cars since the age of 16 and all of the cars I’ve owned gave me this issue.
So after hearing so many great things about Subaru from my brother-in-law, I decided to go out and get one. It was the best decision I’ve made in a long while.

Preview: Today I will be going over the advantage of having a Subaru over other competitors.
1. Why buy a Subaru?
2. What’s so great about a Subaru.
3. Some styles and prices
Transition: So you might be asking yourself why a Subaru?
I.
Body
Subaru has always been top safety pick. According to Highway safety.
A.
Utah Snow storms i.
Getting stuck in the driveway a. Rear wheel drive
b. Front wheel drive c. All-wheel drive ii.
Missing work or school
B.
Great gas mileage i.
Impreza Vs. others ii.
Best MPG all wheel drive over others
II.
C.
Good for the environment i.
PZEV – vs. others
Transition: So what is so great about having a Subaru?
While other car companies may focus on rear-seat DVD players and 100 cupholders, Subaru driving experience and safety. According to keene Subaru.
’s main goal is your
A.
Boxer engine i.
Lower to the ground vs others ii.
More power
B.
Symmetrical All wheel drive system i.
Power flow to all four wheels vs others ii.
Lower center iii.
No torque steer

C.
Top Safety pick (2010-2012) i.
Averaging 11 airbags including Knee airbag
1.
Not like my acura legend
III.
ii.
Strong frame a.
Roll over b.
Protect better vs others
Transition: So with all the safety equipment, Subaru is still affordable.
I’ve been driving a Subaru Impreza for the last year and I love it. Didn’t cost me an arm and a leg. My last car was more expensive than my Subaru Impreza.
A.
Slides from power point i.
Style and prices ii.
Great source: Cars101.com
(if you are looking to compare different Subaru)
Conclusion
So what are you waiting for? Go out and buy a Subaru today so you can stop coming late to school.
Works Cited:
"IIHS-HLDI: Crash Testing & Highway Safety." IIHS-HLDI: Crash Testing & Highway
Safety . N.p., n.d. Web. 26 Nov. 2012. <http://www.iihs.org/>.
"Subaru of Keene." Subaru's 3 Top Competitive Advantages: What You Need to Know...Boxer
Engine, Symmetrical All-Wheel Drive, Advanced Safety Features vs the Competition . N.p., n.d.
Web. 26 Nov. 2012. <http://www.subaruofkeene.com/subaru-competitive-edge.htm>.
"Subaru Research Site- Specs, Prices, Options, 2014, 2013, 2012, 2011, 2010, 2009.. Outback,
Legacy, Forester, WRX, STI, Impreza, Tribeca, BRZ, XV Crosstrek." Subaru Research Site- Specs,
Prices, Options, 2014, 2013, 2012, 2011, 2010, 2009.. Outback, Legacy, Forester, WRX, STI,
Impreza, Tribeca, BRZ, XV Crosstrek . N.p., n.d. Web. 26 Nov. 2012. <http://www.cars101.com/>.

PowerPoint:
Yes I will be using PowerPoint for my speech.