Learn about WEB 2.0 and other business networking applications and how they integrate into your marketing and
communications planning! Join the author of the 2008 Association Marketing and Communication Planning Guide
for a ½ day of learning & share your assn’s marketing, communication, membership, education etc., strategies and
issues, and learn from others! The Guide is available at a discounted participant price! Reserve Thursday, March 20!
½ DAY Assn
Membership
Marketing &
Communications
$165
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FUNDAMENTALS, BEST PRACTICES AND MODELS OF
MARKETING AND COMMUNICATING TO YOUR MEMBERS:
Strategies for growing your programs and services using Web 2.0 and
other business communication strategies
Program description and objectives (CAE Credits available):
This course teaches an integrated approach to traditional & E-association marketing, membership and communication
processes, including new web 2.0 business networking tools and applications; it discusses trends, issues, best practices
and benchmarks and explores nondues income applications and discounts and incentives for recruitment and
retention to build quantifiable value for the association’s dues dollar. Topics include: new Web 2.0
communication vehicles (such as Linkedin and RSS) integration; how marketing, membership value and
communications have changed given the changing demographics of members; marketing & communication analysis
and product line planning and program assessment; and web-based distance learning strategies. It provides
TEMPLATES for application of integrated E-business / communication / membership / marketing tools and mix for all
association products, services and programs including creating interactive, E-business marketing, membership and
communications operations. A wide variety of association case studies, benchmarks best practices and lessonslearned applications are used as fundamental learning tools. This course teaches aggressive and integrated marketing
and communication techniques and, how to detect & swiftly react to changes in the association environment for reevaluating and revising the association electronic and traditional marketing and communicating mix. Practical
Exercises in interactive marketing and E-association operations ensure attendees can take back value to the
association, and are used to reinforce learning. Bring your electronic and other promotional pieces to share best
practices with brochures and program information exchange!
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Who Should Attend / Course Materials:
Staff who market, communicate and promote membership, publications, meetings, sponsorships, partnerships and other
products and services in traditional and e-business environments of membership / publications /education meetings /
communications / sponsorship packages & customer service. A class workbook is provided with the program, but
attendees are urged to purchase the 2008 Marketing and Communications Guide for templates.
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Program Length, Time, Location and Facilitator:
8:45AM-12:15PM at the National Association of Elementary School Principals, 1615 Duke Street, Alexandria, VA
22314 (Emergency Only: 703-518-6266). Directions: From DC take the George Washington Memorial Parkway and
take a right at Duke Street and park across from the building. Google Directions. Beverages, snacks and cont. breakfast
included. Instructor: Stephen C. Carey, Ph.D., CAE, Lead Strategist, Association Management + Marketing
Resources. Editor and Publisher of the first association marketing textbook, Marketing the Nonprofit Association, and
creator of the 2008Association and Nonprofit Marketing and Communications Planning Guide: a Workbook of Model,
Templates and Best Practice for Creating Simple and Effective Plans. A Summary of the publication and order form can
be found at: www.ammr.com).
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Program Agenda:
The latest trends and issues in marketing & communications management of products, programs and services;
using a “best practice and benchmarks” approach, develop marketing, membership and communication tools
and incentives to build traditional and e-communities with Web 2.0 business applications and value. Discuss and
develop the following topics: integrated association marketing and communications decision making in an environment
of change—trends and issues; Creating value propositions in a lean environment by developing strategies for creating,
communicating & delivering quantified “true value/ROI” for traditional and on-line member services; Step by
step development of a marketing plan tied to association goals and objectives; and exploring non-dues income
(education, publications, trade shows, etc.). Bring your samples and experiences to share!
REGISTRATION / INQUIRY / DATA FORM / INVOICE
Purchase either the Marketing Planning Guide or the Strategic Planning and Research Guide and receive our "2008 Guide to
Association Web 2.0 and Social Media Marketing and Communication Applications. The Web 2.0 Social Media Guide provides
a detailed listing of Web 2.0 applications and explains how each is used in the overall association marketing and
communications mix! Learn how to create and use an Association Social Media Content Brochure to create a CollateralContent
Social Media Release (SMR) for your functional area!
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Please enroll me in the ½ day Marketing Workshop, Thursday, March 20th ($165).
DISCOUNT FOR MULTIPLE REGISTRATIONS: $160 for the second attendee, $155 for third / fourth
registrants--5th registrant is FREE! Bring your membership/communications and marketing teams!
I wish to buy the Marketing the Nonprofit Association textbook ($88.50*) (delivered in class, $65)
I wish to buy the ‘08 Marketing and Communication Planning Guide ($119.50*)(delivered in class-$105)
I wish to purchase the two books above as a package ($205*) (delivered in class $170)
*For books only, add additional $13.50 for postage and handling and send check with this order form.
Put me on the prospect list for the Spring Program in May 08.
Call about teaching an assn marketing or communications management course to our staff or volunteers!
Fax me a list of marketing / communications, governance management or staff retreat topics you teach for
national, state and/or local chapter staff or volunteers, or for in-house for our staff.
I have purchased the Marketing Planning Guide and/or the Strategic Planning Guide. Send me the 2008 Guide to
Association Web 2.0
Please remove me from the fax list (fax or e-mail the NAME in the upper left hand corner of this fax + number)
NAME: ___________________________________________________TITLE: ________________________________________
ASSOCIATION: __________________________________________________________________________________________
ADDRESS: _______________________________________________________________________________________________
CITY/STATE/ZIP: _________________________________________________________________________________________
PHONE: __________________FAX: _______________E-MAIL: _____________________________
HOW DID YOU HEAR ABOUT THIS PROGRAM? E-mail to me  fax promotion  my supervisor  Colleague_______
FAX THIS FORM NOW AND THEN MAIL PAYMENT TO:
Association Management & Marketing Resources (AMMR)(Tax ID: 52-1842051)
5807 Grosvenor Lane, Ste 100, Bethesda, MD 20814.
(Phone) 301/530-9066, (Fax) 301/530-9076, (E-Mail) consultants@ammr.com Web:www.ammr.com
SOME RECENT PAST ATTENDEE TESTIMONIALS:
“Outstanding! This is the kind of association program that advanced marketers will gain from!”…Tim Reagen, NSSGA
♦ “Identifying key [marketing] issues and trends, ideas on recruitment and retention...tools in the handouts…Ann Wald,
Managing Dir. Membership, ULI ♦ “Taking this course rejuvenated my focus on marketing and provided me with
new and creative ideas and methods of reaching members and prospects!—Stacey Hudson, Marketing Manager,
Managed Funds Association ♦ “New ideas for improving our marketing plan!” Chris Brown, Mgr, Pgm Services, NALP” ♦
“…Ways to keep the association in step with trends… discussions of identifying the value of the association and products to the
member..” Martha Edgeworth, Natural Rural Electric Coop Assn ♦ “…marketing in the post September 11th environment…tools
and techniques”…Lisa Burch, EEI “Great overall view…I’ve been to several training seminars and am very impressed by the
knowledge and attention shown to this subject… quantitative tools and strategy were the most significant techniques
learned…” Paige Firestone, Account Executive, Marketing General, Inc. ♦ “…Will help our Web team in developing and
launching our new site…” Barbara Florance, VP, Gifts in Kind International ♦“An excellent primer for associations looking to
become E-literate...provides practical E-business knowledge.” Colman Kane, ITSA ♦ “Alerted me to potential E-marketing
pitfalls; extensive group discussion helped me learn from peer experience” GiGi Thompson, IDSA ♦ “Attending with my boss
really helped put both of us on the same page!” Lisa Flowers, Marketing Manager, SHRM ♦ “Helped transform my thought
processes…the practical exercises were most significant. Michelle Thompson, CUPA ♦ “This class helped me broaden my views
and come up with new ideas…” Minah Lee, Professional Development Coordinator, IACVB ♦ “Provided concise but
comprehensive overview of the theoretical and practical marketing operational issues…” Susan Cipollini, CUPA ♦ “…Will
improve job performance from a strategic, marketing perspective.” Tracey Brown, Dir, Marketing, NAFCU ♦ “taught me how to
sell intangible products” Natalie Lago, ACA